Helping businesses predict the future with eRevalue

Big data has entered the public’s collective consciousness, and business leaders recognize its power. They know that it could improve their businesses, and help them make key decisions about their future. Sometimes, however, they don’t know where to start.

Enter Datamaran, a strategic business intelligence software. It scans across millions of data points from publicly available sources like corporate websites, regulatory databases, and social media, and provides businesses with the information they need to make crucial decisions. It’s run by employees who have experience in the legal, financial, and investment fields and are motivated to help businesses succeed.

Susanne Katus, vice president of business development in the Americas at eRevalue, the company that developed Datamaran, said the target audience for the platform is “business leaders who on a day-to-day basis have to make important decisions efficiently and with foresight while navigating new forms of regulatory, competitive, and reputational risks and opportunities.”

The software, which will be released in June, shows its users a real-time outlook of the best practices in their industries, competitor activity, regulatory initiatives, and the public’s view of relevant issues.

“You can more quickly identify which regulations are pertinent to you now and need to be on your radar for the future, and find out on which issues you are ahead of or behind in the game when it comes to competition and public opinion at any given point in time,” says Katus.

The inspiration for Datamaran came to CEO Marjella Alma one day while she was sitting on a bench in Central Park. After working for years in the corporate social responsibility field, she saw the challenges businesses encountered when they were navigating the risks that would impact their decisions. Alma and her team incorporated her idea nearly a year ago, and today are working with companies like HP and UPS to assist them with their data mining and analyzing needs.

“The ultimate aim is to empower companies to problem solve more efficiently, be profitable over the long term, and simultaneously create a positive impact on society-at-large,” says Katus. “We want to empower companies to make decisions with more confidence, foresight, and world relevance. We want to help them get ahead of potential disruptions, so they can be more proactive versus reactive — and continually innovate along the way.”

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