{"id":2117,"date":"2021-05-31T12:56:00","date_gmt":"2021-05-31T10:56:00","guid":{"rendered":"https:\/\/www.wework.com\/fr-FR\/ideas\/?p=2117"},"modified":"2021-06-01T11:21:26","modified_gmt":"2021-06-01T09:21:26","slug":"romance-a-trouve-son-bonheur-au-wework-lafayette","status":"publish","type":"post","link":"https:\/\/www.wework.com\/fr-FR\/ideas\/workspace-solutions\/flexible-products\/romance-a-trouve-son-bonheur-au-wework-lafayette","title":{"rendered":"Romance a trouv\u00e9 son bonheur au WeWork Lafayette"},"content":{"rendered":"\n

L\u2019enjeu : comment concilier travail en solo et besoin de collaboration<\/h2>\n\n\n\n

Chaque secteur d\u2019activit\u00e9 a ses sp\u00e9cificit\u00e9s, chaque entreprise poss\u00e8de son propre mode de fonctionnement. \u00c7a ressemble \u00e0 une lapalissade, et pourtant cette donn\u00e9e basique est fr\u00e9quemment laiss\u00e9e de c\u00f4t\u00e9 au moment de choisir des locaux. C\u2019est encore plus le cas dans le domaine des services et de la cr\u00e9ativit\u00e9, o\u00f9 les contraintes mat\u00e9rielles sont limit\u00e9es.<\/p>\n\n\n\n

Dans le domaine de la publicit\u00e9 et de la communication, les open spaces sont depuis longtemps de rigueur. Ce n\u2019est cependant plus n\u00e9cessairement une conception partag\u00e9e par les valeurs montantes du secteur, qui ont bien compris que les besoins en espace deviennent plus pr\u00e9cis.<\/p>\n\n\n\n

Romance est une jeune agence de publicit\u00e9 du groupe Omnicom. En cinq ans d\u2019existence, Romance a d\u00e9velopp\u00e9 sur le march\u00e9 fran\u00e7ais une client\u00e8le de grands comptes (Intermarch\u00e9, Decathlon, Ricard, Audi, ATOL, Sant\u00e9 publique France, Europe 1, Mondel\u0113z, P&G) avec l\u2019id\u00e9e de construire pour chaque client, un territoire fort, portant la conviction que les marques les plus puissantes sont celles capables de capter les grandes transformations de l\u2019\u00e9poque.<\/p>\n\n\n\n

\"\"
WeWork 33 Rue la Fayette<\/a> \u00e0 Paris.<\/figcaption><\/figure><\/div>\n\n\n\n

Concr\u00e8tement, pour St\u00e9phanie Leray, Directrice associ\u00e9e en charge du newbiz chez Romance, \u00ab l\u2019intention depuis le d\u00e9but \u00e9tait de cr\u00e9er une agence globale, sans silo, de casser toutes ses cloisons pour travailler en synergie totale et contribuer uniquement au business de nos clients \u00bb.<\/p>\n\n\n\n

Il s\u2019agit donc de favoriser la collaboration et le travail d\u2019\u00e9quipe, tout en donnant \u00e0 chacun la possibilit\u00e9 de s\u2019isoler, pour travailler \u00e0 la planification strat\u00e9gique ou \u00e0 la r\u00e9daction de textes \u2013 autant de besoins auxquels ne r\u00e9pondent pas toujours les open spaces. \u00ab Il faut des salles de r\u00e9unions, des salles de projections, des salles de brainstorming etc. , explique J\u00e9r\u00f4me Lavillat, Directeur des strat\u00e9gies chez Romance. Aujourd\u2019hui tr\u00e8s peu d’agences sont con\u00e7ues pour pouvoir travailler dans de bonnes conditions avec un grand nombre de salles \u00e0 disposition. \u00bb<\/p>\n\n\n\n

\"WeWork
WeWork 33 Rue la Fayette<\/a> \u00e0 Paris.<\/figcaption><\/figure><\/div>\n\n\n\n

La solution : des espaces personnalis\u00e9s au WeWork Lafayette<\/h2>\n\n\n\n

Romance emploie \u00e0 l\u2019heure actuelle 95 collaborateurs. L\u2019ambition n\u2019est pas de devenir un g\u00e9ant du secteur. L\u2019agence vise ainsi une structure de taille moyenne, o\u00f9 la grandeur des comptes et des marques racontent davantage l\u2019agence plut\u00f4t que la taille et le nombre de personnes qui y travaillent.<\/p>\n\n\n\n

Le passage de l\u2019\u00e9pid\u00e9mie de Covid-19 n\u2019a pas chang\u00e9 la donne, bien au contraire, comme le constate J\u00e9r\u00f4me Lavillat : \u00ab On s\u2019est rendu compte au fur et \u00e0 mesure des diff\u00e9rents confinements que le r\u00f4le du lieu physique \u00e9tait d\u2019entretenir la culture de l\u2019entreprise. De ce point de vue-l\u00e0, entrer dans un lieu qui ne nous ressemble pas n\u2019\u00e9tait pas envisageable. \u00bb<\/p>\n\n\n\n

Romance a donc opt\u00e9 en janvier 2021 pour le WeWork Lafayette en misant pleinement sur l\u2019option de personnalisation propos\u00e9e pour am\u00e9nager son espace \u00e0 son image. \u00ab On a pu changer l\u2019int\u00e9gralit\u00e9 du mobilier. On a fait une tr\u00e8s grande salle de r\u00e9union avec un tr\u00e8s bon mat\u00e9riel vid\u00e9o pour recevoir nos clients, sans oublier des \u00e9l\u00e9ments plus classiques comme l\u2019installation de notre platine vinyle. \u00bb<\/p>\n\n\n\n

\"\"
WeWork 33 Rue la Fayette<\/a> \u00e0 Paris.<\/figcaption><\/figure><\/div>\n\n\n\n

Le r\u00e9sultat : une solution adapt\u00e9e aux besoins des agences de publicit\u00e9<\/h2>\n\n\n\n

Les facteurs les plus importants pour Romance concernaient l\u2019am\u00e9nagement de l\u2019espace et l\u2019organisation des diff\u00e9rentes zones de travail, avec des lieux pour s\u2019isoler et des lieux pour collaborer.<\/p>\n\n\n\n

Pour J\u00e9r\u00f4me Lavillat, WeWork r\u00e9pond parfaitement \u00e0 ce double enjeu : \u00ab Il y a une multitude d\u2019endroits diff\u00e9rents dans notre espace et dans le b\u00e2timent : les cabines t\u00e9l\u00e9phoniques, des salles de r\u00e9unions de toutes tailles, certaines priv\u00e9es et d\u2019autres qu’il faut r\u00e9server, des salles de conf\u00e9rence, notre open space, des espaces lounge etc. Les locaux favorisent grandement la collaboration. \u00bb<\/p>\n\n\n\n

En proposant une solution flexible et personnalis\u00e9e, parfaitement adapt\u00e9e aux besoins de son client, \u00ab WeWork a r\u00e9gl\u00e9 un probl\u00e8me qui est historique dans les agences de publicit\u00e9 \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au 33 rue La Fayette, Romance b\u00e9n\u00e9ficie d’un espace personnalis\u00e9 pour renforcer le travail d’\u00e9quipe et la collaboration.<\/p>\n","protected":false},"author":2150,"featured_media":2350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1139,1134],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flexible-products","category-workspace-solutions"],"acf":[],"yoast_head":"\nRomance a trouv\u00e9 son bonheur au WeWork Lafayette - Ideas (fr-FR)<\/title>\n<meta name=\"description\" content=\"Au 33 rue La Fayette, Romance b\u00e9n\u00e9ficie d'un espace personnalis\u00e9 pour renforcer le travail d'\u00e9quipe et la collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/fr-FR\/ideas\/workspace-solutions\/flexible-products\/romance-a-trouve-son-bonheur-au-wework-lafayette\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Romance a trouv\u00e9 son bonheur au WeWork Lafayette\" \/>\n<meta property=\"og:description\" content=\"Au 33 rue La Fayette, Romance b\u00e9n\u00e9ficie d'un espace personnalis\u00e9 pour renforcer le travail d'\u00e9quipe et la collaboration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/fr-FR\/ideas\/workspace-solutions\/flexible-products\/romance-a-trouve-son-bonheur-au-wework-lafayette\" \/>\n<meta property=\"og:site_name\" content=\"Ideas (fr-FR)\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T10:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T09:21:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/fr-FR\/ideas\/wp-content\/uploads\/sites\/14\/2021\/04\/33-Rue-la-Fayette_conference_room.jpg?fit=800%2C571\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danielperry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"danielperry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/workspace-solutions\\\/flexible-products\\\/romance-a-trouve-son-bonheur-au-wework-lafayette#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/workspace-solutions\\\/flexible-products\\\/romance-a-trouve-son-bonheur-au-wework-lafayette\"},\"author\":{\"name\":\"danielperry\",\"@id\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/#\\\/schema\\\/person\\\/89e7daa4e765f3bd25d0534752119ac0\"},\"headline\":\"Romance a trouv\u00e9 son bonheur au WeWork Lafayette\",\"datePublished\":\"2021-05-31T10:56:00+00:00\",\"dateModified\":\"2021-06-01T09:21:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/workspace-solutions\\\/flexible-products\\\/romance-a-trouve-son-bonheur-au-wework-lafayette\"},\"wordCount\":723,\"image\":{\"@id\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/workspace-solutions\\\/flexible-products\\\/romance-a-trouve-son-bonheur-au-wework-lafayette#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/04\\\/Romance-hero-image.jpg?fit=1440%2C810\",\"articleSection\":[\"Produits flexibles\",\"Solutions d'espaces de travail\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/workspace-solutions\\\/flexible-products\\\/romance-a-trouve-son-bonheur-au-wework-lafayette\",\"url\":\"https:\\\/\\\/www.wework.com\\\/fr-FR\\\/ideas\\\/workspace-solutions\\\/flexible-products\\\/romance-a-trouve-son-bonheur-au-wework-lafayette\",\"name\":\"Romance a trouv\u00e9 son bonheur au WeWork Lafayette - 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