{"id":3042,"date":"2021-02-23T11:59:47","date_gmt":"2021-02-23T16:59:47","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=3042&#038;preview=true&#038;preview_id=3042"},"modified":"2021-06-22T20:34:04","modified_gmt":"2021-06-22T20:34:04","slug":"the-transformative-power-of-a-first-office","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/community-stories\/member-spotlight\/the-transformative-power-of-a-first-office","title":{"rendered":"The transformative power of a first office"},"content":{"rendered":"\n<p>We live in an era where <a href=\"\/en-GB\/ideas\/worklife\/benefits-of-working-remotely\">remote work<\/a> has become the norm. We know that it\u2026 works.\u00a0<\/p>\n\n\n\n<p>Yet having a <a href=\"https:\/\/www.wework.com\/en-GB\/solutions\" href=\"https:\/\/www.wework.com\/en-GB\/solutions\">physical office<\/a> space has undeniable benefits. It\u2019s the cornerstone of company culture. Shared workspaces signal a <a href=\"\/en-GB\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">collaborative environment<\/a>. Distraction-free spaces within them can serve as the location for either <a href=\"\/en-GB\/ideas\/office-design-space\/quiet-workspaces-to-find-focus-and-productivity\">deep focus<\/a> or team <a href=\"\/en-GB\/ideas\/worklife\/effective-brainstorming-techniques\">brainstorming<\/a>. And an office that is an aesthetically welcoming environment is <a href=\"https:\/\/www.wework.com\/info\/inspiring-workplace-productivity?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">more pleasant and can foster more creativity<\/a> than this decade\u2019s equivalent of rows of grey cubicles.&nbsp;<\/p>\n\n\n\n<p>Having a physical <a href=\"\/en-GB\/ideas\/office-design-space\/what-is-flexible-office-space-workspace\">office space<\/a> can boost employees\u2019 morale and productivity in the same way that starting a work-from-home working day in real clothes and with brushed teeth feels different from working all day on one\u2019s sofa wearing day-old tracksuit bottoms.<\/p>\n\n\n\n<p>Four WeWork members tell us how having a physical office space transformed their attitudes and gave a boost to their businesses.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this 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href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/en-GB\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Global&nbsp;Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":9,\"idAttribute\":\"id\",\"label\":\"Submit\",\"key\":\"submit_1554741098461\",\"type\":\"submit\",\"created_at\":\"2019-04-11 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               <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"strength-in-numbers\"class=\"wp-block-heading\"><strong>Strength in numbers<\/strong><\/h2>\n\n\n\n<p>After losing his job in the tech industry around three years ago, Dillon Ceglio retrained in digital marketing and got a hot desk at WeWork. He also signed up for a Global Access membership, now known as <a href=\"https:\/\/www.wework.com\/en-GB\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/en-GB\/workspace\/on-demand\/all-access\">All Access<\/a>, with which he could work from different desks around the world. In 2019, he took advantage of that and travelled the world.&nbsp;<\/p>\n\n\n\n<p>\u2018I was working as a freelance digital marketer at the time, managing four clients \u2013 none of which knew that I had left the country,\u2019 he says. \u2018I then strategised, going to cities in Europe that had WeWork offices, so I could trust that I&#8217;d have the best Internet as well as a place to receive calls.\u2019 Ceglio spent an extended amount of time at WeWork locations in <a href=\"https:\/\/www.wework.com\/en-GB\/l\/london\" href=\"https:\/\/www.wework.com\/en-GB\/l\/london\">London<\/a>, <a href=\"https:\/\/www.wework.com\/en-GB\/l\/berlin\" href=\"https:\/\/www.wework.com\/en-GB\/l\/berlin\">Berlin<\/a>, <a href=\"https:\/\/www.wework.com\/en-GB\/l\/barcelona\" href=\"https:\/\/www.wework.com\/en-GB\/l\/barcelona\">Barcelona<\/a> and <a href=\"https:\/\/www.wework.com\/en-GB\/l\/amsterdam\" href=\"https:\/\/www.wework.com\/en-GB\/l\/amsterdam\">Amsterdam<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/DSC02581_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000029045\"\/><figcaption>Dillon Ceglio runs Chubby Snacks out of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/12130-millennium-dr--los-angeles--CA\" target=\"_blank\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/12130-millennium-dr--los-angeles--CA\">WeWork Millennium<\/a> in Los Angeles. Photograph courtesy of Dillon Ceglio.<\/figcaption><\/figure>\n\n\n\n<p>Thanks to his global WeWork network, he grew his digital marketing business. Then last year, in the middle of the pandemic, he launched another business, <a href=\"https:\/\/www.chubbysnacks.co\/\">Chubby Snacks<\/a>, which sells healthy, compact peanut butter and jelly sandwiches, out of <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/12130-millennium-dr--los-angeles--CA\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/12130-millennium-dr--los-angeles--CA\">WeWork Millennium<\/a> in Los Angeles. Launching a business necessitated an upgrade from his hot desk to a four-person office.&nbsp;<\/p>\n\n\n\n<p>\u2018We get our best work done when we&#8217;re together working,\u2019 he says of his team. \u2019Remote work has been fine for us this early on, but there&#8217;s nothing better than hopping into a <a href=\"\/en-GB\/ideas\/office-design-space\/10-conference-rooms\">conference room<\/a> and breaking out a strategy on a whiteboard!\u2019&nbsp;<\/p>\n\n\n\n<p>Ceglio\u2019s <a href=\"\/en-GB\/ideas\/office-design-space\/what-is-flexible-office-space-workspace\">new workspace<\/a> is both a sign of business success and a motivation to keep going. \u2018As an entrepreneur starting a business that has <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/how-wework-empowers-you-to-build-a-business-out-of-a-box\">a lot of overheads<\/a> \u2013 inventory needs, kitchen space, staff, etc. \u2013 decisions on how we\u2019re spending money are always front of mind, so it wasn&#8217;t until we raised our pre-seed round that I felt comfortable signing the [office] contract,\u2019 he says.&nbsp;<\/p>\n\n\n\n<p>\u2018Having said that, I also felt that gaining \u2018ownership\u2019 over the space would be very motivating and would ultimately push me to work harder. By investing in the office, I knew it would keep me on my toes,\u2019 he says.&nbsp;<\/p>\n\n\n\n<h2  id=\"a-dream-come-true\"class=\"wp-block-heading\"><strong>A dream come true<\/strong><\/h2>\n\n\n\n<p>Professional horse trainer Jane DaCosta founded <a href=\"https:\/\/www.metropolitanequestrianteam.org\/\">Metropolitan Equestrian Team<\/a> in 2010. Her mission: to provide horse riding and educational opportunities to any child who wants to ride, regardless of their socio-economic status. Riders also have access to an online education platform where they can take classes in science, technology, engineering and maths, as well as in equestrian-related subjects.<\/p>\n\n\n\n<p>\u2018We change the conversation with students from \u2018If I&#8217;m going to college\u2019 to \u201cWhere am I going to college,\u201d\u2019 she says in an email.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/wework_jane-dacosta-03_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000029046\"\/><figcaption>Jane DaCosta established Metropolitan Equestrian Team&#8217;s home base at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dumbo-heights--new-york-city--NY\" target=\"_blank\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dumbo-heights--new-york-city--NY\">WeWork Dumbo Heights<\/a> in Brooklyn. Photograph courtesy of Jane DaCosta.<\/figcaption><\/figure>\n\n\n\n<p>Ten years later, after having helped her students obtain more than $1.4 million in college scholarships, DaCosta decided that her staff needed corporate headquarters. It was an idea that had been in the works for a while. Before her mother passed away in 2016, DaCosta remembers her mum saying, \u2018Wouldn\u2019t it have been nice to have your office and be a good example to kids?\u2019&nbsp;<\/p>\n\n\n\n<p>She found space at <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dumbo-heights--new-york-city--NY\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/dumbo-heights--new-york-city--NY\">WeWork Dumbo Heights<\/a> in Brooklyn, and within a year she expanded from a two-person office to a four-person office. A WeWork wallpaper that read \u2018This Is Happening\u2019, which she spotted when she started touring potential locations, proved to be prophetic.&nbsp;<\/p>\n\n\n\n<p>DaCosta has since been awarded a WeWork <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/wework-black-owned-business-grant-awardees\">Black-owned business grant<\/a> to continue growing the organisation. It was MET\u2019s first grant award, ever. \u2018I was in the conference room [when I found out]. I dropped to my knees in tears and disbelief. It was the leg up I prayed for,\u2019 she says.<\/p>\n\n\n\n<p>MET has since expanded to other states including Utah, Texas, Mississippi, Georgia, Maryland and Connecticut, and DaCosta credits WeWork with being part of that success. \u2018Countless thanks to WeWork for everything it has done for my organisation, especially the staff at the Dumbo Heights WeWork location. They go above and beyond every step of the way. This office is more than just a workspace \u2013 it is my dream come true on many levels,\u2019 she says.&nbsp;&nbsp;<\/p>\n\n\n\n<h2  id=\"a-step-towards-growth\"class=\"wp-block-heading\"><strong>A step towards growth<\/strong><\/h2>\n\n\n\n<p>For the last six years, Colombian creative agency <a href=\"https:\/\/www.instagram.com\/laudiovisual_\/\">Laudiovisual<\/a> has provided services including photography, audiovisual production, social media, graphic design, communications strategy and improvement of corporate image and brand-positioning strategies. But the company\u2019s recent move to the <a href=\"https:\/\/www.wework.com\/en-GB\/buildings\/carrera-53-80-198--barranquilla\" href=\"https:\/\/www.wework.com\/en-GB\/buildings\/carrera-53-80-198--barranquilla\">WeWork Barranquilla Carrera<\/a> location signalled a new phase.&nbsp;<\/p>\n\n\n\n<p>\u2018Being here is a dream come true,\u2019 says CEO Laura L\u00f3pez. \u2018Previously, we had been in much smaller commercial premises where we had to assume more costs, for very little space. As our company grew, we moved to better-located places \u2013but none like WeWork.\u2019&nbsp;<\/p>\n\n\n\n<p>The benefits of the new space extend beyond the physical. It\u2019s helped boost both motivation internally as well as the company\u2019s image in the eyes of clients. \u2018Our routine has changed completely \u2013 it has raised our projection, it has made us much more organised,\u2019 L\u00f3pez says. \u2018Our clients also see our company differently: Being here gives us strength, support, projection growth, order, style, among other positive aspects.\u2019<\/p>\n\n\n\n<p>Plus, there\u2019s the inherent networking benefit that comes from setting up shop in a place like WeWork. \u2018Being here has connected us with large companies that require our services,\u2019 L\u00f3pez says.&nbsp;<\/p>\n\n\n\n<h2  id=\"extra-privacy-and-legitimacy\"class=\"wp-block-heading\"><strong>Extra privacy and legitimacy&nbsp;<\/strong><\/h2>\n\n\n\n<p>During a humanitarian trip to Burkina Faso with the non-profit Plan International, actress and model Toni Garrn met a 14-year-old girl who was incredibly skilled in maths but who also faced violence at home for choosing education over marriage. That inspired Garrn to create the <a href=\"https:\/\/www.tonigarrnfoundation.org\/\">Toni Garrn Foundation<\/a>, in 2016, to promote education and equality for girls. As her organisation gained momentum \u2013 with signature fundraisers like the <a href=\"https:\/\/www.tonigarrnfoundation.org\/_meldungen_\/toni-s-super-model-flea-market.html\">Supermodel Flea Market<\/a>, where she sells pieces of her own and other models\u2019 designer wardrobes \u2013 she decided to settle down in a Berlin WeWork location.<\/p>\n\n\n\n<p>\u2018I never went to university, I never had a day job, so it\u2019s exotic and cool for me to have an office,\u2019 says Garrn, who started modelling as a young teenager and struggled to balance her education with a burgeoning career.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/IMG_0994_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000029047\"\/><figcaption>Toni Garrn manages her foundation from a WeWork building in Berlin. Photograph courtesy of Toni Garrn.<\/figcaption><\/figure>\n\n\n\n<p>\u2018We have meetings with governments and the United Nations sometimes, and having this office makes me feel so much more professional than asking them to meet at a caf\u00e9 around the corner,\u2019 she says. Having an office also reinforces the importance of the work she is doing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2018This foundation is a passion project\u2026 and having this [office] space reminds me it\u2019s a real job,\u2019 Garrn says. What\u2019s more, when her work takes her around the world for campaigns and shoots, Garrn will be able to conveniently access WeWork locations across the globe.<\/p>\n\n\n\n<p><em>\u2013 A.M. Higgins contributed reporting<\/em><\/p>\n\n\n\n<p><em>Angelica Frey is a writer and translator who covers the arts, fashion and food. Originally from Milan, she currently lives in Brooklyn.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the small business owner, an office space can provide an added feeling of legitimacy and groundedness<\/p>\n","protected":false},"author":1700,"featured_media":3044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1427,1435],"tags":[832,1413,1420],"class_list":["post-3042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-small-businesses","tag-real-estate-strategy","tag-flexible-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The transformative power of a first office - 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