{"id":3000079608,"date":"2025-07-22T12:31:26","date_gmt":"2025-07-22T16:31:26","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?post_type=news&p=3000079608"},"modified":"2025-09-09T09:43:29","modified_gmt":"2025-09-09T13:43:29","slug":"how-ai-startup-whim-innovation-started-and-scaled-with-wework","status":"publish","type":"news","link":"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/how-ai-startup-whim-innovation-started-and-scaled-with-wework","title":{"rendered":"How AI Startup WHIM Innovation Started and Scaled with WeWork"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Detroit, MI \u2014 July 22, 2025 \u2014<\/strong> WeWork, a leading global flexible space provider, and WHIM Innovation<\/a> [WHIM], an AI development company that helps businesses scale via custom agents and automated workflows, announced today WHIM Innovation\u2019s expansion to Miami. This strategic move underscores the Detroit-based company’s recent growth, a journey bolstered by its longstanding partnership with WeWork.<\/p>\n\n\n\n

WHIM Innovation is a women-led AI and automation development company helping startups and micro enterprises do more with less. Founded in Detroit \u2013 in the city\u2019s very first WeWork location \u2013 and now expanding into Miami, WHIM designs custom AI agent stacks that automate complex workflows, reduce burnout, and unlock capacity for resourceful, founder-led teams \u2013 especially those scaling without outside capital. WHIM is also a partner with Monday.com<\/a>, HubSpot, Freshworks<\/a>, ElectroNeek, and WP Engine.<\/p>\n\n\n\n

When founder and CEO Lori McColl launched WHIM, she chose WeWork for the same reasons her clients chose her company: flexibility, community, and systems that scale. As one of the earliest members at WeWork 19 Clifford<\/a> in Detroit, Lori used the space not just to work but to build.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

WHIM has grown from a single desk into a dynamic creative force, partnering with leading real estate and hospitality brands across Michigan-including Michigan Central, Bedrock, Shinola Hotel, and the Detroit Regional Partnership-as well as essential logistics firms like Arnold Freight Company on Mackinac Island. <\/p>\n\n\n\n

Now operating from WeWork Brickell City Centre<\/a> in Miami, WHIM is accelerating its next chapter\u2014launching a library of AI automations, expanding its industry reach, and investing in content platforms like VI Live<\/a> and SHIFT MODE to share what it really takes to grow a modern tech company from the ground up.<\/p>\n\n\n\n

WHIM is evolving beyond its Detroit roots, working with forward-thinking startups and enterprises across North America\u2014and proving that small, smart teams can drive big results.<\/p>\n\n\n\n

\u201cWeWork gave us more than office space\u2014it gave us a growth environment,\u201d said Lori McColl, Founder & CEO, WHIM Innovation. \u201cThe energy, flexibility, and hospitality of the WeWork community helped us go from a scrappy startup to a thriving innovation company\u2014and now, it\u2019s powering our national expansion.\u201d<\/p>\n\n\n\n

WeWork offers turnkey, premium workspace solutions for companies of all sizes, particularly those in early stages of their growth or expanding into new markets. The company\u2019s flexible commitment terms, exceptional hospitality services and vibrant community of businesses ensure that companies have all the resources they need to thrive.<\/p>\n\n\n\n

Kali Cardoza, Head of Leasing, Central and West at WeWork, said, \u201cWe\u2019re proud to see companies like WHIM Innovation not just start, but scale with WeWork. Just as WHIM Innovation helps its clients be future-ready, WeWork redefines how businesses and real estate work together, offering a flexible platform that evolves with startups at every stage. This, coupled with the support of our onsite Community team, provides more than just a workspace\u2014it creates an environment that accelerates their growth.”<\/p>\n\n\n\n

About WeWork <\/strong><\/p>\n\n\n\n

WeWork is a leading global real estate platform that empowers businesses to thrive through world-class flexible workplace solutions, innovative technology services, and hospitality-driven experiences. With a curated portfolio of nearly 600 thoughtfully designed locations worldwide, spanning 45M square feet, WeWork helps more than half a million members\u2014from emerging startups to Fortune 100 companies\u2014achieve their best work. To learn more, visit wework.com<\/a>.<\/p>\n\n\n\n

About WHIM Innovation<\/strong><\/p>\n\n\n\n

WHIM Innovation is a future-focused AI development company helping businesses scale smarter by automating what\u2019s broken and building intelligent systems that work. From AI agent design to workflow automation, our licensable platform, Floware\u2122<\/em>, delivers plug-and-play digital workflows that eliminate manual work and integrate seamlessly with tools like Monday.com<\/a>, HubSpot, Freshworks<\/a>, and Google Cloud. Whether you\u2019re scaling a startup or streamlining an enterprise, WHIM unlocks efficiency, clarity, and measurable results\u2014fast.<\/p>\n","protected":false},"author":883,"featured_media":3000079991,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"news_tag":[43922],"class_list":["post-3000079608","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow AI Startup WHIM Innovation Started and Scaled with WeWork - WeWork Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/how-ai-startup-whim-innovation-started-and-scaled-with-wework\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Startup WHIM Innovation Started and Scaled with WeWork\" \/>\n<meta property=\"og:description\" content=\"The Detroit-based company\u2019s recent expansion to Miami signals a new chapter in its growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/how-ai-startup-whim-innovation-started-and-scaled-with-wework\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T13:43:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/07\/WeWork-Clifford-19.jpg?fit=8063%2C5324\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/how-ai-startup-whim-innovation-started-and-scaled-with-wework\",\"url\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/how-ai-startup-whim-innovation-started-and-scaled-with-wework\",\"name\":\"How AI Startup WHIM Innovation Started and Scaled with WeWork - 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