{"id":5965,"date":"2021-10-28T09:48:05","date_gmt":"2021-10-28T09:48:05","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=5965&#038;preview=true&#038;preview_id=5965"},"modified":"2021-11-09T19:10:38","modified_gmt":"2021-11-09T19:10:38","slug":"for-one-bicoastal-media-startup-wework-is-a-home-base","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/for-one-bicoastal-media-startup-wework-is-a-home-base","title":{"rendered":"For one bi-coastal media startup, WeWork is a home base"},"content":{"rendered":"\n<p>Naomi Shah, 26, was working at a venture capital firm in New York City when she came up with a startup idea of her own. What would it be like to create the largest library of romantic comedies in podcast form? 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id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"needing-the-space-to-grow\"class=\"wp-block-heading\">Needing the space to grow\u00a0<\/h2>\n\n\n\n<p>Of course, none of this happened overnight. Meet Cute started as an incubation at Shah\u2019s then-employer, Union Square Ventures, with two other people Shah had met through Twitter and the investor\u2019s network: Web Barr, Meet Cute\u2019s current head of content, and Robert Wilder, current head of development. As they began to grow the idea for Meet Cute, Shah realised the team would benefit from a <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\">designated workspace<\/a>.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I loved how consistent and fun the energy was there. Everyone was building something, and there were just so many hard-working and driven people.<\/p><cite>Naomi Shah, CEO and founder of Meet Cute<\/cite><\/blockquote>\n\n\n\n<p>\u2018We needed more space physically and mentally,\u2019 she says. \u2018We had so many ideas; we wanted a space to talk about them together.\u2019 In late 2019, Shah researched workspaces in <a href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/new-york-city--NY\" href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/new-york-city--NY\">New York City<\/a>, but for a team of three, they weren\u2019t quite big enough to rent an office and deal with the logistics of managing a space, she says. WeWork was an ideal solution.\u00a0<\/p>\n\n\n\n<p>The first WeWork location that Shah, Barr, and Wilder visited was in the West Village. \u2018I loved how consistent and fun the energy was there,\u2019 Shah says. \u2018Everyone was building something, and there were just so many hard-working and driven people.\u2019\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/10\/211005_WeWork_MeetCute_SD_0030_v2_final-scaled.jpg\" alt=\"\" class=\"wp-image-6448\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0030_v2_final-scaled.jpg?w=1536 1536w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0030_v2_final-scaled.jpg?w=1152 1152w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>CEO and founder Shah now works from the West Coast, but travels to New York often to meet with her East Coast team.<\/figcaption><\/figure>\n\n\n\n<p>The team decided to sign up for <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/wework-all-access\">WeWork All Access<\/a>, which allows them to work from hundreds of WeWork locations around the world. They started jumping around between WeWork buildings in New York City based on the neighbourhood they wanted to be in on a given day. \u2018Oftentimes we would say, \u201cHey, let\u2019s work in Chelsea today and go get lunch\u201d, or \u201cDo you want to work in Tribeca today and grab coffee with someone before work?\u201d\u2019<\/p>\n\n\n\n<p>The structure of having a designated place to work really <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/five-things-your-business-needs-to-grow-in-2021\">helped the company grow<\/a>, Shah says. \u2018It gave us a ton of flexibility early on, in a very consistent and professional workplace. I think it really benefits a lot of early startups to have that kind of structure,\u2019 she says.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2  id=\"building-the-team-during-a-pandemic\"class=\"wp-block-heading\">Building the team during a pandemic\u00a0<\/h2>\n\n\n\n<p>Meet Cute officially launched on Valentine\u2019s Day 2020, one month before COVID-19 lockdowns occurred across the country and around the world. Suddenly, the relief a romantic comedy can provide became even more necessary than ever before. The company went through an adjustment period with everyone working from home, but eventually shifted to the <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/what-is-the-hybrid-workplace-model\">hybrid model<\/a> it follows today.\u00a0<\/p>\n\n\n\n<p>During the pandemic, the team quickly grew to seven full-time and two part-time employees. As the city opened up again, Shah wanted to <a href=\"\/en-GB\/ideas\/workspace-solutions\/small-businesses-office-space-is-a-game-changer\">establish an office<\/a> her team could have the option of working from. In July 2021, Meet Cute opened a six-person dedicated office at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/222-broadway--new-york-city--NY\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/222-broadway--new-york-city--NY\">WeWork 222 Broadway<\/a> in New York City for its team members. The rest of Meet Cute\u2019s team is scattered around the country, and they use WeWork All Access passes. This way, \u2018even if you don\u2019t have a dedicated space, you have a workspace that you can go to that\u2019s quiet and allows you to <a href=\"\/en-GB\/ideas\/professional-development\/how-to-keep-home-and-work-separate-while-working-remotely\">separate work from home<\/a> a little bit,\u2019 she says.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg\" alt=\"\" class=\"wp-image-6449\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/10\/211005_WeWork_MeetCute_SD_0105_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Catching up in one of the many lounge areas at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/222-broadway--new-york-city--NY\" target=\"_blank\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/222-broadway--new-york-city--NY\">WeWork 222 Broadway<\/a> in New York.<\/figcaption><\/figure>\n\n\n\n<p>As the company grew, WeWork All Access served more than one purpose for the team. When Shah travelled to Los Angeles for the day to meet with producers in Hollywood, she used WeWork as a home base for work and meetings. In July, Shah flew to Los Angeles at 6:00\u00a0am for a couple of in-person meetings, and was able to conduct the rest of her <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/best-video-conferencing-software\">Zoom meetings<\/a> at WeWork. With having to juggle a full day of in-person and Zoom meetings, it helped to have a desk and a soundproof phone booth for virtual calls, she says.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A day trip to LA consists of a 4am alarm \u23f0, 6am flight\u2708, 8am zoom meeting \ud83d\udcbb, 10am meeting at the cafe down the street \u2615, 11am zoom meeting \ud83d\udcbb, 12pm lunch meeting \ud83c\udf5d, a few more zoom calls in the afternoon \ud83d\ude05, and finally a flight back at 5pm to be home by 8pm \ud83d\ude0c.<\/p>&mdash; \ud835\udc0d\ud835\udc1a\ud835\udc28\ud835\udc26\ud835\udc22 \ud835\udc12\ud835\udc21\ud835\udc1a\ud835\udc21 (she\/her) (@naomicshah) <a href=\"https:\/\/twitter.com\/naomicshah\/status\/1420458756207304704?ref_src=twsrc%5Etfw\">July 28, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2  id=\"co-working-cute\"class=\"wp-block-heading\">Co-working cute<\/h2>\n\n\n\n<p>Shah now works from the West Coast, in WeWork buildings in both San Francisco and Portland, Oregon. One of her favourites is <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/44-montgomery--sf-bay-area--CA\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/44-montgomery--sf-bay-area--CA\">WeWork 44 Montgomery<\/a> in San Francisco, where the multi-levelled building and variety of spaces are conducive to different types of work.\u00a0<\/p>\n\n\n\n<p>\u2018You can have the bustling energy of a more crowded floor or you can have a completely quiet experience if you want to,\u2019 she says. \u2018That\u2019s been really nice, depending on what kind of day I\u2019m having, whether it\u2019s full of meetings or it\u2019s full of heads-down time. I like being able to curate my space based on that.\u2019<\/p>\n\n\n\n<p>With more than 350 rom-com episodes and counting, Meet Cute has produced a story about nearly every love story configuration imaginable. During one brainstorming session, the company was pitched a rom-com that took place in a <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/what-is-coworking\">co-working space<\/a>. It felt like the perfect, modern-day rom-com setting, Shah says. This six-part series, called <a href=\"https:\/\/meetcute.simplecast.com\/episodes\/zoom-zoom-part-1-UXiV4ltN\"><em>Zoom Zoom<\/em><\/a>, tells the story of two career-driven women who are too busy for love, until it finds them.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"1514\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/10\/meet-cute-hat-v1.png\" alt=\"\" class=\"wp-image-6450\"\/><figcaption><br>A Polaroid shot of the team in New York.<\/figcaption><\/figure>\n\n\n\n<p>The series, which is being released in parts, also sheds light on what love is like during a pandemic, when work models have changed and more companies are turning towards hybrid or innovative ways of working together. Of course, building the company in a co-working space helped inspire the plot.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/training-young-women-on-the-playing-field-of-life\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/10\/AD1_5178-1-scaled.jpg?resize=2048%2C1365\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/10\/AD1_5178-1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/10\/AD1_5178-1-scaled.jpg?resize=1536%2C1024 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/training-young-women-on-the-playing-field-of-life\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Training young women on the playing field of life\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Francesca Baker\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/getting-things-done-for-a-greater-good\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/07\/TGF_Ghana_V2-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/getting-things-done-for-a-greater-good\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Getting things done for a greater good\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Jo Piazza\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/the-li-st-and-wework-spotlight-women-changemakers\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/05\/Danielle_Klebanow-2267_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/the-li-st-and-wework-spotlight-women-changemakers\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            TheLi.st and WeWork spotlight women changemakers\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Ann Shoket\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Meet Cute has adapted to a <a href=\"\/en-GB\/ideas\/research-insights\/research-studies\/hybrid-work-means-something-different-to-everyone\">hybrid model<\/a> of work now, with team members spending two days a week at WeWork. \u2018It\u2019s been nice to have some days at home and other days in the office, working with other people around, and I really like the community space,\u2019 she says. But it\u2019s also helped her run the company more efficiently, by creating a sense of <a href=\"\/en-GB\/ideas\/professional-development\/how-to-create-connection-and-community-in-remote-teams\">community<\/a>. \u2018[<a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/welcoming-members-back-to-the-office-in-creative-ways\">Community managers<\/a>] will say, \u201cIt\u2019s National Waffle Day\u201d, or \u201cWe\u2019re doing a collaboration with MilkBar\u201d\u2014one of my favourite bakeries in New York,\u2019 she says.\u00a0\u00a0<\/p>\n\n\n\n<p>\u2018It\u2019s really nice to have that because, as a CEO, I\u2019m not thinking about those types of things as often,\u2019 Shah says. \u2018I\u2019m just trying to build a company.\u2019<\/p>\n\n\n\n<p><em>Leeron Hoory is a writer based in New York City who covers property, politics, and technology. Her work has appeared in Quartz, <\/em>The Village Voice<em>, Gothamist, Slate, and Salon, among others.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">No matter where in the country they are, Meet Cute employees have a quiet workspace to produce podcasts<\/span><\/p>\n","protected":false},"author":2202,"featured_media":6440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1427,1435],"tags":[30,213,1415],"class_list":["post-5965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-community","tag-entrepreneurs","tag-hybrid-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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