Real estate, in my mind, is an extension of a company\u2019s culture and values.<\/p>\n\n\n\n
The spaces we design, build, and operate are where our employees find meaning and purpose. The environment we create allows people to flourish and thrive, so our businesses, too, can grow. Your physical space conveys who your company is and what you value.<\/p>\n\n\n\n
At Pinterest, community is at the heart of our company. Our visual discovery engine is where you come to discover and do what you love, explore, and find new ideas for your life. Our members are driven by creativity, curiosity, and self-expression. We\u2019ve made Pinterest a safe space where people can be their true selves without fear of judgment or social pressure.<\/p>\n\n\n\n
Because Pinterest is a community-driven platform, Pinterest, as a company, must be, too. After all, how can we serve a diverse audience of people from all around the world if we are not equally diverse? That\u2019s why we\u2019ve long been committed to fostering an inclusive culture for our 1,800 employees in 20 locations across the world.<\/p>\n\n\n\n
You may be wondering what that means. It seems like every business leader is talking about diversity. But there\u2019s more to the story than meeting hiring targets. Committing to diversity means creating a workplace where everyone feels comfortable, regardless of race, ethnicity, gender, or sexual identity. And for those of us in real estate, that means designing your workspace with compassion for your employees.<\/p>\n\n\n\n\n\n
The Pinterest aesthetic is inviting and inspiring, warm and welcoming. We\u2019ve designed each of our offices to convey those feelings. When you step into any of our locations, you\u2019re energized.<\/p>\n\n\n\n
Beyond that, we\u2019ve created spaces for people from all backgrounds and working styles. Many offices have gender-neutral restrooms, plus showers. We consider what our employees need throughout the day, whether it\u2019s quiet areas for recharging, lounge areas for meetings, or phone booths for making private calls.<\/p>\n\n\n\n
We\u2019ve had to learn as we grew. When we recruited an employee who used a wheelchair, we had to rethink our space. We saw it as an opportunity\u2014despite having to make a case for additional budget to retrofit a space we\u2019d already built. Pinterest\u2019s San Francisco headquarters is an urban campus spread out across six buildings. We took a wheelchair around to see if we could easily navigate it. We couldn\u2019t. That experience helped inform how we adapted that location, not just for that candidate, but for future ones.<\/p>\n\n\n\n
We also found that it\u2019s necessary to educate employees. Even though we offered gender-neutral restrooms, we still had employees who felt they made their peers uncomfortable by using them. In making our elevators wheelchair accessible, we had to allow more time for the doors to stay open\u2014which led to employee complaints about slow elevators. Education was key.<\/p>\n\n\n\n
These kinds of actions, plus an open dialogue about diversity and inclusion, can make the world of difference for employees\u2019 well-being, health, happiness, and productivity. This can go a long way in attracting and retaining a diverse workforce.<\/p>\n\n\n\n
As real estate leaders, we have a direct impact on the diversity of our businesses. Ask yourself: Do you have a range of workspaces that meet the human needs and working styles of all employees? Are there breakout areas for employees to connect and eat meals? Does everyone have a bathroom where they feel comfortable? Do they have adequate access to mother\u2019s rooms? Are all employees able to move around your workspace with ease?<\/p>\n\n\n\n
By designing for diversity with compassion, you have the opportunity to meaningfully improve your business results and the lives of your employees.<\/p>\n\n\n\n
WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.<\/em><\/p>\n\n\n