{"id":2445,"date":"2021-05-11T13:39:00","date_gmt":"2021-05-11T17:39:00","guid":{"rendered":"https:\/\/www.wework.com\/de-DE\/ideas\/?p=2445&#038;preview=true&#038;preview_id=2445"},"modified":"2022-05-19T12:36:21","modified_gmt":"2022-05-19T10:36:21","slug":"why-companies-need-to-think-in-terms-of-and-not-or","status":"publish","type":"post","link":"https:\/\/www.wework.com\/de-DE\/ideas\/growth-innovation\/why-companies-need-to-think-in-terms-of-and-not-or","title":{"rendered":"Warum Unternehmen in Begriffen wie \u201eund\u201c, nicht \u201eoder\u201c denken m\u00fcssen"},"content":{"rendered":"\n<p>Multiunternehmer Gary Vaynerchuk wei\u00df, dass fast jeder Unternehmer und jede F\u00fchrungskraft in diesem Moment am Schreibtisch (oder am K\u00fcchentisch oder auf der Terrasse) sitzt und dar\u00fcber nachdenkt, wie die Ereignisse des letzten Jahres die kommenden ein oder zwei Jahre beeinflussen werden. Warum er das wei\u00df? Weil er gerade das Gleiche macht \u2013 und er hat auch schon ein paar Ideen.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Global Innovation Summit | Gary Vaynerchuk\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NN91M-xdpGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Auf dem <a href=\"https:\/\/www.wework.com\/info\/wework-innovation-summit\">WeWork Innovation Summit 2021 ( English )<\/a> im April erz\u00e4hlte Vaynerchuk, der Vorsitzende von VaynerX und der CEO von VaynerMedia, warum praktischer Optimismus der beste Weg ist, um Disruption zu begegnen. (Schau es dir <a href=\"https:\/\/event.on24.com\/wcc\/r\/3064794\/51AF97C22C82971C130E12722DFFD8BC?utm_campaign=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;utm_medium=ideas&amp;utm_source=Ideas&amp;std7=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;std6=Ideas&amp;std5=ideas&amp;partnerref=ideas_sess9\">auf Abruf hier<\/a> an.) 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target=\\\"_blank\\\">Nutzungsbedingungen<\\\/a> zu und erkl\\u00e4rst, dass du unsere <a href=\\\"https:\\\/\\\/www.wework.com\\\/de-DE\\\/legal\\\/global-privacy-policy\\\" target=\\\"_blank\\\">Datenschutzerkl\\u00e4rung<\\\/a> gelesen und verstanden hast.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"die-positiven-aspekte-der-fernarbeit-sehen\"class=\"wp-block-heading\"><strong>Die positiven Aspekte der Fernarbeit sehen\u00a0<\/strong><\/h2>\n\n\n\n<p>Vaynerchuk gab zu, dass er ihm schon immer lieber war, wenn alle im B\u00fcro arbeiten. Aber er hat auch ein paar positive Aspekte der Fernarbeit erkannt und wird diese in Zukunft am Arbeitsplatz integrieren.<\/p>\n\n\n\n<p>\u201eIch wei\u00df, dass ich nie wieder an einer Telefonkonferenz teilnehmen m\u00f6chte\u201c, schwor er. \u201eWenn du mit 22 Leuten im Telefongespr\u00e4ch bist, gibt es keine sozialen Signale. Ich bin jemand, der Grenzen austestet, und dabei muss ich <em>sehen<\/em> k\u00f6nnen, wie die Leute darauf reagieren. Videokonferenzen haben mir das zu 95 Prozent erm\u00f6glicht, was wirklich erstaunlich ist.\u201c\u00a0<\/p>\n\n\n\n<h2  id=\"finde-neue-wege-den-arbeitstag-aufzulockern\"class=\"wp-block-heading\"><strong>Finde neue Wege, den Arbeitstag aufzulockern<\/strong><\/h2>\n\n\n\n<p>Seit der Pandemie ist vielen Unternehmensleitern klar geworden, wie wichtig es ist, das <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-leaders-can-build-culture-in-the-new-normal\">Mitarbeitererlebnis in den Vordergrund zu stellen ( English )<\/a>. Vaynerchuk erz\u00e4hlte, dass er in seinem Unternehmen etwas eingef\u00fchrt hat, das den Arbeitstag etwas auflockert: Er nennt es \u201edigitalen Eskapismus\u201c.<\/p>\n\n\n\n<p>\u201eJeden Tag um 13:37 Uhr EST [der Zeitpunkt wurde aufgrund des Namens von Vaynerchuks Firma <a href=\"https:\/\/www.one37pm.com\/\">ONE37pm<\/a> festgelegt] machen wir eine unternehmensweite Pause, in der jemand Interessantes von mir oder einer anderen Person interviewt wird. So k\u00f6nnen die Leute eine halbe Stunde lang eine dringend ben\u00f6tigte Pause von der Arbeit einlegen\u201d, sagte er.\u00a0<\/p>\n\n\n\n<h2  id=\"sei-bereit-um-mitarbeiter-zu-k%c3%a4mpfen\"class=\"wp-block-heading\"><strong>Sei bereit, um Mitarbeiter zu k\u00e4mpfen<\/strong><\/h2>\n\n\n\n<p>Um es im Immobilienjargon zu sagen: Der Markt ist im Moment ein Angestelltenmarkt \u2013 sie haben mehr Macht, weil sie mehr Besch\u00e4ftigungsm\u00f6glichkeiten haben, erkl\u00e4rte Vaynerchuk. Als Beispiel nannte er die neu aufgekommene Popularit\u00e4t von <a href=\"https:\/\/www.veefriends.com\/\">NFTs<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>\u201eMit NFTs k\u00f6nnen normale Leute \u2013 ein Bauarbeiter oder Lehrer \u2013 K\u00fcnstler sein\u201c, sagte er. \u201e\u00c4hnlich wie damals, als Influencer das Influencer Marketing pr\u00e4gten, ist dies eine weitere tolle Alternative f\u00fcr Menschen, die keine klassischen T\u00e4tigkeiten in Unternehmen verrichten. Es wird eine gro\u00dfe Vielzahl von Menschen mit k\u00fcnstlerischem Talent geben, die nun davon profitieren k\u00f6nnen.\u201c\u00a0<\/p>\n\n\n\n<p>F\u00fcr Arbeitgeber bedeutet das, dass sie <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-offer-employees-healthcare-benefits\">ihr Angebot erweitern ( English )<\/a> m\u00fcssen, um das Arbeiten in ihrem Unternehmen noch attraktiver zu machen. \u201eF\u00fchrungskr\u00e4fte m\u00fcssen sich \u00fcberlegen, wie sie den Menschen einen Mehrwert bieten k\u00f6nnen, damit sie lieber f\u00fcr dein Unternehmen arbeiten, als f\u00fcr sich selbst\u201c, erkl\u00e4rte er. \u201eEs wird das wichtigste Thema f\u00fcr dein \u00dcberleben.\u201c<\/p>\n\n\n\n<h2  id=\"erstelle-ein-probiermen%c3%bc-mit-job-verg%c3%bcnstigungen-und-vorteilen\"class=\"wp-block-heading\"><strong>Erstelle ein \u201eProbiermen\u00fc\u201c mit Job-Verg\u00fcnstigungen und Vorteilen<\/strong><\/h2>\n\n\n\n<p>Die Zeiten, in denen eine Gehaltserh\u00f6hung oder ein neuer Jobtitel alle im Unternehmen zufriedenstellte, sind vorbei. Vaynerchuk betonte, dass die <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">Arbeitsplatzkultur ( English )<\/a> f\u00fcr Mitarbeiter wichtiger ist denn je, und dass kluge F\u00fchrungskr\u00e4fte zuh\u00f6ren und entsprechend reagieren werden.\u00a0<\/p>\n\n\n\n<p>\u201eJeder Mitarbeiter hat m\u00f6glicherweise einen anderen KPI\u201c, sagte er. \u201eEiner m\u00f6chte mehr Geld, ein anderer eine flexible Work-Life-Balance, wieder ein anderer will sich aussuchen k\u00f6nnen, wo er lebt.\u201c<\/p>\n\n\n\n<p>Dar\u00fcber hinaus k\u00f6nnen sich die Bed\u00fcrfnisse der Mitarbeiter mit zunehmendem Alter und im Laufe ihrer Karriere und ihres Lebens ver\u00e4ndern. \u201eDie Unternehmen und F\u00fchrungskr\u00e4fte, die Empathie, Mitgef\u00fchl und Sympathie einsetzen \u2013 und sich parallel immer noch um ihre Gewinn- und Verlustrechnung sorgen, denn das ist nun mal die Realit\u00e4t \u2013 werden \u00fcberleben\u201c, so Vaynerchuk.\u00a0<\/p>\n\n\n\n<p>Der Schl\u00fcssel f\u00fcr F\u00fchrungskr\u00e4fte ist es, die Worte \u201edies\u201c oder \u201edas\u201c aus dem Unternehmenswortschatz zu streichen und sich stattdessen auf \u201eund\u201c und \u201ebeides\u201c zu konzentrieren.<\/p>\n\n\n\n<p>\u201eWir m\u00fcssen in Form eines Ausw\u00e4hlmen\u00fcs denken\u201c, sagte er. \u201eDu beginnst mit jeder Menge verschiedener Dinge, probierst sie durch und l\u00e4sst die liegen, die nicht so gut schmecken. \u00dcbrig bleibt ein Men\u00fc, das zu dir, dem Unternehmen, das du leitest und den Menschen, die in ihm arbeiten, passt. Die Organisationen, die eine Unternehmenskultur schaffen, an der jeder Mensch interessiert ist und die viele Optionen bietet, werden sich durchsetzen.\u201c\u00a0<\/p>\n\n\n\n<p><em>Schau dir diese Diskussion<\/em> <a href=\"https:\/\/event.on24.com\/wcc\/r\/3064794\/51AF97C22C82971C130E12722DFFD8BC?utm_campaign=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;utm_medium=ideas&amp;utm_source=Ideas&amp;std7=20210322_Global_SummitSeg5b_PostEvent_IdeasArticle_ToOn24OD_Session9&amp;std6=Ideas&amp;std5=ideas&amp;partnerref=ideas_sess9\"><em>hier auf Abruf an<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>Melanie Mannarino ist Autorin, Redakteurin, digitale Strategin und Verfasserin mehrerer B\u00fccher, darunter <\/em>The (Almost) Zero-Waste Guide: 100+ Tips for Reducing Your Waste Without Changing Your Life<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multiunternehmer Gary Vaynerchuk erkl\u00e4rt, wie sich Firmen nach der Pandemie weiterentwickeln und erfolgreich sein k\u00f6nnen<\/p>\n","protected":false},"author":1703,"featured_media":2447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1300,1296,350],"tags":[41,908,1298,1299],"class_list":["post-2445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights-research-and-insights","category-research-and-insights","category-growth-innovation","tag-innovation","tag-leadership-2","tag-webinar-2","tag-wework-innovation-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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