{"id":3955,"date":"2021-05-11T13:39:00","date_gmt":"2021-05-11T17:39:00","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=3955&#038;preview=true&#038;preview_id=3955"},"modified":"2021-07-30T16:03:16","modified_gmt":"2021-07-30T16:03:16","slug":"why-companies-need-to-think-in-terms-of-and-not-or","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/why-companies-need-to-think-in-terms-of-and-not-or","title":{"rendered":"Why companies need to think in terms of \u2018and\u2019, not \u2018or\u2019"},"content":{"rendered":"\n<p>Serial entrepreneur Gary Vaynerchuk knows that nearly every business leader and entrepreneur is sitting at their desk (or kitchen table, or patio) right now, thinking and strategising about how the events of the last year or so are going to impact the next year or two. He knows because he\u2019s doing the same thing \u2013 and he\u2019s got some ideas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Global Innovation Summit | Gary Vaynerchuk\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NN91M-xdpGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>At the <a href=\"https:\/\/www.wework.com\/info\/wework-innovation-summit\">2021 WeWork Innovation Summit<\/a> this last April, Vaynerchuk, the chairman of VaynerX and the CEO of VaynerMedia, shared why practical optimism is the best way to approach disruption. (Watch it <a href=\"https:\/\/www.bigmarker.com\/wework-global\/Practical-optimism-Disruption-happens-and-that-s-good-news\">on demand here<\/a>.) One of the leading global minds on what\u2019s next in culture, relevance and the Internet, Vaynerchuk offered four ways<strong> <\/strong>leaders should be thinking about the future of their businesses \u2013 and their people \u2013 right now.\u00a0<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"\\u200bRethinking your workspace?\",\"created_at\":\"2019-04-11 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               <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"reflect-on-the-positives-of-remote-work\"class=\"wp-block-heading\"><strong>Reflect on the positives of remote work&nbsp;<\/strong><\/h2>\n\n\n\n<p>Vaynerchuk acknowledged that he has always been an \u2018everyone in the office\u2019 type of guy. But he\u2019s noticed a few positives that come from remote working, and he\u2019ll incorporate them into the workplace going forward.<\/p>\n\n\n\n<p>\u2018I do know I never want to be on a conference call again,\u2019 he vowed. \u2018When you\u2019ve got 22 people on a call, there are no social cues. I\u2019m someone who pushes envelopes, and you have to <em>see<\/em> people react to that. Video conferencing has brought 95 per cent of that to me, which is remarkable.\u2019&nbsp;<\/p>\n\n\n\n<h2  id=\"find-new-ways-to-break-up-the-days\"class=\"wp-block-heading\"><strong>Find new ways to break up the days<\/strong><\/h2>\n\n\n\n<p>Since the pandemic, many business leaders realise just how important it is to <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-leaders-can-build-culture-in-the-new-normal\">prioritise the employee experience<\/a>. Vaynerchuk shared a new form of working day entertainment he\u2019s incorporated across his companies to infuse the day with a little fun: \u2018digital escapism\u2019, he calls it.<\/p>\n\n\n\n<p>\u2018At 1:37 p.m. EST every day [timed for Vaynerchuk\u2019s company <a href=\"https:\/\/www.one37pm.com\/\">ONE37pm<\/a>], we do a company-wide break where I or someone else interviews someone interesting. It gives people half an hour to take a much-needed break from work,\u2019 he said.&nbsp;<\/p>\n\n\n\n<h2  id=\"be-prepared-to-compete-for-employees\"class=\"wp-block-heading\"><strong>Be prepared to compete for employees<\/strong><\/h2>\n\n\n\n<p>To borrow from property lingo, it\u2019s an employee\u2019s market right now \u2013 they\u2019re holding more power because they\u2019ve got more employment options, Vaynerchuk explained. He cited the newfound popularity of <a href=\"https:\/\/www.veefriends.com\/\">NFTs<\/a> as an example.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2018With NFTs, regular people \u2013 a construction worker or a teacher \u2013 are able to be artists,\u2019 he said. \u2018Much like when influencers gave rise to influencer marketing, this is another huge option for humans not to do traditional work at companies. There will be an enormous amount of people with artistic talent who are now going to be able to benefit.\u2019&nbsp;<\/p>\n\n\n\n<p>For employers, that means <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-offer-employees-healthcare-benefits\">stepping up their offerings<\/a> to make working at their company more attractive. \u2018Organisation leaders need to work out how to bring more value to people so that they rather work for your company than choose to work for themselves,\u2019 he said. \u2018It becomes the most important conversation for your survival.\u2019<\/p>\n\n\n\n<h2  id=\"create-a-tasting-menu-of-job-perks-and-benefits\"class=\"wp-block-heading\"><strong>Create a tasting menu of job perks and benefits<\/strong><\/h2>\n\n\n\n<p>Gone are the days when a salary bump or title change would satisfy everyone at the company. Vaynerchuk pointed out that <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">workplace culture<\/a> is more important than ever to employees, and that smart business leaders will listen and respond accordingly.&nbsp;<\/p>\n\n\n\n<p>\u2018Every employee may have a different KPI,\u2019 he said. \u2018Someone might want a salary increase, someone else might want the flexibility of a work-life balance, another person may want options of where they can live.\u2019<\/p>\n\n\n\n<p>What\u2019s more, as employees age and go through their career and life journeys, their needs may evolve. \u2018The businesses and leaders who deploy empathy, compassion and sympathy \u2013 while still worrying about their P&amp;L, because that\u2019s real life \u2013 will survive,\u2019 Vaynerchuk said.&nbsp;<\/p>\n\n\n\n<p>The key for business leaders is to remove the words \u2018this\u2019 or \u2018that\u2019 from corporate vocabulary, and instead focus on \u2018and\u2019 and \u2018both\u2019.<\/p>\n\n\n\n<p>\u2018We have to think in terms of a menu of options,\u2019 he said. \u2018You start doing many things, you start tasting them, and you drop what doesn\u2019t taste as good. You\u2019re left with a menu that fits you, the organisation you run and the people who work in it. The organisations that create a culture that delivers what every person is interested in, with a framework of options to feed them, will win.\u2019&nbsp;<\/p>\n\n\n\n<p><em>Watch this session <\/em><a href=\"https:\/\/www.bigmarker.com\/wework-global\/Practical-optimism-Disruption-happens-and-that-s-good-news\"><em>on demand here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>Melanie Mannarino is a writer, editor, digital strategist and author of several books, including <\/em>The (Almost) Zero-Waste Guide: 100+ Tips for Reducing Your Waste Without Changing Your Life<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serial entrepreneur Gary Vaynerchuk explains how companies can evolve and thrive in a post-pandemic world<\/p>\n","protected":false},"author":1703,"featured_media":3958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1425,1430],"tags":[1446,43,59,1444],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-insights","category-expert-insights","tag-wework-innovation-summit","tag-innovation","tag-leadership","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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