{"id":6735,"date":"2022-01-18T15:53:00","date_gmt":"2022-01-18T15:53:00","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=6735&#038;preview=true&#038;preview_id=6735"},"modified":"2022-01-18T15:53:00","modified_gmt":"2022-01-18T15:53:00","slug":"small-businesses-office-space-is-a-game-changer","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/small-businesses-office-space-is-a-game-changer","title":{"rendered":"For many small businesses, office space is a game changer"},"content":{"rendered":"\n<p>The pandemic has been hard for everyone, but for small businesses trying to get off the ground, it\u2019s been especially trying. When COVID-19 hit, mobile app development company <a href=\"https:\/\/appdrop.com\/\">Appdrop<\/a> had to shut its office in the San Francisco Bay Area, sending both co-founders to their respective hometowns \u2013 one to Nashville and the other to Washington, DC.<br><br>\u2018It was definitely difficult transitioning to remote work. We\u2019re already introverted, and now it\u2019s that much more difficult,\u2019 says Appdrop co-founder and CEO Kamar Mack. Not being able to be in the same room makes it that much harder to complete the <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-wework-empowers-you-to-build-a-business-out-of-a-box\">long list of to-dos<\/a> that go into building a business: everything from ideating and executing product ideas to securing funding and recruiting people.<\/p>\n\n\n\n<p>A long-distance co-founder relationship was also the case for Ian Mukherjee, co-founder and head of engineering at <a href=\"https:\/\/kouch.gg\/\">Kouch<\/a>, a gaming platform where fans can play against celebrities. Mukherjee lives with his cat in a studio in New York\u2019s Financial District, while his co-founder is all the way in Florida. \u2018My co-founder and I have been working a world apart,\u2019 Mukherjee says.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Small Business Give Away\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MJoBYUSyPRU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Mack and Mukherjee were part of a group of small business owners who recently found out via a Zoom call that they had been awarded five <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\">WeWork All Access<\/a> passes for them and their teams for the next six months. WeWork <a href=\"https:\/\/www.wework.com\/info\/empowering-small-businesses\">launched the contest<\/a> that awarded the passes during National Small Business Week to acknowledge all the troubles small businesses have faced this last year. WeWork All Access allows teams to work from hundreds of WeWork locations around the world.<\/p>\n\n\n\n<p>Among the many difficulties of long-distance teamwork has been forming a sense of cohesion. <a href=\"https:\/\/www.supertext.com\/\">Supertext<\/a> is a localisation and translation agency with leadership in Los Angeles, Zurich and Berlin. \u2019We\u2019re global by nature, but through the pandemic with travel restrictions, we really missed [having] a shared experience,\u2019 says Kristy Sakai, CEO of Supertext USA. With WeWork All Access, Supertext team members can be in different cities but still be within WeWork locations. That\u2019ll give them a shared experience so they can \u2018still feel like one team across different locations\u2019, says Sakai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Roderick_Kamar_v1.jpg\" alt=\"\" class=\"wp-image-6739\"\/><figcaption>Roderick Lawrence (left), actor and co-founder of Black Man Films and Kamar Mack, co-founder and CEO of Appdrop. Photographs courtesy of the subjects.<\/figcaption><\/figure>\n\n\n\n<p>Clean energy company <a href=\"https:\/\/ecogyenergy.com\/\">Ecogy Energy<\/a> has been growing like crazy \u2013 a positive during this time. The company, which operates renewable energy projects across several U.S. states primarily in low-income communities, has tripled in size in the last three years. 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team.\",\"key\":\"i_would_like_wework_to_send_me_offers_and_other_communications_1557772665629\",\"label_pos\":\"right\",\"required\":\"\",\"container_class\":\"gdpr-container\",\"element_class\":\"\",\"manual_key\":true,\"admin_label\":\"\",\"help_text\":\"\",\"default_value\":\"unchecked\",\"checked_value\":\"true\",\"unchecked_value\":\"false\",\"drawerDisabled\":false,\"field_label\":\"I would like WeWork to send me offers and other communications.\",\"field_key\":\"i_would_like_wework_to_send_me_offers_and_other_communications_1557772665629\",\"checked_calc_value\":\"\",\"unchecked_calc_value\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4025\",\"created_at\":\"2019-05-13 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 100\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"100%\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":1,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"100%\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4028\",\"key\":\"html_1588257629816\",\"drawerDisabled\":false,\"wrap_styles_display\":\"\",\"wrap_styles_border-style\":\"\",\"field_label\":\"\",\"field_key\":\"html_1588257629816\",\"admin_label\":\"\",\"id\":297,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"<p>By clicking the button below, you agree to our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4031\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":296,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p>The business is \u2018headquartered\u2019 in Brooklyn, but project manager Joel Santisteban says he needs to add an asterisk to that because \u2018we\u2019ve been fully remote for the last year and a half and making do\u2019, he says. Santisteban apologised for background noise from outside, as he was video conferencing from a caf\u00e9 under the Williamsburg Bridge. \u2019There will be a train going by,\u2019 he says. With WeWork All Access, Santisteban looks forward to being able to gather the team in a proper office in Williamsburg one day soon.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6884914539171774464?compact=1\" height=\"284\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/center>\n\n\n\n<p>Not having a space to come together has been a problem for businesses \u2013 but so is not having adequate space. The hardest part of the pandemic, says <a href=\"https:\/\/www.linkedin.com\/in\/jacqueline-geisler\/\">Jackie Geisler<\/a> of Live Free Fitness LLC, has been living and working from a New York City flat the size of her parents\u2019 walk-in wardrobe in New Hampshire. \u2019My boyfriend is just on the other side of this door working from the bed,\u2019 she says.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Ian_Kristy_v2.jpg\" alt=\"\" class=\"wp-image-6740\"\/><figcaption>Kristy Sakai (left), CEO of Supertext USA and Ian Mukherjee, co-founder of Kouch.<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s a scene familiar to many who work in shared home spaces. <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/dailyhuman.com\/\">Dailyhuman<\/a>, a technology company that allows people to treat friends to their next visit to any U.S. restaurant, recently secured funding. They expanded the team, which is spread out from Tel Aviv to Melbourne, and flew everyone to New York, where they met in the founder\u2019s house.\u00a0<\/p>\n\n\n\n<p>\u2019The whole time I was thinking: I need a whiteboard, I need a conference room, I need this, I need that,\u2019 says Zi Xie, chief business development officer at Dailyhuman. Having access to work materials and space would allow the company to have fun and build culture but also to \u2019get [stuff] done\u2019, she says. \u2019It would be amazing to have access [to a space], so all of us can feel a sense of connection,\u2019 she says.<\/p>\n\n\n\n<p>Salma Qarnain Shaw and Roderick Lawrence, co-founders of Black Man Films, have also been doing their best to grow their organisation virtually. Their production company tells the stories of Black men and women and people of colour. After launching last August, they\u2019ve managed to shoot their first narrative short (in person) as well as collaborate with dozens of artists and meet with funders (virtually). Doing all of that during the pandemic was challenging, says Shaw.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Joel_Zi_v1.jpg\" alt=\"\" class=\"wp-image-6741\"\/><figcaption>Zi Xie (left), chief business development officer at Dailyhuman and Joel Santisteban, project manager at Ecogy Energy.<\/figcaption><\/figure>\n\n\n\n<p>Having access to workspace is essential for growth because it will enable the team to meet face-to-face with artist collaborators and funders. It will allow for more \u2019generative work\u2019, Shaw says, such as building up a production pipeline, forming a business plan, and having meetings with marketing and funding partners. The production house is currently talking to festivals around the world as well as major streaming services. Being able to bring visitors into a conference room with a whiteboard will be a huge step up, says Lawrence. \u2018You don\u2019t gain anyone\u2019s essence unless you get to be with them in a space,\u2019 he says.\u00a0\u00a0<\/p>\n\n\n\n<p>For these and the other winners of the WeWork small business contest, they\u2019ll now have a space that\u2019s just for work. They\u2019ll be able to form connections with teammates, stretch out, and have quiet places to focus and a community with which to network \u2013 all elements necessary for them to realise their big ambitions. This year has shown us just how valuable a bit of space is in all aspects of our lives.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/a-fully-remote-global-communications-platform-scales\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/09\/IMG-5095-scaled.jpg?resize=2048%2C1536\" class=\"related-articles-sticky__image\" alt=\"Dialpad employees at the WeWork office in San Francisco sit around a large coffee table in a lounge space.\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/09\/IMG-5095-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/09\/IMG-5095-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/a-fully-remote-global-communications-platform-scales\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            A fully remote, global communications platform scales\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Andrea Murad\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How four founders use WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Kristen Bailey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/1K5A9265_header_v2-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/how-three-creative-agencies-use-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How three creative agencies use WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Kristen Bailey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><em>Anjie Zheng is the managing editor of Ideas by WeWork. Previously she was a reporter for <\/em>The Wall Street Journal<em>. Her work has also appeared in Fast Company, Quartz and LitHub.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Business owners say having dedicated places to gather will help them grow and form team bonds<\/p>\n","protected":false},"author":1785,"featured_media":6737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1424,1429],"tags":[832,1419,1420],"class_list":["post-6735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workspace-solutions","category-flexible-products","tag-small-businesses","tag-all-access","tag-flexible-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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