{"id":1072,"date":"2019-05-01T12:26:00","date_gmt":"2019-05-01T16:26:00","guid":{"rendered":"https:\/\/www.wework.com\/content-marketing-hub\/?p=1072"},"modified":"2021-08-31T12:30:29","modified_gmt":"2021-08-31T16:30:29","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","title":{"rendered":"Brooklinen grew from two to 32 employees at WeWork"},"content":{"rendered":"\n

Around the world, companies of all sizes find space to succeed at WeWork. Our case studies<\/strong><\/a> share their unique stories.<\/em><\/p>\n\n\n\n

The challenge: finding office space when headcount is a moving target<\/strong><\/h2>\n\n\n\n

When Vicki and Rich Fulop launched Brooklinen on Kickstarter in 2014, they were working out of their living room. They had just taken a vacation, tried to purchase the sheets from their hotel, and found that luxury bedding came with an $800 price tag. Brooklinen\u2019s mission was to create high-quality sheets at a more affordable price point.<\/p>\n\n\n\n

Almost immediately after launching, Brooklinen\u2019s bedding was in high demand. Vicki and Rich believed it was important to stay lean and agile as their business took off so they could quickly jump on growth opportunities\u2014whether that was developing new products, starting initiatives, or growing their team. However, they weren\u2019t sure what their headcount would be in the coming months, so it was challenging to predict how much space they\u2019d need. \u201cWe didn\u2019t know what the future held for us, so we wanted a workspace that was extremely flexible,\u201d says Rich.<\/p>\n\n\n\n

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