{"id":89,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/fr-FR\/ideas\/?p=89&#038;preview=true&#038;preview_id=89"},"modified":"2019-08-24T00:23:02","modified_gmt":"2019-08-23T22:23:02","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/fr-FR\/ideas\/growth-innovation\/brooklinen-case-study","title":{"rendered":"Brooklinen est pass\u00e9 de deux \u00e0 32\u00a0employ\u00e9s dans un \u00e9tablissement WeWork"},"content":{"rendered":"\n<h2  id=\"le-d%c3%a9fi-trouver-un-espace-de-travail-quand-leffectif-est-en-constante-%c3%a9volution\"class=\"wp-block-heading\"><strong>Le d\u00e9fi\u00a0: trouver un espace de travail quand l&rsquo;effectif est en constante \u00e9volution<\/strong><\/h2>\n\n\n\n<p>En\u00a02014, quand Vicki et Rich Fulop ont lanc\u00e9 Brooklinen sur Kickstarter, ils travaillaient dans leur salon. Fra\u00eechement rentr\u00e9s de vacances, ils ont voulu acheter les m\u00eames draps que ceux de leur chambre d&rsquo;h\u00f4tel et ont d\u00e9couvert que la literie de luxe avait un prix exorbitant\u00a0: 800\u00a0$. La mission de Brooklinen \u00e9tait de cr\u00e9er des draps de haute qualit\u00e9 \u00e0 un prix plus abordable.<\/p>\n\n\n\n<p>Presque imm\u00e9diatement apr\u00e8s son lancement, la literie de Brooklinen a suscit\u00e9 une vive demande. Pour Vicki et Rich, il \u00e9tait important de conserver une certaine flexibilit\u00e9 alors que l&rsquo;entreprise prenait son essor afin de pouvoir rester r\u00e9actifs face aux opportunit\u00e9s de d\u00e9veloppement, qu&rsquo;il s&rsquo;agisse du d\u00e9veloppement de nouveaux produits, le lancement de nouvelles initiatives ou l&#8217;embauche de personnel. Toutefois, ne pouvant pas estimer l&rsquo;\u00e9volution de l&rsquo;effectif \u00e0 court terme, ils rencontraient des difficult\u00e9s \u00e0 pr\u00e9dire l&rsquo;espace dont ils allaient avoir besoin. \u00ab\u00a0Nous n&rsquo;avions aucune id\u00e9e de ce que l&rsquo;avenir nous r\u00e9servait, donc nous voulions un espace de travail extr\u00eamement flexible\u00a0\u00bb, explique Rich.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"la-solution-un-espace-qui-permet-%c3%a0-brooklinen-de-d%c3%a9velopper-son-activit%c3%a9-et-son-%c3%a9quipe\"class=\"wp-block-heading\"><strong>La solution\u00a0: un espace qui permet \u00e0 Brooklinen de d\u00e9velopper son activit\u00e9 et son \u00e9quipe<\/strong><\/h2>\n\n\n\n<p>Les fondateurs ont d\u00e9couvert qu&rsquo;en emm\u00e9nageant dans un \u00e9tablissement WeWork, ils pourraient disposer de l&rsquo;espace dont ils avaient besoin pour h\u00e9berger leur \u00e9quipe grandissante tout en b\u00e9n\u00e9ficiant de la flexibilit\u00e9 requise pour affronter un avenir incertain. Rich et Vicki ont tent\u00e9 d&rsquo;estimer l&rsquo;\u00e9volution de leur effectif sur six\u00a0mois, mais cela peut s&rsquo;av\u00e9rer difficile pour une organisation \u00e0 croissance \u00e9lev\u00e9e. Avec WeWork, \u00ab\u00a0on peut d\u00e9m\u00e9nager, louer un autre bureau, retirer une cloison\u00a0\u00bb, explique Rich. \u00ab\u00a0WeWork nous permet de grandir au rythme de notre \u00e9quipe.\u00a0\u00bb<\/p>\n\n\n\n<p>Vicki et Rich ont \u00e9galement d\u00e9couvert un autre avantage de WeWork\u00a0: ils n&rsquo;ont pas \u00e0 se soucier de la gestion du bureau, comme l&rsquo;achat d&rsquo;imprimantes, la mise en place du Wi-Fi ou l&#8217;embauche d&rsquo;un service d&rsquo;entretien. \u00ab\u00a0WeWork s&rsquo;occupe de tout l&rsquo;aspect logistique, qui prend \u00e9norm\u00e9ment de temps, et nous permet de nous concentrer sur notre travail\u00a0\u00bb, affirme Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Visitez les bureaux new-yorkais de Brooklinen.<\/figcaption><\/div>\n\n\n\n<h2  id=\"le-r%c3%a9sultat-un-espace-%c3%a9volutif-pour-une-entreprise-en-plein-essor\"class=\"wp-block-heading\"><strong>Le r\u00e9sultat\u00a0: un espace \u00e9volutif pour une entreprise en plein essor<\/strong><\/h2>\n\n\n\n<p>Trois ans plus tard, Brooklinen compte 32\u00a0collaborateurs. WeWork les a accompagn\u00e9s \u00e0 chaque \u00e9tape de leur d\u00e9veloppement. \u00ab\u00a0Nous n&rsquo;\u00e9tions que deux lorsque nous avons emm\u00e9nag\u00e9. Nous nous sommes agrandis au sein du m\u00eame b\u00e2timent\u00a0\u00bb, explique Rich. \u00ab\u00a0Nous sommes d\u00e9sormais l&rsquo;une des plus grandes \u00e9quipes pr\u00e9sentes ici.\u00a0\u00bb<\/p>\n\n\n\n<p>La collaboration avec WeWork a permis \u00e0 Brooklinen de r\u00e9duire les d\u00e9penses d&rsquo;immobilisation et a rendu les frais de fonctionnement plus pr\u00e9visibles. Les \u00e9conomies r\u00e9alis\u00e9es ont permis \u00e0 l&rsquo;entreprise de d\u00e9velopper de nouveaux produits.<\/p>\n\n\n\n<p>WeWork a \u00e9galement aid\u00e9 Brooklinen \u00e0 attirer et retenir des talents. En s&rsquo;\u00e9tablissant chez WeWork, Brooklinen montre aux candidats leur engagement pour une exp\u00e9rience collaborateur positive au quotidien, que ce soit par la convivialit\u00e9 de la r\u00e9ception, les rafra\u00eechissements disponibles 24h\/24 ou par les opportunit\u00e9s de networking de WeWork. <\/p>\n\n\n\n<p>Jaime Petkanics, vice-pr\u00e9sident des ressources humaines chez Brooklinen, explique que \u00ab\u00a0lorsqu&rsquo;un candidat \u00e9value une offre d&#8217;emploi, il ne s&rsquo;arr\u00eate pas \u00e0 la proposition de salaire, il prend en compte l&rsquo;exp\u00e9rience dans son ensemble. L&rsquo;espace de travail est un facteur tr\u00e8s important dans la prise de d\u00e9cision.\u00a0\u00bb<\/p>\n\n\n\n<p>Pour Brooklinen, l&rsquo;avenir s&rsquo;annonce radieux. Comme Vicki l&rsquo;explique, \u00ab\u00a0Quand nous pensons au d\u00e9veloppement de notre entreprise, nous envisageons vraiment de le faire au sein d&rsquo;un \u00e9tablissement WeWork. Nous sommes tr\u00e8s satisfaits et voulons juste continuer \u00e0 nous developper. Nous avons h\u00e2te de voir ce que l&rsquo;avenir nous r\u00e9serve.\u00a0\u00bb<\/p>\n\n\n\n<h2  id=\"points-forts\"class=\"wp-block-heading\"><strong>Points forts\u00a0:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Pr\u00e9sence de l&rsquo;image de marque de Brooklinen dans tout l&rsquo;espace<\/li><li>Possibilit\u00e9 d&rsquo;agrandir l&rsquo;espace sur demande<\/li><li>Prise en charge op\u00e9rationnelle pour les t\u00e2ches logistiques du quotidien<\/li><li>R\u00e9duction des d\u00e9penses d&rsquo;immobilisation et des frais de fonctionnement<\/li><li>Mise \u00e0 disposition d&rsquo;un espace priv\u00e9<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/fr-FR\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/fr-FR\/medium-sized-business\">En savoir plus sur les espaces pour entreprises en plein essor<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeWork a donn\u00e9 \u00e0 l&rsquo;entreprise de literie de luxe la possibilit\u00e9 de s&rsquo;adapter, sur demande, \u00e0 mesure que ses activit\u00e9s se d\u00e9veloppaient.<\/p>\n","protected":false},"author":1738,"featured_media":91,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de cas\u00a0:\u00a0<\/title>\n<meta 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