{"id":1672,"date":"2020-10-23T10:17:00","date_gmt":"2020-10-23T14:17:00","guid":{"rendered":"https:\/\/www.wework.com\/en-GB\/ideas\/?p=1672&preview=true&preview_id=1672"},"modified":"2020-11-25T15:23:59","modified_gmt":"2020-11-25T15:23:59","slug":"a-return-to-the-office-is-key-for-innovation","status":"publish","type":"post","link":"https:\/\/www.wework.com\/en-GB\/ideas\/research-insights\/expert-insights\/a-return-to-the-office-is-key-for-innovation","title":{"rendered":"A return to the office is key for innovation"},"content":{"rendered":"\n

After more than six months of lockdowns, social distancing and widespread working from home due to the COVID-19 pandemic, many people are starting to adapt to this new normal. But as much as 2020 has shown the power of human resilience, I worry that the loss of in-person interaction and collaboration at work is leaving an indelible mark on our lives and on society.\u00a0<\/p>\n\n\n\n

So much gets lost when people aren’t able to interact in person. Creativity is stifled immensely, and ultimately, so is innovation<\/a>. Going back to a shared workspace is not just good for those looking to work outside of their homes, it will be crucial for sustained business success.<\/p>\n\n\n\n

The benefits of being outside your bubble<\/strong><\/h2>\n\n\n\n

We are social beings \u2013 we are supposed to interact with one another. Without in-person interactions in the office, we are at risk of staying in our individual \u2018bubbles\u2019. It\u2019s comfortable to surround ourselves with people who espouse what we believe. But when you go into an office, you are among different kinds of people. It’s inevitable that you interact with people who think differently, who may not hold the same values, or who don\u2019t engage in the same way of thinking as you do.<\/p>\n\n\n\n

Sharing and listening to varying viewpoints <\/a>and perspectives can lead to the most creative and innovative ideas. It is so important to be able to do that, because that\u2019s when you can really reach a compromise. And that, to me, is when the greatest examples of innovation transpire \u2013 when you get perspective you might not otherwise get by remaining in your bubble.\u00a0<\/p>\n\n\n

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