How to have a better day at work, every day.
As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this: While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with […]
Marketing your startup is hard. You’re likely working with a limited budget (if any at all), no name recognition, and an early-stage product that isn’t nearly complete — but is functional enough that you’re ready to roll it out for users. I’ve noticed that for a lot of first-time founders, the hardest part about marketing […]
After graduating from the Ontario Institute of Audio Recording Technology, I opened a small recording studio. In effect, I became a freelance audio producer. I started to notice a number of freelance voice talent would contact me and ask if I had any connections to jobs. I asked myself: “What if I transformed my brochure-style […]
One of the most common push-backs on investing in a community manager is the uncertain return on investment. Why hire for community when you could hire an acquisition marketer — particularly given that the ROI on social media is next to none for sales? It’s pretty easy to ignore high churn rates when investors are […]
People often say that finding a mentor is essential as an entrepreneur, especially if you’re young. I am a junior at Duke University and the co-founder of Star Toilet Paper, so the experience I had prior to starting this company includes camp and caddying work. How do I even know what steps to take or […]
About two months ago, Jeni Hinojosa, our lead social media strategist at EMSI Public Relations, started noticing interesting changes involving the Twitter accounts we manage. Tools were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on September 24 that Twitter had already formally taken steps toward going public back […]
Early stage companies are understandably excited to demonstrate their concept, whether to friends, potential investors, or their office-mates. In fact, it may be essential to their survival to do so, since they can’t attract investors and users without showing them what they’re doing. But companies that are considering patent protection for their concepts should be […]
As a company grows, business development strategies change in accordance with long-term goals. Here’s why, and how
Community management is one of those roles for which everyone assumes that they know exactly what it is that you do. “Oh, you’re a community manager …so, you do social media, right?” If only the answer were that simple. Community is a discipline within an organization, such as engineering, design, marketing or business development. Let’s […]
Instacart App Instacart founder Apoorva Mehta believes he can build an empire of Amazon-scale by helping people shop for groceries from their homes. While this may sound like a stretch, it mirrors Amazon in the 90s; books were Amazon’s starting point, on which a behemoth was built. Likewise, Instacart has big plans. Yes, countless companies have tried to […]
While this list is definitely not exhaustive, I wanted to briefly shed some light on a couple of the reasons why startups should be thinking about insurance, regardless of where they are in their life cycle. 1. To strike a balance “Risk-averse” is probably the last phrase anyone would use to describe the startup community. […]
We’ve reached the era of reconciling work and life. The ubiquitousness of “Lean In” as well as headlines proclaiming that you can/cannot/who knows “Have It All” have turned our collective attention toward a subject that, despite the endless discussion, still appears to have no answers. While we can all agree that it’s an important issue […]
Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance. – The Internet and Everyone, John Chris Jones For the longest time, I thought design was about assuming that people are “stupid” machines who don’t know what they want, and therefore need to be told how to […]
I’m currently working the fewest hours per week I ever have in my professional life, and I’ve never been more productive. We’ve all fallen victim to this irrational way of thinking before: My competitors are going to crush me if I don’t outwork them! We’ll never ship $new_feature if we don’t work through the weekend! […]
Sense Health founder Stan Berkow shares the best advice he received when pivoting between startup ideas.