{"id":51,"date":"2019-05-31T07:00:42","date_gmt":"2019-05-31T11:00:42","guid":{"rendered":"https:\/\/www.wework.com\/cs-CZ\/ideas\/?p=51&preview=true&preview_id=51"},"modified":"2020-04-16T16:19:07","modified_gmt":"2020-04-16T14:19:07","slug":"rbc-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/cs-CZ\/ideas\/growth-innovation\/rbc-case-study","title":{"rendered":"Jak spole\u010dnost Royal Bank of Canada oslovuje nov\u00e9 klienty na kl\u00ed\u010dov\u00fdch trz\u00edch"},"content":{"rendered":"\n

Around the world, companies of all sizes find space to succeed at WeWork. Our <\/em>Member Spotlight<\/em> ( English )<\/a> series shares their unique stories.<\/em><\/p>\n\n\n\n

V\u00fdzva: Roz\u0161i\u0159ov\u00e1n\u00ed pod\u00edlu na kl\u00ed\u010dov\u00fdch trz\u00edch i udr\u017eov\u00e1n\u00ed smyslupln\u00fdch vztah\u016f s klienty<\/strong><\/h2>\n\n\n\n

Kanadsk\u00e1 spole\u010dnost Royal Bank of Canada (RBC)<\/a> m\u00e1 jedin\u00fd c\u00edl \u2013 pom\u00e1hat klient\u016fm k r\u016fstu a r\u016fzn\u00fdm komunit\u00e1m k prosperit\u011b.<\/p>\n\n\n\n

Je hrd\u00e1 na sv\u016fj proz\u00edrav\u00fd p\u0159\u00edstup, experimenty s r\u016fzn\u00fdmi obchodn\u00edmi modely, pracovn\u00ed styly, nov\u00e9 technologie i strategick\u00e1 partnerstv\u00ed. Pokud cht\u011bla udr\u017eet krok s rychlost\u00ed zm\u011bn a nad\u00e1le klient\u016fm nab\u00edzet nov\u00e9 p\u0159\u00edle\u017eitosti k podnik\u00e1n\u00ed, jednozna\u010dn\u011b musela roz\u0161\u00ed\u0159it agiln\u00ed projektov\u00e9 t\u00fdmy a z\u00e1rove\u0148 se dostate\u010dn\u011b soust\u0159edit na klienty a v\u011bnovat se jim.<\/p>\n\n\n\n

Spole\u010dnost RBC se rozhodla vyhledat \u0159e\u0161en\u00ed pro n\u011bkolik trh\u016f, kter\u00e9 by pos\u00edlilo jej\u00ed pozici d\u016fv\u011bryhodn\u00e9ho, inovativn\u00edho a agiln\u00edho partnera a z\u00e1rove\u0148 poskytlo jej\u00edm t\u00fdm\u016fm dynamick\u00e9 pracovn\u00ed prostory podporuj\u00edc\u00ed tv\u016fr\u010d\u00edho ducha, inovace a spolupr\u00e1ci.<\/p>\n\n\n\n

\u0158e\u0161en\u00ed: Jedine\u010dn\u00e1 p\u0159\u00edle\u017eitost, jak pomoct klient\u016fm dos\u00e1hnout \u00fasp\u011bchu<\/strong><\/h2>\n\n\n\n

Spole\u010dnost si stanovila tento c\u00edl a za\u010dala uva\u017eovat o uzav\u0159en\u00ed strategick\u00e9ho partnerstv\u00ed s WeWork, ve kter\u00e9m by \u0161lo o v\u00edc ne\u017e jen o nemovitosti. Spole\u010dnost WeWork tvo\u0159\u00ed komunitu o v\u00edce ne\u017e 400\u00a0tis\u00edc\u00edch \u010dlenech od men\u0161\u00edch podnikatel\u016f po glob\u00e1ln\u00ed firmy, a ti v\u0161ichni by mohli z bohat\u00fdch zku\u0161enost\u00ed spole\u010dnosti RBC s financemi a podnik\u00e1n\u00edm obecn\u011b profitovat.<\/p>\n\n\n\n

Niranjan Vivekanandan, viceprezident pro strategie a komer\u010dn\u00ed bankovnictv\u00ed ve spole\u010dnosti RBC, si uv\u011bdomil, \u017ee jde o velkou p\u0159\u00edle\u017eitost. Poradci spole\u010dnosti by v lokalit\u00e1ch WeWork mohli b\u00fdt nabl\u00edzku sv\u00fdm klient\u016fm, pracovat s nimi bok po boku a b\u00fdt k dispozici na p\u0159\u00edpravu r\u016fzn\u00fdch komplexn\u00edch \u0159e\u0161en\u00ed pro klienty, kter\u00e1 by nezahrnovala pouze finan\u010dn\u00ed slu\u017eby.<\/p>\n\n\n\n

\u201eSpole\u010dnost WeWork je v\u00fdjime\u010dn\u00fd ekosyst\u00e9m r\u016fzn\u00fdch firem, kter\u00fd vytv\u00e1\u0159\u00ed unik\u00e1tn\u00ed prost\u0159ed\u00ed podporuj\u00edc\u00ed spolupr\u00e1ci,\u201c \u0159\u00edk\u00e1 Vivekanandan. \u201eUzav\u0159\u00edt partnerstv\u00ed se spole\u010dnost\u00ed WeWork a b\u00fdt aktivn\u00edm \u010dlenem komunity, kter\u00e1 slovu \u00fasp\u011bch dod\u00e1v\u00e1 nov\u00fd rozm\u011br, n\u00e1m prost\u011b d\u00e1v\u00e1 smysl.\u201c<\/p>\n\n\n\n

V z\u00e1\u0159\u00ed 2017 spole\u010dnost RBC otev\u0159ela v lokalit\u00e1ch WeWork v Torontu a Montrealu poradensk\u00e1 centra, kde \u010dlenov\u00e9 WeWork mohou vyu\u017e\u00edvat asistenci odborn\u00edk\u016f p\u0159i \u0159e\u0161en\u00ed financ\u00ed a podnik\u00e1n\u00ed.<\/p>\n\n\n\n

\u201eAsistence p\u0159i \u017e\u00e1dosti o p\u016fj\u010dku, optimalizace kapit\u00e1lov\u00e9 struktury nebo zv\u00fd\u0161en\u00ed po\u010dtu pracovn\u00edk\u016f \u2013 s t\u00edm v\u0161\u00edm v\u00e1m na\u0161e t\u00fdmy v dan\u00fdch lokalit\u00e1ch dok\u00e1\u017e\u00ed kdykoli profesion\u00e1ln\u011b pomoct,\u201c vysv\u011btluje Vivekanandan.<\/p>\n\n\n\n

V\u00fdsledky: Prohlouben\u00ed na\u0161eho partnerstv\u00ed<\/strong><\/h2>\n\n\n\n

Spole\u010dnost RBC si rychle uv\u011bdomila, \u017ee WeWork sd\u00edl\u00ed jej\u00ed c\u00edl hledat inovativn\u00ed \u0159e\u0161en\u00ed specifick\u00fdch probl\u00e9m\u016f klient\u016f p\u0159i podnik\u00e1n\u00ed. \u201eZe sv\u00fdch zku\u0161enost\u00ed dob\u0159e v\u00edme, \u017ee pracovn\u00ed prostor m\u016f\u017ee pozitivn\u011b podporovat inovace, tv\u016fr\u010d\u00edho ducha a neot\u0159el\u00e9 my\u0161len\u00ed,\u201c \u0159\u00edk\u00e1 Vivekanandan. \u201ePro klienty je \u010das velmi drahocenn\u00fd a WeWork jim pom\u00e1h\u00e1 \u0159e\u0161it velk\u00fd probl\u00e9m s hled\u00e1n\u00edm pracovn\u00edch prostor\u016f a vyjedn\u00e1v\u00e1n\u00ed s pronaj\u00edmateli. D\u00edky lokalit\u00e1m ve v\u00fdznamn\u00fdch finan\u010dn\u00edch centrech po cel\u00e9m sv\u011bt\u011b by spole\u010dnost WeWork mohla klient\u016fm RBC pomoct lehce roz\u0161\u00ed\u0159it jejich aktivity i na dal\u0161\u00ed trhy.\u201c<\/p>\n\n\n\n

Na\u0161e partnerstv\u00ed s WeWork je postaveno na slu\u017eb\u00e1ch Beyond Banking (V\u00edce ne\u017e jen bankovnictv\u00ed), kdy poskytujeme n\u00e1stroje a \u0159e\u0161en\u00ed nad r\u00e1mec tradi\u010dn\u00edch finan\u010dn\u00edch slu\u017eeb. Spole\u010dnosti RBC a WeWork spole\u010dn\u011b nab\u00edzej\u00ed sv\u00fdm klient\u016fm specifick\u00e1 flexibiln\u00ed \u0159e\u0161en\u00ed pracovn\u00edch prostor\u016f, a podporuj\u00ed tak rozvoj jejich podnik\u00e1n\u00ed.<\/p>\n\n\n\n

Spole\u010dn\u00fd z\u00e1vazek: Inovace a pot\u0159eby klient\u016f<\/strong><\/h2>\n\n\n\n

V roce 2017 spole\u010dnost RBC p\u0159est\u011bhovala sv\u00e9 agiln\u00ed t\u00fdmy do prostor WeWork, co\u017e se j\u00ed velmi rychle osv\u011bd\u010dilo, a od t\u00e9 doby se jejich spolupr\u00e1ce je\u0161t\u011b v\u00fdrazn\u011b rozrostla. Banka RBC a jej\u00ed spole\u010dnost City National Bank nyn\u00ed vyu\u017e\u00edvaj\u00ed p\u0159es 700\u00a0pracovn\u00edch m\u00edst v sedmi velkom\u011bstech po cel\u00e9 Kanad\u011b, USA a Evrop\u011b a pl\u00e1nuj\u00ed dal\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

Spole\u010dn\u00e1 pr\u00e1ce s klienty je pro t\u00fdm spole\u010dnosti RBC naprosto neoceniteln\u00e1. \u201eD\u00edky n\u00ed hloub\u011bji ch\u00e1peme obchodn\u00ed a finan\u010dn\u00ed pot\u0159eby sv\u00fdch klient\u016f,\u201c \u0159\u00edk\u00e1 Vivekanandan.<\/p>\n\n\n\n

Zam\u011bstnanci spole\u010dnosti RBC rad\u00ed \u010dlen\u016fm WeWork s podnik\u00e1n\u00edm, a l\u00e9pe tak ch\u00e1pou, co jejich klienty nejv\u00edc bol\u00ed, tak\u017ee dok\u00e1\u017e\u00ed naj\u00edt nejr\u016fzn\u011bj\u0161\u00ed zp\u016fsoby, jak pro n\u011b navrhnout funk\u010dn\u00ed \u0159e\u0161en\u00ed. Vivekanandan vysv\u011btluje: \u201eNa\u0161e t\u00fdmy n\u00e1m hl\u00e1s\u00ed, \u017ee ve spolupr\u00e1ci s klienty pro n\u011b dok\u00e1\u017e\u00ed vytvo\u0159it a vybudovat \u0159e\u0161en\u00ed na m\u00edru nam\u00edsto pouh\u00fdch standardn\u00edch \u0159e\u0161en\u00ed specifick\u00fdch probl\u00e9m\u016f v podnik\u00e1n\u00ed.\u201c<\/p>\n\n\n\n

Cel\u00e9 to za\u010dalo jako \u0159e\u0161en\u00ed pro roz\u0161i\u0159ov\u00e1n\u00ed aktivit spole\u010dnosti RBC na kl\u00ed\u010dov\u00fdch trz\u00edch a jej\u00ed u\u017e\u0161\u00ed spolupr\u00e1ci s klienty, ale postupn\u011b se z t\u00e9to spolupr\u00e1ce stalo dlouhodob\u011b v\u00fdhodn\u00e9 strategick\u00e9 partnerstv\u00ed.<\/p>\n\n\n\n

D\u00edky tomuto partnerstv\u00ed s WeWork p\u0159in\u00e1\u0161\u00ed spole\u010dnost RBC sv\u00fdm klient\u016fm v\u011bt\u0161\u00ed u\u017eitek a p\u0159esn\u011b pln\u00ed sv\u016fj c\u00edl pom\u00e1hat klient\u016fm r\u016fst a r\u016fzn\u00fdm komunit\u00e1m dos\u00e1hnout prosperity.<\/p>\n\n\n\n

Kl\u00ed\u010dov\u00e9 body<\/strong><\/h2>\n\n\n\n
  • 700\u00a0pracovn\u00edch m\u00edst v sedmi m\u011bstech v Kanad\u011b, USA a Evrop\u011b<\/li>
  • schopnost rychle m\u011bnit velikost t\u00fdm\u016f na kl\u00ed\u010dov\u00fdch trz\u00edch<\/li>
  • inovativn\u00ed design kancel\u00e1\u0159\u00ed podporuj\u00edc\u00ed tv\u016fr\u010d\u00edho ducha a inovace<\/li>
  • integrovan\u00e9 partnerstv\u00ed s c\u00edlem roz\u0161\u00ed\u0159it aktivity spole\u010dnosti RBC v komunit\u011b WeWork<\/li>
  • hlub\u0161\u00ed vhled do pot\u0159eb klient\u016f d\u00edky spole\u010dn\u00e9 pr\u00e1ci se \u010dleny WeWork<\/li><\/ul>\n\n\n\n

    WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.<\/em><\/p>\n\n\n

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