{"id":10387,"date":"2014-12-06T14:00:00","date_gmt":"2014-12-06T19:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=10387"},"modified":"2020-03-30T23:20:45","modified_gmt":"2020-03-31T03:20:45","slug":"farm-candys-sweet-tooth-sees-endless-possibilities","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/farm-candys-sweet-tooth-sees-endless-possibilities","title":{"rendered":"Farm Candy’s sweet tooth sees endless possibilities"},"content":{"rendered":"

In a previous life, Pam Stone worked as a political consultant. It\u2019s a unique sort of job, one that adheres to rigid messaging and also demands creativity. It\u2019s a rough and tumble world, the type that could drag on the heartiest of souls. Then she started making edible flowers. It\u2019s a drastic change, to say the least. How does that happen? It wasn\u2019t through analyzing markets and finding a need, which Stone has done since. It wasn\u2019t about a venture capital fund, either. \u201cI just loved how they looked in salads,” Stone says.<\/p>\n

And that, it turns out, was enough for Stone to quit her job and start\u00a0Farm\u00a0Candy<\/a>, which sells edible flowers and herbs. At first, Stone started \u201cvery small, with just salt and sugars\u201d. However, one doesn\u2019t go into business for ones own self by sticking with salt and sugars. \u201cI get to experiment now,” Stone says. \u201cI\u2019m always experimenting\u201d. This results have been surprising at times, resulting in flavors like strawberry sriracha, which has become a top seller. And on top of those, she\u2019s added coffees and teas.<\/p>\n

In a similar fashion, she\u2019s taking a surprising stance on where to sell her product: as opposed to the traditional brick-and-mortar or the new, but lower visibility online store, Stone has been working within a series of pop-up shops. These allow her greater mobility without the overhead or staff of her own store. \u201cIt\u2019s been a great way to get my name out there, get my product out there, without the pain of logisitics\u201d Stone says. She has plenty of her own logistics to deal with, considered how she works withfarms\u00a0across the country in California. One does olive oil for\u00a0Farm\u00a0Candy, the other does vinegar. These help with \u201cinteresting flavor profiles, like cilantro jalapeno extra virgin olive oil, flavors you don\u2019t normally see that work really well together\u201d.<\/p>\n

Beyond the strawberry sriracha, Stone hasn\u2019t seen a clear fan favorite among her varieties. \u201cThey\u2019re all selling very well,” she says. For the future? She\u2019s planning to double on everything: more pop-ups, more expansion, possibly to butters. The next real step is figure out how to scale the dang thing, either retail or wholesale. Those are problems you\u2019ll never find spinning for politicians, that\u2019s for sure.<\/p>\n

Join us December 6th & 7th at WeWork Bryant Park for a festive weekend of holiday shopping at our Holiday Market<\/a>! Shoppers will find a variety of outstanding goods sold exclusively by WeWork members, including Farm Candy.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a previous life, Pam Stone worked as a political consultant. It\u2019s a unique sort of job, one that adheres to rigid messaging and also demands creativity. It\u2019s a rough and tumble world, the type that could drag on the heartiest of souls. Then she started making edible flowers. It\u2019s a drastic change, to say […]<\/p>\n","protected":false},"author":910,"featured_media":10389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-10387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nFarm Candy's sweet tooth sees endless possibilities<\/title>\n<meta name=\"description\" content=\"In a previous life, Pam Stone worked as a political consultant. 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