{"id":5964,"date":"2021-10-28T09:48:04","date_gmt":"2021-10-28T09:48:04","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=5964&#038;preview=true&#038;preview_id=5964"},"modified":"2021-11-10T14:52:40","modified_gmt":"2021-11-10T14:52:40","slug":"for-an-enriched-hybrid-experience-try-holograms","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/for-an-enriched-hybrid-experience-try-holograms","title":{"rendered":"For an enriched hybrid experience, try holograms"},"content":{"rendered":"\n<p>Imagine you have a big meeting to present to clients. The only problem is that they\u2019re located across the country. How can you make the experience more engaging than yet another two-dimensional grid of faces and shared screens in a <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/best-video-conferencing-software\">videoconference<\/a>? 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a>&nbsp;and acknowledge our&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a>.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4031\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":296,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"beyond-sci-fi-to-reality\"class=\"wp-block-heading\"><strong>Beyond sci-fi to reality<\/strong><\/h2>\n\n\n\n<p>A hologram is a video projection that appears to be 3D without the need for 3D glasses. In this case, the hologram is of a person, or persons, and will give viewers a feeling of being in the same room with the projected person\u2014especially when compared with gazing at their faces on a videoconference call. By nature of the more lifelike projection, they make a remote interaction more engaging than the act of simply staring at a computer screen.<\/p>\n\n\n\n<p>WeWork is constantly looking for opportunities to introduce greater flexibility and optionality for businesses, and HoloPresence\u2122 at WeWork is the latest way we\u2019re doing that. HoloPresence\u2122 uses cutting-edge technology developed by <a href=\"https:\/\/www.arhtmedia.com\/\">ARHT Media<\/a> to capture and beam one or more presenters\u2014in high quality and low latency\u2014to appear live in another location. The person appears in life-size proportions as a lifelike 3D hologram that can interact with audiences, with people, and other holograms.<\/p>\n\n\n\n<p>There are many opportunities to use holograms in the workplace. They can be used at conferences, panels, keynote speeches, presentations, organisation-wide <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/10-conference-rooms\">meetings<\/a>, training seminars, even recruitment events and sales meetings. Imagine getting a subject-matter expert to present at a conference they cannot physically attend, or collaborating with team members via hologram projection rather than remote videoconferencing services.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/WEWORK-OWNED_DSC05732_v1.jpg\" alt=\"\" class=\"wp-image-6454\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/WEWORK-OWNED_DSC05732_v1.jpg?w=1200 1200w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/WEWORK-OWNED_DSC05732_v1.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/WEWORK-OWNED_DSC05732_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/WEWORK-OWNED_DSC05732_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>WeWork Chief Communications Officer Lauren Fritts (left), and Marta Visbal, a WeWork <a href=\"https:\/\/www.wework.com\/ideas\/newsroom-landing-page\/newsroom\/posts\/wework-announces-winners-of-women-for-tomorrow-initiative\">Women for Tomorrow<\/a> initiative awardee.<\/figcaption><\/figure>\n\n\n\n<p>A trend towards <a href=\"\/en-GB\/ideas\/research-insights\/research-studies\/the-future-of-work-is-hybrid\">hybrid work<\/a> means that colleagues will begin to meet and work together in person again. But they may also continue to be distributed across different cities or countries. With HoloPresence\u2122 at WeWork, it\u2019s possible for people thousands of miles apart to participate more intimately in events around the world without leaving their city. The technology helps reduce the need for travel and convening without completely sacrificing the comfort of meeting and interacting with someone in person. HoloPresence\u2122 at WeWork is the next step in feeling truly connected no matter how far apart you may be.\u00a0<\/p>\n\n\n\n<h2  id=\"how-the-technology-works\"class=\"wp-block-heading\"><strong>How the technology works<\/strong><\/h2>\n\n\n\n<p>In selected WeWork locations,<a href=\"https:\/\/www.arhtmedia.com\/\"> ARHT Media<\/a> will host a capture studio for both members and non-members to use HoloPresence\u2122. Presenters are broadcast from one location and transmitted over the internet as a hologram to a display screen at another location. They will appear in life-size proportions, with the ability to interact with one another and the audience.\u00a0<\/p>\n\n\n\n<p>HoloPresence\u2122 uses holographic technology and software that includes a mix of holographic presenters, 3D graphics, and low-latency technology. The hologram appears on an H-Series Display\u2014a large screen that can be placed on a stage or in a room. This display looks like a big TV screen that\u2019s partly see-through. It has an HD projector, audio speakers to project the speakers\u2019 voices, and an audience-facing camera and microphone, enabling speakers to see, hear, and field questions from the audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg\" alt=\"\" class=\"wp-image-6455\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg?w=1920 1920w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/09\/ARHT-OWNED_ARHT-ExampleImage-Capture-Studio_v1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>The HoloPresence\u2122 capture studio. Image courtesy of ARHT Media.<\/figcaption><\/figure>\n\n\n\n<p>Because the technology relies on low latency, it helps prevent a delay between the speaker and the audience. No more weird talking over one another or forgetting to unmute, as often happens on videoconference calls.\u00a0\u00a0<\/p>\n\n\n\n<p>HoloPresence\u2122 can also be used to project one presenter in several different locations. It\u2019s an end-to-end audiovisual solution that can transmit presenters holographically into one or <a href=\"https:\/\/www.wework.com\/en-GB\/locations\" href=\"https:\/\/www.wework.com\/en-GB\/locations\">multiple WeWork venues<\/a> simultaneously. From a logistics standpoint, using this technology can help reduce time out of the office while travelling to or from or participating in off-site meetings, providing a solution for scheduling conflicts, travel restrictions, or other challenges.\u00a0\u00a0<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/creating-a-flexible-world-of-work-with-technology\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/08\/20221105_Power-and-Light-Building_10_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/creating-a-flexible-world-of-work-with-technology\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Creating a flexible world of work with technology\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Scott Morey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/rewarding-startups-for-their-efforts-in-sustainability\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2022\/06\/220421_WEWORK_Pitch_SD_Capture_0193_header-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/rewarding-startups-for-their-efforts-in-sustainability\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Rewarding startups for their efforts in sustainability\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Melanie Mannarino\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/eight-kinds-of-space-your-office-needs-for-activity-based-working\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=400 400w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=800 800w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/02\/Web_150DPI-20191213_WeWork_One-Seaport-Square-Boston_011_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/eight-kinds-of-space-your-office-needs-for-activity-based-working\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Eight kinds of space your office needs for activity-based working\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Dawn Papandrea\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Try it out today in a WeWork building. This year, an initial 17 markets\u2014cities from New York to Singapore\u2014will have the HoloPresence\u2122 technology at WeWork buildings. Additional locations will have the offering in 2022. This incredible network will allow WeWork offices to connect people around the world, providing a unique and compelling experience. For more information on this revolutionary technology, and how you can use it, visit <a href=\"https:\/\/www.wework.com\/info\/holopresence\">wework.com\/HoloPresence<\/a>.<\/p>\n\n\n\n<p><em>Hamid Hashemi is an entrepreneur with over 30 years of experience building and operating entertainment-based destinations in the US and abroad. Hashemi currently serves as the Chief Product and Experience Officer at WeWork, leading design, construction, and product innovation teams globally.<\/em><\/p>\n\n\n\n<p><em>Prior to WeWork, he founded IPIC, a pioneer in luxury entertainment, building and operating award-winning dine-in cinemas and multiple restaurant brands, bars, and event spaces. Prior to IPIC, he founded Muvico Theaters and, in 1998, built the first stadium-seating cinema in the country, changing the movie-going experience.<\/em><\/p>\n\n\n\n<p><em>Hashemi serves on the Board of Trustees of Pine Crest School and has served on various boards, including the Board of Trustees of the Museum of Discovery and Science in Fort Lauderdale, and the Board of Trustees of the Carl DeSantis Business and Economic Center for the Study and Development of the Motion Picture and Entertainment Industry at Florida Atlantic University.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Yes, holograms are real\u2014and they\u2019re about to personalise the way we interact with one another from afar <\/span><\/p>\n","protected":false},"author":2192,"featured_media":6453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1425,1430],"tags":[43,145,1443],"class_list":["post-5964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-insights","category-expert-insights","tag-innovation","tag-flexibility","tag-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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