{"id":6862,"date":"2022-02-01T12:35:04","date_gmt":"2022-02-01T12:35:04","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=6862&#038;preview=true&#038;preview_id=6862"},"modified":"2022-03-31T15:34:50","modified_gmt":"2022-03-31T15:34:50","slug":"how-okta-uses-data-to-inform-its-return-to-the-office","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/how-okta-uses-data-to-inform-its-return-to-the-office","title":{"rendered":"How Okta uses data to inform its return to the office"},"content":{"rendered":"\n<p>Building occupiers and brokers are trying to adapt to the unprecedented changes forced upon them by the pandemic. The <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/the-next-evolution-of-commercial-real-estate\">workplace<\/a> has changed for good. Long-held strategies are being ripped up. As new structures for the world of work are conceived, companies are thinking not just about cost and portfolio\u2014they also want <a href=\"https:\/\/www.wework.com\/en-GB\/newsroom\/wework-announces-organon-as-first-enterprise-client-for-workplace-by-wework\" href=\"https:\/\/www.wework.com\/en-GB\/newsroom\/wework-announces-organon-as-first-enterprise-client-for-workplace-by-wework\">data on workplace usage<\/a> to help plot the most efficient and sustainable path ahead.&nbsp;<\/p>\n\n\n\n<p>In a recent webinar, William Sandford, senior director of business development at WeWork, spoke with Armen Vartanian, SVP of global workplace services at software company Okta, and Sam Hocking, co-founder and president of Vertis, about ways in which remote companies can better utilise data to structure their workplaces as we enter 2022. 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4031\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":296,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"employee-experience-is-more-important-than-ever\"class=\"wp-block-heading\"><strong>Employee experience is more important than ever<\/strong><\/h2>\n\n\n\n<p>Securing the <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\">right office space<\/a> has become about more than just making sure square footage and location needs are met, both speakers agreed. Vartanian said roles like his need to be expanded to keep up with business and employee demands in a dynamic environment.&nbsp;<\/p>\n\n\n\n<p>\u2018Because of the importance of employee experience, now more than ever with the backdrop of the pandemic and the <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/whats-driving-the-great-resignation\">great resignation<\/a>, along with a more distributed hiring framework, employee experience is layered into the areas that all leaders should really be focused on,\u2019 Vartanian said.<\/p>\n\n\n\n<p>Whereas Okta\u2019s workforce used to be about 30 per cent remote pre-pandemic, Vartanian said that hiring in markets outside office locations is now close to 60 per cent. The challenge, he noted, is making sure companies hire thoughtfully when it comes to geo-locations. \u2018If your organisation values <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/benefits-of-in-person-meetings\">face-to-face interactions<\/a> so that people are aligned to your culture and feel a sense of connectivity to the organisation and a sense of belonging, while still maintaining flexibility, you have to have some strategic plan in place around where you hire,\u2019 he said.&nbsp;<\/p>\n\n\n\n<p>Leaders are building strategies by looking more at employee engagement and utilisation, rather than at cost, said Sandford. \u2018Increasingly, workplace decisions are being made by a quorum of leaders across business, finance, and people functions to ensure these goals are met through new attendance models,\u2019 he said.<\/p>\n\n\n\n<h2  id=\"more-informed-decisions-happier-employees\"class=\"wp-block-heading\"><strong>More informed decisions, happier employees<\/strong><\/h2>\n\n\n\n<p>Hocking of Vertis has noticed a marked shift in many businesses\u2019 operating models\u2014and is ready to help facilitate that shift with data.&nbsp;<\/p>\n\n\n\n<p>\u2018Data can help you map where your employees are,\u2019 he said. \u2018Then you can think about what kind of property resources do we have to have in place in these areas? Do we need to have a flexible strategy with WeWork? What are our long-term requirements?\u2019<\/p>\n\n\n\n<p>But that\u2019s only the first step, Hocking said. \u2018Then you can classify people based on what they\u2019re doing\u2014whether they are remote, hybrid, or full-time,\u2019 he continued. \u2018As you get more and more of this data, you can visualise it and create analytics, which in turn helps decide your strategy.\u2019&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Because of the importance of employee experience\u2026[it] is layered into the areas that all leaders should really be focused on.<\/p><cite>Armen Vartanian, SVP of global workplace at Okta<\/cite><\/blockquote>\n\n\n\n<p>Okta, like most companies, evaluates cost of living and cost of property data points, but also looks at data around things like employee migration patterns, Vartanian said. These are things like \u2018where engineers are actually coding from in different regions. Having these unique sets of data helps us be strategic in what the flexible hiring model looks like.\u2019<\/p>\n\n\n\n<p>Before the pandemic, companies weren\u2019t too worried about where everybody lived, Hocking pointed out. Now it\u2019s different. Companies are really thinking about whether having <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/setting-up-a-satellite-office-things-you-need-to-know\">offices closer to their employees<\/a> would encourage those employees to come into the office more. The pandemic has also made businesses rethink <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/the-newest-in-office-design-easily-reconfigurable-spaces\">how office spaces are designed<\/a> and used in general.<\/p>\n\n\n\n<p>\u2018You have a better opportunity to shape the way you hire, where you hire, and the way you design your spaces,\u2019 Vartanian said. \u2018You have to consolidate new employees in different markets and put together opportunities for those people to come together on an occasional or regular basis,\u2019 he said. That environment should not only be sustainable but also drive a sense of community, collaboration, and relationship development.<\/p>\n\n\n\n<p>\u2018While many of our customers align with Okta\u2019s view on the evolving relationship between talent and the workplace, only a few have a clear path to get there,\u2019 Sandford said. \u2018Thoughtfully testing new modes of work across markets, business units, or companies will allow companies to gather the data they need to create a competitive and collaborative work environment over the coming years,\u2019 he added.<\/p>\n\n\n\n<h2  id=\"creating-space-for-everyone-in-the-way-they-need-it\"class=\"wp-block-heading\"><strong>Creating space for everyone\u2014in the way they need it<\/strong><\/h2>\n\n\n\n<p>Okta, which is a <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\">WeWork All Access<\/a> member, saw increasing foot traffic in its offices at the end of last year. The company has been transitioning to a more <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/flexibility-in-the-workplace\">flexible<\/a>, dynamic design that\u2019s centred round \u2018neighbourhoods\u2019\u2014a smattering of desks allocated to specific teams\u2014for the past few years.&nbsp;<\/p>\n\n\n\n<p>\u2018We apply ratios to those because we know people aren\u2019t going to be coming in every day,\u2019 said Vartanian. \u2018We have touchdown areas for teams to collaborate, do digital whiteboarding, and Zooming, so they can have sessions in groups and provide the people who are coming in with technology that you can\u2019t necessarily replicate from the home.\u2019&nbsp;<\/p>\n\n\n\n<p>With that in place, they\u2019re tracking employee patterns, often with sensors, mobile badging, smart lockers, and a workplace app for employees to interact with. \u2018We\u2019re tracking utilisation of certain types of designed conference rooms. How are people using those soft seating areas? Is it effective to design spaces more like a co-working or airport lounge environment?\u2019 Vartanian said. \u2018We know it\u2019s not just people coming in for the [entire] day, but it might also be someone just popping in for an hour or two who needs a seat so they can do some work.\u2019<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div 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sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/a-fully-remote-global-communications-platform-scales\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            A fully remote, global communications platform scales\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Andrea Murad\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n         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https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How four founders use WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Kristen Bailey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How three creative agencies use WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Kristen Bailey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2  id=\"rethinking-long-term-vs-short-term\"class=\"wp-block-heading\"><strong>Rethinking long term vs short term<\/strong><\/h2>\n\n\n\n<p>The shifting dynamics of both the culture at large and the <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/how-to-build-culture-in-a-hybrid-workplace\">workplace culture<\/a> at individual organisations make the idea of finding a solution and sticking to it seem antiquated. It\u2019s time to let go of that idea, said Hocking, and think of workplace solutions as constantly evolving.&nbsp;<\/p>\n\n\n\n<p>\u2018I think the effect is that people are more agile and they\u2019re treating this as a dynamic situation, not one that\u2019s solved once we see the end of the pandemic and a return to the office-based way of working,\u2019 said Hocking. \u2018Employees are demanding change, and employers are finding ways to adapt. There\u2019s a great Churchill quote that summarises the situation well: \u201cNow this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning\u201d.\u2019<\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The software company shares its approach and how remote companies can better utilise data<\/p>\n","protected":false},"author":2192,"featured_media":6863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1430,1425],"tags":[1443,1420,1419],"class_list":["post-6862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-tech","tag-flexible-space","tag-all-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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