{"id":1546,"date":"2021-05-11T13:39:00","date_gmt":"2021-05-11T17:39:00","guid":{"rendered":"https:\/\/www.wework.com\/es-ES\/ideas\/?p=1546&#038;preview=true&#038;preview_id=1546"},"modified":"2022-05-19T12:36:25","modified_gmt":"2022-05-19T10:36:25","slug":"why-companies-need-to-think-in-terms-of-and-not-or","status":"publish","type":"post","link":"https:\/\/www.wework.com\/es-ES\/ideas\/growth-innovation\/why-companies-need-to-think-in-terms-of-and-not-or","title":{"rendered":"\u00bfPor qu\u00e9 tienen las empresas que pensar en t\u00e9rminos de \u00aby\u00bb y no de \u00abo\u00bb?"},"content":{"rendered":"\n<p>El emprendedor Gary Vaynerchuk sabe que, en estos momentos, casi todos los l\u00edderes empresariales y emprendedores est\u00e1n sentados en su escritorio (o la mesa de la cocina o el patio), pensando y desarrollando estrategias que giran en torno a c\u00f3mo van a afectar los acontecimientos del \u00faltimo a\u00f1o a los pr\u00f3ximos uno o dos a\u00f1os. Lo sabe porque \u00e9l est\u00e1 haciendo lo mismo, y tiene algunas ideas.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Global Innovation Summit | Gary Vaynerchuk\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NN91M-xdpGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>En la <a href=\"https:\/\/www.wework.com\/info\/wework-innovation-summit\">2021 WeWork Innovation Summit ( English )<\/a> celebrada el pasado abril, Vaynerchuk, presidente de VaynerX y CEO de VaynerMedia, comparti\u00f3 por qu\u00e9 el optimismo pr\u00e1ctico es la mejor manera de abordar la disrupci\u00f3n. (Mira su intervenci\u00f3n <a href=\"https:\/\/event.on24.com\/wcc\/r\/3064794\/51AF97C22C82971C130E12722DFFD8BC?utm_campaign=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;utm_medium=ideas&amp;utm_source=Ideas&amp;std7=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;std6=Ideas&amp;std5=ideas&amp;partnerref=ideas_sess9\">aqu\u00ed<\/a>.) Vaynerchuk, una de las mentes l\u00edder en el mundo en cuanto a lo que est\u00e1 por venir en cultura, relevancia e Internet, habl\u00f3 sobre de qu\u00e9 cuatro maneras<strong><\/strong>deber\u00edan pensar los l\u00edderes sobre el futuro de sus negocios, y su gente, en estos momentos.\u00a0<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAviso: Se requiere JavaScript para este contenido.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"\\u00bfQuieres 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href=\\\"https:\\\/\\\/www.wework.com\\\/es-ES\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">T\\u00e9rminos de servicio<\\\/a>&nbsp;y que has le\\u00eddo y entendido nuestra&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/es-ES\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de privacidad<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"reflexiona-sobre-los-aspectos-positivos-del-trabajo-en-remoto\"class=\"wp-block-heading\"><strong>Reflexiona sobre los aspectos positivos del trabajo en remoto\u00a0<\/strong><\/h2>\n\n\n\n<p>Vaynerchuk reconoci\u00f3 que siempre hab\u00eda sido de aquellos que pensaban que todo el mundo ten\u00eda que estar en la oficina. Pero ha observado varios aspectos positivos derivados del trabajo en remoto y los va a incorporar de aqu\u00ed en adelante.<\/p>\n\n\n\n<p>\u00abLo que s\u00ed s\u00e9 es que no quiero volver a participar en una videoconferencia\u00bb, afirm\u00f3. \u00abCuando 22 personas participan en una llamada, no hay temas sociales. Soy alguien que empuja los l\u00edmites y hay que <em>ver<\/em> c\u00f3mo reacciona la gente ante esa situaci\u00f3n. He podido ver el 95 por ciento de esas reacciones a trav\u00e9s de las videoconferencias, lo cual es destacable\u00bb.\u00a0<\/p>\n\n\n\n<h2  id=\"encuentra-nuevas-maneras-de-dividir-los-d%c3%adas\"class=\"wp-block-heading\"><strong>Encuentra nuevas maneras de dividir los d\u00edas<\/strong><\/h2>\n\n\n\n<p>Desde la pandemia, muchos l\u00edderes de grandes empresas se han dado cuenta de la importancia de <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-leaders-can-build-culture-in-the-new-normal\">priorizar la experiencia de los empleados ( English )<\/a>. Vaynerchuk comparti\u00f3 la nueva forma de entretenimiento que ha incorporado en sus empresas para integrar algo de diversi\u00f3n en el d\u00eda a d\u00eda: lo denomina el \u00abescapismo digital\u00bb.<\/p>\n\n\n\n<p>\u00abA la 1:37 p.\u00a0m. EST todos los d\u00edas (hora que corresponde al nombre de la empresa de Vaynerchuk, <a href=\"https:\/\/www.one37pm.com\/\">ONE37pm<\/a>), hacemos un descanso en toda la empresa durante el cual yo u otra persona entrevista a alguien interesante. Le da a la gente media ahora para tomarse un merecido descanso del trabajo\u00bb, dice.\u00a0<\/p>\n\n\n\n<h2  id=\"prep%c3%a1rate-para-competir-por-los-empleados\"class=\"wp-block-heading\"><strong>Prep\u00e1rate para competir por los empleados<\/strong><\/h2>\n\n\n\n<p>Como se dir\u00eda en el lenguaje inmobiliario, en estos momentos hay un mercado de empleados, tienen m\u00e1s poder en sus manos porque tienen m\u00e1s opciones de empleo, explic\u00f3 Vaynerchuk. Cit\u00f3 a modo de ejemplo la reciente popularidad de los <a href=\"https:\/\/www.veefriends.com\/\">NFTs<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>\u00abGracias a los activos no fungibles, o NFTs, la gente normal, un trabajador de la construcci\u00f3n o una maestra, pueden ser artistas\u00bb, dijo. \u00abAl igual que cuando los influencers dieron lugar al marketing de los influencers, esta es otra fant\u00e1stica opci\u00f3n para que las personas no realicen trabajo tradicional en las empresas. Habr\u00e1 una enorme cantidad de personas con talento art\u00edstico que ahora van a poder beneficiarse\u00bb.\u00a0<\/p>\n\n\n\n<p>Para los empleados, esto supone <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-offer-employees-healthcare-benefits\">sumar valor a su oferta ( English )<\/a> para hacer que trabajar en su empresa sea m\u00e1s atractivo. \u00abLos l\u00edderes de las organizaciones tienen que averiguar c\u00f3mo aportar m\u00e1s valor para las personas, de manera que estas prefieran trabajar para tu empresa en lugar de trabajar para s\u00ed mismos\u00bb, dijo. \u00abSe convierte en la conversaci\u00f3n m\u00e1s importante para tu supervivencia\u00bb.<\/p>\n\n\n\n<h2  id=\"crea-un-men%c3%ba-de-beneficios-y-prestaciones-laborales\"class=\"wp-block-heading\"><strong>Crea un men\u00fa de beneficios y prestaciones laborales<\/strong><\/h2>\n\n\n\n<p>Los d\u00edas en los que un aumento de sueldo o un cambio de t\u00edtulo satisfac\u00edan a todos los miembros de la empresa han quedado atr\u00e1s. Vaynerchuk se\u00f1al\u00f3 que la <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">cultura del lugar de trabajo ( English )<\/a> es m\u00e1s importante que nunca para los empleados, y que los l\u00edderes empresariales inteligentes escuchar\u00e1n y responder\u00e1n en consecuencia.\u00a0<\/p>\n\n\n\n<p>\u00abCada empleado puede tener un indicador de rendimiento clave diferente\u00bb, dijo. \u00abAlguien puede querer un aumento de sueldo, otra persona puede querer tener la flexibilidad necesaria para lograr el equilibrio laboral y personal, y otra persona podr\u00eda querer elegir d\u00f3nde vivir\u00bb.<\/p>\n\n\n\n<p>Es m\u00e1s, a medida que los empleados se van haciendo mayores y van avanzando en su recorrido vital y profesional, sus necesidades pueden cambiar. \u00abLos negocios y los l\u00edderes que muestran empat\u00eda, compasi\u00f3n y solidaridad, sin dejar a un lado la preocupaci\u00f3n por los beneficios y las p\u00e9rdidas, porque la vida es as\u00ed, sobrevivir\u00e1n\u00bb, dijo Vaynerchuk.\u00a0<\/p>\n\n\n\n<p>La clave para los l\u00edderes empresariales es eliminar palabras como \u00abesto\u00bb o \u00abaquello\u00bb del vocabulario corporativo y centrarse en su lugar en el \u00aby\u00bb y en el \u00abambos\u00bb.<\/p>\n\n\n\n<p>\u00abTenemos que pensar como si de un men\u00fa de opciones se tratara\u00bb, dijo. \u00abEmpiezas haciendo muchas cosas, empiezas a probarlas y dejas lo que no tiene pinta de estar igual de bien. Lo que te queda es un men\u00fa que es adecuado para ti, la organizaci\u00f3n que diriges y las personas que trabajan en ella. Las organizaciones que crean una cultura que ofrece aquello que interesa a cada persona, con un marco de opciones para alimentarlas, ganar\u00e1n\u00bb.\u00a0<\/p>\n\n\n\n<p><em>Puedes ver esta sesi\u00f3n <\/em><a href=\"https:\/\/event.on24.com\/wcc\/r\/3064794\/51AF97C22C82971C130E12722DFFD8BC?utm_campaign=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;utm_medium=ideas&amp;utm_source=Ideas&amp;std7=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;std6=Ideas&amp;std5=ideas&amp;partnerref=ideas_sess9\"><em>aqu\u00ed<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>Melanie Mannarino es escritora, redactora, estratega digital y autora de varios libros, entre los que se incluye<\/em>The (Almost) Zero-Waste Guide: 100+ Tips for Reducing Your Waste Without Changing Your Life<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El emprendedor Gary Vaynerchuk explica de qu\u00e9 manera pueden evolucionar y prosperar las empresas en un mundo pospandemia<\/p>\n","protected":false},"author":1703,"featured_media":1548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[180,1054,1058],"tags":[702,889,1056,1057],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation","category-research-and-insights","category-expert-insights-research-and-insights","tag-innovation-2","tag-leadership-2","tag-webinar-2","tag-wework-innovation-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 tienen las empresas que pensar en t\u00e9rminos de \u00aby\u00bb y no de \u00abo\u00bb? 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