{"id":10227,"date":"2014-12-04T15:00:00","date_gmt":"2014-12-04T20:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=10227"},"modified":"2020-03-30T18:43:40","modified_gmt":"2020-03-30T22:43:40","slug":"learned-one-month-launching-bizz-venue-draft","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/learned-one-month-launching-bizz-venue-draft","title":{"rendered":"What we learned one month after launching"},"content":{"rendered":"

We were tired of the content we were reading. It seemed so bland, and we knew that had to be more to it all than just reporting.\u00a0 We set out to do a better job of creating content for entrepreneurs from all over the globe. As full time employees and students, we decided to start writing a handful of the content before going live. It seemed easy and for the most part enjoyable. Finally, launch day came in early October. Today we can say we are on the right road, one that we have created for ourselves, but we have to admit that we got hit with a few slaps to the face.<\/p>\n

1. It<\/b>\u2019s Never too Early to Go Social<\/b><\/h2>\n

We chose to start using social media only after we launched the site. Little did we know that it would lead us to playing a game of catch-up. We were sharing our first creations with no one.<\/p>\n

Now, had we started being \u201csocial\u201d before the launch, not only could we have begun to create meaningful relationships at the right time, but we could have picked up some tips and feedback that could have helped us with content, and so much more.<\/p>\n

Is it the end of the world? No, it was simply underestimating the efficiency and results that social media could offer. Now we are \u201csocially\u201d, where we should have been a month ago. It\u2019s not where you\u2019ve been that matters, rather where you\u2019re going.<\/p>\n

2. Content is King. Distribution is Queen<\/b><\/h2>\n

It\u2019s been said that behind every successful man is a successful woman. Well the case is no different when it comes to working online. Content is king, but it won\u2019t get anywhere without the proper distribution (which brings us back to point one). Content doesn\u2019t have to be an article; it can be anything from an app to a service \u2013 it is still your \u201ccontent\u201d, and it won\u2019t hit success without a strong woman behind it \u2013 your distribution.<\/p>\n

Growth hacking<\/a>, heard of it? Well make sure to become a part of the movement. Create infographics (there are plenty of online platforms or Fiverr), guest posts, digital presentation, and so much more \u2013and do it sooner rather than later.<\/p>\n

3. Execution is Key<\/b><\/h2>\n

We entered a field that is full \u2013to the brim. There are thousands of sites that try to do the same thing as we do \u2013create engaging and meaningful content for entrepreneurs of all kinds. Entering and just executing was not enough. We had lost sight of why we got into the field, and had no competitive advantage. During a meeting we said something of the sort:<\/p>\n

\u201cWe don\u2019t have more money than they do. We don\u2019t the leads. What we do have is knowledge from different experiences in life and those we know \u2013we need to work around that. If our content isn\u2019t better than our competitors, we will be knocked out fast\u201d.<\/p>\n

We made a turnaround, and now we make sure that we never ever post another \u201caverage\u201d article, because mediocre execution<\/a> won\u2019t cut it today or tomorrow.<\/p>\n

4. Don<\/b>\u2019t Give Up<\/b><\/h2>\n

We launched and hoped for instant success. Facebook, Instagram, Dropbox and many others became overnight hits. Right? Wrong! Read up about any successful startup, success never came easily to any of them. Why did we think we would be any different? After all, we all know that there are no shortcuts to any place worth going. Why did we think we could take a shortcut? When the numbers we were hoping for didn’t prevail we were disappointed. This is the defining moment in any venture, it is absolutely crucial to keep positive and keep going. Pessimism and negativity are self-fulfilling prophecies that reproduce themselves and cripple our willingness to act. Don\u2019t let that happen to you.<\/p>\n

Stay positive, stay determined, keep working and remember that success doesn’t magically appear overnight.<\/p>\n","protected":false},"excerpt":{"rendered":"

We were tired of the content we were reading. It seemed so bland, and we knew that had to be more to it all than just reporting.\u00a0 We set out to do a better job of creating content for entrepreneurs from all over the globe. As full time employees and students, we decided to start […]<\/p>\n","protected":false},"author":1367,"featured_media":10300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-10227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nWhat we learned one month after launching<\/title>\n<meta name=\"description\" content=\"We were tired of the content we were reading. 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