Startup

With their new book, the women behind Betches share the secrets to their success—and yours

The right partnership can delight the consumer, energize the team, and deliver big revenue. Here’s how to make it work for you

Looking outside the food world for inspiration keeps the salad spot on the cutting edge

The latest wellness trend to ride the tech wave, customized astrology is popping up in apps, memes, and newsletters—and its future has never been brighter

These female founders are about to turn your startup assumptions upside down

Madeleine Evans launched Levell because mental health should be a priority—not a perk—at work

Support our community’s small-business owners, with products that make your own busy life run a lot more smoothly

Many companies don’t last beyond year five. Here’s how to make sure yours is poised for a long, successful run

The dollars and cents of going from an idea to a real business

The non-negotiable key to a successful business is getting customers

Eiko Nakazawa wants to reinvent the field—and she’s getting everyone from health clubs to Marie Kondo in on her vision

Four founders share the strategy and gut decisions that led to one of their most important business decisions

Elsa Bernadotte co-founded the app Karma to take leftovers to the next level—and help save the planet

Environmental concerns can seem overwhelming, but these sustainably-minded innovators are driven by the power of even the smallest change

Bec Chapin co-founded Node to make green housing easy to buy, ship, and build