{"id":8816,"date":"2022-08-19T09:54:00","date_gmt":"2022-08-19T13:54:00","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=8816&#038;preview=true&#038;preview_id=8816"},"modified":"2022-10-04T17:49:41","modified_gmt":"2022-10-04T17:49:41","slug":"how-three-creative-agencies-use-wework-all-access","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access","title":{"rendered":"How three creative agencies use WeWork All Access"},"content":{"rendered":"\n\n\n<p>Creative agencies have always grappled with how to get the most out of their talent. In 1998, the <a href=\"https:\/\/hbr.org\/1998\/09\/how-to-kill-creativity\">Harvard Business Review<\/a> cited that flexibility in how, when and where employees work was a major influence on creativity. What can kill innovation in creative fields? Strict policies and processes and a lack of freedom and autonomy at work. The creative process doesn\u2019t flow on demand, and locking creatives into a traditional in-person, eight-hour working day is neither inspiring nor productive.<\/p>\n\n\n<div data-block_62ff98ceedd8c class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#space-for-a-global-remote-creative-archviz-team\" class=\"toc-block__link\">\r\n          Space for a global, remote creative archviz team\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-digital-marketing-agency-opens-abroad\" class=\"toc-block__link\">\r\n          A digital marketing agency opens abroad\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#an-influencer-marketing-agency-meets-centrally\" class=\"toc-block__link\">\r\n          An influencer marketing agency meets centrally\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>Now, as businesses reinvent the way they work, agencies are on the cutting edge of innovating around how and where they work.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\">WeWork All Access<\/a> came about to help businesses of all sizes find their place in the new normal. A subscription-based membership that allows people to work from spaces in hundreds of <a href=\"https:\/\/www.wework.com\/en-GB\/locations\" href=\"https:\/\/www.wework.com\/en-GB\/locations\">locations worldwide<\/a>, WeWork All Access is a popular option for creative agencies that want <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/wework-all-access-get-office-space-wherever-you-are\">flexibility<\/a>. Some combine it with other products, including <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/private-office-space\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/private-office-space\">dedicated, private office spaces<\/a>. 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4031\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":296,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"space-for-a-global-remote-creative-archviz-team\"class=\"wp-block-heading\">Space for a global, remote creative archviz team<\/h2>\n\n\n\n<p>In 2017, Henrique Driessen founded <a href=\"https:\/\/www.elephant-skin.com\/\">Elephant Skin<\/a>, a creative architecture visualisation (archviz) agency that creates CGI illustrations, interactive tours and videos of buildings to help property companies tell their stories.<\/p>\n\n\n\n<p>In just five years, this fully remote agency has become a global organisation with more than 100 employees working from 30 cities across three continents.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The challenge<\/h3>\n\n\n\n<p>While <a href=\"\/en-GB\/ideas\/workspace-solutions\/case-studies\/how-one-remote-creative-agency-went-global-fast\">Driessen<\/a> embraces a fully remote work model, he also places high importance on <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-build-workplace-culture-in-a-hybrid-world\">company culture<\/a>. For him, that means connecting with his employees \u2013 known internally as &#8216;Elephants&#8217; \u2013 in different ways, including through the company\u2019s &#8216;hello&#8217; culture. Each day, wherever in the world they are, employees start the day by greeting each other on Elephant Skin\u2019s platform.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>WeWork gives us a solid structure in places where we don\u2019t know the culture \u2013 a sense of security in an unfamiliar city.<\/p><cite>Henrique Driessen, Founder and Chief Growth Officer at <a href=\"https:\/\/www.elephant-skin.com\/\">Elephant Skin<\/a><\/cite><\/blockquote>\n\n\n\n<p>But Zoom meetings and message boards aren\u2019t enough to bring people together in a way that sparks innovative ideas and creative inspiration.\u00a0<\/p>\n\n\n\n<p>\u2018People need people,\u2019 Driessen says. \u2018We need to <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/a-return-to-the-office-is-key-for-innovation\">interact with one another<\/a>. We need to see faces and exchange ideas \u2013 so we need to meet sometimes.\u2019\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p>As someone with a background in urban planning and architecture, Driessen had been familiar with WeWork\u2019s <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/what-is-flexible-office-space-workspace\">flexible workspace model<\/a>. He opened his first dedicated office in Miami\u2019s <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/wynwood-garage--miami--FL\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/wynwood-garage--miami--FL\">WeWork Wynwood Garage<\/a>, and over time WeWork expanded the footprint of the space to accommodate a higher headcount and changing needs.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg\" alt=\"\" class=\"wp-image-8819\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg?w=2000 2000w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ElephantSkin_Miami_WeWork01_v2.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>The Elephant Skin team at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/wynwood-garage--miami--FL\" target=\"_blank\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/wynwood-garage--miami--FL\">WeWork Wynwood Garage <\/a>in Miami. Photograph by Messi Schneider<\/figcaption><\/figure>\n\n\n\n<p>Today, Elephant Skin has dedicated offices at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/carlos-gomes-1672--porto-alegre\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/carlos-gomes-1672--porto-alegre\">WeWork Carlos Gomes 1672<\/a> in Porto Alegre, Brazil, and <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/830-ne-holladay-st--portland--OR\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/830-ne-holladay-st--portland--OR\">WeWork 830 NE Holladay St<\/a> in Portland, Oregon. And, since Elephants live and travel all over the world, employees have WeWork All Access passes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The result<\/h3>\n\n\n\n<p>Elephants can find familiar workspaces at the nearest WeWork location, whether they need a desk for <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/eight-ways-wework-all-access-helps-you-be-more-productive\">focused work<\/a>, a conference room for a client touch-base or a spacious lounge to meet up with coworkers.\u00a0<\/p>\n\n\n\n<p>Driessen often heads straight for the closest WeWork when he <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-hacks-for-stress-free-business-travel\">travels for business<\/a> or needs to interview job candidates. Recently, a group of Elephants travelled to Dubai for a trade show and met at a local WeWork to drink coffee and talk shop. \u2018WeWork gives us a solid structure in places where we don\u2019t know the culture \u2013 a sense of security in an unfamiliar city,\u2019 says Driessen.<\/p>\n\n\n\n<p>In 2021 alone, Elephant Skin enjoyed growth of 150 per cent. Its <a href=\"\/en-GB\/ideas\/workspace-solutions\/case-studies\/a-remote-first-company-goes-hybrid\">remote-first approach<\/a> means the company can source <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/office-space-top-talent\">top talent<\/a> from anywhere in the world.<\/p>\n\n\n\n<h2  id=\"a-digital-marketing-agency-opens-abroad\"class=\"wp-block-heading\">A digital marketing agency opens abroad<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/a-digital-nomad-using-wework-to-globalize-his-company\">Alex Reyes<\/a> was a consultant and <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/4-co-working-tips-former-digital-nomad\">digital nomad<\/a> in Tulum, Mexico \u2013 working everywhere from coffee shops to <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/what-is-coworking\">coworking<\/a> spaces \u2013when Grupo W, an interactive digital marketing agency, brought him on as director of business development and internationalisation.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The challenge<\/h3>\n\n\n\n<p>Reyes moved to Mexico City and was tasked with spearheading the transition of Grupo W\u2019s commercial operations into <a href=\"\/en-GB\/ideas\/workspace-solutions\/case-studies\/three-companies-using-wework-to-enter-new-markets\">larger markets<\/a> like Mexico City, New York and Dubai. But, he says, the small size of the company made <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/wework-or-commercial-real-estate\">traditional office space<\/a> prohibitively expensive, likely limiting them to \u2018a very small office with no accommodations. Even the printers would be a huge investment for a company with a business unit as small as the one I\u2019m working with.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p>Reyes, once a self-described &#8216;hermit&#8217;, said his perception of office life changed after lockdown. \u2018I need to go out and have the possibility of building up a social life around work. WeWork is the full combo.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/7T9A1983_v1-scaled.jpg\" alt=\"\" class=\"wp-image-8820\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/7T9A1983_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/7T9A1983_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/7T9A1983_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/7T9A1983_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/7T9A1983_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/7T9A1983_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Alex Reyes, director of business development at Grupo W, a digital marketing agency. Photograph courtesy of UNIGROUPMX<\/figcaption><\/figure>\n\n\n\n<p>He was interested in working from <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/reforma-26--mexico-city--DIF\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/reforma-26--mexico-city--DIF\">WeWork Reforma 26<\/a>, did some research, and found that WeWork was more affordable than the coworking space the team was currently using \u2013 and franky, better. \u2018To have facilities with the <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/office-amenities\">level of amenities WeWork offers<\/a> for those few employees who work from Mexico City would [otherwise] be impossible,\u2019 Reyes says. His research paid off, and Grupo W signed on with WeWork All Access.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The result<\/h3>\n\n\n\n<p>Reyes splits his time among three Mexico City WeWork locations, typically taking client meetings at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/reforma-26--mexico-city--DIF\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/reforma-26--mexico-city--DIF\">WeWork Reforma 26<\/a>, near his home. For focused work, he heads to <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/reforma-latino--mexico-city--DIF\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/reforma-latino--mexico-city--DIF\">WeWork Reforma Latino<\/a>, which he says is quieter. On Fridays, he socialises and networks at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/varsovia--mexico-city--DIF\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/varsovia--mexico-city--DIF\">WeWork Varsovia<\/a>. Now Grupo W is utilising WeWork All Access for its move into <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/best-coworking-spaces-in-new-york-city\">New York<\/a> and <a href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/dubai\" href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/dubai\">Dubai<\/a>.\u00a0<\/p>\n\n\n\n<p>Reyes encourages other <a href=\"\/en-GB\/ideas\/professional-development\/creativity-culture\/understanding-the-four-stages-of-the-creative-process\">creative agencies<\/a> to step out of the pre-pandemic, office-bound mindset. \u2018It\u2019s quite important\u2026 to be a part of this wave of transformation [and] reach out to places like WeWork to achieve new ways of transitioning, growing up, modernising and becoming part of what is happening right now.\u2019<\/p>\n\n\n\n<h2  id=\"an-influencer-marketing-agency-meets-centrally\"class=\"wp-block-heading\">An influencer marketing agency meets centrally<\/h2>\n\n\n\n<p>In 2019, CEO Brandon Perlman moved his influencer marketing agency <a href=\"https:\/\/socialstudies.io\/\">Social Studies<\/a> into a 550-square-metre office space at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/130-madison-avenue--new-york-city--NY\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/130-madison-avenue--new-york-city--NY\">WeWork 130 Madison Avenue<\/a> in New York City. With his team growing, Perlman decided to upgrade to a larger WeWork space, and things went swimmingly \u2013 until lockdown. Everybody went home and began working remotely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The challenge<\/h3>\n\n\n\n<p>During the pandemic, the company tripled, quadrupled and quintupled in size, Perlman says. Rapid growth brought new challenges to creating team unity in a fully remote company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/1K5A9530_v1-scaled.jpg\" alt=\"\" class=\"wp-image-8821\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9530_v1-scaled.jpg?w=1536 1536w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9530_v1-scaled.jpg?w=1152 1152w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>The Social Studies team is based in three major cities across the United States: New York, Chicago and Los Angeles.<\/figcaption><\/figure>\n\n\n\n<p>Perlman points out the importance of teams getting together in person \u2013 especially for <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/top-10-company-perks-attract-gen-z-talent\">younger creatives<\/a>. \u2018It\u2019s just really vital for <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/team-building-activities-for-work\">team building<\/a>, culture building and giving them a reason to believe in the company.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p>WeWork converted Social Studies\u2019 New York City headquarters into WeWork All Access passes for every Social Studies employee, enabling them to work at any WeWork location in the city \u2013 and around the world. The Social Studies team is now approaching a headcount of 55 across three major hubs: New York, Chicago and <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/best-coworking-spaces-in-los-angeles\">Los Angeles<\/a>. Perlman says that 90 per cent of his team members live in one of these cities.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">The result<\/h3>\n\n\n\n<p>The ability to have <a href=\"\/en-GB\/ideas\/workspace-solutions\/case-studies\/three-companies-using-transferability-with-wework\">transferability<\/a> among WeWork products helped Social Studies remain agile during its hyper-growth period.\u00a0<\/p>\n\n\n\n<p>\u2018We love being able to meet in a spot that is central,\u2019 says Perlman. \u2018And the team loves the ability to pick and choose locations that have <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/10-conference-rooms\">conference rooms<\/a> that cater best to them, or good food options nearby, or a general kind of comfort.\u00a0<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How four founders use WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Kristen Bailey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/the-design-house-working-to-change-who-wins-in-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?resize=2000%2C1125\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=2000 2000w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/the-design-house-working-to-change-who-wins-in-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The design house working to change who wins in business\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Delesia Watson\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/rewarding-startups-for-their-efforts-in-sustainability\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/rewarding-startups-for-their-efforts-in-sustainability\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Rewarding startups for their efforts in sustainability\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Melanie Mannarino\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Employees typically use their WeWork All Access passes daily or every other day. \u2018They\u2019re using them independently, or <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/team-collaboration-its-importance-types-tips-and-more\">as a team or a pod<\/a>, and that is incredibly valuable to us since we don\u2019t have a central, single office,\u2019 Perlman says.<\/p>\n\n\n\n<p>Perlman likes the easy accessibility to workspace whenever and wherever he needs it. \u2018When I travel for work, I try to book a hotel near a WeWork,\u2019 says Perlman. \u2018Just to make sure I\u2019ve got a place to pop into if I need to.\u2019<\/p>\n\n\n\n<p><em>Kristen Bailey is a veteran writer and editor based in beautiful Lincoln, Nebraska. She has a penchant for helping large and small brands create stories that tell the why.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Creativity has no bounds \u2013 and for these agencies, neither does workspace<\/p>\n","protected":false},"author":2151,"featured_media":8818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1428,1424],"tags":[1419,832,168],"class_list":["post-8816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-workspace-solutions","tag-all-access","tag-small-businesses","tag-creativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How three creative agencies use WeWork All Access - Ideas (en-GB)<\/title>\n<meta name=\"description\" content=\"Creativity has no bounds \u2013 and for these agencies, neither does workspace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How three creative agencies use WeWork All Access\" \/>\n<meta property=\"og:description\" content=\"Creativity has no bounds \u2013 and for these agencies, neither does workspace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\" \/>\n<meta property=\"og:site_name\" content=\"Ideas (en-GB)\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T13:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-04T17:49:41+00:00\" \/>\n<meta name=\"author\" content=\"Kristen Bailey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Creativity has no bounds \u2013 and for these agencies, neither does workspace.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Bailey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\",\"url\":\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\",\"name\":\"How three creative agencies use WeWork All Access - 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