{"id":10507,"date":"2014-12-15T02:00:00","date_gmt":"2014-12-15T07:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=10507"},"modified":"2020-03-30T18:43:36","modified_gmt":"2020-03-30T22:43:36","slug":"member-profile-mailify-better-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns","title":{"rendered":"Mailify&#8217;s American invasion is bringing better email campaigns\u2014here&#8217;s how they&#8217;ll do it"},"content":{"rendered":"<p dir=\"ltr\">\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at <a href=\"https:\/\/www.mailify.com\/\">Mailify<\/a>, a French company that helps small and medium businesses create effective email campaigns and newsletters. \u201cSo when I see something that looks difficult, like taking a company to the US and competing with in a market with monsters\u2026that appeals to me. The harder it gets, the more fun it looks like.<\/p>\n<p dir=\"ltr\">The email marketing business has its share of American heavy hitters, but Mailify understands a few key principles about email that should give it a leg up. The first of these is the right mix between personal and professional touches. Mailify makes sure every email campaign it works on is hand-moderated, \u201cwe\u2019re the only company that says that they do that,&#8221; Krattenstein says. However, it keeps these emails from looking to personal by adding an auto-correcting easy-to-make mistakes, like misspelling Gmail. After that, each email is analyzed by either American or French teams. So if a user\u2019s bounce-rate seems particularly high, an outsider eye will take a look at the email\u2019s metrics and find room for improvement, \u201cidentify red flags\u201d as Krattenstein puts it, on anything from list clean up to SEO.<\/p>\n<p dir=\"ltr\"><a href=\"\/\/www.wework.com\/magazine\/wp-content\/uploads\/2014\/12\/20141209-Mailify-7.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10536\" alt=\"-20141209 Mailify-7\" src=\"\/\/www.wework.com\/magazine\/wp-content\/uploads\/2014\/12\/20141209-Mailify-7.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"10536\" \/><\/a><\/p>\n<p dir=\"ltr\">Krattenstein is also aware of the size myths, how one supposedly needs a gigantic email list to find and utilize effective data, around email and hopes Mailify will be able to demolish them in front of its users&#8217; eyes. When asked to cite a successful email campaign from the 2014 holiday season, Krattenstein names Best Buy, but, he emphasizes, their success is not due to their size. \u201cPeople think you need thousands and thousands of subscribers to do A\/B testing, and that\u2019s not true. You can take a list with a 100 people and test it&#8230;I get an email from Best Buy, you can bet it\u2019s related to all my previous purchases. There\u2019s some other technology in there that helps them on a larger scale, but the truth is by segmenting their database into people who are interested in \u2018A\u2019 and people who are interested in \u2018B\u2019, that makes it all the more effective. And now when I get an email from them, I know it\u2019s gonna be relevant to me, so I open it.\u201d<\/p>\n<p dir=\"ltr\"><a href=\"\/\/www.wework.com\/magazine\/wp-content\/uploads\/2014\/12\/20141209-Mailify-6.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10537\" alt=\"-20141209 Mailify-6\" src=\"\/\/www.wework.com\/magazine\/wp-content\/uploads\/2014\/12\/20141209-Mailify-6.jpg?resize=853%2C1280\" width=\"853\" height=\"1280\" data-wp-pid=\"10537\" \/><\/a><\/p>\n<p class=\"finalnote\" style=\"font-size: 15px;\">Mailify is thrilled to start off their American adventure at WeWork and are doing so by offering 50,000 free credits to members. Sign up at: <a href=\"https:\/\/www.mailify.com\/landing\/wework\/?lng=EN\">Mailify.com\/WeWork<\/a> with the code: WeWork to get started and make your email more efficient than ever, regardless of your size.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify, a French company that helps small and medium businesses create effective email campaigns and newsletters. \u201cSo when I see something that looks difficult, like taking a company to the US and competing with in a market with monsters\u2026that appeals to me. [&hellip;]<\/p>\n","protected":false},"author":910,"featured_media":10535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-10507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailify&#039;s American invasion is bringing better email campaigns\u2014here&#039;s how they&#039;ll do it<\/title>\n<meta name=\"description\" content=\"\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify,\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailify&#039;s American invasion is bringing better email campaigns\u2014here&#039;s how they&#039;ll do it\" \/>\n<meta property=\"og:description\" content=\"\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify,\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-15T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-30T22:43:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Grossman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Grossman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\"},\"author\":{\"name\":\"David Grossman\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/bf95446b9b707b3c8466c5c511af4104\"},\"headline\":\"Mailify&#8217;s American invasion is bringing better email campaigns\u2014here&#8217;s how they&#8217;ll do it\",\"datePublished\":\"2014-12-15T07:00:00+00:00\",\"dateModified\":\"2020-03-30T22:43:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663\",\"articleSection\":[\"Professional Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\",\"url\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\",\"name\":\"Mailify's American invasion is bringing better email campaigns\u2014here's how they'll do it\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663\",\"datePublished\":\"2014-12-15T07:00:00+00:00\",\"dateModified\":\"2020-03-30T22:43:36+00:00\",\"description\":\"\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify,\u2026\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663\",\"width\":1280,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Development\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mailify&#8217;s American invasion is bringing better email campaigns\u2014here&#8217;s how they&#8217;ll do it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/bf95446b9b707b3c8466c5c511af4104\",\"name\":\"David Grossman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37b068eaf224cb95c9ae0bb7833f422acdf28634606d52bc69ee9e7c2f395e20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37b068eaf224cb95c9ae0bb7833f422acdf28634606d52bc69ee9e7c2f395e20?s=96&d=mm&r=g\",\"caption\":\"David Grossman\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/david-grossman\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mailify's American invasion is bringing better email campaigns\u2014here's how they'll do it","description":"\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify,\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns","og_locale":"en_US","og_type":"article","og_title":"Mailify's American invasion is bringing better email campaigns\u2014here's how they'll do it","og_description":"\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify,\u2026","og_url":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns","og_site_name":"Ideas","article_published_time":"2014-12-15T07:00:00+00:00","article_modified_time":"2020-03-30T22:43:36+00:00","og_image":[{"width":1280,"height":663,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663","type":"image\/jpeg"}],"author":"David Grossman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Grossman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns"},"author":{"name":"David Grossman","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/bf95446b9b707b3c8466c5c511af4104"},"headline":"Mailify&#8217;s American invasion is bringing better email campaigns\u2014here&#8217;s how they&#8217;ll do it","datePublished":"2014-12-15T07:00:00+00:00","dateModified":"2020-03-30T22:43:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns"},"wordCount":443,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663","articleSection":["Professional Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns","url":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns","name":"Mailify's American invasion is bringing better email campaigns\u2014here's how they'll do it","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663","datePublished":"2014-12-15T07:00:00+00:00","dateModified":"2020-03-30T22:43:36+00:00","description":"\u201cI\u2019m a very competitive person,\u201d says Eric Krattenstein, the Chief Marketing Officer at Mailify,\u2026","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663","width":1280,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/member-profile-mailify-better-email-campaigns#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Professional Development","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Mailify&#8217;s American invasion is bringing better email campaigns\u2014here&#8217;s how they&#8217;ll do it"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/bf95446b9b707b3c8466c5c511af4104","name":"David Grossman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37b068eaf224cb95c9ae0bb7833f422acdf28634606d52bc69ee9e7c2f395e20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37b068eaf224cb95c9ae0bb7833f422acdf28634606d52bc69ee9e7c2f395e20?s=96&d=mm&r=g","caption":"David Grossman"},"url":"https:\/\/www.wework.com\/ideas\/author\/david-grossman"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/12\/20141209-Mailify-1.jpg?fit=1280%2C663","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/10507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/910"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=10507"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/10507\/revisions"}],"predecessor-version":[{"id":52063,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/10507\/revisions\/52063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/10535"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=10507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=10507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=10507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}