{"id":70,"date":"2019-06-18T08:00:18","date_gmt":"2019-06-18T12:00:18","guid":{"rendered":"https:\/\/www.wework.com\/cs-CZ\/ideas\/?p=70&preview=true&preview_id=70"},"modified":"2020-09-03T11:54:25","modified_gmt":"2020-09-03T09:54:25","slug":"the-talent-wars-new-table-stakes","status":"publish","type":"post","link":"https:\/\/www.wework.com\/cs-CZ\/ideas\/growth-innovation\/the-talent-wars-new-table-stakes","title":{"rendered":"Zvy\u0161ov\u00e1n\u00ed minim\u00e1ln\u00edch po\u017eadavk\u016f na z\u00edsk\u00e1v\u00e1n\u00ed talent\u016f"},"content":{"rendered":"\n

Zpr\u00e1va WeWork o\u00a0glob\u00e1ln\u00edm dopadu po rok 2019<\/a>\u00a0ukazuje, jak spole\u010dnost podporuje jednotlivce i\u00a0firmy, o\u017eivuje okol\u00ed a zrychluje ekonomick\u00fd r\u016fst v\u00a075 m\u011bstech po cel\u00e9m sv\u011bt\u011b. Tady si m\u016f\u017eete p\u0159e\u010d\u00edst p\u00e1r p\u0159\u00edb\u011bh\u016f z\u00a0na\u0161\u00ed komunity.<\/em><\/p>\n\n\n\n

Essence, the global media agency, was on a tear last year, growing its workforce 40 percent to more than 1,600 employees. With an agency that large, you might expect typically high turnover\u2014but the company, which counts Google, T-Mobile, Target, and NBCUniversal among its clients, managed an employee-retention rate of 80 percent in 2018 amid the rapid changes, says Katie Farber, Essence\u2019s<\/a> vice president for talent acquisition for North America. <\/p>\n\n\n\n

\u201eToto \u010d\u00edslo kr\u00e1sn\u011b vypov\u00edd\u00e1 o\u00a0tom, jak\u00e9 to je u\u00a0n\u00e1s pracovat,\u201c dod\u00e1v\u00e1 Katie. \u201eLid\u00e9 cht\u011bj\u00ed pracovat v\u00a0prost\u0159ed\u00ed s\u00a0technologiemi. Pou\u017e\u00edv\u00e1me spoustu digit\u00e1ln\u00edch n\u00e1stroj\u016f, kter\u00e9 n\u00e1m zaji\u0161\u0165uj\u00ed flexibilitu. Uchaze\u010di hledaj\u00ed siln\u00fd z\u00e1vazek v\u016f\u010di diverzit\u011b. A na\u0161\u00edm z\u00e1vazkem je, \u017ee do roku 2025 bude pom\u011br mu\u017e\u016f a \u017een pracuj\u00edc\u00edch na nejvy\u0161\u0161\u00edch postech vyrovnan\u00fd. Tak\u00e9 jsme vytvo\u0159ili program pro rozvoj, v\u00a0r\u00e1mci kter\u00e9ho podporujeme kari\u00e9ru mu\u017e\u016f, \u017een i zam\u011bstnanc\u016f s nevyhran\u011bn\u00fdm pohlav\u00edm, a zavedli jsme povinn\u00e9 \u0161kolen\u00ed ohledn\u011b podv\u011bdom\u00fdch p\u0159edsudk\u016f.\u201c <\/p>\n\n\n\n

\u00dasp\u011bch agentury Essence je zvl\u00e1\u0161t\u011b skv\u011bl\u00fd vzhledem k aktu\u00e1ln\u00ed statistice zam\u011bstnanosti: m\u00edra nezam\u011bstnanosti v\u00a0USA loni klesla na pades\u00e1tilet\u00e9 minimum<\/a> a po\u010det lid\u00ed, kte\u0159\u00ed ze zam\u011bstn\u00e1n\u00ed odch\u00e1z\u00ed sami, je vy\u0161\u0161\u00ed<\/a> ne\u017e po\u010det lid\u00ed, kte\u0159\u00ed jsou propu\u0161t\u011bni. To znamen\u00e1, \u017ee trh je pln\u00fd uchaze\u010d\u016f o\u00a0zam\u011bstn\u00e1n\u00ed a zam\u011bstnavatel\u00e9 mus\u00ed obst\u00e1t v\u00a0konkurenci a zam\u011bstnance si udr\u017eet. <\/p>\n\n\n\n\n\n

Spole\u010dnost WeWork oslovila dal\u0161\u00ed profesion\u00e1ly v\u00a0oblasti personalistiky, n\u00e1bor\u00e1\u0159e a mana\u017eery pro n\u00e1bor s\u00a0\u017e\u00e1dost\u00ed o\u00a0radu, jak mohou spole\u010dnosti podpo\u0159it naj\u00edm\u00e1n\u00ed zam\u011bstnanc\u016f a jejich udr\u017een\u00ed. Tady jsou \u010dty\u0159i d\u016fle\u017eit\u00e9 body: <\/p>\n\n\n\n

Prost\u0159ed\u00ed + hodnoty > plat<\/strong><\/h2>\n\n\n\n

Pokud si zam\u011bstnavatel\u00e9 d\u0159\u00edve cht\u011bli udr\u017eet zam\u011bstnance, museli zajistit, aby se pracovn\u00edci c\u00edtili dob\u0159e ohodnoceni finan\u010dn\u011b, docen\u011bni a aby ch\u00e1pali svou kari\u00e9rn\u00ed dr\u00e1hu a v\u011bd\u011bli, \u017ee se jejich pr\u00e1ce po\u010d\u00edt\u00e1, \u0159\u00edk\u00e1 Elizabeth Zea, spoluzakladatelka a vedouc\u00ed partner agentury JUEL<\/a> poskytuj\u00edc\u00ed slu\u017eby v\u00a0oblasti vyhled\u00e1v\u00e1n\u00ed kandid\u00e1t\u016f na vysok\u00e9 pozice a poradenstv\u00ed v\u00a0ohlen\u011b talent\u016f. Agentura je tak\u00e9 \u010dlenem s\u00edt\u011b WeWork a s\u00eddl\u00ed na newyorsk\u00e9 adrese WeWork 54 W 40th St<\/a>.<\/p>\n\n\n\n

Dod\u00e1v\u00e1 ale, \u017ee posledn\u00ed dobou p\u0159eva\u017euje jin\u00fd po\u017eadavek, kter\u00fd m\u00e1 dokonce p\u0159ednost p\u0159ed platem. \u201eNovou dimenz\u00ed je: V\u011b\u0159\u00edm v\u00a0etiku a hodnoty spole\u010dnosti, pro kterou pracuji?\u201c \u0159\u00edk\u00e1. \u201eSpole\u010dnosti, kter\u00e9 dbaj\u00ed na v\u0161ech p\u011bt dimenz\u00ed, si s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed sv\u00e9 zam\u011bstnance udr\u017e\u00ed.\u201c <\/p>\n\n\n\n

V\u00a0r\u00e1mci anal\u00fdzy webu Glassdoor<\/a> z\u00a0roku 2017 bylo zji\u0161t\u011bno, \u017ee hlavn\u00edmi faktory nap\u0159\u00ed\u010d v\u0161emi platov\u00fdmi t\u0159\u00eddami ovliv\u0148uj\u00edc\u00edmi spokojenost na pracovi\u0161ti jsou kultura a hodnoty (ne plat), a v\u00fdzkum s\u00edt\u011b LinkedIn<\/a> zjistil, \u017ee vyjedn\u00e1v\u00e1n\u00ed o\u00a0platu se v\u00a0seznamu hlavn\u00edch v\u00fdzev zam\u011bstnanc\u016f v\u00a0USA um\u00edstilo p\u0159ibli\u017en\u011b na stejn\u00e9m m\u00edst\u011b jako \u0159e\u0161en\u00ed e-mail\u016f (dev\u00e1t\u00e9, a des\u00e1t\u00e9 m\u00edsto).<\/p>\n\n\n\n

Fyzick\u00fd prostor je velmi d\u016fle\u017eit\u00fd<\/strong><\/h2>\n\n\n\n

Jakmile vstoup\u00edte do kancel\u00e1\u0159e, ihned v\u00edte, jak dan\u00e1 spole\u010dnost p\u0159em\u00fd\u0161l\u00ed. Cen\u00ed se zde spolupr\u00e1ce? Je osobn\u00ed interakce up\u0159ednost\u0148ov\u00e1na p\u0159ed konverzacemi p\u0159es chatovac\u00ed platformy? <\/p>\n\n\n\n

\u201eKdy\u017e jsem poprv\u00e9 p\u0159i\u0161la do Googlu, zanechalo to ve mn\u011b hlubok\u00fd dojem,\u201c \u0159\u00edk\u00e1 Zea. \u201eFyzick\u00fd prostor byl zosobn\u011bn\u00edm nov\u00e9ho zp\u016fsobu pr\u00e1ce: p\u0159\u00edle\u017eitost n\u00e1hodn\u011b narazit na kolegu, diametr\u00e1ln\u011b odli\u0161n\u00e9 rozvr\u017een\u00ed konferen\u010dn\u00edch m\u00edstnost\u00ed, otev\u0159en\u00fd prostor i soukrom\u00ed.\u201c <\/p>\n\n\n\n

Inspiruj\u00edc\u00ed pracovi\u0161t\u011b nejsou dom\u00e9nou pouze velk\u00fdch technologick\u00fdch spole\u010dnost\u00ed. \u201eCo-workingov\u00e9 prostory jsou v\u0161ude a nab\u00edzej\u00ed instantn\u00ed kulturu pro men\u0161\u00ed firmy nebo startupy, kter\u00e9 pot\u0159ebuj\u00ed trochu pomoc do za\u010d\u00e1tku,\u201d \u0159\u00edk\u00e1 Wendy Read, gener\u00e1ln\u00ed \u0159editelka HR Revolution<\/a> v Lond\u00fdn\u011b. <\/p>\n\n\n\n

Co-workingov\u00e9 prostory mohou tak\u00e9 v\u011bt\u0161\u00edm spole\u010dnostem p\u0159in\u00e9st v\u00fdhody p\u0159i n\u00e1boru: podle glob\u00e1ln\u00ed zpr\u00e1vy o dopadu WeWork, 78\u00a0procent \u010dlen\u016f z\u00a0\u0159ad firem \u0159\u00edk\u00e1, \u017ee spole\u010dnost WeWork jim pomohla p\u0159il\u00e1kat talenty a udr\u017eet si je.<\/p>\n\n\n\n

\u201eD\u00edky spole\u010dnosti WeWork jsme mohli najmout skv\u011bl\u00e9 talenty, na kter\u00e9 bychom jinak nedos\u00e1hli,\u201c \u0159\u00edk\u00e1 \u00a0Leslie Kurkjian Crowe, hlavn\u00ed personalistka spole\u010dnosti TripActions<\/a> z\u00a0oblasti \u0159\u00edzen\u00ed slu\u017eebn\u00edch cest, kter\u00e1 p\u016fsob\u00ed v\u00a0p\u011bti lokalit\u00e1ch WeWork v\u00a0USA, Velk\u00e9 Brit\u00e1nii a Nizozemsku. \u201eNesed\u00edme jen zav\u0159en\u00ed v\u00a0na\u0161\u00ed centr\u00e1le v\u00a0Palo Alto, ale nab\u00edr\u00e1me ty nejlep\u0161\u00ed spolupracovn\u00edky ve m\u011bstech po cel\u00e9m sv\u011bt\u011b.\u201c\u00a0<\/p>\n\n\n\n

V\u00edt\u011bz\u00ed rychl\u00e9 n\u00e1borov\u00e9 procesy<\/strong><\/h2>\n\n\n\n

\u201eJednou z\u00a0v\u00fdzev, kter\u00fdm \u010del\u00ed v\u011bt\u0161\u00ed spole\u010dnosti, je p\u0159izp\u016fsoben\u00ed se rychlosti n\u00e1boru talent\u016f,\u201d \u0159\u00edk\u00e1 Allison Hemming, CEO newyorsk\u00e9 agentury pro digit\u00e1ln\u00ed talenty The Hired Guns<\/a>. Spole\u010dnosti, kter\u00e9 jednaj\u00ed pomaleji a vyu\u017e\u00edvaj\u00ed p\u0159\u00edstup typu \u201evodop\u00e1d\u201c, se mohou zapl\u00e9st do v\u00e1lek o\u00a0nov\u00e9 zam\u011bstnance. <\/p>\n\n\n\n

Ke zkr\u00e1cen\u00ed cyklu Allison navrhuje tzv. agiln\u00ed p\u0159\u00edstup vyp\u016fj\u010den\u00fd od t\u00fdm\u016f z\u00a0oblasti in\u017een\u00fdrstv\u00ed. Pro za\u010d\u00e1tek by spole\u010dnosti m\u011bly up\u0159esnit inzerovan\u00e9 pozice a zam\u011b\u0159it se na to, co cht\u011bj\u00ed, aby zam\u011bstnanec b\u011bhem p\u0159\u00ed\u0161t\u00edch 18\u00a0m\u011bs\u00edc\u016f dok\u00e1zal. Postup jeden kandid\u00e1t t\u00fddn\u011b po dobu p\u011bti t\u00fddn\u016f vyst\u0159\u00edd\u00e1 prvn\u00ed kolo telefonick\u00fdch pohovor\u016f. Pot\u00e9 se finalist\u00e9 setkaj\u00ed s\u00a0n\u00e1borov\u00fdm mana\u017eerem \u2013 klidn\u011b v\u0161ichni b\u011bhem jednoho t\u00fddne.<\/p>\n\n\n\n

\u201eLid\u00e9 si v\u0161imnou, kdy\u017e druh\u00fd \u010dlov\u011bk p\u0159\u00edsed\u00edc\u00ed u pohovoru je jejich potenci\u00e1ln\u00ed nad\u0159\u00edzen\u00fd\u201c, \u0159\u00edk\u00e1 Allison. Ukazujete jim tak, \u017ee jste p\u0159ipraveni p\u0159ijmout z\u00e1vazek. \u201eKandid\u00e1ti pak takovou p\u0159\u00edle\u017eitost berou mnohem v\u00e1\u017en\u011bji.\u201c <\/p>\n\n\n\n

D\u016fle\u017eit\u00fd je branding<\/strong><\/h2>\n\n\n\n

Samoz\u0159ejm\u011b se t\u00edm v\u0161\u00edm m\u016f\u017eete \u0159\u00eddit, ale pokud o\u00a0tom uchaze\u010di o\u00a0pozici nev\u00ed, bude t\u011b\u017e\u0161\u00ed je p\u0159il\u00e1kat. Wendy Read navrhuje, aby se spole\u010dnosti zam\u011b\u0159ily na svou prezentaci online \u2013 Glassdoor, Yelp, firemn\u00ed web \u2013 a ov\u011b\u0159ily, \u017ee z\u00a0porovn\u00e1n\u00ed s\u00a0konkurenc\u00ed vych\u00e1zej\u00ed dob\u0159e. <\/p>\n\n\n\n

Aram Lulla, gener\u00e1ln\u00ed mana\u017eer personalistiky pro firmu Lucas Group zab\u00fdvaj\u00edc\u00ed se n\u00e1borem pro vedouc\u00ed pozice, \u0159\u00edk\u00e1, \u017ee branding se v\u00a0ot\u00e1zce zam\u011bstn\u00e1n\u00ed st\u00e1v\u00e1 normou. Spole\u010dnosti mus\u00ed zajistit konzistenci prezentace sv\u00e9 zna\u010dky v\u00a0nab\u00eddk\u00e1ch pozic a odpov\u011bd\u00edch kandid\u00e1t\u016fm, b\u011bhem prvn\u00edch interakc\u00ed, pohovor\u016f i navazuj\u00edc\u00edch krok\u016f a tak\u00e9 b\u011bhem zapracov\u00e1n\u00ed a profesn\u00edho rozvoje. <\/p>\n\n\n\n

\u201eKa\u017ed\u00fd kontakt utv\u00e1\u0159\u00ed to, jak zam\u011bstnanec spole\u010dnost vn\u00edm\u00e1,\u201c \u0159\u00edk\u00e1 Lulla. \u201eA to m\u00e1 velk\u00fd vliv na rozpozn\u00e1n\u00ed talent\u016f a jejich udr\u017een\u00ed.\u201c<\/p>\n\n\n\n

Spole\u010dnosti, kter\u00e9 jsou v\u00a0t\u00e9to ot\u00e1zce nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed, to d\u011blaj\u00ed autenticky, \u0159\u00edk\u00e1 Wendy. \u201eJsou t\u00edm kmenem, do kter\u00e9ho lid\u00e9 cht\u011bj\u00ed pat\u0159it. A nemus\u00edte b\u00fdt velk\u00e1 spole\u010dnost. Mal\u00e9 firmy a startupy mus\u00ed k z\u00edsk\u00e1n\u00ed dobr\u00e9ho jm\u00e9na, zapojen\u00ed se do s\u00edt\u00ed a roz\u0161\u00ed\u0159en\u00ed sv\u00e9 pov\u011bsti vyu\u017e\u00edt sv\u00e9 vlastn\u00ed ekosyst\u00e9my.\u201c<\/p>\n\n\n\n

WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.<\/em>
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