{"id":4240,"date":"2021-07-29T12:58:04","date_gmt":"2021-07-29T17:58:04","guid":{"rendered":"https:\/\/www.wework.com\/es-LA\/ideas\/?p=4240&#038;preview=true&#038;preview_id=4240"},"modified":"2021-08-03T14:05:11","modified_gmt":"2021-08-03T19:05:11","slug":"what-is-business-innovation","status":"publish","type":"post","link":"https:\/\/www.wework.com\/es-LA\/ideas\/professional-development\/what-is-business-innovation","title":{"rendered":"\u00bfQu\u00e9 es la innovaci\u00f3n empresarial y por qu\u00e9 es importante?"},"content":{"rendered":"\n<p>La mayor\u00eda de las empresas saben que deben <a href=\"\/es-LA\/ideas\/how-to-innovate-like-a-disruptor\">innovar para mantenerse al d\u00eda con el ritmo de cambio del mercado<\/a>. Con los avances tecnol\u00f3gicos que revolucionan todas las industrias, las empresas deben innovar para seguir siendo relevantes y no quedarse atr\u00e1s.&nbsp;<\/p>\n\n\n<div data-block_60db63929d775 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">en esta historia<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#qu%c3%a9-es-la-innovaci%c3%b3n-empresarial\" class=\"toc-block__link\">\r\n          \u00bfQu\u00e9 es la innovaci\u00f3n empresarial?\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" 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<li class=\"toc-block__list-item\">\r\n        <a href=\"#lo-que-no-es-la-innovaci%c3%b3n-empresarial\" class=\"toc-block__link\">\r\n          Lo que no es la innovaci\u00f3n empresarial\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#por-qu%c3%a9-es-importante-la-innovaci%c3%b3n-empresarial\" class=\"toc-block__link\">\r\n          \u00bfPor qu\u00e9 es importante la innovaci\u00f3n empresarial?\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#ejemplos-de-innovaci%c3%b3n-empresarial-en-todas-las-industrias\" class=\"toc-block__link\">\r\n          Ejemplos de innovaci\u00f3n empresarial en todas las industrias\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 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class=\"toc-block__list-item\">\r\n        <a href=\"#tipos-de-innovaci%c3%b3n-empresarial\" class=\"toc-block__link\">\r\n          Tipos de innovaci\u00f3n empresarial\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>De hecho, las empresas innovadoras son recompensadas no solo por estar preparadas para el futuro, sino tambi\u00e9n por <a href=\"https:\/\/www.wework.com\/ideas\/office-space-top-talent\">contar con los mejores talentos ( English )<\/a> y una mayor demanda de los consumidores.&nbsp;En <a href=\"https:\/\/www.wework.com\/es-LA\/labs\/\" href=\"https:\/\/www.wework.com\/es-LA\/labs\/\">WeWork Labs<\/a>, mi equipo ayuda a las empresas a identificar sus necesidades comerciales \u00fanicas y luego crea una programaci\u00f3n personalizada para aprovechar la innovaci\u00f3n y ofrecer resultados clave.&nbsp;<\/p>\n\n\n\n<p>Pero \u00bfqu\u00e9 significa exactamente la \u00abinnovaci\u00f3n empresarial\u00bb? \u00bfY cu\u00e1les son algunos ejemplos que se ven en la pr\u00e1ctica?&nbsp;<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAviso: Se requiere JavaScript para este contenido.<\/noscript>\n<style>\r\n\r\n        \/* FIELDS STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container #nf-field-140-wrap {\r\n                                    width:100%;\r\n                            }\r\n        .nf-form-content .nf-field-container #nf-field-140-wrap .nf-field-element .ninja-forms-field {\r\n                                    width:100%;\r\n                    }\r\n    <\/style><div 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Podr\u00eda significar lanzar <a href=\"\/es-LA\/ideas\/what-is-design-thinking\">productos o servicios nuevos y mejorados<\/a> (lo que puede generar mayores ingresos), hacer que un proceso existente sea m\u00e1s eficiente o resolver un problema comercial (ambos reducen los costos y ahorran tiempo). Un enfoque comercial en un <a href=\"\/es-LA\/ideas\/worklife\/effective-brainstorming-techniques\">intercambio de ideas<\/a>, el <a href=\"\/es-LA\/ideas\/growth-innovation\/what-is-design-thinking\">pensamiento de dise\u00f1o<\/a> o el establecimiento de un <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/innovation-labs\">laboratorio de innovaci\u00f3n ( English )<\/a> puede impulsar las innovaciones empresariales. El elemento clave de la innovaci\u00f3n es que impulsa los ingresos de una empresa.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2  id=\"lo-que-no-es-la-innovaci%c3%b3n-empresarial\"class=\"wp-block-heading\"><strong>Lo que <em>no es<\/em> la innovaci\u00f3n empresarial<\/strong><\/h2>\n\n\n\n<p>La innovaci\u00f3n se ha convertido en un tema tan pol\u00e9mico que su verdadero significado a menudo se pierde. Mientras que algunos la utilizan como palabra de moda para simplemente usar la \u00faltima tecnolog\u00eda o hacer modificaciones por el bien de cambiar, la definici\u00f3n de \u201cinnovaci\u00f3n\u201d se limita a los cambios en<em> <\/em>el negocio central de una organizaci\u00f3n que genera crecimiento.&nbsp;<\/p>\n\n\n\n<h2  id=\"por-qu%c3%a9-es-importante-la-innovaci%c3%b3n-empresarial\"class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 es importante la innovaci\u00f3n empresarial?<\/strong><\/h2>\n\n\n\n<p>La innovaci\u00f3n ofrece a las empresas cuatro beneficios principales:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Adelantarse a una posible interrupci\u00f3n<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Cuando se hace correctamente, la innovaci\u00f3n empresarial hace un balance de hacia d\u00f3nde se dirige el mercado debido a los <a href=\"\/es-LA\/ideas\/how-to-innovate-like-a-disruptor\">posibles disruptores o las cambiantes demandas de los consumidores<\/a>. Las empresas utilizan esa informaci\u00f3n para realizar cambios estrat\u00e9gicos y atraer a empleados internos a fin de que sean emprendedores. Esos cambios pueden incluir la creaci\u00f3n de un <a href=\"\/es-LA\/ideas\/what-is-design-thinking\">producto o servicio<\/a> similar a lo que est\u00e1n haciendo las nuevas empresas emergentes, comprarlo a otros de la industria o asociarse con empresas emergentes (conocido como el modelo de \u201ccomprar, construir, asociar\u201d).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Mayor eficiencia<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Gran parte de la innovaci\u00f3n empresarial se produce al hacer que los procesos empresariales existentes sean menos costosos, requieran menos tiempo y sean m\u00e1s sostenibles. Esos cambios ahorran tiempo y facilitan que una organizaci\u00f3n se adapte a los cambios del sector con agilidad, lo que amortigua la volatilidad y el riesgo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Atracci\u00f3n y retenci\u00f3n de talento<\/strong><\/h3>\n\n\n\n<p>M\u00e1s que nunca, los empleados, en particular los millennials y la generaci\u00f3n Z, quieren <a href=\"https:\/\/www.wework.com\/ideas\/how-to-empower-employees\">trabajar para empresas impulsadas por una misi\u00f3n ( English )<\/a> que se muevan r\u00e1pidamente y que crean que tienen un futuro brillante.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Percepci\u00f3n de marca<\/strong> <\/h3>\n\n\n\n<p>Los consumidores est\u00e1n m\u00e1s dispuestos a comprar de empresas que perciben como innovadoras y socialmente conscientes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-2.png\" alt=\"\" class=\"wp-image-67283\"\/><\/figure>\n\n\n\n<h2  id=\"ejemplos-de-innovaci%c3%b3n-empresarial-en-todas-las-industrias\"class=\"wp-block-heading\"><strong>Ejemplos de innovaci\u00f3n empresarial en todas las industrias<\/strong><\/h2>\n\n\n\n<p>Las empresas heredadas tienen mucho que ganar si son innovadoras. A continuaci\u00f3n, se muestran ejemplos de innovaci\u00f3n empresarial realizada por miembros de WeWork en una variedad de industrias tradicionales:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Legal<\/strong> <\/h3>\n\n\n\n<p>La forma tradicional de hacer el trabajo legal implica examinar manualmente miles de documentos. Ahora, las herramientas digitales, como el software de la empresa emergente <a href=\"https:\/\/www.wework.com\/ideas\/level-seth-redniss-aims-simplify-legalese\">Legal ( English )<\/a>, ayudan a los abogados a hacerlo de manera m\u00e1s eficiente, para que puedan centrarse en tareas de mayor valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transporte<\/strong> <\/h3>\n\n\n\n<p>Esta industria impacta a casi todos y contribuye hasta en un <a href=\"https:\/\/www.wework.com\/ideas\/industry-leaders-imagine-the-future-of-transportation-or-how-to-make-your-commute-less-terrible\">29&nbsp;% a las emisiones de gases de efecto invernadero ( English )<\/a> en los EE.&nbsp;UU. La gravedad del problema ha generado soluciones innovadoras como <a href=\"\/es-LA\/ideas\/nio-case-study\">autos el\u00e9ctricos<\/a> y soluciones de micromovilidad como el servicio de alquiler de scooters el\u00e9ctricos <a href=\"https:\/\/www.wework.com\/ideas\/todays-workers-are-moving-to-live-close-really-close-to-their-jobs\">Bird ( English )<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Finanzas<\/strong> <\/h3>\n\n\n\n<p>Las <a href=\"https:\/\/www.wework.com\/ideas\/the-fintech-revolution-is-here\">fintech ( English )<\/a> han transformado la forma en que las personas manejan el dinero. En lugar de hacer cola para hacer dep\u00f3sitos, abrir una cuenta bancaria o invertir, las personas ahora pueden hacer esos tr\u00e1mites de forma segura dondequiera que est\u00e9n, directamente desde sus tel\u00e9fonos inteligentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Educaci\u00f3n<\/strong> <\/h3>\n\n\n\n<p>Gracias a las clases en l\u00ednea y las <a href=\"https:\/\/www.wework.com\/ideas\/instructure-case-study\">empresas de software educativo ( English )<\/a>, los estudiantes, ya sean adolescentes o empleados en la mitad de su carrera profesional que buscan hacer una transici\u00f3n, pueden acceder a oportunidades educativas. Una variedad de empresas emergentes, incluida la <a href=\"https:\/\/flatironschool.com\/\">Flatiron School<\/a>, ofrece esos servicios.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Seguros<\/strong> <\/h3>\n\n\n\n<p>Las herramientas digitales han cambiado la forma en que los clientes interact\u00faan con sus empresas de seguros, lo que facilita la b\u00fasqueda de lo que necesitan y la presentaci\u00f3n de reclamaciones. El innovador en atenci\u00f3n m\u00e9dica <a href=\"https:\/\/www.wework.com\/ideas\/oscar-health-case-study\">Oscar Health ( English )<\/a>, por ejemplo, tiene una aplicaci\u00f3n con equipos de conserjer\u00eda personalizados para ayudar a los miembros a encontrar un m\u00e9dico, explorar los costos y acceder a telemedicina gratuita las 24 horas del d\u00eda, los 7 horas d\u00edas de la semana.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumidor<\/strong><\/h3>\n\n\n\n<p>Las cadenas de suministro han evolucionado debido a la tendencia a fabricar de manera m\u00e1s sostenible. Adem\u00e1s, las empresas ahora ofrecen productos m\u00e1s sostenibles en respuesta a las tendencias de los consumidores. <a href=\"\/es-LA\/ideas\/how-these-five-food-companies-are-building-a-more-sustainable-future\">Spare Food Co.<\/a>, por ejemplo, transforma el desperdicio de alimentos en nuevos productos, y <a href=\"https:\/\/www.wework.com\/ideas\/it-might-be-time-to-throw-away-your-fitness-tracker\">Loomia ( English )<\/a> incorpora la tecnolog\u00eda a los textiles port\u00e1tiles.<\/p>\n\n\n\n<h2  id=\"tipos-de-innovaci%c3%b3n-empresarial\"class=\"wp-block-heading\"><strong>Tipos de innovaci\u00f3n empresarial<\/strong><\/h2>\n\n\n\n<p>La innovaci\u00f3n empresarial puede, pero no tiene por qu\u00e9, implicar la creaci\u00f3n de un nuevo producto o servicio. Hay muchos ejemplos de innovaci\u00f3n en los negocios, como por ejemplo:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovaci\u00f3n de producto<\/strong><\/h3>\n\n\n\n<p>Crear un producto completamente nuevo que sea adyacente a la oferta principal de una empresa. Piensa en Dyson y su extensi\u00f3n en secadores de mano o en Apple cuando lanz\u00f3 su smartphone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovaci\u00f3n de procesos<\/strong><\/h3>\n\n\n\n<p>Dise\u00f1ar una nueva forma de aumentar la eficiencia en la actividad principal. Algunos ejemplos de esto son Amazon utilizando robots en sus almacenes, o Chase Bank implementando el dep\u00f3sito de cheques en dispositivos m\u00f3viles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovaci\u00f3n de modelos comerciales<\/strong> <\/h3>\n\n\n\n<p>Presentamos una nueva forma de ganar o ahorrar dinero, como lanzar suscripciones a autos compartidos con Zipcar, o <a href=\"https:\/\/www.wework.com\/ideas\/your-complete-guide-to-sustainable-fashion-the-movement-disrupting-the-industry\">Rent the Runway ( English )<\/a>, que ofrece un servicio de suscripci\u00f3n para alquilar ropa.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--inline-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Art\u00edculos relacionados\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/growth-innovation\/how-to-build-a-customer-centric-culture-in-your-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/growth-innovation\/how-to-build-a-customer-centric-culture-in-your-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            C\u00f3mo desarrollar una cultura centrada en el cliente para tu negocio\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Steve Hogarty\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            \u00bfQu\u00e9 es el bienestar de los empleados y c\u00f3mo puede reforzarse?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/research-insights\/four-workplace-trends-that-defined-2021\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2021\/12\/20210904_WeWork_147-Yanghwa-ro-Sel11-Hongdae-Seoul_009_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/research-insights\/four-workplace-trends-that-defined-2021\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Cuatro tendencias en el espacio de trabajo que definieron el 2021\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovaci\u00f3n en la entrega<\/strong> <\/h3>\n\n\n\n<p>Implementar una nueva forma de interactuar con los clientes. Esto sucede cuando una empresa como <a href=\"https:\/\/www.wework.com\/ideas\/what-does-zappos-ceo-tony-hsieh-do-all-day\">Zappos ( English )<\/a> da prioridad el servicio al cliente o cuando Tesla permite comprar autom\u00f3viles en l\u00ednea.<\/p>\n\n\n\n<p>Estos tipos de <a href=\"https:\/\/www.wework.com\/ideas\/innovation-quotes\">innovaci\u00f3n empresarial permiten a las empresas ( English )<\/a> volverse m\u00e1s eficientes, con visi\u00f3n de futuro y, con suerte, m\u00e1s rentables. La buena noticia para las empresas es que existen pasos pr\u00e1cticos para impulsar la innovaci\u00f3n.<\/p>\n\n\n\n<p>Eso podr\u00eda involucrar aspectos como la <a href=\"\/es-LA\/ideas\/three-tips-for-creating-an-office-that-inspires-innovation\">actualizaci\u00f3n de su espacio de oficina<\/a> o la creaci\u00f3n de <a href=\"https:\/\/www.wework.com\/ideas\/innovation-labs\">laboratorios de innovaci\u00f3n ( English )<\/a> colaborativos y con visi\u00f3n de futuro. O podr\u00eda ser la implementaci\u00f3n de programas de innovaci\u00f3n internos para aprovechar la energ\u00eda creativa de sus empleados y obtener y ejecutar mejores ideas. Obt\u00e9n m\u00e1s informaci\u00f3n sobre <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">c\u00f3mo impulsar la innovaci\u00f3n en el espacio de trabajo ( English )<\/a>. <\/p>\n\n\n\n<p><em>Noushka Green es gerenta s\u00e9nior de desarrollo comercial de <a href=\"https:\/\/www.wework.com\/es-LA\/labs\/\" href=\"https:\/\/www.wework.com\/es-LA\/labs\/\">WeWork Labs<\/a>, que conecta las empresas m\u00e1s grandes del mundo con un comunidad global de empresas emergentes. Tiene m\u00e1s de siete a\u00f1os de experiencia en asociaciones y ventas empresariales. Antes de WeWork, trabaj\u00f3 en Merrill Lynch en administraci\u00f3n de patrimonio privado, ayudando a individuos y empresas con la planificaci\u00f3n patrimonial, la planificaci\u00f3n de la jubilaci\u00f3n y estrategias de inversi\u00f3n.<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque el t\u00e9rmino se utiliza a menudo para describir la tecnolog\u00eda m\u00e1s reciente, la verdadera definici\u00f3n de innovaci\u00f3n empresarial hace referencia a impulsar los ingresos<\/p>\n","protected":false},"author":1921,"featured_media":4241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2467,2473],"tags":[179,180,41],"class_list":["post-4240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-management","tag-creativity","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la innovaci\u00f3n empresarial y por qu\u00e9 es importante? 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