{"id":3936,"date":"2021-05-11T13:39:00","date_gmt":"2021-05-11T17:39:00","guid":{"rendered":"https:\/\/www.wework.com\/es-LA\/ideas\/?p=3936&#038;preview=true&#038;preview_id=3936"},"modified":"2021-07-30T11:06:33","modified_gmt":"2021-07-30T16:06:33","slug":"why-companies-need-to-think-in-terms-of-and-not-or","status":"publish","type":"post","link":"https:\/\/www.wework.com\/es-LA\/ideas\/research-insights\/why-companies-need-to-think-in-terms-of-and-not-or","title":{"rendered":"Por qu\u00e9 las empresas tienen que pensar en \u201cy\u201d y no en \u201co\u201d"},"content":{"rendered":"\n<p>El emprendedor serial Gary Vaynerchuk sabe que, en este momento, casi todos los l\u00edderes empresariales y emprendedores est\u00e1n sentados en sus escritorios (o mesas de la cocina o patio) pensando en c\u00f3mo los eventos del 2020 incidir\u00e1n en los pr\u00f3ximos dos a\u00f1os y armando estrategias. Y lo sabe porque \u00e9l tambi\u00e9n est\u00e1 haciendo lo mismo&#8230; y tiene algunas ideas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Global Innovation Summit | Gary Vaynerchuk\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NN91M-xdpGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>En <a href=\"https:\/\/www.wework.com\/info\/wework-innovation-summit\">WeWork Innovation Summit 2021 ( English )<\/a>, que tuvo lugar en abril pasado, Vaynerchuk, presidente de VaynerX y director ejecutivo de VaynerMedia, comparti\u00f3 los motivos por los cuales el optimismo pr\u00e1ctico es la mejor forma de enfrentar las alteraciones. (M\u00edralo <a href=\"https:\/\/www.bigmarker.com\/wework-global\/Practical-optimism-Disruption-happens-and-that-s-good-news\">a pedido aqu\u00ed<\/a>). Vaynerchuk, uno de los principales referentes sobre el futuro en materia de cultura, relevancia e internet, revel\u00f3 cuatro formas<strong> <\/strong>en que los l\u00edderes deben pensar el futuro de sus empresas (y de sus empleados) en este momento.\u00a0<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAviso: Se requiere JavaScript para este contenido.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"\\u00bfEst\\u00e1s buscando tu nuevo espacio de trabajo? 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target=\\\"_blank\\\">T\\u00e9rminos de servicio<\\\/a>&nbsp;e indicas que le\\u00edste y entendiste nuestra&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/es-LA\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de privacidad<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"reflexionar-sobre-los-aspectos-positivos-del-trabajo-remoto\"class=\"wp-block-heading\"><strong>Reflexionar&nbsp;sobre los aspectos positivos del trabajo remoto<\/strong><\/h2>\n\n\n\n<p>Vaynerchuk admiti\u00f3 que siempre prefiri\u00f3 que todos estuvieran en la oficina. Pero observ\u00f3 algunas ventajas en el trabajo remoto y las incorporar\u00e1 en el espacio de trabajo de aqu\u00ed en adelante.<\/p>\n\n\n\n<p>\u201cLo que s\u00ed s\u00e9 es que no quiero tener conferencias telef\u00f3nicas nunca m\u00e1s\u201d, lo prometi\u00f3. \u201cCuando en una llamada hay 22 personas, se pierden las se\u00f1ales sociales. A m\u00ed me gusta probar cosas m\u00e1s extremas y quiero <em>ver<\/em> c\u00f3mo reacciona la gente. Las videoconferencias me devolvieron el 95&nbsp;% de eso, y me parece extraordinario\u201d.&nbsp;<\/p>\n\n\n\n<h2  id=\"buscar-nuevas-formas-de-dividir-los-d%c3%adas\"class=\"wp-block-heading\"><strong>Buscar nuevas formas de dividir los d\u00edas<\/strong><\/h2>\n\n\n\n<p>Desde el inicio de la pandemia, muchos l\u00edderes empresariales se dieron cuenta de la importancia de <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-leaders-can-build-culture-in-the-new-normal\">priorizar la experiencia del empleado ( English )<\/a>. Vaynerchuk comparti\u00f3 una nueva forma de entretenimiento durante la jornada laboral que incorpor\u00f3 en sus empresas para inyectar un poco de diversi\u00f3n en el d\u00eda: lo llama \u201cescapismo digital\u201d.<\/p>\n\n\n\n<p>\u201cTodos los d\u00edas, a la 1:37&nbsp;p.&nbsp;m., EST [programado para <a href=\"https:\/\/www.one37pm.com\/\">ONE37pm<\/a>, Vaynerchuk], hacemos una pausa en toda la empresa en la que yo, u otra persona, entrevisto a alguien interesante. Este momento les da la oportunidad a los empleados de tomarse una pausa necesaria de media hora\u201d, coment\u00f3.&nbsp;<\/p>\n\n\n\n<h2  id=\"estar-preparado-para-competir-por-los-empleados\"class=\"wp-block-heading\"><strong>Estar preparado para competir por los empleados<\/strong><\/h2>\n\n\n\n<p>Para usar la jerga inmobiliaria, el mercado es de los empleados en este momento: tienen m\u00e1s poder porque tienen m\u00e1s opciones de empleo, explic\u00f3 Vaynerchuk. Cit\u00f3 la reciente popularidad de los <a href=\"https:\/\/www.veefriends.com\/\">NFT<\/a> como ejemplo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cCon los NFT, las personas comunes (un obrero de la construcci\u00f3n o un docente) pueden ser artistas\u201d, explic\u00f3. \u201cAl igual que los influencers dieron lugar al marketing de influencers, esta es otra opci\u00f3n excelente para que las personas no hagan tareas tradicionales en las empresas. Habr\u00e1 una enorme cantidad de personas con talento art\u00edstico que ahora podr\u00e1n beneficiarse con esto\u201d.&nbsp;<\/p>\n\n\n\n<p>Para los empleadores, esto es sin\u00f3nimo de <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-offer-employees-healthcare-benefits\">redoblar sus ofertas ( English )<\/a> para hacer que trabajar en sus empresas sea m\u00e1s atractivo. \u201cLos l\u00edderes de organizaciones deben dilucidar c\u00f3mo ofrecer m\u00e1s valor a las personas, de modo que prefieran trabajar para sus empresas en vez de trabajar por cuenta propia\u201d, cont\u00f3. \u201cEs la conversaci\u00f3n m\u00e1s importante para la supervivencia\u201d.<\/p>\n\n\n\n<h2  id=\"crear-un-men%c3%ba-atractivo-de-beneficios\"class=\"wp-block-heading\"><strong>Crear un men\u00fa atractivo de beneficios<\/strong><\/h2>\n\n\n\n<p>Un aumento de salario o un cambio de t\u00edtulo ya no satisfacen a todos en la empresa como antes. Vaynerchuk destac\u00f3 que la <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">cultura del espacio de trabajo ( English )<\/a> es m\u00e1s importante que nunca para los empleados y que los l\u00edderes empresariales inteligentes deben escuchar y responder en consecuencia.&nbsp;<\/p>\n\n\n\n<p>\u201cTodos los empleados pueden tener diferentes KPI (indicadores clave de rendimiento)\u201d, explic\u00f3. \u201cAlgunos pueden querer un aumento de salario; otros pueden querer flexibilidad y equilibrio entre la vida profesional y personal; otros pueden querer poder elegir d\u00f3nde vivir\u201d.<\/p>\n\n\n\n<p>Asimismo, a medida que los empleados crecen y avanzan en su carrera y su vida, es posible que sus necesidades evolucionen. \u201cSobrevivir\u00e1n las empresas y los l\u00edderes que ofrezcan empat\u00eda, compasi\u00f3n y solidaridad, sin dejar de preocuparse por los estados de resultados, porque de eso se trata la vida real\u201d, afirm\u00f3 Vaynerchuk.&nbsp;<\/p>\n\n\n\n<p>La clave para los l\u00edderes empresariales es eliminar de su vocabulario corporativo las palabras \u201cesto\u201d o \u201caquello\u201d y, en su lugar, enfocarse en \u201cy\u201d y \u201cambos\u201d.<\/p>\n\n\n\n<p>\u201cTenemos que pensar en t\u00e9rminos de un men\u00fa de opciones\u201d, explic\u00f3. \u201cSe empiezan a hacer varias cosas, se prueban y se descartan las opciones menos apetecibles. El resultado es un men\u00fa que se adapta a ti, a la organizaci\u00f3n que diriges y a las personas que trabajan all\u00ed. Las organizaciones que crean una cultura con ofertas para todas las personas, con un marco de opciones para satisfacerlas, prevalecer\u00e1n\u201d.&nbsp;<\/p>\n\n\n\n<p><em>Mira esta sesi\u00f3n <\/em><a href=\"https:\/\/www.bigmarker.com\/wework-global\/Practical-optimism-Disruption-happens-and-that-s-good-news\"><em>a pedido aqu\u00ed<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>Melanie Mannarino es escritora, editora y estratega digital, y autora de diversos libros, por ejemplo, <\/em>The (Almost) Zero-Waste Guide: 100+ Tips for Reducing Your Waste Without Changing Your Life<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El emprendedor serial Gary Vaynerchuk explica c\u00f3mo las empresas pueden evolucionar y prosperar en un mundo pospandemia<\/p>\n","protected":false},"author":1703,"featured_media":3939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2471,2466],"tags":[41,137,2488,2489],"class_list":["post-3936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-innovation","tag-leadership","tag-webinar-2","tag-wework-innovation-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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