{"id":3000023754,"date":"2020-11-18T16:22:16","date_gmt":"2020-11-18T21:22:16","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?post_type=news&#038;p=3000023754"},"modified":"2021-11-16T13:18:11","modified_gmt":"2021-11-16T18:18:11","slug":"lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces","status":"publish","type":"news","link":"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces","title":{"rendered":"Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Flexible Spaces"},"content":{"rendered":"\n<p>New York, NY &#8211; Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork to bring its digital video network into 300 locations. The partnership will leverage WeWork environments for advertisers to reach business professionals in flexible spaces.<\/p>\n\n\n\n<p>Lightbox will serve as the exclusive advertising sales representation for WeWork, allowing the video network to diversify its audience. With this addition, Lightbox expands its national video network to add approximately 5,000+ screens for advertising and content distribution. Already the largest national network in shopping and lifestyle venues, the deal extends its reach to business settings, allowing advertisers to reach young professional audiences where they work.<\/p>\n\n\n\n<p>\u201cWe\u2019re thrilled to bring WeWork\u2019s screens into our network,\u201d says Greg Glenday, CEO of Lightbox. \u201cDigital Out-of-Home has been the fastest evolving segment of media for the past several years and that has only accelerated in 2020. Our brand partners want audiences in context, and Lightbox can give them access to WeWork\u2019s highly valuable audience made up of everyone from startup entrepreneurs to large tech companies. They are the ones shaping the future and now there is a way for brands to speak to them.\u201d&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hamid Hashemi, WeWork\u2019s Chief Product and Experience Officer says, \u201cWeWork is built on innovation and creating inspiring, flexible spaces \u2013 spaces that already include video screens that inform and add service to our members. Having Lightbox represent WeWork in bringing additional high quality content into our environments is a no brainer given their success in digital video.\u201d<\/p>\n\n\n\n<p>The news comes on the heels of Lightbox\u2019s acquisition by Mexican out-of-home tech leader Cattri and represents the company\u2019s priority on growth strategies that includes product enhancements and technology, in addition to network expansion.<\/p>\n\n\n\n<p><strong>About Lightbox&nbsp;<\/strong><\/p>\n\n\n\n<p>Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 78 million monthly consumers. The premium video network offers national scale with hyper-local execution via 4,500 can\u2019t-miss, audio-enabled screens. Lightbox\u2019s digital out-of-home (DOOH) advantage means videos are 100% viewable, brand-safe and fraud-free, delivering real views, to real people, in the real world.&nbsp; Learn more at<a href=\"http:\/\/lightboxooh.com\"> lightboxooh.com<\/a><\/p>\n\n\n\n<p><strong>About WeWork<\/strong><\/p>\n\n\n\n<p>WeWork is a global leader in flexible space, providing businesses of all sizes with the space, community, and services they need to run and grow their business. With 859 locations, in 151 cities in 38 countries across the world, WeWork delivers flexible space solutions to its 542,000 members worldwide.<\/p>\n","protected":false},"author":883,"featured_media":3000023755,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"news_tag":[43923,43920],"class_list":["post-3000023754","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Flexible Spaces - WeWork Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Flexible Spaces\" \/>\n<meta property=\"og:description\" content=\"Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T18:18:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/Web_150DPI-20180202-WeWork-Tower-Bridge-Entrance-scaled.jpg?fit=2048%2C1365\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces\",\"url\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces\",\"name\":\"Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Flexible Spaces - WeWork Newsroom\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/Web_150DPI-20180202-WeWork-Tower-Bridge-Entrance-scaled.jpg?fit=2048%2C1365\",\"datePublished\":\"2020-11-18T21:22:16+00:00\",\"dateModified\":\"2021-11-16T18:18:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/lightbox-and-wework-announce-strategic-partnership-to-bring-video-advertising-to-flexible-spaces#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/Web_150DPI-20180202-WeWork-Tower-Bridge-Entrance-scaled.jpg?fit=2048%2C1365\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/Web_150DPI-20180202-WeWork-Tower-Bridge-Entrance-scaled.jpg?fit=2048%2C1365\",\"width\":2048,\"height\":1365,\"caption\":\"WeWork 1 St Katharine's Way in London, UK. 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