{"id":6512,"date":"2021-11-26T12:15:04","date_gmt":"2021-11-26T12:15:04","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=6512&#038;preview=true&#038;preview_id=6512"},"modified":"2021-12-07T20:30:59","modified_gmt":"2021-12-07T20:30:59","slug":"a-forward-thinking-pharmaceutical-company-goes-hybrid","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/a-forward-thinking-pharmaceutical-company-goes-hybrid","title":{"rendered":"A forward-thinking pharmaceutical company goes hybrid"},"content":{"rendered":"\n<p>As an innovator in the healthcare space, Novartis is evolving the way we work to get closer to customers and turn our relationships into partnerships. We\u2019re excited to find a temporary home at WeWork, where we\u2019re testing the first phase of creating a more collaborative,<a href=\"\/en-GB\/ideas\/research-insights\/research-studies\/the-future-of-work-is-hybrid\"> hybrid<\/a> office culture.<\/p>\n\n\n\n<p>Part of the impetus behind the move was a desire to be closer to the ecosystem of hospitals, such as the <em>Centre hospitalier de l&#8217;Universit\u00e9 de Montr\u00e9al<\/em> (CHUM), as well as the startup scene in the Plateau \u2013 a vibrant part of Montreal that is home to many startups in the health tech world \u2013 so we can drive further innovation. We moved into a full floor with 1,850 square metres at<a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/l-avenue--montreal--QC\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/l-avenue--montreal--QC\"> WeWork L\u2019Avenue<\/a>, a modern glass tower in the heart of Montreal\u2019s Golden Square Mile. It\u2019s a customised floor that combines WeWork\u2019s<a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/the-newest-in-office-design-easily-reconfigurable-spaces\"> workplace design<\/a> with the Novartis brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Novartis X WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RjIlbCw4Oxc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To support our desire for a flexible work culture, we\u2019ve implemented an innovative policy called Choice With Responsibility that empowers our associates to choose where they want to work, and how. Therefore, the L\u2019Avenue space is smaller than where our associates worked before. The space isn\u2019t meant for associates to be in every day from 9 to 5. Rather, different associates will choose to use the space on different days and at a cadence that works for them.<\/p>\n\n\n\n<p>What\u2019s more, our associates co-created the space with us and are collaborating to design our future, permanent location as well. They\u2019ve been with us every step of the way, making sure that the space is optimal for different types of work and that it\u2019s a stimulating environment.<\/p>\n\n\n\n<p>This model is a first for us, but we believe it\u2019s the best way towards the future. 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4031\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":296,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"it-reflects-our-culture\"class=\"wp-block-heading\"><strong>It reflects our culture<\/strong><\/h2>\n\n\n\n<p>Our<a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/how-to-describe-your-company-culture\"> culture<\/a> has three pillars: inspired, curious and unbossed. Being unbossed is about empowerment. I think choice with responsibility is a good way to think about it. Employees have the choice to define how and where they work, but they also need to align with their teams to agree on the best way of interacting to solve the healthcare problems of the future. Our flexible working policy is a key element of our cultural journey.<\/p>\n\n\n\n<h2  id=\"it-makes-co-creation-easier\"class=\"wp-block-heading\"><strong>It makes co-creation easier<\/strong><\/h2>\n\n\n\n<p>When COVID-19 sent us all home, we got hands-on with digital tools. Now it&#8217;s about taking from the best of both worlds: the things that worked well remotely and the things that we have really been waiting for, like<a href=\"\/en-GB\/ideas\/research-insights\/research-studies\/the-impact-of-working-from-home-on-collaboration\"> seeing colleagues in person again<\/a>. Our new hybrid environment will be a safe, inviting and collaborative space where we can come together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"956\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/11\/NOVARTIS-3_v1.jpg\" alt=\"\" class=\"wp-image-6520\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-3_v1.jpg?w=1698 1698w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-3_v1.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-3_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-3_v1.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-3_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-3_v1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>A collaboration space where Novartis employees can co-create.<\/figcaption><\/figure>\n\n\n\n<p>With our new approach to hybrid working, we needed a space that is more open and conducive for co-creation and collaboration. Our Novartis space at WeWork fits this exactly. It contains individual desks for heads-down work as well as<a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/what-is-a-collaboration-hub\"> collaboration hubs<\/a> where teams can work together in person. In these hubs, people can share ideas and have conversations with colleagues \u2013 invaluable things we\u2019ve all been missing after over a year of working remotely.<\/p>\n\n\n\n<h2  id=\"its-paving-the-way-for-change-across-the-pharmaceutical-industry\"class=\"wp-block-heading\"><strong>It\u2019s paving the way for change across the pharmaceutical industry<\/strong><\/h2>\n\n\n\n<p>This is a significant movement for us as a company. With this approach to the workplace, I think we\u2019re not only leading in Canada but also worldwide. In the middle of the pandemic, we are changing the way we think and how we use our office space, based on the belief that you can solve this planet&#8217;s biggest problems only by collaborating with others. The best recent example of collaboration solving big problems is the creation of the COVID-19 vaccines. I wouldn&#8217;t be surprised if many other companies shift towards<a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/12-benefits-of-a-collaborative-workspace\"> collaborative workspaces<\/a> once they see the output that it can bring.<\/p>\n\n\n\n<h2  id=\"it-inspires-our-associates\"class=\"wp-block-heading\"><strong>It inspires our associates<\/strong><\/h2>\n\n\n\n<p>One key reason this move is so significant for us is: it will help us to attract top talent who want to work in this type of environment. And not only that, but I hope this new work setting will unleash the power of our associates. Research shows that<a href=\"https:\/\/www.wework.com\/info\/the-impact-of-working-from-home-on-collaboration-pdf\"> 90 per cent of employees<\/a> want to return to the office at least one day a week. And in the office, they are looking to brainstorm and collaborate \u2013 two things that are substantially harder to do over Zoom. I hope that this environment will stimulate them to do new and different things.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1024\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/11\/NOVARTIS-1_v1..jpg\" alt=\"\" class=\"wp-image-6521\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-1_v1..jpg?w=1820 1820w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-1_v1..jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-1_v1..jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-1_v1..jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-1_v1..jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/11\/NOVARTIS-1_v1..jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>A conference room where teams can come together. <\/figcaption><\/figure>\n\n\n\n<p>We are also proud that associates have been heavily involved in the design of this change, and have a full project team dedicated to addressing the questions and concerns that associates have. We realise that it\u2019s critical to listen to their needs and have them collaborate in our design approach.<\/p>\n\n\n\n<h2  id=\"it-provides-the-right-environment-for-what-we-want-to-achieve\"class=\"wp-block-heading\"><strong>It provides the right environment for what we want to achieve<\/strong><\/h2>\n\n\n\n<p>We were very keen to work with WeWork. The moment you walk into a WeWork space, you get this sense of community and this<a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/collaboration-spaces\"> collaboration opportunity<\/a>. At the same time, with all the different companies and people in WeWork, it provides a fantastic platform to just listen in on what others have to say.<\/p>\n\n\n\n<p>We have an entire floor at WeWork, which is well equipped with technology that will allow us to connect easily with partners. It&#8217;s a very open, friendly and collaborative space, right in the heart of Montreal. I personally love the high ceilings and modern elements of the collaborative spaces. Plus, it&#8217;s just opposite the Bell Center, where the Montreal Canadiens play, which brings loads of energy.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/eight-kinds-of-space-your-office-needs-for-activity-based-working\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/eight-kinds-of-space-your-office-needs-for-activity-based-working\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Eight kinds of space your office needs for activity-based working\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Dawn Papandrea\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/what-is-flexible-office-space-workspace\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20210124_WeWork_Brand-Shoot_San-Francisco_002_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" 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https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/04\/Web_150DPI-20210124_WeWork_Brand-Shoot_San-Francisco_014_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/04\/Web_150DPI-20210124_WeWork_Brand-Shoot_San-Francisco_014_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/types-of-hybrid-office-space-for-remote-workers\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Types of hybrid office space for remote workers\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Steve Hogarty\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>As associates report feedback on the current layout, we will be able to easily adapt the space physically, whether it\u2019s by adding more desk spaces for heads-down work or adding additional conference-room style spaces for in-person meetings. We\u2019ll also be able to use these findings to improve our associates\u2019 experience in the future. I hope that they will take the empowerment and the joy and the vibes from this new workplace environment and translate it into reimagining solutions for patients.<\/p>\n\n\n\n<p><em>Christian Macher is country president and the oncology general manager of Novartis in Canada. Macher is an international leader with 20 years of marketing experience at strategic and operational levels, paired with general management experience in various local, regional and global roles. <em>At top companies such as AstraZeneca and Procter &amp; Gambl<\/em>e, he accelerated broad and rapid access to innovative medicines that touch patient lives across the globe.<\/em><\/p>\n\n\n\n<p><em>In his role at Novartis, Macher plays an active role in policy and government relations. He is currently a member of the Board of Directors of Innovative Medicines Canada (IMC) and a member of the IMC CEO Steering Council (CSC). He is also on the Board of Montreal In-Vivo, the Life Sciences and Health Technologies (LSHT) cluster of Greater Montr\u00e9al.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>To stimulate the innovative thinking that will serve patients in the future, Novartis turned to WeWork<\/p>\n","protected":false},"author":2192,"featured_media":6518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1430,1425],"tags":[1413,1415,1421],"class_list":["post-6512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-real-estate-strategy","tag-hybrid-space","tag-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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