{"id":4082,"date":"2021-07-01T15:49:04","date_gmt":"2021-07-01T20:49:04","guid":{"rendered":"https:\/\/www.wework.com\/es-LA\/ideas\/?p=4082&#038;preview=true&#038;preview_id=4082"},"modified":"2021-07-26T12:14:35","modified_gmt":"2021-07-26T17:14:35","slug":"what-is-design-thinking","status":"publish","type":"post","link":"https:\/\/www.wework.com\/es-LA\/ideas\/professional-development\/what-is-design-thinking","title":{"rendered":"\u00bfQu\u00e9 es el pensamiento de dise\u00f1o y por qu\u00e9 es importante?"},"content":{"rendered":"\n<p>El pensamiento de dise\u00f1o comenz\u00f3 como un proceso para crear nuevas e impecables tecnolog\u00edas y productos. Esta metodolog\u00eda ahora se usa ampliamente en los sectores p\u00fablico y privado, para proyectos comerciales y personales, en todo el mundo.<\/p>\n\n\n<div data-block_60d202ff9ce42 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">EN ESTA HISTORIA<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#qu%c3%a9-es-el-pensamiento-de-dise%c3%b1o\" class=\"toc-block__link\">\r\n          \u00bfQu\u00e9 es el pensamiento de dise\u00f1o?\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" 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class=\"toc-block__list-item\">\r\n        <a href=\"#por-qu%c3%a9-es-importante-el-pensamiento-de-dise%c3%b1o\" class=\"toc-block__link\">\r\n          \u00bfPor qu\u00e9 es importante el pensamiento de dise\u00f1o?\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect 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encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon 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Los m\u00e9todos ganaron impulso en el mundo de los negocios m\u00e1s grande despu\u00e9s de que Tim Brown, director ejecutivo de IDEO, escribiera un art\u00edculo en 2008 para <a href=\"https:\/\/hbr.org\/2008\/06\/design-thinking\"><em>Harvard Business Review<\/em><\/a> sobre el uso del pensamiento de dise\u00f1o en los negocios, lo que incluy\u00f3 un hospital de California, una empresa de bicicletas japonesa y la industria de la salud en India. Actualmente, no de los cursos m\u00e1s populares de la Universidad de Stanford es <a href=\"http:\/\/designingyour.life\/category\/d-school\/\">Designing Your Life<\/a>, que aplica el pensamiento de dise\u00f1o a la construcci\u00f3n de una carrera y una vida felices.<\/p>\n\n\n\n<p>Aqu\u00ed est\u00e1 lo que es el pensamiento de dise\u00f1o, c\u00f3mo funciona y por qu\u00e9 es importante.<\/p>\n\n\n\n<h2  id=\"qu%c3%a9-es-el-pensamiento-de-dise%c3%b1o\"class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es el pensamiento de dise\u00f1o?\u00a0<\/strong><\/h2>\n\n\n\n<p>El pensamiento de dise\u00f1o es un proceso para resolver problemas al darle prioridad a las necesidades del consumidor por encima de todo. Se basa en observar, con empat\u00eda, <a href=\"\/es-LA\/ideas\/the-science-behind-smart-office-design\">c\u00f3mo las personas interact\u00faan en sus entornos<\/a>, y emplea un enfoque interactivo y pr\u00e1ctico para <a href=\"\/es-LA\/ideas\/what-is-business-innovation\">crear soluciones innovadoras<\/a>.\u00a0<\/p>\n\n\n\n<p>El pensamiento de dise\u00f1o est\u00e1 &quot;centrado en el ser humano&quot;, lo que significa que utiliza evidencia de c\u00f3mo los consumidores (humanos) <em>realmente<\/em> interact\u00faan con un producto o servicio, en lugar de c\u00f3mo otra persona o una organizaci\u00f3n <em>piensa<\/em> que interactuar\u00e1 con \u00e9l. Para estar realmente centrado en el ser humano, <a href=\"https:\/\/www.wework.com\/ideas\/look-and-feel-how-good-design-makes-better-business\">los dise\u00f1adores ven c\u00f3mo las personas utilizan un producto o servicio ( English )<\/a> y siguen perfeccionando el producto o servicio para mejorar la experiencia del consumidor. Esta es la parte \u201citerativa&quot; del pensamiento de dise\u00f1o. Prefiere moverse r\u00e1pidamente para poner a prueba los prototipos, en lugar de una investigaci\u00f3n o de rumiar de manera interminable.\u00a0<\/p>\n\n\n\n<p>A diferencia de la resoluci\u00f3n de problemas tradicional, que es un proceso lineal de identificaci\u00f3n de un problema y luego <a href=\"\/es-LA\/ideas\/effective-brainstorming-techniques\">generar soluciones y lluvias de idea<\/a>, el pensamiento de dise\u00f1o solo funciona si es iterativo. 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El proceso es \u00fatil en cualquier sistema complejo (<a href=\"https:\/\/www.wework.com\/ideas\/creativity-for-teams\">no solo en sistemas de dise\u00f1o ( English )<\/a>) porque:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ayuda a resolver una necesidad humana concreta<\/strong> <\/h3>\n\n\n\n<p>Al usar un enfoque de observaci\u00f3n y centrado en el ser humano, los equipos pueden descubrir los puntos d\u00e9biles del consumidor que no hab\u00edan pensado previamente, aquellos que el consumidor puede ni siquiera saber. El pensamiento de dise\u00f1o puede proporcionar soluciones a esos puntos d\u00e9biles una vez que se identifican.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aborda problemas que son ambiguos o dif\u00edciles de definir<\/strong> <\/h3>\n\n\n\n<p>Los consumidores a menudo no saben qu\u00e9 problema tienen que resolver o no pueden explicarlo. Pero con una observaci\u00f3n cuidadosa, uno puede identificar los problemas bas\u00e1ndose en lo que ven en el comportamiento real del consumidor en lugar de simplemente trabajar con sus ideas sobre el consumidor. Esto ayuda a definir problemas ambiguos y, a su vez, facilita tener soluciones.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conduce a soluciones m\u00e1s innovadoras<\/strong><\/h3>\n\n\n\n<p>Los humanos no son capaces de imaginar cosas que no se creen posibles, lo que les imposibilita pedir cosas que a\u00fan no existen. El pensamiento de dise\u00f1o puede ayudar a sacar a la luz algunos de estos puntos d\u00e9biles desconocidos que de otro modo nunca se hubieran conocido. El uso de un enfoque iterativo para abordar esos problemas a menudo nos lleva a <a href=\"\/es-LA\/ideas\/what-is-business-innovation\">soluciones innovadores<\/a> que no son tan evidentes.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hace que las organizaciones funcionen de manera m\u00e1s r\u00e1pida y eficiente<\/strong><\/h3>\n\n\n\n<p>En lugar de investigar un problema durante mucho tiempo sin dise\u00f1ar un resultado, el pensamiento de dise\u00f1o favorece la creaci\u00f3n de prototipos y luego las pruebas para ver qu\u00e9 tan efectivos son.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_009_v1.jpg\" alt=\"\" class=\"wp-image-3000028912\"\/><figcaption><a href=\"https:\/\/www.wework.com\/es-LA\/buildings\/innovation-pointe-2--salt-lake-city\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/es-LA\/buildings\/innovation-pointe-2--salt-lake-city\">WeWork Innovation Pointe 2<\/a> en Lehi, UT.<\/figcaption><\/figure>\n\n\n\n<h2  id=\"las-cinco-etapas-del-proceso-de-pensamiento-de-dise%c3%b1o\"class=\"wp-block-heading\"><strong>Las cinco etapas del proceso de pensamiento de dise\u00f1o\u00a0<\/strong><\/h2>\n\n\n\n<p>El pensamiento de dise\u00f1o sigue un marco de cinco etapas.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Empatizar<\/strong> <\/h3>\n\n\n\n<p>En esta primera etapa, el dise\u00f1ador observa a los consumidores para obtener una comprensi\u00f3n m\u00e1s profunda de c\u00f3mo interact\u00faan o se ven afectados por un producto o problema. Las observaciones deben ser con empat\u00eda, lo que significa retener el juicio y no impartir nociones preconcebidas de lo que el consumidor necesita. Observar con empat\u00eda es poderoso porque puede descubrir problemas que el consumidor ni siquiera sab\u00eda que ten\u00eda o que no pod\u00eda verbalizar por s\u00ed mismo. A partir de este punto, es m\u00e1s f\u00e1cil comprender la necesidad humana para la que est\u00e1 dise\u00f1ando.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Definir<\/strong><\/h3>\n\n\n\n<p>En esta segunda etapa, re\u00fanes tus observaciones de la primera etapa para definir el problema que est\u00e1s tratando de resolver. Piensa en las dificultades que enfrentan tus consumidores, con lo que luchan constantemente y lo que ha deducido de c\u00f3mo se ven afectados por el problema. Una vez que sintetizas tus hallazgos, podr\u00e1s definir el problema al que se enfrentan.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Idear<\/strong><\/h3>\n\n\n\n<p>El siguiente paso es <a href=\"\/es-LA\/ideas\/effective-brainstorming-techniques\">hacer una lluvia de ideas<\/a> sobre c\u00f3mo resolver el problema que has identificado. Estas sesiones de conceptualizaci\u00f3n pueden ser en grupo, donde tu equipo se re\u00fane en <a href=\"https:\/\/www.wework.com\/ideas\/office-creative-talent\">en un espacio de oficina que promueva la creatividad ( English )<\/a> y <a href=\"https:\/\/www.wework.com\/ideas\/collaboration-spaces\">la colaboraci\u00f3n ( English )<\/a>, \u00a0un <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/innovation-labs\">laboratorio de innovaci\u00f3n ( English )<\/a>, o se puede realizar solo. La parte importante es generar un mont\u00f3n de ideas diferentes. Al final de este proceso, se te ocurrir\u00e1n algunas ideas con las que seguir adelante.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Prototipo<\/strong><\/h3>\n\n\n\n<p>Esta es la etapa en la que conviertes las ideas en una soluci\u00f3n real. Los prototipos no est\u00e1n destinados a ser perfectos. El punto de un prototipo es salir r\u00e1pidamente con una versi\u00f3n concreta de la idea para ver c\u00f3mo lo aceptan los consumidores. Algunos ejemplos de prototipos incluyen una p\u00e1gina de destino para probar el deseo del consumidor de un producto o un v\u00eddeo que demuestre procesos log\u00edsticos optimizados.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Prueba<\/strong><\/h3>\n\n\n\n<p>Una vez que brindes una soluci\u00f3n de prototipo a los consumidores, debes observar c\u00f3mo interact\u00faan con ella. Esta etapa de prueba es aquella en la que recopila comentarios sobre tu trabajo.\u00a0<\/p>\n\n\n\n<p>El proceso de pensamiento de dise\u00f1o es iterativo, en lugar de lineal. Al final de la quinta etapa, es probable que tengas que volver a una o varias de las otras etapas. Quiz\u00e1s las pruebas hayan demostrado que necesita desarrollar otro prototipo, para lo cual debes volver a la cuarta etapa. O tal vez se ha demostrado que has definido mal las necesidades del consumidor. Si es as\u00ed, tendr\u00edas que volver a una etapa anterior del proceso.\u00a0<\/p>\n\n\n\n<h2  id=\"qu%c3%a9-industrias-y-puestos-pueden-beneficiarse-del-pensamiento-de-dise%c3%b1o\"class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 industrias y puestos pueden beneficiarse del pensamiento de dise\u00f1o?<\/strong><\/h2>\n\n\n\n<p>Si bien el pensamiento de dise\u00f1o se origin\u00f3 con los dise\u00f1adores, ahora es ampliamente utilizado por <a href=\"https:\/\/www.wework.com\/ideas\/creativity-for-teams\">personas de todas las disciplinas ( English )<\/a>. Incluso entre las agencias de dise\u00f1o, el trabajo es conocido por sus funciones cruzadas: IDEO y agencias similares contratan a personas que no son dise\u00f1adores (chefs, ingenieros, cient\u00edficos sociales, bi\u00f3logos) y los unen a sus equipos de proyectos para agregar perspectiva.<\/p>\n\n\n\n<p>Nuestro equipo de innovaci\u00f3n de crecimiento en WeWork est\u00e1 compuesto por un dise\u00f1ador, que se enfoca en aplicar este m\u00e9todo para el consumidor final de un proyecto; un t\u00e9cnico, que utiliza esta t\u00e9cnica para ofrecer valor a los ingenieros; y un estratega empresarial, que aplica este m\u00e9todo para ofrecer valor a los propietarios de empresas y diversas partes interesadas.<\/p>\n\n\n\n<p>El pensamiento de dise\u00f1o se ha utilizado en <a href=\"https:\/\/hbr.org\/2010\/09\/kaiser-permanentes-innovation-on-the-front-lines\">Kaiser Permanent para revisar el sistema de cambio de turno<\/a> entre el personal de enfermer\u00eda. Ha ayudado al <a href=\"https:\/\/www.ideo.com\/case-study\/singapores-road-to-a-human-centered-government\">gobierno de Singapur a hacer que el proceso para conseguir un pase de trabajo<\/a> en el estado-naci\u00f3n sea m\u00e1s f\u00e1cil y humano. El pensamiento de dise\u00f1o <a href=\"https:\/\/www.amazon.com\/Solving-Problems-Design-Thinking-Publishing\/dp\/0231163568\">se ha usado para resolver problemas de negocios<\/a> en empresas como Toyota, Intuit, SAP, e <a href=\"https:\/\/www.ibm.com\/design\/thinking\/\">IBM<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>Una de las razones del crecimiento del pensamiento de dise\u00f1o en las industrias es que es \u00fatil para resolver problemas en cualquier sistema complejo, ya sea empresarial, gubernamental o en organizaciones sociales. Se <a href=\"https:\/\/designthinking.ideo.com\/\">puede usar para indagar en preguntas importantes<\/a> sobre c\u00f3mo responder al crecimiento de la tecnolog\u00eda y la globalizaci\u00f3n, c\u00f3mo pivotar en respuesta a un cambio r\u00e1pido y c\u00f3mo apoyar a las personas mientras se atiende a organizaciones m\u00e1s grandes.<\/p>\n\n\n\n<p>Todos los departamentos de una empresa pueden usar el pensamiento de dise\u00f1o. Puede ser fomentado por <a href=\"https:\/\/www.wework.com\/ideas\/ibm-case-study\">espacios de trabajo f\u00edsicos ( English )<\/a> brillantes y espaciosos que se adapten a la forma en que los empleados prefieren trabajar. Para emplear el pensamiento de dise\u00f1o en todos los proyectos, los gerentes primero deben definir a los consumidores a los que intentan ayudar y luego emplear las cinco etapas del pensamiento de dise\u00f1o para definir y abordar los problemas identificados. Emplear un proceso de pensamiento de dise\u00f1o hace que sea m\u00e1s probable que una empresa sea innovadora, creativa y, en \u00faltima instancia, m\u00e1s humana.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Art\u00edculos relacionados\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/growth-innovation\/effective-brainstorming-techniques\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/growth-innovation\/effective-brainstorming-techniques\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Diez 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          <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/es-LA\/ideas\/professional-development\/what-is-business-innovation\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"business innovation\" srcset=\"https:\/\/www.wework.com\/es-LA\/ideas\/wp-content\/uploads\/sites\/15\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?w=1440 1440w, 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\u00bfQu\u00e9 es la innovaci\u00f3n empresarial y por qu\u00e9 es importante?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Noushka Green\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><em>Este art\u00edculo se public\u00f3 originalmente el 18 de octubre de 2019 y los editores lo han actualizado en su totalidad.<\/em><\/p>\n\n\n\n<p><em>Graham Tuttle fue director de innovaci\u00f3n de crecimiento en WeWork. Tiene m\u00e1s de una d\u00e9cada de experiencia en dise\u00f1o y desarrollo de nuevos productos. Antes de WeWork, Tuttle trabaj\u00f3 en frog, en estrategia de dise\u00f1o, ayudando a empresas y startups globales a adoptar un enfoque centrado en el usuario para el desarrollo de productos, la innovaci\u00f3n y la estrategia de inversi\u00f3n. Tiene una maestr\u00eda en Administraci\u00f3n de Empresas y una maestr\u00eda en dise\u00f1o del Illinois Institute of Technology y contribuy\u00f3 al desarrollo de<\/em> <a href=\"https:\/\/www.wiley.com\/en-us\/101+Design+Methods%3A+A+Structured+Approach+for+Driving+Innovation+in+Your+Organization-p-9781118083468\">101 Design Methods: A Structured Approach for Driving Innovation in Your Organization<\/a>, <em>una gu\u00eda paso a paso para la planificaci\u00f3n de la innovaci\u00f3n.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed tienes lo que necesita saber sobre esta t\u00e9cnica creativa de resoluci\u00f3n de problemas, que incluye una definici\u00f3n y por qu\u00e9 est\u00e1 llevando el mundo de los negocios hacia una tormenta<\/p>\n","protected":false},"author":1919,"featured_media":4081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2473,2467],"tags":[180,41],"class_list":["post-4082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-culture","category-professional-development","tag-creativity","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el pensamiento de dise\u00f1o y por qu\u00e9 es importante? - Ideas (es-LA)<\/title>\n<meta name=\"description\" content=\"El pensamiento de dise\u00f1o es una t\u00e9cnica creativa de resoluci\u00f3n de problemas adaptada para empresas. 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