Twitter is a great way to connect with your customers. According to research conducted by Twitter, 69 percent of users have made purchases because of something they saw on Twitter. 94 percent of users say they plan to make purchases from the businesses that they follow.
It’s a platform that allows you to speak directly to your customers in a genuine way and for them to learn more about you through your tweets.
1. Display your brand
Twitter is a great platform to show your brand image to your customers. Add your logo to the header image, make sure that your Twitter handle, or name, is your business name, and use the bio area to tell your followers exactly who you are and what you can do for them.
2. Start strong
Be sure that your profile is complete. Make sure it is clear to your followers how they can contact you. Add any keywords that fit in with your business. Many people use Twitter to search for specific types of businesses in their area and you want your account to come up if it’s relevant.
Be sure to display your website so that if someone wants to learn more about your business, they can easily get to your page. Tweet regularly to keep your followers interested. Twitter also rewards regular users by showing your tweets to more of your followers.
3. Follow people
Twitter is a platform that connects people. Search for your business partners and vendors, your current customers, your competitors and peers, other businesses in your area, and businesses run by people who you know. You can then interact with them.
That being said, you should not simply follow tons of people who are not interested or in any way related to your niche. Customers are becoming more and more savvy to businesses that are doing this. It is tempting to want to grow your Twitter quickly, but be sure that you are following and interacting with people who will add benefit to your customers and your brand, otherwise it is just a waste of time.
4. Use tweets to drive traffic to your website
You can do this easily by creating a tweet that includes a link to a certain article or landing page on your website. Create a call to action in your tweet: Why should people click? Share any sales or offers you are currently having on your products or services with your twitter followers.
5. Give power to your employees
Give incentives to your staff to share company content on their social media or to create Twitter accounts that are personal business accounts. On these accounts, they have the autonomy to share information about the industry as well as about the company. These types of accounts tend to be seen as much more trustworthy than corporate business accounts.
6. Use it for customer service
If your business is heavily customer service based having a Twitter account that people can turn to for help is a great option. It is a public space that allows current and future customers to see how well you handle confusion or complaints and it is often much easier to use and respond to than email correspondence.
7. Check before you tweet
Social media can be a hindrance as much as it can be a help if used incorrectly. Be sure that before tweeting everything into the public domain that you make sure it is 100 percent correct, it is inoffensive and that if you attach any images or GIFs to your tweet, you fully understand their meaning.
Don’t be too casual with your readers. This is still your business and you want to make sure you are portraying yourself as approachable, but still professional.
Be careful not to share too much about your own business. People on Twitter don’t want to feel like they are constantly being sold to. Share information about the industry in general and engage with other followers when appropriate.
How to use Twitter for marketing
If you’re wondering how to use Twitter for marketing your business, there are several ways you can begin. In addition to driving people to your website, you can simply use it as a tool to get your brand out into the public sphere and start to improve your brand recognition.
1. Find out who the influencers in your niche are
Influencers are a huge part of doing business now. Whether they’re celebrities, bloggers, journalists, or social media influencers, consumers look to them to find out what they should be buying.
Find out who the influencers in your industry are and interact with them on Twitter. Their followers will notice you if they then interact in return and suddenly, people who are interested in your niche will begin to discover your brand.
2. Track your mentions
As a marketer, you can track when people mention your business on Twitter, even if they aren’t tagging your Twitter handle. This is a very valuable tool to see what people are saying about your business.
If you feel it is appropriate, you can respond to some of these tweets. It gives you a chance to thank those that say good things and assist those that may be unhappy with your service.
You can also do this for mentions about your industry. For example, if you are a yoga studio in Boston, you can keep up to date with any mentions of yoga in Boston. If people are searching for studios, you would be able to respond to those queries and perhaps get yourself some new customers.
3. Pay attention to trending hashtags
It is really important to keep up to date with what is trending in your area or industry. Set up your Twitter account so that you are following the trending hashtags in your region and when it is applicable, use those hashtags in your tweets. This will give your tweets more views and possibly gain you more followers.
Just be sure that the hashtags you use still align with your business. Using a hashtag just because it is popular can end up damaging your company if it doesn’t fit with your brand.
4. Integrate Twitter with your overall marketing plan
Twitter is just one tool in your marketing arsenal. Make sure that you are using it alongside your email marketing and other social media platforms. When you send out newsletters or promotions to your email list, be sure to have links to your Twitter account so that people can follow you there.
Your website should link to all of your social media accounts, including your Twitter, so that customers can easily follow you and interact with you on their preferred network. You can even add a widget to your website with your Twitter timeline so that visitors to your site can check it out before following.
If you are running promotions, be sure to mention it to your Twitter followers along with a link to your site where they can redeem that offer.
5. Use Twitter analytics
Use Twitter analytics to measure how your tweets are performing and what your growth rate is. This will allow you to analyze which tweets do well versus which ones people aren’t interacting with as often.
The analytics will also tell you which days and times are best for your tweets. Since tweets don’t have a very long life, you want to reach your readers when they are on the platform. Twitter’s analytics information will help you do that.
6. Use Twitter advertising
You can directly target your audience through Twitter promoting. This means that you can create tweets that are seen on the feeds of people who don’t already follow you. Don’t run your promoted tweets for so long that the same people begin to see them over and over. Instead, run A/B testing and get out the same message using several different promoted tweets.
7. Add images and videos
The internet is becoming increasingly visual. Be sure that your social media platforms share visuals from other accounts as well as creating your own. Make and share helpful videos that fit with your niche and will answer questions that your audience has. Use images that are eye-catching and colorful, but still fit with your brand and business.
8. Offer Twitter discounts
Create contests or offers that get people interacting with your Twitter account. For example, “the next 100 people to retweet this will receive a coupon for 25 percent off their next purchase.” You’re giving your followers something that benefits them and they are sharing your brand with all of their followers.
9. Make your website content easy to share
All of the articles that you post on your website or blog should be easy to share on Twitter. There are several different plugins that you can download for your website that will enable readers to quickly and easily share your articles on their Twitter feed.
This will not only allow them to share your website with their followers, but their followers can then find you on Twitter and follow along with you there, too.
Feeling overwhelmed? Get more out of your to-do list by working smarter, rather than harder.