{"id":7520,"date":"2022-05-10T08:05:09","date_gmt":"2022-05-10T08:05:09","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=7520&#038;preview=true&#038;preview_id=7520"},"modified":"2022-09-12T17:30:56","modified_gmt":"2022-09-12T17:30:56","slug":"one-founders-clever-approach-to-climate-change","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/one-founders-clever-approach-to-climate-change","title":{"rendered":"One founder\u2019s clever approach to climate change"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>The ways we work have fundamentally changed. People no longer seek just a work-life balance. They want the power to choose when, where and how they work. They want the freedom to create their own schedules, to do work they find meaningful, and to be in a space that suits their unique needs. Gone are the days of a one-size-fits-all nine to five. In <\/em><a href=\"https:\/\/www.wework.com\/ideas\/tag\/all-the-ways-you-work\"><em>All the Ways You Work<\/em><\/a><em>, WeWork members share how they\u2019re reimagining their professional lives and thriving in this new world of work.<\/em><\/p>\n\n\n\n<p>Michelle Li began <a href=\"https:\/\/clevercarbon.io\/\">Clever Carbon<\/a> as a side project in April 2020 while working in tech in London. She was impressed with how her employers were giving back to their communities by allowing their employees to take paid time off for volunteer work. That instilled in her a desire to find ways to give back more on her own.&nbsp;<\/p>\n\n\n<div data-block_6283fdaba8743 class=\"video align video-with-caption \">\r\n    <div class=\"ray-image ray-image--16by9 video-with-caption__container\">\r\n        <iframe loading=\"lazy\" title=\"All The Way Michelle Works\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uGgwAd51KZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n    <\/div>\r\n    <div class=\"ray-caption video-with-caption__caption\">\r\n        \r\n    <\/div>\r\n<\/div>\r\n\n\n\n<p>She\u2019s long known that both individuals and large corporations have a difficult time qualifying the impact of all of their <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/easy-sustainable-practices-for-small-businesses\">decisions on the environment<\/a>. That planted the seed for Clever Carbon, a company that rethinks how we quantify and tell the story of carbon consumption. 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4031\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":296,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p>It turns out that it did. Her web-based carbon footprint quiz launched in July 2020 and became a big hit after she began to send it around to friends and colleagues. <a href=\"https:\/\/clevercarbon.io\/quiz\/\">That quiz<\/a> led to a playlist, which led to a website, which led to a <a href=\"https:\/\/www.youtube.com\/watch?v=fLAt6Gc8Rzk\">TEDx Talk<\/a> and to a much larger initiative that seeks to rebrand thinking around carbon and climate change. Pretty soon Clever Carbon was no longer Li\u2019s side project, it was her main job, and she was no longer an employee. By the end of 2020, she had become a <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/is-now-the-time-to-start-a-new-business\">founder<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>In three years, I want Clever Carbon to be a leading force in helping companies and brands improve sustainability practices.<\/p><cite>Michelle Li, founder of <a href=\"https:\/\/clevercarbon.io\/\">Clever Carbon<\/a><\/cite><\/blockquote>\n\n\n\n<p>Today Li is working full-time with Clever Carbon to develop innovative approaches to teaching people about their carbon footprint in a hip, modern and relatable way. Her work elevates a topic often viewed as dry, boring, even depressing to one that is engaging and optimistic. One of Li\u2019s goals is to make Clever Carbon\u2019s data easily digestible for anyone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg\" alt=\"\" class=\"wp-image-7523\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2799_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>The Clever Carbon website helps users understand their carbon footprint.<\/figcaption><\/figure>\n\n\n\n<p>\u2018At the end of the day, what gets measured gets changed,\u2019 Li says. \u2018And today we don\u2019t have a way of easily understanding and measuring our impact. The way we talk about a single-use coffee cup is that it is &#8216;bad&#8217; or flying is &#8216;bad&#8217;. And yet flying has a much larger impact when it comes to carbon emissions, but today we only have these really qualitative ways of describing the impact. We want to accelerate measuring carbon and the awareness \u2013 because what gets measured gets changed, and if we have carbon labels on everything, consumers and brands can make better decisions.\u201d<\/p>\n\n\n\n<p>Li began Clever Carbon during the pandemic and started out running the company <a href=\"\/en-GB\/ideas\/community-stories\/member-spotlight\/from-a-tiny-apartment-to-a-dedicated-workspace\">from home<\/a>. She quickly realised that she needed an <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\">office space<\/a> outside of her apartment and joined WeWork. It wasn\u2019t just the fact that she had recently moved to <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/an-insiders-favorite-wework-locations-in-nyc\">New York City<\/a> and thought joining a WeWork would be a great way to make friends. It was more about how her work with Clever Carbon would be amplified by networking with other businesses in the carbon and climate change sector.<\/p>\n\n\n<div class=\"image-collage image-collage--hide-numbers\">\r\n    <div class=\"image-collage__wrapper image-collage__wrapper--vertical_2_horizontal_reverse\">\r\n      \r\n        <div class=\"image-collage__small-images\">\r\n        \r\n          <div class=\"image-collage__item-wrapper\">\r\n            <div class=\"image-collage__item-container ray-image--16by9\">\r\n              \r\n              <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?fit=1440%2C810&#038;resize=1440%2C810\" class=\"image-collage__image-item\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-12_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        \r\n\r\n      \r\n        \r\n        \r\n          <div class=\"image-collage__item-wrapper\">\r\n            <div class=\"image-collage__item-container ray-image--16by9\">\r\n              \r\n              <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?fit=1440%2C810&#038;resize=1440%2C810\" class=\"image-collage__image-item\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-2725_V1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n      \r\n        <div class=\"image-collage__big-image\">\r\n        \r\n          <div class=\"image-collage__item-wrapper\">\r\n            <div class=\"image-collage__item-container ray-image--1by1\">\r\n              \r\n              <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"810\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-3_v2.jpg?fit=900%2C810&#038;resize=900%2C810\" class=\"image-collage__image-item\" alt=\"\" \/>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n          <\/div>\r\n    <div class=\"image-collage__collage-caption\"><\/div>\r\n  <\/div>\r\n\n\n\n<p>She decided on a <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access?utm_campaign=11074746853&amp;utm_term=127116752324&amp;utm_content=590571185462&amp;utm_source=ads-google&amp;utm_medium=cpc&amp;gclsrc=aw.ds&amp;&amp;gclid=Cj0KCQjw3v6SBhCsARIsACyrRAk0Khjq5eYciKY_ooSBC7afgMvBOHFZ4sbx0qh1ILX4PzsF0S8-EDkaAuH5EALw_wcB&amp;gclsrc=aw.ds\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access?utm_campaign=11074746853&#038;utm_term=127116752324&#038;utm_content=590571185462&#038;utm_source=ads-google&#038;utm_medium=cpc&#038;gclsrc=aw.ds&#038;&#038;gclid=Cj0KCQjw3v6SBhCsARIsACyrRAk0Khjq5eYciKY_ooSBC7afgMvBOHFZ4sbx0qh1ILX4PzsF0S8-EDkaAuH5EALw_wcB&#038;gclsrc=aw.ds\">WeWork All Access<\/a> membership that would let her choose where she worked since she often travels to other cities. For example, she visited <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/600-congress-ave--austin--TX\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/600-congress-ave--austin--TX\">WeWork 600 Congress<\/a> in Austin when she was speaking on a panel at SXSW. And more recently, Li worked out of the <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/southeast-financial-center--miami--FL\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/southeast-financial-center--miami--FL\">WeWork Southeast Financial Center<\/a> in Miami, where she got to indulge in some local cuisine while in the office.<\/p>\n\n\n\n<p>\u2018WeWork brought in fresh empanadas and Cuban cafecitos from a local spot that I probably wouldn\u2019t have found on my own,\u2019 Li says. She also got to check out <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/brickell-city-centre--miami--FL\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/brickell-city-centre--miami--FL\">WeWork Brickell City Centre<\/a> while she was in Florida, and couldn\u2019t get enough of the gorgeous water views.<\/p>\n\n\n\n<p>Even though she has her pick of a number of offices in New York, Li has found a favourite in <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dock-72-at-the-brooklyn-navy-yard--new-york-city--NY\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dock-72-at-the-brooklyn-navy-yard--new-york-city--NY\">WeWork Dock 72<\/a> at the <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/wework-dock-72-floats-atop-the-brooklyn-navy-yards-storied-past\">Brooklyn Navy Yard<\/a>, which includes a pleasant commute along the water. The office gets lots of natural light, and most of the desks have scenic views.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/20220419-WeWork-x-Michelle-Li-4_v1-scaled.jpg\" alt=\"\" class=\"wp-image-7524\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-4_v1-scaled.jpg?w=1536 1536w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/04\/20220419-WeWork-x-Michelle-Li-4_v1-scaled.jpg?w=1152 1152w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Li pictured at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dock-72-at-the-brooklyn-navy-yard--new-york-city--NY\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dock-72-at-the-brooklyn-navy-yard--new-york-city--NY\">WeWork Dock 72 at the Brooklyn Navy Yard<\/a> in New York.<\/figcaption><\/figure>\n\n\n\n<p>But Li plans to be on the road again soon. A major benefit of having <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access?utm_campaign=11074746853&amp;utm_term=127116752324&amp;utm_content=590571185462&amp;utm_source=ads-google&amp;utm_medium=cpc&amp;gclsrc=aw.ds&amp;&amp;gclid=Cj0KCQjw3v6SBhCsARIsACyrRAk0Khjq5eYciKY_ooSBC7afgMvBOHFZ4sbx0qh1ILX4PzsF0S8-EDkaAuH5EALw_wcB&amp;gclsrc=aw.ds\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access?utm_campaign=11074746853&#038;utm_term=127116752324&#038;utm_content=590571185462&#038;utm_source=ads-google&#038;utm_medium=cpc&#038;gclsrc=aw.ds&#038;&#038;gclid=Cj0KCQjw3v6SBhCsARIsACyrRAk0Khjq5eYciKY_ooSBC7afgMvBOHFZ4sbx0qh1ILX4PzsF0S8-EDkaAuH5EALw_wcB&#038;gclsrc=aw.ds\">WeWork All Access<\/a> is that she can travel to various WeWorks where other carbon and climate startups are working.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/getting-things-done-for-a-greater-good\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                   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https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/H75A8515_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/H75A8515_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/for-a-pioneer-in-food-upcycling-flexibility-is-essential\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            For a pioneer in food upcycling, flexibility is essential\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Anna Dimond\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/the-entrepreneur-curating-food-reviews-across-the-country\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/20211025-WeWork-x-Ken-3838_v2-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/the-entrepreneur-curating-food-reviews-across-the-country\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The entrepreneur curating food reviews across the country\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Jo Piazza\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>\u2018I want to learn about what other people are doing in this space and be inspired by their work,\u2019 Li says. \u2018In three years, I want Clever Carbon to be a leading force in helping companies and brands improve sustainability practices. I want to see it as a recognised brand that both consumers and companies look to for guidance on how to purchase and manufacture more sustainably.\u2019<\/p>\n\n\n\n<p><em>Jo Piazza is an award-winning journalist, best-selling author, digital strategist and podcast host.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>What gets measured gets changed, so Michelle Li founded Clever Carbon to help everyone quantify their carbon impact<\/p>\n","protected":false},"author":1375,"featured_media":7521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1435,1427],"tags":[1420,1419,1411],"class_list":["post-7520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-spotlight","category-community-stories","tag-flexible-space","tag-all-access","tag-the-new-world-of-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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