Hootsuite scales globally with agile real estate

Here's how Hootsuite scaled worldwide, fast, without compromising on quality

Around the world, companies of all sizes find space to succeed at WeWork. Our Member Spotlight series shares their unique stories.

The challenge: planning for future headcount while scaling globally

Social media management platform Hootsuite was experiencing rapid global growth—an exciting experience for any company. But with growth came the need to accommodate future headcount, and most important, find a new location for their London headquarters. Hootsuite realized that in order to accomplish both, they would need the right flexible real estate solution that could match their speed without sacrificing the employee experience.

“We had been looking for quite a while to move out of where we were,” says Nicole Quinn, executive assistant to the general manager. “Our agent had shown us many different spaces, but nothing was quite right for us.”

The solution: a real estate partner with scale and speed to match

The fifth floor of 1 St. Katharine’s Way at WeWork Tower Bridge proved to be everything Hootsuite was looking for: a modern blend of private desks, collaborative spaces, and meeting rooms surrounded a central kitchen and lounge area where staffers could relax or have informal meetings. The building also boasted a prime location, with stunning views of the Tower of London and Tower Bridge. 

“My boss took one look at the space and said, ‘It’s lovely, it’s perfect,’” Quinn remembers. “And we made plans to move in as soon as possible.”

Now, more than 130 people work out of the new location, and as the company grows, Quinn says, they always have the option of taking more space. The best part? London was just the beginning. Partnering with WeWork gave Hootsuite flexibility and scalability to accommodate international expansion and plan for a dynamic future. 

By leveraging the WeWork platform and global network, Hootsuite was able to expand their footprint and establish new operations, fast. They quickly opened regional headquarters in New York, Sydney, Hamburg, Paris, Mexico City, and Toronto.

The results: a world-wide network that celebrates locality

Harmony Cornwell, the company’s senior manager of global facilities, noted that each space and team around the world has unique needs that WeWork can accommodate.

One of Hootsuite’s biggest challenges has been in Mexico City, where explosive growth meant that the company needed to nearly triple the amount of space for its local headquarters. WeWork’s global account manager, Kim Jackson—who handles all of Hootsuite’s locations—made the process simple by scouring WeWork’s local assets to secure the perfect space.

“It’s such a great relationship,” said Jackson. “Hootsuite knows what their needs are, so we can easily find the right solution. We upgraded them from a 24-person office to a 60-person office quickly and easily. It was a very seamless project.”

From Mexico to Canada, when Hootsuite needed a swing space in Toronto, Cornwell says WeWork provided them with the perfect solution. “The other option was an office that we would have to build out and furnish ourselves,” says Cornwell. “This was a much better solution for us.”

Cornwell says the company’s office space needs change frequently, which makes WeWork an important partner for them.

Key highlights:

  • Real estate on demand in major markets around the world
  • No upfront capital investment
  • Flexible membership agreements allow Hootsuite to grow and contract as needed
  • Customizable options including layout, A/V, IT, and interior design ensure the space is identifiably Hootsuite

WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.

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