{"id":4457,"date":"2021-07-22T17:30:10","date_gmt":"2021-07-22T17:30:10","guid":{"rendered":""},"modified":"2021-07-30T16:17:37","modified_gmt":"2021-07-30T16:17:37","slug":"how-four-companies-use-wework-to-manage-hypergrowth","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/workspace-solutions\/case-studies\/how-four-companies-use-wework-to-manage-hypergrowth","title":{"rendered":"How four companies use WeWork to manage hypergrowth"},"content":{"rendered":"\n<p>Most companies have a <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-wework-empowers-you-to-build-a-business-out-of-a-box\">concrete growth strategy<\/a>, which is probably cautious, measured, and deliberate. But what happens when sales suddenly skyrocket when you least expect it, and you need to bring on a lot more people, stat?&nbsp;<\/p>\n\n\n<div data-block_60f6d27d6468c class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-fintech-member-experiences-hypergrowth-in-paris\" class=\"toc-block__link\">\r\n          A fintech member experiences hypergrowth in Paris\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 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class=\"toc-block__list-item\">\r\n        <a href=\"#a-software-company-needs-desks-in-a-new-market-yesterday\" class=\"toc-block__link\">\r\n          A software company needs desks in a new market\u2014yesterday\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect 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encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon 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<\/div>\r\n\n\n\n<p>During a period of hypergrowth, it\u2019s crucial that the executive leadership team stays laser-focused on managing the growth, which can be messy and complicated, writes Alexander V. Izosimov in a <a href=\"https:\/\/hbr.org\/2008\/04\/managing-hypergrowth\">Harvard Business Review article<\/a>. He was the CEO of VimpelCom, a firm whose market capitalization went from $607 million in 1996 to $16 billion in 2006. Decisions are made in a panic, and you may find yourself short-staffed and overwhelmed as you put out fires and manage crises.<\/p>\n\n\n\n<p>Among the most important ways to stay afloat during the growth tsunami, according to Izosimov, is to organize in a way that\u2019s predictable and scalable. That means that all of a hypergrowth company\u2019s offices across markets ought to look the same and have the same systems and processes in place. When a manager goes from, say, the Shanghai headquarters to a satellite office in London, she shouldn\u2019t have to struggle to acclimate to the culture, learn new ways of doing things, or get the lay of the land.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where WeWork can come in. With hundreds of locations across the globe, each adhering to a <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/the-science-behind-smart-office-design\">cohesive design principle<\/a>, WeWork provides consistency across continents, from workspace layout and culture to decor and amenities. Even better, WeWork can manage your entire portfolio so that all you have to do when you need to scale or try out a new market is pick up the phone.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how four companies experiencing hypergrowth are using WeWork to solve their workspace challenges, so they can focus on navigating the challenges of growth\u2014and come out stronger.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<style>\r\n\r\n        \/* FIELDS STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container #nf-field-132-wrap {\r\n                                    width:100%;\r\n                            }\r\n        .nf-form-content .nf-field-container #nf-field-132-wrap .nf-field-element .ninja-forms-field {\r\n                                    width:100%;\r\n                    }\r\n    <\/style><div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-16-cont\" class=\"nf-form-cont  has-title\" 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":11,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c3808\",\"created_at\":\"2019-04-11 14:18:43\",\"id\":131,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"a-fintech-member-experiences-hypergrowth-in-paris\"class=\"wp-block-heading\">A fintech member experiences hypergrowth in Paris&nbsp;<\/h2>\n\n\n\n<p><em>The challenge: <\/em>When a midsize <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/why-financial-companies-require-flexible-office-space\">fintech firm<\/a> joined WeWork, it had 200 employees and enjoyed a comfortable, branded workspace in a popular location in <a href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/paris\" href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/paris\">Paris\u2019<\/a> central business district (CBD). 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Employees love that it\u2019s still in the CBD and features all of the <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/office-amenities\">amenities<\/a> that they\u2019ve become accustomed to. Leadership loves that there\u2019s plenty of room to expand (to up to 980 desks). Plus, the 48-month lease term is ideal for reevaluating the setup for whatever the future may hold.<\/p>\n\n\n\n<h2  id=\"a-software-company-needs-desks-in-a-new-market-yesterday\"class=\"wp-block-heading\">A software company needs desks in a new market\u2014yesterday&nbsp;<\/h2>\n\n\n\n<p><em>The challenge: <\/em>A software company in California needed an 18-desk office space in a hot new market in the Southeast in order to meet the company&#8217;s hiring goals for an expanding sales team\u2014and time was of the essence. &nbsp;<\/p>\n\n\n\n<p><em>The solution: <\/em>The company and its <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/top-questions-brokers-ask-about-wework-answered\">real estate broker<\/a> chose to partner with WeWork and signed a 12-month lease for a premier central location with <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/a-look-at-one-office-floor-plan-transformed\">large floor plans<\/a> and plenty of room to expand. WeWork developed a phased workspace solution that would accommodate the company\u2019s future expansion plans in the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/07\/Web_150DPI-20190305-WeWork-Wells-Fargo-Center-Common-Areas-Wide-2_v1-800x571.jpg\" alt=\"\" class=\"wp-image-4455\"\/><figcaption><a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/wells-fargo-center--denver--CO\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/wells-fargo-center--denver--CO\">WeWork Wells Fargo Center<\/a> in Denver.<\/figcaption><\/figure>\n\n\n\n<p><em>The result: <\/em>The sales team moved into their new <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\/office-suite\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\/office-suite\">dedicated office suite<\/a> just one month after the company signed up with WeWork. The company\u2019s leadership\u2014and the local team\u2014appreciated how quickly the space was ready. The company saved on capital expenditures and reduced its operating lease liabilities. And when the 12-month lease is up and the company is ready to scale up, the space will already be there.<\/p>\n\n\n\n<h2  id=\"flexibility-for-a-delivery-startups-european-expansion\"class=\"wp-block-heading\">Flexibility for a delivery startup\u2019s European expansion<\/h2>\n\n\n\n<p><em>The challenge: <\/em>A fast-growing delivery startup wanted to use its latest round of funding to expand into the European market. With more than 200 new employees coming on board, the biggest challenge was finding a way to quickly increase workspace in multiple cities\u2014including some brand-new markets\u2014despite uncertainty about head count.<\/p>\n\n\n\n<p><em>The solution: <\/em>The company approached WeWork, and together they created a dynamic and <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/flexibility-in-the-workplace\">flexible plan<\/a> that filled the company\u2019s current projected needs\u2014and left the door wide open for scaling up or down on a dime.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/07\/Print_300DPI-20210427_WeWork-71-Stevenson-Building-San-Francisco_-010_v1-800x571.jpg\" alt=\"\" class=\"wp-image-4456\"\/><figcaption><a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/71-stevenson-street--sf-bay-area--CA\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/71-stevenson-street--sf-bay-area--CA\">WeWork 71 Stevenson Street<\/a> in San Francisco.<\/figcaption><\/figure>\n\n\n\n<p><em>The result: <\/em>In under three months, the company grew from zero to 208 desks in WeWork locations across EMEA. <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/five-insights-about-the-future-of-flexible-work\">Flexible terms<\/a> enable the company to adjust workspace in real time, based on current needs. And since WeWork has a large portfolio of workspace in major cities across the world\u2014and many smaller ones\u2014the company can <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-secret-to-growing-your-business-may-be-in-your-office-space\">enter new markets<\/a> down the road with confidence and ease.&nbsp;<\/p>\n\n\n\n<p>Best of all, according to the company\u2019s executive team, WeWork provides an <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/office-space-productivity-design\">environment designed for productivity<\/a> and offers employees a <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/eight-things-youll-find-in-every-wework\">consistent experience across global markets<\/a>, enhancing the firm\u2019s workplace culture and <a href=\"\/en-GB\/ideas\/research-insights\/expert-insights\/three-tips-for-creating-an-office-that-inspires-innovation\">innovative spirit<\/a>. WeWork and the company are currently partnering up to bring pop-up events and other special affairs to key WeWork locations, in order to bring teams together and inspire unity and creative thinking.<\/p>\n\n\n\n<h2  id=\"a-tech-company-doubles-its-footprint\"class=\"wp-block-heading\">A tech company doubles its footprint<\/h2>\n\n\n\n<p><em>The challenge: <\/em>A digital sports platform was experiencing hypergrowth after a successful public listing. Its key markets\u2014in particular, <a href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/las-vegas\" href=\"https:\/\/www.wework.com\/en-GB\/l\/office-space\/las-vegas\">Las Vegas<\/a>\u2014were ripe for expansion, but that meant accommodating an additional 400 employees, fast.<\/p>\n\n\n\n<p><em>The solution: <\/em>Realizing the time, expense, and risk involved in signing a long-term, conventional <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/commercial-real-estate-lease-types\">commercial lease<\/a>, the firm approached WeWork for a solution. Within 90 days of signing an agreement, the firm moved into a Las Vegas headquarters with custom branding and the <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/technology-solutions-that-can-be-tailored-to-your-needs\">specialized infrastructure<\/a> they need to stay at the top of its game. A flexible, 12-month lease meant the company could reevaluate its space in a year\u2019s time and scale as needed.<\/p>\n\n\n\n<p><em>The result: <\/em>After moving into its headquarters in a WeWork location on the bustling Las Vegas Strip, the company has more than doubled its footprint and currently leases 60,000 square feet, accommodating 890 employees. As it grows in Las Vegas and other markets, the company now turns to WeWork exclusively for its office needs. This reduces capital expenditures and provides employees with a welcoming <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/creating-workspace-community\">workplace community<\/a> and the <a href=\"\/en-GB\/ideas\/workspace-solutions\/flexible-products\/office-amenities\">amenities they love<\/a>.&nbsp;<\/p>\n\n\n\n<p>WeWork makes it easy for companies experiencing hypergrowth to provide workspace for a large number of incoming employees. During these periods, companies want to focus their attention and energy on maintaining their growth and providing top-notch services\u2014not <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/looking-for-the-perfect-office-a-tale-of-two-execs\">juggling leases and managing renovations<\/a> across markets. WeWork is a one-stop shop for workspace needs, and knows that there is no one-size-fits-all solution. Customizable and combinable products and flexible leases allow companies to design their ideal workplace situation. WeWork can make it happen\u2014fast.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a 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1440w, https:\/\/www.wework.com\/en-GB\/ideas\/wp-content\/uploads\/sites\/11\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/how-to-craft-return-to-office-plans-that-center-compassion\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How to craft return-to-office plans that centre compassion\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Monica Pool Knox\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n\n\n\n<p><a href=\"http:\/\/stretchcreative.co\/\"><em>Kristen Bailey<\/em><\/a><em> is a veteran writer and editor based in beautiful Lincoln, Nebraska. She has a penchant for helping large and small brands create stories that tell the why.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re growing fast, you want to keep your eye on the ball, not manage real estate<\/p>\n","protected":false},"author":2150,"featured_media":4458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1424,1428],"tags":[352,354,1413],"class_list":["post-4457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workspace-solutions","category-case-studies","tag-enterprises","tag-company-growth","tag-real-estate-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How four companies use WeWork to manage hypergrowth - 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