{"id":11215,"date":"2015-02-09T12:00:00","date_gmt":"2015-02-09T17:00:00","guid":{"rendered":"https:\/\/magazine.wework.com\/?p=11215"},"modified":"2020-03-30T18:43:12","modified_gmt":"2020-03-30T22:43:12","slug":"build-killer-social-media-presence","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/build-killer-social-media-presence","title":{"rendered":"How to build a social media strategy and stay on top of your game"},"content":{"rendered":"

As a professional trying to build your online brand or an entrepreneur\u00a0starting or running your own business<\/a>, here\u2019s what I would like to tell you about social media: You don\u2019t need to do it\u00a0all<\/em>\u00a0to do it well.<\/p>\n

When marketing experts suggest brands create a presence on\u00a0all the major platforms<\/a>\u00a0(and at this point, there are probably around eight) and post content on them all several times a day\u2014they\u2019re not talking to you. There\u2019s no way you\u2019re realistically going to be able to do that well.<\/p>\n

In my book, social media falls strongly into the \u201cquality over quantity\u201d category\u2014especially if you\u2019re a one-person shop and don\u2019t have the resources to hire a social media manager. So if you\u2019re trying to figure out how to stay on top of your social media game (without losing your mind), here are four suggestions.<\/p>\n

1. Plan First, Build Second<\/h2>\n

I\u2019ve seen so many people rush to get their brands up on a bunch of social media platforms, only to find themselves completely overwhelmed with what to publish and when to publish it within a few weeks.<\/p>\n

To begin, pick one or two platforms. That\u2019s it. You want to focus on figuring out how to grow a platform\u2014once you\u2019ve gotten that down, you can add more.<\/p>\n

To\u00a0pick the right starter platforms<\/a>, think about three things: where your audience is hanging out, which platforms you actually like using, and which platforms support the kind of content you want to post. If you\u2019re marketing your photography business, for example,\u00a0Pinterest<\/a>\u00a0would be the perfect platform to showcase your work\u2014whereas Twitter may not be as effective.<\/p>\n

And, unless you\u2019re already a whiz on the platform, take an hour to walk yourself through a tutorial or two before you do anything else, so you can get comfortable with creating a page, posting content, engaging followers, and tracking your analytics. A good foundational knowledge will make the daily publishing and engaging feel less daunting.<\/p>\n

2. Get Organized<\/h2>\n

I know many people out there cringe at the idea of an editorial calendar because of its rigidity, but it\u2019s truly the only way you\u2019re going to keep on top of everything. (Find out how to create one\u00a0here<\/a>.)<\/p>\n

A well planned-out calendar will help you map out when you\u2019ll be posting content, as well as where you\u2019re getting that content. Are you writing it yourself? Curating it from other sites? Re-posting previous content?<\/p>\n

Once you have content regularly scheduled on your calendar, set reminders for yourself (I have mine on my phone) to post and\u00a0engage throughout the day<\/a>\u00a0so you don\u2019t get caught up in the rest of your busy day and forget to do it.<\/p>\n

3. Leverage Your Content<\/h2>\n

While you don\u2019t want to post the exact some content on every single platform, leveraging your best content across different platforms can seriously boost your social media efficiency.<\/p>\n

So, for example,\u00a0if you write a blog every week<\/a>, you can tweet the link to the blog on Twitter and post a related picture on Instagram (and include a link to it in your caption!). Now, instead of having to create three separate pieces of social media content, you\u2019ve killed three birds with one stone.<\/p>\n

Learn more about how to get the most mileage out of your content\u00a0here<\/a>.<\/p>\n

4. Find Some Great Tools<\/h2>\n

When you\u2019re a one-man band, you\u2019re always fighting against time. There just doesn\u2019t seem to be enough time in the day to successfully do your job and maintain an engaging presence on social media. The good news is, there are plenty of tools and apps that can help keep you on track. Our friends at Inc. compiled a list of 60 of the best social media tools, like Hootsuite and Pocket, which you can take a look at\u00a0here<\/a>.<\/p>\n

A lot of times, we look to experts and best practices to tell us how to engage with our community on social media. And while\u00a0there\u2019s a lot of great advice out there<\/a>, if what they\u2019re saying doesn\u2019t resonate or doesn\u2019t feel realistic to you, you\u2019re never going to do it.<\/p>\n

People ask me all the time: How many times should I really be posting on my platforms? And my answer is: How many times\u00a0can<\/em>\u00a0you realistically be posting on your platforms? Start there.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a professional trying to build your online brand or an entrepreneur\u00a0starting or running your own business, here\u2019s what I would like to tell you about social media: You don\u2019t need to do it\u00a0all\u00a0to do it well. When marketing experts suggest brands create a presence on\u00a0all the major platforms\u00a0(and at this point, there are probably […]<\/p>\n","protected":false},"author":1233,"featured_media":11218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-11215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nHow to build a social media strategy and stay on top of your game<\/title>\n<meta name=\"description\" content=\"As a professional trying to build your online brand or an entrepreneur\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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