{"id":57,"date":"2019-06-17T09:00:46","date_gmt":"2019-06-17T13:00:46","guid":{"rendered":"https:\/\/www.wework.com\/es-LA\/ideas\/?p=57&#038;preview=true&#038;preview_id=57"},"modified":"2020-01-31T10:08:08","modified_gmt":"2020-01-31T16:08:08","slug":"standard-chartered-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/es-LA\/ideas\/workspace-solutions\/case-studies\/standard-chartered-case-study","title":{"rendered":"Un espacio transformado inspira innovaci\u00f3n en Standard Chartered"},"content":{"rendered":"\n<p><em>En todo el mundo, las empresas de todos los tama\u00f1os encuentran su espacio en WeWork para tener \u00e9xito. Nuestra serie <\/em><a href=\"https:\/\/www.wework.com\/ideas\/tag\/member-spotlight\"><em>Lo destacado seg\u00fan nuestros miembros<\/em> ( English )<\/a><em> comparte sus historias particulares.<\/em><\/p>\n\n\n\n<h2  id=\"el-desaf%c3%ado-la-presi%c3%b3n-de-mantenerse-a-la-vanguardia-de-la-innovaci%c3%b3n\"class=\"wp-block-heading\"><strong>El desaf\u00edo: La presi\u00f3n de mantenerse a la vanguardia de la innovaci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Todas las empresas deben <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">innovar ( English )<\/a> para sobrevivir, una realidad que <a rel=\"noreferrer noopener\" aria-label=\"Standard Chartered (opens in a new tab)\" href=\"https:\/\/www.sc.com\/en\/\" target=\"_blank\">Standard Chartered<\/a> conoce muy bien.<\/p>\n\n\n\n<p>&quot;A medida que los clientes se vuelven digitales y esperan de los servicios bancarios un acceso m\u00e1s fluido, oportuno y f\u00e1cil de usar, debemos innovar y mejorar constantemente o arriesgarnos a quedar atr\u00e1s&quot;, dice Mary Huen, CEO de Standard Chartered Hong Kong.<\/p>\n\n\n\n<p>Por eso, en enero de 2018, Standard Chartered lanz\u00f3 SC Ventures. Esta unidad de negocios se encarg\u00f3 de impulsar la innovaci\u00f3n digital, invertir en tecnolog\u00eda avanzada y nuevas empresas, as\u00ed como probar nuevos modelos de negocios: todo con el objetivo de mejorar la experiencia bancaria del cliente.<\/p>\n\n\n\n<p>La compa\u00f1\u00eda contaba con espacio en el noveno piso de su torre Standard Chartered en Hong Kong, pero este necesitaba una revisi\u00f3n completa. Para que SC Ventures se transformara en un agente de cambio dentro de la empresa, necesitaban un espacio moderno y brillante que inspirara innovaci\u00f3n y creatividad, fomentara la colaboraci\u00f3n y aumentara la eficiencia del equipo lo antes posible.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Standard Chartered Bank\" src=\"https:\/\/player.vimeo.com\/video\/272968860?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"la-soluci%c3%b3n-reinventar-un-espacio-existente-para-la-innovaci%c3%b3n\"class=\"wp-block-heading\"><strong>La soluci\u00f3n: Reinventar un espacio existente para la innovaci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Standard Chartered se asoci\u00f3 con WeWork para transformar ese piso en un <a href=\"https:\/\/www.wework.com\/ideas\/innovation-labs\">centro de innovaci\u00f3n ( English )<\/a> y espacio de trabajo colaborativo denominado \u201ceXellerator Lab\u201d.<\/p>\n\n\n\n<p>El Dr. Michael Gorriz, director de informaci\u00f3n del grupo en Standard Chartered, explica: &quot;El t\u00e9rmino &#8216;eXellerator&#8217; proviene de dos palabras: &#8216;aceleraci\u00f3n&#8217; del cambio y &#8216;excelencia&#8217; en el servicio al cliente.&quot;<\/p>\n\n\n\n<p>El eXellerator Lab incluye salas flexibles, diferentes tipos de salas de juntas e incluso un gran sal\u00f3n para albergar una amplia gama de eventos y talleres diarios. El dise\u00f1o incorpora los colores de la marca Standard Chartered, as\u00ed como gui\u00f1os a la cultura local de Hong Kong.<\/p>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-12-1-1400x810.jpg\" alt=\"\" data-id=\"1631\" data-link=\"\/ideas\/?attachment_id=1631\" class=\"wp-image-1631\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-15-1-1400x810.jpg\" alt=\"\" data-id=\"1632\" data-link=\"\/ideas\/?attachment_id=1632\" class=\"wp-image-1632\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-14-2-1.jpg\" alt=\"\" data-id=\"1634\" data-link=\"\/ideas\/?attachment_id=1634\" class=\"wp-image-1634\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-13-1-1400x810.jpg\" alt=\"\" data-id=\"1636\" data-link=\"\/ideas\/?attachment_id=1636\" class=\"wp-image-1636\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-1-1-1400x810.jpg\" alt=\"\" data-id=\"1637\" data-link=\"\/ideas\/?attachment_id=1637\" class=\"wp-image-1637\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-6-1-1400x810.jpg\" alt=\"\" data-id=\"1639\" data-link=\"\/ideas\/?attachment_id=1639\" class=\"wp-image-1639\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Un vistazo a eXellerator Lab de Standard Chartered.<\/figcaption><\/div>\n\n\n\n<h2  id=\"los-resultados-un-espacio-de-trabajo-colaborativo-que-impulsa-la-aceleraci%c3%b3n-y-la-excelencia\"class=\"wp-block-heading\"><strong>Los resultados: Un espacio de trabajo colaborativo que impulsa la aceleraci\u00f3n y la excelencia<\/strong><\/h2>\n\n\n\n<p>El espacio de eXellerator se finaliz\u00f3 en tres meses. Liam Gilligan, director de eXellerator Lab, qued\u00f3 impresionado con la rapidez y dedicaci\u00f3n de WeWork al proyecto: \u201cEl tiempo que le pedimos a WeWork para operar fue muy ajustado. Todos quedaron impresionados por su capacidad de entrega en ese per\u00edodo\u201d.<\/p>\n\n\n\n<p>Lo m\u00e1s importante es que ahora existe una comunidad din\u00e1mica dentro eXellerator Lab. El espacio inspira a la colaboraci\u00f3n y ha demostrado ser un lugar en el que los empleados de SC Ventures est\u00e1n orgullosos de trabajar con clientes y socios de la industria.<\/p>\n\n\n\n<p>Standard Chartered ha aprovechado al m\u00e1ximo el nuevo espacio, organizando eventos y trabajando de forma cruzada para desarrollar nuevos productos. Desde la modernizaci\u00f3n de sus centros de atenci\u00f3n externos hasta el desarrollo de un bot conversacional web y el relanzamiento de su aplicaci\u00f3n m\u00f3vil, eXellerator Lab ya genera ganancias para Standard Chartered.<\/p>\n\n\n\n<p>&quot;El eXellerator en Hong Kong nos permite reunir ideas, habilidades y, lo que es m\u00e1s importante, personas, clientes, empresarios de tecnolog\u00eda financiera y colegas del banco para <a href=\"\/es-LA\/ideas\/what-is-business-innovation\">permitir la innovaci\u00f3n<\/a>&quot;, dice Alex Manson, director mundial de SC Ventures, Standard Chartered.<\/p>\n\n\n\n<h2  id=\"aspectos-m%c3%a1s-destacados\"class=\"wp-block-heading\"><strong>Aspectos m\u00e1s destacados<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Los espacios de 10000 pies cuadrados son propiedad de Standard Chartered, pero el dise\u00f1o, la construcci\u00f3n y el funcionamiento est\u00e1n a cargo de WeWork<\/li><li>El espacio flexible se construy\u00f3 seg\u00fan las especificaciones para <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">fomentar la innovaci\u00f3n ( English )<\/a><\/li><li>Todo el proyecto se complet\u00f3 en tres meses<\/li><li>Dise\u00f1o de interiores coherente con la marca Standard Chartered<\/li><li>Eventos personalizados y programaci\u00f3n<\/li><\/ul>\n\n\n\n<p><em>WeWork ofrece a las empresas de todos los tama\u00f1os soluciones de espacio que les ayudan a resolver sus mayores retos empresariales.<\/em><\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAviso: Se requiere JavaScript para este contenido.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"\\u00bfEst\\u00e1s buscando tu nuevo espacio de trabajo? 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