{"id":94,"date":"2019-05-20T10:00:25","date_gmt":"2019-05-20T14:00:25","guid":{"rendered":"https:\/\/www.wework.com\/cs-CZ\/ideas\/?p=94&#038;preview=true&#038;preview_id=94"},"modified":"2019-10-24T22:39:33","modified_gmt":"2019-10-24T20:39:33","slug":"pinterest-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/cs-CZ\/ideas\/growth-innovation\/pinterest-case-study","title":{"rendered":"Jak spole\u010dnost Pinterest v rekordn\u00edm \u010dase otev\u0159ela kancel\u00e1\u0159 v Seattlu"},"content":{"rendered":"\n<h2  id=\"v%c3%bdzva-n%c3%a1bor-%c5%a1pi%c4%8dkov%c3%bdch-talent%c5%af-v-rychle-rostouc%c3%ad-spole%c4%8dnosti\"class=\"wp-block-heading\"><strong>V\u00fdzva: N\u00e1bor \u0161pi\u010dkov\u00fdch talent\u016f v rychle rostouc\u00ed spole\u010dnosti<\/strong><\/h2>\n\n\n\n<p>Po p\u011bti letech se s\u00eddlem v Bay Area za\u017eila spole\u010dnost <a rel=\"noreferrer noopener\" aria-label=\"Pinterest (opens in a new tab)\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\">Pinterest<\/a> nev\u00eddan\u00e9 tempo r\u016fstu. Tato firma provozuj\u00edc\u00ed aplikaci na sd\u00edlen\u00ed vizu\u00e1ln\u00edho obsahu proto pot\u0159ebovala nabrat ty nejtalentovan\u011bj\u0161\u00ed lidi do t\u00fdm\u016f prodeje a IT. Na trhu v San Francisku je v\u0161ak po t\u011bchto lidech velmi vysok\u00e1 popt\u00e1vka, tak\u017ee \u0159editelka kancel\u00e1\u0159\u00ed spole\u010dnosti Pinterest Jen Nguyenov\u00e1 se za\u010dala zaj\u00edmat o novou lokalitu \u2013 Seattle.<\/p>\n\n\n\n<p>\u201e\u0158ekli jsme si, \u017ee je to skv\u011bl\u00e1 p\u0159\u00edle\u017eitost prozkoumat regiony mimo oblast Sanfrancisk\u00e9ho z\u00e1livu, a urychlit tak n\u00e1bor zam\u011bstnanc\u016f na technick\u00e9 pozice,\u201c vysv\u011btluje Jen Nguyen. \u201eA Seattle byl pro n\u00e1s ide\u00e1ln\u00ed zku\u0161ebn\u00ed oblast.\u201c<\/p>\n\n\n\n<p>Pinterest je platforma funguj\u00edc\u00ed na z\u00e1klad\u011b komunity. Py\u0161n\u00ed se pozitivn\u00edm p\u0159\u00edstupem k inkluzi a diverzit\u011b, kter\u00fd je patrn\u00fd i na jej\u00edch pracovn\u00edch m\u00edstech. S\u00eddlo Pinterest v San Francisku je \u00fatuln\u00e9 a p\u0159ekypuje energi\u00ed. Jen Nguyen v\u011bd\u011bla, \u017ee prostor v Seattlu bude muset b\u00fdt stejn\u00fd, jinak nebudou pro \u017e\u00e1dn\u00e9 \u0161pi\u010dkov\u00e9 talenty zaj\u00edmav\u00ed.<\/p>\n\n\n\n<p>P\u0159edpokl\u00e1dan\u00fd po\u010det zam\u011bstnanc\u016f, pro kter\u00fd pl\u00e1novala prostory, se v\u0161ak st\u00e1le m\u011bnil a bylo pot\u0159eba vz\u00edt v \u00favahu naprosto odli\u0161n\u00e9 pot\u0159eby budouc\u00edch pracovn\u00edk\u016f. Technici pot\u0159ebovali klidn\u00fd prostor, kde by se mohli neru\u0161en\u011b soust\u0159edit. Obchodn\u00ed t\u00fdmy naproti tomu pot\u0159ebovaly dynamick\u00e9 prostory vhodn\u00e9 pro sch\u016fzky a jedn\u00e1n\u00ed s klienty. Naj\u00edt \u0159e\u0161en\u00ed, kter\u00e9 by vyhovovalo v\u0161em t\u011bmto pot\u0159eb\u00e1m, bylo slo\u017eit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Pinterest\" src=\"https:\/\/player.vimeo.com\/video\/280761116?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"%c5%99e%c5%a1en%c3%ad-agiln%c3%ad-prostor-p%c5%99%c3%admo-pro-spole%c4%8dnost-pinterest\"class=\"wp-block-heading\"><strong>\u0158e\u0161en\u00ed: Agiln\u00ed prostor p\u0159\u00edmo pro spole\u010dnost Pinterest<\/strong><\/h2>\n\n\n\n<p>Jen Nguyen nav\u00e1zala spolupr\u00e1ci se spole\u010dnost\u00ed WeWork s c\u00edlem navrhnout a na m\u00edru vytvo\u0159it priv\u00e1tn\u00ed kancel\u00e1\u0159 p\u0159izp\u016fsobenou firemn\u00edm pot\u0159eb\u00e1m. D\u00edky vyu\u017eit\u00ed platformy WeWork dok\u00e1zala vytvo\u0159it prostor, kter\u00fd odr\u00e1\u017e\u00ed posl\u00e1n\u00ed a hodnoty spole\u010dnosti Pinterest ve velmi vyhled\u00e1van\u00e9 \u010dtvrti v Seattlu. T\u00fdm WeWork dokonce nav\u0161t\u00edvil s\u00eddlo v San Francisku, aby poznal jedine\u010dnou \u201ekomunitu\u201c spole\u010dnosti Pinterest, kterou Nguyen cht\u011bla zachovat i v Seattlu.<\/p>\n\n\n\n<p>\u201eWeWork vn\u00edm\u00e1me jako roz\u0161\u00ed\u0159en\u00ed na\u0161eho t\u00fdmu,\u201c \u0159\u00edk\u00e1. \u201eJsou stejn\u011b nalad\u011bni a ch\u00e1pou na\u0161e pot\u0159eby.\u201c<\/p>\n\n\n\n<p>Spole\u010dnost Pinterest se rozhodla pro priv\u00e1tn\u00ed lokalitu v kancel\u00e1\u0159\u00edch WeWork Denny Triangle v srdci Seattlu mezi dal\u0161\u00edmi atraktivn\u00edmi firmami. Nguyen spolupracovala s vertik\u00e1ln\u011b integrovan\u00fdm t\u00fdmem strat\u00e9g\u016f, design\u00e9r\u016f a stava\u0159\u016f spole\u010dnosti WeWork a spole\u010dn\u011b vytvo\u0159ili prostor podporuj\u00edc\u00ed kreativitu a produktivitu.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-1-1440x810.jpg\" alt=\"\" data-id=\"1735\" data-link=\"\/ideas\/?attachment_id=1735\" class=\"wp-image-1735\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-4-1440x810.jpg\" alt=\"\" data-id=\"1736\" data-link=\"\/ideas\/?attachment_id=1736\" class=\"wp-image-1736\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-5-1440x810.jpg\" alt=\"\" data-id=\"1738\" data-link=\"\/ideas\/?attachment_id=1738\" class=\"wp-image-1738\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-6-1440x810.jpg\" alt=\"\" data-id=\"1739\" data-link=\"\/ideas\/?attachment_id=1739\" class=\"wp-image-1739\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-7-1440x810.jpg\" alt=\"\" data-id=\"1740\" data-link=\"\/ideas\/?attachment_id=1740\" class=\"wp-image-1740\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-8-1440x810.jpg\" alt=\"\" data-id=\"1742\" data-link=\"\/ideas\/?attachment_id=1742\" class=\"wp-image-1742\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Prohl\u00e9dn\u011bte si prostory spole\u010dnosti Pinterest v Seattlu.<br \/><\/figcaption><\/div>\n\n\n\n<h2  id=\"v%c3%bdsledek-prostor-pro-rostouc%c3%ad-t%c3%bdm-v-rekordn%c3%adm-%c4%8dase\"class=\"wp-block-heading\"><strong>V\u00fdsledek: Prostor pro rostouc\u00ed t\u00fdm v rekordn\u00edm \u010dase<\/strong><\/h2>\n\n\n\n<p>Jen Nguyenov\u00e1 \u0159\u00edk\u00e1, \u017ee \u201e\u00fasp\u011bch m\u011b\u0159\u00ed podle toho, jak rychle se cel\u00fd prostor rozrostl\u201c. Na za\u010d\u00e1tku projektu hledala kancel\u00e1\u0159 pro p\u011bt\u00a0osob. Za rok u\u017e pot\u0159ebovala prostor pro 55\u00a0osob. A nyn\u00ed Pinterest pl\u00e1nuje dal\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed. V\u0161e za\u010dalo jako testovac\u00ed trh a v\u00fdsledkem je nov\u00fd domov.<\/p>\n\n\n\n<p>Tyto priv\u00e1tn\u00ed kancel\u00e1\u0159e zab\u00edraj\u00ed polovinu podla\u017e\u00ed a tvo\u0159\u00ed dynamick\u00fd prostor, kter\u00fd lze upravovat s t\u00edm, jak se bude Pinterest rozr\u016fstat. Spole\u010dnost vyu\u017e\u00edv\u00e1 i dal\u0161\u00ed slu\u017eby WeWork jako \u00faschovnu kol a aktiva\u010dn\u00ed prostor, a dok\u00e1\u017ee tak maxim\u00e1ln\u011b vyu\u017e\u00edt sv\u016fj priv\u00e1tn\u00ed pracovn\u00ed prostor.<\/p>\n\n\n\n<p>Prostor spole\u010dnosti Pinterest je rozmanit\u00fd jako jej\u00ed zam\u011bstnanci. Nab\u00edz\u00ed klidn\u00e9 prostory na soust\u0159ed\u011bnou pr\u00e1ci \u010di spole\u010dn\u00e9 prostory na po\u0159\u00e1d\u00e1n\u00ed r\u016fzn\u00fdch ud\u00e1lost\u00ed a setk\u00e1v\u00e1n\u00ed s klienty, tak\u017ee sv\u00e9 m\u00edsto si zde najde opravdu ka\u017ed\u00fd.<\/p>\n\n\n\n<h2  id=\"kl%c3%ad%c4%8dov%c3%a9-body\"class=\"wp-block-heading\"><strong>Kl\u00ed\u010dov\u00e9 body<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Presti\u017en\u00ed nemovitost ve vyhled\u00e1van\u00e9 lokalit\u011b v Seattlu<\/li><li>Flexibiln\u00ed podm\u00ednky a mo\u017enost r\u016fstu podle pot\u0159eby<\/li><li>Soukrom\u00fd prostor a vchod<\/li><li>Interi\u00e9r v designu odpov\u00eddaj\u00edc\u00edm zna\u010dce Pinterest<\/li><li>P\u0159\u00edstup k pr\u00e9miov\u00fdm slu\u017eb\u00e1m a program\u016fm<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Pinterest za\u017e\u00edv\u00e1 rekordn\u00ed r\u016fst. Cht\u011bla by ho udr\u017eet a rychle se p\u0159esunout na nov\u00fd trh, aby mohla p\u0159il\u00e1kat a udr\u017eet si \u0161pi\u010dkov\u00e9 talenty, a proto uzav\u0159ela partnerstv\u00ed s WeWork.<\/p>\n","protected":false},"author":1738,"featured_media":96,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[98],"tags":[51,46],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation","tag-technology","tag-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie: Jak spole\u010dnost Pinterest v rekordn\u00edm \u010dase otev\u0159ela kancel\u00e1\u0159 v Seattlu<\/title>\n<meta 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kter\u00e9 pro ni spole\u010dnost WeWork za pouh\u00e9ho p\u016fl roku navrhla a vybudovala na m\u00edru tak, aby byly atraktivn\u00ed pro talentovan\u00e9 pracovn\u00edky, kte\u0159\u00ed u\u017e nebudou cht\u00edt pracovat jinde.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/cs-CZ\/ideas\/growth-innovation\/pinterest-case-study\" \/>\n<meta property=\"og:site_name\" content=\"Ideas (cs-CZ)\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T14:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-24T20:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/cs-CZ\/ideas\/wp-content\/uploads\/sites\/7\/2019\/04\/c-Kevin-Scott-WeWork-2.jpg?fit=1440%2C984\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"984\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marnie Williams\" 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