{"id":3000079452,"date":"2025-07-09T09:00:20","date_gmt":"2025-07-09T13:00:20","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?post_type=news&#038;p=3000079452"},"modified":"2025-07-09T09:00:24","modified_gmt":"2025-07-09T13:00:24","slug":"wework-means-business-new-global-marketing-campaign-marks-a-new-era-for-iconic-brand","status":"publish","type":"news","link":"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/wework-means-business-new-global-marketing-campaign-marks-a-new-era-for-iconic-brand","title":{"rendered":"WeWork Means Business: New Global Marketing Campaign Marks a New Era for Iconic Brand"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>New York, NY \u2013 July 9, 2025 \u2013 <\/strong>One year after completing its global restructuring, WeWork, one of the world\u2019s leading real estate companies, is marking its next business milestone with the launch of \u201cWeWork for Business\u201d \u2014 a new global campaign unveiling the WeWork of today: a strong, stable, profitable and sustainable real estate solutions\u2019 provider uniquely positioned to meet the needs of businesses of all sizes, now and in the future.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork for Business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NoEO_S7EX6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>John Santora, Chief Executive Officer, WeWork says,<\/strong><em> \u201c\u2018WeWork for Business\u2019 celebrates a symbolic moment in the company&#8217;s history. In just twelve months, we\u2019ve gone from stabilizing WeWork to ushering in its new and exciting era. We\u2019re disciplined in our growth, smarter in how we invest and doubling down on what matters most: helping companies and partners optimize their real estate strategies at speed and scale. WeWork is disrupting the category once again with a new vision, diversified business model, an $80+ million capital investment to enhance the WeWork experience worldwide \u2014 and now a new campaign that gives life to our new chapter.\u201d<\/em><\/p>\n\n\n\n<p>Whether you are an entrepreneur building your business in New York, a Fortune 500 company expanding your footprint to London, or a landlord or broker partner meeting space needs in Singapore, WeWork&#8217;s new business strategy offers a map to the future of work. With global access to optimized workspaces, best-in-class services, hospitality-driven experiences, and technology-enabled solutions, WeWork is enabling businesses of all sizes to succeed.<\/p>\n\n\n\n<p><strong>Petula Lucey, Chief Marketing and Communications Officer, WeWork says<\/strong>,<em>&#8220;At this pivotal moment in WeWork&#8217;s journey, we seized an unprecedented opportunity to reshape its iconic brand and reintroduce the WeWork of today \u2014 the only real estate platform purpose-built for the evolving way the world works. This campaign underscores our remarkable resurgence with a clear message: WeWork is in business, WeWork means business, and above all, WeWork empowers every business to succeed. It truly is a new day for WeWork \u2013 more united for our employees, more relevant for our customers, and laser focused on delivering smarter industry solutions for today and tomorrow.&#8221;<\/em><\/p>\n\n\n\n<p>\u201cWeWork for Business\u201d launches today with a full-funnel, global media strategy targeting existing and potential new members across North America, South America, EMEA, and APAC to drive a blend of both brand awareness, acquisition and retention. The campaign will kick-off in paid, owned and earned channels including wework.com, TV, OOH, social media and digital display, among others, in the key markets in which WeWork operates. Over the coming months, the campaign will scale to maximize its impact among WeWork\u2019s key stakeholders including decision makers from small businesses, startups, and enterprise companies to commercial real estate brokers and landlords. The \u201cWeWork for Business\u201d campaign anticipates reaching more than 2 million people in its initial month, significantly expanding its reach as the campaign intensifies moving into the fall.<\/p>\n\n\n\n<p>\u201cWeWork for Business\u201d establishes a fresh blueprint designed to resonate across its broad audiences. The campaign creates a new narrative that clearly demonstrates WeWork&#8217;s evolution. It leverages the brand&#8217;s signature black and white aesthetic, reflecting a mature and strategically repositioned brand. Bold graphics and purposeful wordplay with a confident, sophisticated, and direct tone highlight WeWork&#8217;s diverse business solutions and underscore that WeWork <em>means<\/em> business. This visual and linguistic approach offers a clear lens into what makes WeWork special and unique, showcasing their savvy and innovative members and industry partners for whom its products and solutions are built.<\/p>\n\n\n\n<p><strong>About WeWork<\/strong><\/p>\n\n\n\n<p>WeWork is a leading global real estate platform, purpose-built to empower businesses of all sizes with flexible workplace solutions, hospitality-driven experiences, best-in-class services, and innovative technology. With a curated portfolio of over 600 thoughtfully designed locations, spanning 45M square feet worldwide, WeWork helps more than half a million members \u2014 from emerging startups to Fortune 100 companies \u2013 perform their best work, today and tomorrow.\u00a0<br><\/p>\n\n\n\n<p>To learn more, visit <a href=\"http:\/\/wework.com\">wework.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":883,"featured_media":3000079453,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"news_tag":[],"class_list":["post-3000079452","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WeWork Means Business: New Global Marketing Campaign Marks a New Era for Iconic Brand - WeWork Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/wework-means-business-new-global-marketing-campaign-marks-a-new-era-for-iconic-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WeWork Means Business: New Global Marketing Campaign Marks a New Era for Iconic Brand\" \/>\n<meta property=\"og:description\" content=\"WeWork\u2019s new positioning \u2014 \u201cMade for Work. 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