{"id":11873,"date":"2015-03-22T10:00:00","date_gmt":"2015-03-22T14:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=11873"},"modified":"2020-03-30T18:42:55","modified_gmt":"2020-03-30T22:42:55","slug":"effective-and-inexpensive-marketing-ideas-for-new-businesses","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/effective-and-inexpensive-marketing-ideas-for-new-businesses","title":{"rendered":"Effective and inexpensive marketing ideas for new businesses"},"content":{"rendered":"

If you\u2019re a small business owner or startup founder, you probably don\u2019t have the resources to hire an expensive PR firm, buy large advertisements in magazines, or develop elaborate social media infographics like your bigger competitors. To compete at their level and grab their market share, you have to be strategic and focused in your marketing efforts.\u00a0 Here are some inexpensive yet creative marketing ideas you can begin to implement today.<\/p>\n

General Marketing<\/strong><\/p>\n

1. Get seen<\/strong>. Get the word out about your business.\u00a0Don\u2019t just focus on social media and blogging. Instead, create buzz by implementing a publicity campaign, exploring partnerships with unique but non-competing companies, having your employees wear company t-shirts, hosting events, and giving out branded souvenirs.<\/p>\n

Digital Marketing<\/strong><\/p>\n

1. Run social media contests and giveaways. <\/strong>Offer contests and giveaways via social media with local bloggers and other influencers.\u00a0For instance, if you own a hair salon, partner with a local beauty or fashion blogger and have them run a contest on their\u00a0Instagram<\/a>\u00a0page where entrants can win a free treatment. It\u2019s not only a great way to connect with industry bloggers and local influencers; it\u2019s also a great way to grow your social media followings.<\/p>\n

\u00a02.\u00a0Be mobile-friendly. <\/strong>Make sure your website is mobile-friendly.\u00a0With an increase in consumers using tablets and smartphones to shop and connect online, it\u2019s critical to make sure your website and blog can be viewed properly across all mobile devices.<\/p>\n

If you have a larger marketing budget, consider developing an app.\u00a0Some larger brands, such as Domino\u2019s, have capitalized on this trend to expand its market share.\u00a0The company now offers its customers easy ordering with its new mobile app.\u00a0You can order pizza, customize your order, and pay for it with your smartphone.<\/p>\n

3. Connect with influencers<\/strong>. Although it can be time-consuming, consider connecting directly with industry influencers. Research relevant industry bloggers by conducting a simple Google search or by using\u00a0LinkedIn<\/a>. With a little time and effort, you will soon have a very desirable database of marketing contacts; these are the industry\u2019s thought leaders.<\/p>\n

Offline Marketing<\/strong><\/p>\n

1. Outside marketing<\/strong>. Today, the internet and social media are over-saturated with companies competing to get consumers\u2019 attention.\u00a0Why not be different and go outside, literally?\u00a0Distribute flyers and posters to other local businesses where potential customers can be found. There might be an opportunity to cross-promote with a business that you hadn\u2019t considered previously.<\/p>\n

2. Comment on a controversy. <\/strong>Controversial issues often attract attention.\u00a0Responding to a controversial issue provides a platform to showcase your expertise.\u00a0Be careful, though; try to keep your comments neutral and unbiased.\u00a0Otherwise, you risk being dragged into the controversy itself.<\/p>\n

3. Get involved in your local community. <\/strong>One way to go about this is sponsoring a local sports team or charity, and distributing press releases for local media coverage. This helps increase the visibility of your brand in the local market, positions you as a notable community member, and helps others in need.<\/p>\n

4. Enter competitions. <\/strong>Research and enter relevant business award competitions to increase your company and brand awareness.\u00a0If it\u2019s cost prohibitive to enter a competition, consider creating your own award.\u00a0You\u2019ll create publicity as other businesses within your industry try to win the prize.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a small business owner or startup founder, you probably don\u2019t have the resources to hire an expensive PR firm, buy large advertisements in magazines, or develop elaborate social media infographics like your bigger competitors. To compete at their level and grab their market share, you have to be strategic and focused in your […]<\/p>\n","protected":false},"author":1451,"featured_media":11932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-11873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nEffective and inexpensive marketing ideas for new businesses<\/title>\n<meta name=\"description\" content=\"If you\u2019re a small business owner or startup founder, you probably don\u2019t have the resources to hire an expensive PR firm, buy large advertisements in m\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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