The need to create can be overwhelming at times. The drive to invent, to make real life out of dust, to be a rising tide that carries all the ships out of the storm and into a harbor full of other ships all as shiny and teeming with ideas as your own. This is an exciting prospect! There is so much constant praise about being an entrepreneur these days, so much joy in the eyes of society over the mere act of starting a business. It\u2019s moved from neutral to good. Who wouldn\u2019t want to be a part of something good? The only tough part comes when you want that more than thinking of any idea.<\/p>\n
The title of the show New Girl<\/em> doesn\u2019t really accurately portray the show anymore. It used to be about Zooey Deschanel moving into an apartment with a bunch of dudes in a sort-of modern-day Odd Couple<\/em> situation, but the tension dissipates pretty quickly. In that modern way, they all learn to truly appreciate each other\u2019s differences as they make their way through their 30s. Some of the episodes don\u2019t even focus on Zooey. Like the latest episode, \u201cSwuit,\u201d which took a look at two non-Zooey characters, Nick and Schmidt, and their attempt to create a business without any ideas on what to do or sell.<\/p>\n A little background on these two, who make up a pure Odd Couple<\/em> scenario between them: Nick (Jake Johnson) is a slob\/bartender\/writer-in-his-mind, struggling to figure out what to do with his future. Besides Zooey Deschanel, he also lives with his best friend from college, Schmidt (Max Greenfield). Schmidt\u2019s a neat freak, a work hard\/play hard type who has recently started to feel stuck at his mid-level position in an ad agency.<\/p>\n \u201cSwuit\u201d begins with a flashback to their college days, when they started Schnick Industries in their dorm room. It\u2019s reminiscent of Facebook\u2019s early days at Harvard in some ways: Nick comes up with a genius idea, the smartphone (\u201cA computer that takes self-pictures and fits in your pocket and is a phone\u201d), Schmidt tells him to draw it up, and the two get in a huge fight. That sort of thing isn\u2019t uncommon in young startups, but they can\u2019t put their differences aside and lack follow-through. The conversation ends with Nick pushing Schmidt out of the room.<\/p>\n Flash forward to today, with Schick Industries revitalized to get both of them out of a rut. Neither of them have any ideas on what to do, but they just know that they need this company. This leads to not great ideas, the foremost being the Swuit: a suit made entirely out of sweatsuit material. This is, all sides quickly acknowledge, a terrible idea. Backs against the wall with no clear plan, they panic and start to bicker all over again. They\u2019ve got an ally this time, though: Zooey Deschanel, who tricks the two into enough of a truce that they start to like each other again. Their idea? A GoPro for pets, allowing for owners to see what their animals are up to all day.<\/p>\n