The latest in workplace design, culture, and lifestyle.
One of the most common push-backs on investing in a community manager is the uncertain return on investment. Why hire for community when you could hire an acquisition marketer — particularly given that the ROI on social media is next to none for sales? It’s pretty easy to ignore high churn rates when investors are […]
People often say that finding a mentor is essential as an entrepreneur, especially if you’re young. I am a junior at Duke University and the co-founder of Star Toilet Paper, so the experience I had prior to starting this company includes camp and caddying work. How do I even know what steps to take or […]
About two months ago, Jeni Hinojosa, our lead social media strategist at EMSI Public Relations, started noticing interesting changes involving the Twitter accounts we manage. Tools were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on September 24 that Twitter had already formally taken steps toward going public back […]
Early stage companies are understandably excited to demonstrate their concept, whether to friends, potential investors, or their office-mates. In fact, it may be essential to their survival to do so, since they can’t attract investors and users without showing them what they’re doing. But companies that are considering patent protection for their concepts should be […]
Instacart App Instacart founder Apoorva Mehta believes he can build an empire of Amazon-scale by helping people shop for groceries from their homes. While this may sound like a stretch, it mirrors Amazon in the 90s; books were Amazon’s starting point, on which a behemoth was built. Likewise, Instacart has big plans. Yes, countless companies have tried to […]
While this list is definitely not exhaustive, I wanted to briefly shed some light on a couple of the reasons why startups should be thinking about insurance, regardless of where they are in their life cycle. 1. To strike a balance “Risk-averse” is probably the last phrase anyone would use to describe the startup community. […]
We’ve reached the era of reconciling work and life. The ubiquitousness of “Lean In” as well as headlines proclaiming that you can/cannot/who knows “Have It All” have turned our collective attention toward a subject that, despite the endless discussion, still appears to have no answers. While we can all agree that it’s an important issue […]
Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance. – The Internet and Everyone, John Chris Jones For the longest time, I thought design was about assuming that people are “stupid” machines who don’t know what they want, and therefore need to be told how to […]
Sense Health founder Stan Berkow shares the best advice he received when pivoting between startup ideas.