{"id":10006,"date":"2014-11-17T16:00:00","date_gmt":"2014-11-17T21:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=10006"},"modified":"2020-03-30T18:43:46","modified_gmt":"2020-03-30T22:43:46","slug":"3-reasons-update-business-blog-today","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/3-reasons-update-business-blog-today","title":{"rendered":"Three reasons you should update your business blog today"},"content":{"rendered":"

It\u2019s second nature for businesses to have a blog these days, but businesses often have a very loose definition of the term. Surely you\u2019ve seen the abandoned ones, with posts dating back two years promising updates coming soon. Maybe the business is dead or maybe their social media has gravitated towards Twitter and Instagram. While those things are important, neither of them should get in the way of a business maintaining it\u2019s blog on the regular. Why?<\/p>\n

You\u2019re not writers, but your customers are readers<\/b><\/h2>\n

You didn\u2019t get into your business to blog (unless you\u2019re a blogging business, but even then). However, when prospective customers are checking out your site, their eyes may glaze over your features list, no matter how detailed it is. Emma Siemasko of Grasshopper<\/a> tells us, \u201cWe have a blog because it\u2019s a great way to generate regular traffic to our side, and we\u2019re an online SaaS business that only exists online, so that\u2019s really important.\u201d<\/p>\n

Be it BuzzFeed, Slate or Mic, your digital customer probably consumes a lot of their online content through paragraphs long and short. You don\u2019t have to mimic these sites in terms of style, production, or even quality, but having regular presentations in a news-style format will provide a familiar pattern for your customers and might make your specs more digestible.<\/p>\n

Those three news agencies listed above publish article multiple times a day, of course. There\u2019s no need to try to strain your production, Siemasko says. \u201cThere are lots of \u2018best practices\u2019 out there that say you need to post 3 times per week, or post content that\u2019s this length, or something else to be successful. I believe that if you\u2019re providing really useful content that reaches your audience, you can be successful with a blog. These best practices are just tips and tricks, but they\u2019re not a sustainable strategy.\u201d<\/p>\n

A chance to get nerdy<\/b><\/h2>\n

You\u2019ve put in the time, you\u2019ve memorized jQuery backwards and front, you\u2019ve optimized for hours. If your customer couldn\u2019t tell you what SEO stands for or differentiate CSS from HTML, there\u2019s not much to let them know about your qualifications outside of a blog. An engaging dialogue on the topics you\u2019ve passionately used to build your business will show customers you know your salt. Take this blog post<\/a> by mobile app maker ShoutEm, who we featured previously here<\/a>. Could you get more out of this conversation if you\u2019ve used Swift? Sure, but even if you haven\u2019t, it\u2019s easy to appreciate the passion these guys have.<\/p>\n

Pre-emptive support<\/b><\/h2>\n

Despite your best efforts, people can have problems with your product. That\u2019s okay, these things happen! However, wouldn\u2019t it be great if you could solve people\u2019s problems before they started? A blog can be a great place to work through early complications and let customers know that you understand their problems even before they have them. \u201cFocus on being crazily helpful above everything else. If someone finds what you say extremely useful and helpful, they\u2019ll have tons of respect for you,\u201d Siemasko says. \u201cUse your blog to show you\u2019re an authority in your industry\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s second nature for businesses to have a blog these days, but businesses often have a very loose definition of the term. Surely you\u2019ve seen the abandoned ones, with posts dating back two years promising updates coming soon. Maybe the business is dead or maybe their social media has gravitated towards Twitter and Instagram. While […]<\/p>\n","protected":false},"author":910,"featured_media":10009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-10006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nThree reasons you should update your business blog today<\/title>\n<meta name=\"description\" content=\"It\u2019s second nature for businesses to have a blog these days, but businesses often have a very loose definition of the term. 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