{"id":11906,"date":"2015-03-20T13:00:00","date_gmt":"2015-03-20T17:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=11906"},"modified":"2020-03-30T18:42:55","modified_gmt":"2020-03-30T22:42:55","slug":"3-memorable-branded-marketing-campaigns-to-learn-from","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/3-memorable-branded-marketing-campaigns-to-learn-from","title":{"rendered":"Three memorable branded marketing campaigns to learn from"},"content":{"rendered":"

Crafting a successful branded marketing campaign is key for any company interested in attracting more collaborators and clients. Below are three renown campaigns that got it right<\/a> \u2014 from soft drinks, to disease awareness, to smartphones.<\/span><\/em><\/p>\n

When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company that has found a successful path, there are many more who failed. To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it. Then, apply that knowledge to your own business.<\/p>\n

Branded content campaigns are one way many companies find success in today\u2019s connected, social world. Rather than rely on selling an advertising message,\u00a0branded marketing<\/a>\u00a0looks to reach the target audience on an even level, and engages them with content that encourages, entertains, helps, or in some way relates directly to them. Finding that balance between selfless content and brand messaging can be tricky, but here are three recent campaigns from companies that played all the right cards \u2014 and are now reaping the rewards.<\/p>\n

1. Coca-Cola Makes It Personal<\/b><\/b><\/p>\n

Coca-Cola is a brand that almost everyone around the globe recognizes. You can find it in almost every country, and in some places, \u201cCoke\u201d has become the generic term for \u201csoda\u201d \u2014 a sign that a brand has truly become a powerhouse. But in today\u2019s world, consumers are raising concerns about obesity and how sugary drinks, such as soda, contribute to poor health. Coca-Cola, and its closest rivals, have seen more than a decade of declining sales as a result.<\/p>\n

So the brand decided to think outside the box and go for something completely different: it made soda personal. Coca-Cola\u00a0began printing popular first names<\/a>\u00a0and nicknames on its cans and bottles, and encouraged people to \u201cShare a Coke\u201d \u2014 and it worked. People not only bought the brand, but they started actively hunting for product with their name on it. Consumers flocked to kiosks set up where they could personalize bottles. They bought and shared them with friends and family. Now, they not only drink more Coke, they proudly put the brand on display in their homes.<\/p>\n

Coke is seeing growth in both its sales volumes and revenues for the first time in years, and it is all thanks to a campaign that makes buying a soda a personal experience.<\/p>\n

2. The ALS Ice Bucket Campaign<\/b><\/p>\n

Say what you will about this one; the fact is, it ultimately worked.\u00a0The ALS Association<\/a>, a nonprofit committed to finding a cure for ALS disease, created a campaign encouraging people to utilize social media and post a video of them dumping a bucket of ice water over their head, or donate $10 to the ALS cause. The video posters then \u201ctagged\u201d several of their friends to do the same.<\/p>\n

Those videos became an overnight sensation. This viral campaign directly caused more than 3\u00a0million people to donate over $115 million to ALS in a few short months. Compare that to $2.7 million raised during the same time period in 2013. Considering those numbers, no one can deny the overall success of the Ice Bucket Challenge.<\/p>\n

Furthermore, the ALS Association saw huge boosts in its other fundraising efforts too, such as its walks. The increased brand awareness helped reach new supporters who might never have known about ALS. This is a great example of how social media, combined with a great branded and entertaining message, can spread the word faster than any other medium in today\u2019s world.<\/p>\n

3. Samsung Vs. Apple<\/b><\/p>\n

No matter what side of the Android versus iOS debate you fall on, you can\u2019t help but admire Samsung for being willing to\u00a0openly mock<\/a>\u00a0its Cupertino competitor time and again. In fact, Samsung has built a following around the often edgy ads, managing to blend traditional advertising with content marketing; these pieces ignite consumers on social media, prompting discussion. It is a fine line to walk, but it is a\u00a0great example of how that delicate balance can be found, as long as a brand is persistent and invested in the campaign\u2019s ongoing success.<\/p>\n

The\u00a0latest version<\/a>\u00a0is a video pointing out that, from Samsung\u2019s perspective, the hype around the iPhone 6 is a bit misplaced, seeing as it is very similar to the Note 2, which Samsung released in 2012. In this case, rather than mock Apple directly, Samsung takes a shot at the general press, proving no one is safe from its teasing. Even Samsung\u2019s fans\u00a0have gotten involved<\/a>, producing ads and sharing them to social media, rather than waiting for Samsung to take the shots. You can\u2019t buy this kind of consumer engagement: when fans begin making and sharing organic advertisements for your brand and products.<\/p>\n

At the end of the day, finding a way to reach consumers and get them fired up and actively talking about your business is one of the brilliant ways to grow and outsmart the competition. Looking at these very different approaches helps illustrate that there isn\u2019t just one right answer. The best brands must be willing to think outside the box of traditional marketing to find true success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crafting a successful branded marketing campaign is key for any company interested in attracting more collaborators and clients. Below are three renown campaigns that got it right \u2014 from soft drinks, to disease awareness, to smartphones. When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company […]<\/p>\n","protected":false},"author":1450,"featured_media":11913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-11906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nThree memorable branded marketing campaigns to learn from<\/title>\n<meta name=\"description\" content=\"Crafting a successful branded marketing campaign is key for any company interested in attracting more collaborators and\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/3-memorable-branded-marketing-campaigns-to-learn-from\" \/>\n<meta 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