{"id":6529,"date":"2021-11-23T16:45:06","date_gmt":"2021-11-23T16:45:06","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=6529&#038;preview=true&#038;preview_id=6529"},"modified":"2022-04-18T15:03:52","modified_gmt":"2022-04-18T15:03:52","slug":"how-to-create-a-hybrid-strategy-that-fits-your-business","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/how-to-create-a-hybrid-strategy-that-fits-your-business","title":{"rendered":"How to create a hybrid strategy that fits your business"},"content":{"rendered":"\n<p>With the shift to virtual and hybrid working models having been accelerated due to COVID-19, companies across regions and industries are reflecting on the future of work and workspaces. 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy 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id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"hybrid-trends-what-employees-and-management-think-about-the-future-of-work\"class=\"wp-block-heading\">Hybrid trends: What employees and management think about the future of work<\/h2>\n\n\n\n<p>Based on Colliers\u2019s research, three key trends have emerged, reflecting changing perceptions about virtual and hybrid working from before the start of the pandemic to the present.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Employee desire to work virtually has increased.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"626\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/11\/img_6182a06bf1741.png\" alt=\"\" class=\"wp-image-6532\"\/><figcaption>Images courtesy of Colliers.<\/figcaption><\/figure>\n\n\n\n<p>According to the survey, the percentage of people who said they would never work from home dropped from nearly half (47%) before the pandemic to just 6%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>More than half of employees and managers say worker productivity has increased or increased significantly since working virtually.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"318\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/11\/img_6182a06c78e69.png\" alt=\"\" class=\"wp-image-6533\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"330\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/11\/img_6182a06cb7a88.png\" alt=\"\" class=\"wp-image-6534\"\/><\/figure>\n\n\n\n<p>Colliers\u2019s research shows that most managers are in favour of their team members working virtually frequently or most of the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong><strong>Many work activities can be taken care of equally as well, whether on-site or virtually.<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"360\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/11\/img_6182a06d2e26a.jpg\" alt=\"\" class=\"wp-image-6535\"\/><\/figure>\n\n\n\n<p><a href=\"\/en-GB\/ideas\/research-insights\/research-studies\/the-impact-of-working-from-home-on-collaboration\">Collaborating<\/a> with colleagues stands out as an activity that nearly 40% of people surveyed feel could be performed either much better or somewhat better on-site compared to working virtually.<\/p>\n\n\n\n<h2  id=\"which-hybrid-workplace-model-is-right-for-you\"class=\"wp-block-heading\">Which hybrid workplace model is right for you?<\/h2>\n\n\n\n<p>\u2018Hybrid\u2019 is often thrown around as a catch-all term. But the <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility\">concept of hybrid work<\/a> varies greatly across organisations, and what hybrid means to an employer may mean something entirely different to <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">their employees<\/a>.&nbsp;<\/p>\n\n\n\n<p>While there\u2019s no one-size-fits-all hybrid model, three styles of hybrid workplace model have emerged as distinct options that are being embraced by medium to large organisations right now. Here\u2019s what you need to know about each one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1: Most flexible: remote-first, individual choice<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Employees make decisions in real time about where they want to work<\/li><li>There\u2019s no set pattern or schedule of when they need to be where<\/li><li>Individuals choose their schedule\/location<\/li><li>Very flexible<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#2: Core day model: office-first strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Everyone is expected to be in the office some amount of time, and the team coordinates when to have scheduled <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/10-conference-rooms\">meetings<\/a><\/li><li>The rest of the week can be flexible<\/li><li>The team coordinates the schedule\/location<\/li><li>Somewhat flexible<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#3: Least flexible: top-down approach<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Employees have to be in the office on set days<\/li><li>This strategy helps manage occupancy<\/li><li>The manager chooses the schedule\/location<\/li><li>Not flexible<\/li><\/ul>\n\n\n\n<p>Colliers\u2019s head of flex workspace consulting, Will Burchfield, has advised occupiers in all facets of the differing hybrid solutions mentioned above. One key driver of success is the acceptance of iterating and pivoting when outcomes are not initially met. For any hybrid strategy to work effectively, employees and managers need to be clear on what\u2019s expected of one another. It\u2019s critical to take a step back and reflect on what\u2019s expected of employees and managers, and to ensure that there\u2019s no misalignment between what employees think and what managers think.<\/p>\n\n\n\n<h2  id=\"nine-tips-to-form-a-successful-hybrid-workplace-strategy\"class=\"wp-block-heading\">Nine tips to form a successful hybrid workplace strategy<\/h2>\n\n\n\n<p>As companies start experimenting with new hybrid models, adopting a spirit of testing\u2014testing and testing again\u2014and being OK with change is key.<\/p>\n\n\n\n<p>Beyond that, companies need to pay attention to key data, such as <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/the-way-forward-for-offices-treat-employees-like-customers\">fluctuations in employee engagement<\/a>. At the end of the day, how employees feel is one of the most important determinants of success.<\/p>\n\n\n\n<p>In addition to taking these steps, the experts at Colliers recommend leaning into these other approaches to make the shift to a hybrid workplace model a success:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Understand your organisation\u2019s needs<\/strong> using surveys and focus groups, and turn these insights into action.<\/li><li><strong>Rethink and redefine the <\/strong><a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/three-ways-to-use-office-space-in-the-new-world-of-work\"><strong>role of the office<\/strong><\/a> and ensure the space is designed to support high-value activities like innovation and co-creation while keeping equity in mind for those joining virtually.<\/li><li><strong>Set up team norms. <\/strong>Think about the moments that matter, establish which meetings or events are important for the team to be together in-person, and prioritise who needs to be where, when.<\/li><li><strong>Clearly establish and communicate what is expected<\/strong> of both employees and managers.<\/li><li><strong>Offer manager training<\/strong> focused on how to help employees <a href=\"\/en-GB\/ideas\/professional-development\/management-leadership\/benefits-of-working-remotely\">work effectively<\/a> in hybrid working environments.<\/li><li><strong>Invest in technology that accommodates different communication styles<\/strong> and set&nbsp; communication protocols that support a <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/how-to-run-a-productive-virtual-meeting\">virtual working<\/a> environment.<\/li><li><strong>Define specific goals<\/strong> about how the space should be used so you can measure success.<\/li><li><strong>Track employee engagement scores and other data points<\/strong>, such as show-up rate and space utilisation metrics (e.g. hours spent in <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/10-conference-rooms\">conference rooms<\/a>), to measure the impact of your efforts and make sure there\u2019s not a misalignment between what the organisation <em>thought<\/em> employees might need and actual employee behaviour and activity.<\/li><li><strong>Adopt a test, learn, and evolve mindset <\/strong>to keep iterating as needed.<\/li><\/ol>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/one-week-working-all-over-london\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2023\/05\/Web_150DPI-20181127_London_One-Poultry_Common-Area_08-2.jpg?resize=2048%2C1366\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2023\/05\/Web_150DPI-20181127_London_One-Poultry_Common-Area_08-2.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2023\/05\/Web_150DPI-20181127_London_One-Poultry_Common-Area_08-2.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/one-week-working-all-over-london\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            One week working all over London\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Rachel Spedding\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/flexible-office-is-a-powerful-part-of-workplace-strategy-gated\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"799\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/09\/Web_72DPI-20200313_WeWork_Salesforce-Tower-Atrium-San-Francisco_001.jpg?resize=1199%2C799\" class=\"related-articles-sticky__image\" alt=\"Cushman &amp; Wakefield survey finds flexible offices are a powerful part of workplace culture.\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/flexible-office-is-a-powerful-part-of-workplace-strategy-gated\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Flexible office is a powerful part of workplace strategy\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Cushman &amp; Wakefield\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/creating-a-flexible-world-of-work-with-technology\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/creating-a-flexible-world-of-work-with-technology\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Creating a flexible world of work with technology\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Scott Morey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Adopting the effective approaches shared here\u2014including checking in with your people on a frequent basis, regularly keeping track of employee KPIs like engagement, and clearly communicating changing expectations in a timely manner\u2014will be all the more important as COVID-19 variants and outbreaks continue to lead to uncertainty in our work and other environments.<\/p>\n\n\n\n<p><em>Ryne Raymond is vice president, workplace advisory at Colliers. Charlotte Timms is senior director at Colliers. Mary Kearl has a BA in journalism from NYU and an MBA in marketing from Baruch College Zicklin School of Business. She is a writer and marketing professional who has worked with dozens of the world\u2019s most admired brands and publications, including Adobe, Pinterest, Zillow, Target, HuffPost, Business Insider, and more.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--photo--bottom sticky-cta--right sticky-cta--photo\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--photo__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--photo__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--photo__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Colliers\u2019s research shows how employees feel about hybrid work\u2014and offers a path forwards for employers<\/p>\n","protected":false},"author":2192,"featured_media":6530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-photo.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1425,1431],"tags":[145,151,1413],"class_list":["post-6529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-insights","category-research-studies","tag-flexibility","tag-management","tag-real-estate-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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