{"id":173,"date":"2019-08-07T11:36:04","date_gmt":"2019-08-07T15:36:04","guid":{"rendered":"https:\/\/www.wework.com\/cs-CZ\/ideas\/?p=173&preview=true&preview_id=173"},"modified":"2020-09-03T11:54:26","modified_gmt":"2020-09-03T09:54:26","slug":"how-these-five-food-companies-are-building-a-more-sustainable-future","status":"publish","type":"post","link":"https:\/\/www.wework.com\/cs-CZ\/ideas\/growth-innovation\/how-these-five-food-companies-are-building-a-more-sustainable-future","title":{"rendered":"Jak t\u011bchto p\u011bt potravin\u00e1\u0159sk\u00fdch spole\u010dnost\u00ed buduje udr\u017eiteln\u011bj\u0161\u00ed budoucnost"},"content":{"rendered":"\n

Ned\u00e1 se nic d\u011blat. N\u00e1\u0161 v\u00fdb\u011br potravin m\u00e1 p\u0159\u00edm\u00fd dopad na \u017eivotn\u00ed prost\u0159ed\u00ed. Pokud chceme sn\u00ed\u017eit objem sklen\u00edkov\u00fdch plyn\u016f <\/a>odpov\u011bdn\u00fdch za oteplov\u00e1n\u00ed planety, je skv\u011bl\u00e9 za\u010d\u00edt s\u00a0omezov\u00e1n\u00edm konzumace masa. Existuje ale i\u00a0mnoho dal\u0161\u00edch zp\u016fsob\u016f, jak spot\u0159ebitel\u00e9 i\u00a0potravin\u00e1\u0159sk\u00e9 firmy mohou sn\u00ed\u017eit svou ekologickou stopu.\u00a0<\/p>\n\n\n\n

Je nutn\u00e9 p\u0159ej\u00edt na ekologi\u010dt\u011bj\u0161\u00ed zp\u016fsob stravov\u00e1n\u00ed,<\/a> a\u00a0to co nejd\u0159\u00edv<\/a>, a proto se velk\u00fd po\u010det potravin\u00e1\u0159sk\u00fdch spole\u010dnost\u00ed odhodlal hledat \u0159e\u0161en\u00ed pro boj se zm\u011bnou klimatu. N\u00ed\u017ee uveden\u00e9 organizace, kter\u00e9 jsou \u010dleny programu WeWork Food Labs<\/a>, se sna\u017e\u00ed p\u0159ij\u00edt s viz\u00ed udr\u017eiteln\u00e9 budoucnosti a prost\u0159ednictv\u00edm potravin se ji sna\u017e\u00ed uskute\u010dnit.\u00a0<\/p>\n\n\n\n

Od vyhozen\u00e9ho j\u00eddla k dokonal\u00e9 chuti<\/strong><\/h2>\n\n\n\n
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Spole\u010dnost Spare Food Co. zkoum\u00e1, jak vyu\u017e\u00edt j\u00eddlo, kter\u00e9 se obvykle vyhazuje, ke zlep\u0161en\u00ed recept\u016f a \u00faspo\u0159e pen\u011bz firm\u00e1m. Fotografie: Spare Food Co.<\/figcaption><\/figure>\n\n\n\n

Spare Food Co<\/strong><\/a>., WeWork Food Labs, 148 Lafayette St<\/a><\/strong>,<\/a> New York<\/p>\n\n\n\n

Brat\u0159i Adam a Jeremy Kaye v kv\u011btnu 2019 zalo\u017eili firmu Spare Food Co.<\/a> s c\u00edlem vy\u0159e\u0161it z\u00e1va\u017en\u00fd probl\u00e9m na\u0161\u00ed planety \u2013 pl\u00fdtv\u00e1n\u00ed j\u00eddlem. P\u0159ibli\u017en\u011b 40\u00a0procent potravin vyp\u011bstovan\u00fdch v USA se toti\u017e vyhazuje.\u00a0Adam, kter\u00fd t\u00e9m\u011b\u0159 dvacet let pracoval po boku spoluzakladatele a \u0161\u00e9fkucha\u0159e restaurace Blue Hill Dana Barbera<\/a>, se nau\u010dil inovativn\u00ed zp\u016fsoby, jak vyu\u017e\u00edvat \u010d\u00e1sti rostlin, kter\u00e9 by se mu jako tradi\u010dn\u00edmu \u0161\u00e9fkucha\u0159i v\u016fbec nedostaly do rukou. D\u00edky tomu si pr\u00fd pro\u0161el hodn\u011b velk\u00fdm posunem v\u00a0p\u0159em\u00fd\u0161len\u00ed o potravin\u00e1ch a jejich cest\u011b z pole na tal\u00ed\u0159. Spole\u010dn\u011b s Jeremym, kter\u00fd dlouh\u00e1 l\u00e9ta pro zna\u010dky jako Patagonia pracoval na udr\u017eiteln\u00e9 m\u00f3d\u011b, vytv\u00e1\u0159ej\u00ed r\u016fzn\u00e9 produkty z p\u0159ehl\u00ed\u017een\u00fdch a\u00a0nevyu\u017e\u00edvan\u00fdch ingredienc\u00ed. Z\u00e1rove\u0148 rad\u00ed distributor\u016fm potravin\u00e1\u0159sk\u00fdch slu\u017eeb v\u00a0restaurac\u00edch, rychl\u00fdm ob\u010derstven\u00edm, kant\u00fdn\u00e1m ob\u0159\u00edch firem i obchod\u016fm s potravinami, jak vy\u0159e\u0161it probl\u00e9m vyhazov\u00e1n\u00ed j\u00eddla a dostat ho zp\u00e1tky na trh.\u00a0<\/p>\n\n\n\n

\u201eSvou firmu jsme nazvali Spare Food (tzn. N\u00e1hradn\u00ed j\u00eddlo) z dobr\u00e9ho d\u016fvodu,\u201c \u0159\u00edk\u00e1 Jeremy. \u201eNikdo nechce j\u00edst vyhozen\u00e9 j\u00eddlo, myslet na n\u011bj nebo se c\u00edtit provinile. Kdy\u017e mu ale budeme \u0159\u00edkat \u201en\u00e1hradn\u00ed j\u00eddlo\u201c, za\u010dneme p\u0159em\u00fd\u0161let o tom, kde v cel\u00e9m syst\u00e9mu naj\u00edt dal\u0161\u00ed hodnoty. Pokud budeme bojovat jen proti \u201evyhazov\u00e1n\u00ed j\u00eddla\u201c, \u0159\u00edk\u00e1 Jeremy, budeme ho d\u00e1l prost\u011b vyhazovat. Kdy\u017e ale za\u010dneme na j\u00eddlo nahl\u00ed\u017eet jako na n\u00e1hradn\u00ed potraviny, l\u00e9pe se zam\u011b\u0159\u00edme na n\u011bco, \u010demu Jeremy \u0159\u00edk\u00e1 \u201eoptimalizace j\u00eddla\u201c.\u00a0<\/p>\n\n\n\n

\u201ePo\u0159\u00e1d mus\u00edme produkovat v\u00edc a v\u00edc j\u00eddla. P\u0159ipom\u00edn\u00e1 to pov\u011bstn\u00fd koloto\u010d pro k\u0159e\u010dka v kleci,\u201c \u0159\u00edk\u00e1 Adam a\u00a0vysv\u011btluje, \u017ee m\u00edsto toho je nutn\u00e9 se zam\u011b\u0159it na maximalizaci zdroj\u016f, kter\u00e9 u\u017e jednotliv\u00e9 st\u00e1ty maj\u00ed. Spole\u010dnost Spare Food pom\u00e1h\u00e1 ostatn\u00edm firm\u00e1m investovat do zm\u011bn s c\u00edlem shrom\u00e1\u017edit produkty, kter\u00e9 se obvykle vyhazuj\u00ed, a p\u0159ipravit z nich om\u00e1\u010dku, p\u0159\u00edlohu, z\u00e1klad do pol\u00e9vky, dip nebo dresink.<\/p>\n\n\n\n

Udr\u017eitelnost: nov\u00fd druh sushi<\/strong><\/h2>\n\n\n\n

Zoku<\/strong><\/a>, WeWork Food Labs, 148 Lafayette St<\/a><\/strong>,<\/a> New York<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/Bo2DnCFAoo7\/\n<\/div><\/figure>\n\n\n\n

V nab\u00eddce sushi baru Zoku nenajdete \u00faho\u0159e ani tu\u0148\u00e1ka. Tyto druhy ryb jsou v japonsk\u00fdch restaurac\u00edch sice popul\u00e1rn\u00ed, ale v Zoku chyb\u00ed z\u00e1m\u011brn\u011b. \u201eP\u0159ipravujeme \u0161iroce dostupn\u00e9 produkty, kter\u00e9 objedn\u00e1v\u00e1me podle sez\u00f3ny a chuti,\u201c \u0159\u00edk\u00e1 zakladatel Charlie Ji, kter\u00fd restauraci Zoku otev\u0159el v\u00a0\u00fanoru 2019. \u201eSushi si vychutn\u00e1te i bez tu\u0148\u00e1ka.\u201c\u00a0<\/p>\n\n\n\n

Jeho c\u00edlem je p\u0159ipravovat \u010derstv\u00e9 a udr\u017eiteln\u00e9 sushi za udr\u017eitelnou cenu. Na webov\u00fdch str\u00e1nk\u00e1ch restaurace je tabulka, kter\u00e1 ka\u017ed\u00fd den oznamuje, jak\u00fd druh ryb je zrovna k dispozici a odkud poch\u00e1z\u00ed. \u201eR\u00e1di bychom z\u00e1kazn\u00edky nasm\u011brovali k b\u00edl\u00fdm ryb\u00e1m, proto\u017ee jsou mnohem dostupn\u011bj\u0161\u00ed. A to, co u\u0161et\u0159\u00edme, m\u016f\u017eeme p\u0159edat z\u00e1kazn\u00edk\u016fm,\u201c \u0159\u00edk\u00e1. Udr\u017eiteln\u00fd produkt mus\u00ed samoz\u0159ejm\u011b i skv\u011ble chutnat. Ji proto zam\u011bstnal b\u00fdval\u00e9ho \u0161\u00e9fkucha\u0159e z\u00a0Nobu, kter\u00fd va\u0159\u00ed, \u0161kol\u00ed \u0161\u00e9fkucha\u0159e a m\u00e1 na starosti denn\u00ed nab\u00eddku.\u00a0<\/p>\n\n\n\n

Podle zakladatele pana Ji nen\u00ed Zoku vlastn\u011b restaurace, ale digit\u00e1ln\u00ed kuchyn\u011b. Nejsou v n\u00ed \u017e\u00e1dn\u00e9 stoly ani \u017eidle a\u00a0objednat si m\u016f\u017eete pouze rozvoz. V cel\u00e9m pr\u016fmyslu se objevuje \u010d\u00edm d\u00e1l v\u00edc t\u011bchto virtu\u00e1ln\u00edch kuchyn\u00ed<\/a>, proto\u017ee spot\u0159ebitel\u016fm vyhovuje pohodl\u00ed rozvozu j\u00eddla. \u201ePrvotn\u00ed n\u00e1klady na provoz restaurace ve velk\u00fdch m\u011bstech jako New York jsou p\u0159\u00edli\u0161 vysok\u00e9,\u201c \u0159\u00edk\u00e1 Ji. Kuchyn\u011b Zoku dok\u00e1\u017ee u\u0161et\u0159it zhruba 50\u00a0procent n\u00e1klad\u016f, kter\u00e9 mus\u00ed standardn\u00ed restaurace investovat do rozvozu, tak\u017ee z\u00e1kazn\u00edci u\u0161et\u0159\u00ed a\u00a0zam\u011bstnanci si vyd\u011blaj\u00ed rozumn\u00e9 pen\u00edze. \u201ePr\u016fm\u011brn\u00fd plat v\u00a0na\u0161\u00ed kuchyni je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e minim\u00e1ln\u00ed mzda,\u201c \u0159\u00edk\u00e1 Ji a\u00a0dod\u00e1v\u00e1, \u017ee ka\u017ed\u00fd zam\u011bstnanec si vyd\u011bl\u00e1 v\u00edc ne\u017e 15\u00a0dolar\u016f, co\u017e je v dne\u0161n\u00edm New Yorku minim\u00e1ln\u00ed hodinov\u00e1 mzda.\u00a0<\/p>\n\n\n\n

Prvn\u00ed objedn\u00e1vky restaurace Zoku p\u0159ijala od \u010dlen\u016f komunity WeWork, kte\u0159\u00ed cht\u011bli pro jednu akci za\u0159\u00eddit dobr\u00e9 ob\u010derstven\u00ed. Toto partnerstv\u00ed se uk\u00e1zalo jako skv\u011bl\u00e1 symbi\u00f3za a nad\u00e1le roste. V sou\u010dasnosti Zoku dov\u00e1\u017e\u00ed j\u00eddlo do zhruba 25\u00a0lokalit WeWork v New Yorku. Na z\u00e1padn\u00ed pob\u0159e\u017e\u00ed USA p\u0159ich\u00e1z\u00ed spole\u010dnost Digital Kitchen.<\/p>\n\n\n\n

Podpora inovac\u00ed s c\u00edlem nastavit rostlinnou stravu jako glob\u00e1ln\u00ed standard\u00a0<\/strong><\/h2>\n\n\n\n

The Good Food Institute<\/strong><\/a>, WeWork One City Center<\/a><\/strong>, North Carolina<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/BxlFc0rl7rO\/\n<\/div><\/figure>\n\n\n\n

Podle neziskovky Good Food Institute, kter\u00e1 se v\u011bnuje propagaci rostlinn\u00e9 stravy, se z konzumace zv\u00ed\u0159at brzo stane naprost\u00fd p\u0159e\u017eitek. Od sv\u00e9ho zalo\u017een\u00ed v roce 2016 nab\u00edz\u00ed r\u016fzn\u00e9 slu\u017eby a\u00a0konzultace spole\u010dnostem v ran\u00e9 f\u00e1zi rozvoje, kter\u00e9 se zam\u011b\u0159uj\u00ed na rostlinnou stravu a maso z\u00a0kmenov\u00fdch bun\u011bk. D\u00e1le inspiruje svou rostouc\u00ed komunitu fanou\u0161k\u016f, aby podporovali dob\u0159e zaveden\u00e9 firmy zab\u00fdvaj\u00edc\u00ed se rostlinnou stravou, a\u00a0oslavuje nejr\u016fzn\u011bj\u0161\u00ed v\u00fdznamn\u00e9 ud\u00e1losti v\u00a0potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu, nap\u0159. ned\u00e1vno uzav\u0159en\u00e9 partnerstv\u00ed spole\u010dnost\u00ed Dunkin a Beyond Meat<\/a>.<\/p>\n\n\n\n

Spoluzakladatel a \u0159editel organizace Bruce Friedrich je p\u0159esv\u011bd\u010den o tom, \u017ee v budoucnu se b\u00edlkoviny nebudou z\u00edsk\u00e1vat z masa zabit\u00fdch zv\u00ed\u0159at. Podle n\u011bj d\u00edky inovac\u00edm zv\u00ed\u0159ata nebudou<\/a> v pr\u016fmyslov\u00e9m syst\u00e9mu v\u016fbec pot\u0159eba.\u00a0<\/p>\n\n\n\n

\u201ePro\u010d by spole\u010dnosti d\u00e1l pokra\u010dovaly v provozu velkochov\u016f, kdy\u017e by bylo rostlinn\u00e9 a\u00a0takzvan\u00e9 \u010dist\u00e9 maso ziskov\u011bj\u0161\u00ed? Prost\u011b by nepokra\u010dovaly,\u201c napsal ned\u00e1vno Friedrich. \u201eTohle se v minulosti d\u011blo opakovan\u011b. Sta\u010d\u00ed se rozhl\u00e9dnout. U\u017e nevyu\u017e\u00edv\u00e1me kon\u011b k p\u0159eprav\u011b, neor\u00e1me volsk\u00fdm sp\u0159e\u017een\u00edm, nezab\u00edj\u00edme velryby kv\u016fli tuku, nevyu\u017e\u00edv\u00e1me prasata kv\u016fli inzulinu<\/a> a\u00a0dopisy nenos\u00ed po\u0161tovn\u00ed holubi. Z minulosti nezn\u00e1me jedin\u00fd p\u0159\u00edklad toho, kdy vyn\u00e1lez lep\u0161\u00ed alternativy ke zv\u00ed\u0159at\u016fm je\u0161t\u011b pos\u00edlil jejich pr\u016fmyslov\u00e9 vyu\u017e\u00edv\u00e1n\u00ed.\u201c
<\/p>\n\n\n\n

Sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy rostlinn\u00e9ho ml\u00e9ka d\u00edky syst\u00e9mu v\u00fdroby na zak\u00e1zku<\/strong><\/h2>\n\n\n\n

N\u00fcMilk<\/strong><\/a>, WeWork Food Labs, 148 Lafayette St<\/a><\/strong>,<\/a> New York<\/p>\n\n\n\n

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P\u0159\u00edstroje N\u00fcMilk v\u00e1m do minuty p\u0159iprav\u00ed \u010derstv\u00e9 rostlinn\u00e9 ml\u00e9ko. Fotografie: N\u00fcMilk <\/figcaption><\/figure>\n\n\n\n

Mandlov\u00e9 ml\u00e9ko si bezesporu vydobylo status z\u00e1kladn\u00ed ingredience p\u0159i va\u0159en\u00ed a nav\u00edc je tak zdrav\u00e9, \u017ee by mu slu\u0161ela i svatoz\u00e1\u0159. Rostlinn\u00e1 ml\u00e9ka jsou etick\u00e1 alternativa, proto\u017ee kv\u016fli nim nen\u00ed nutn\u00e9 zneu\u017e\u00edvat zv\u00ed\u0159ata, ale i p\u0159eprava karton\u016f z bodu A do bodu B m\u016f\u017ee zanechat na \u017eivotn\u00edm prost\u0159ed\u00ed stopy.\u00a0<\/p>\n\n\n\n

Spole\u010dnost N\u00fcMilk p\u0159ich\u00e1z\u00ed s\u00a0\u0159e\u0161en\u00edm, kter\u00e9 sni\u017euje dopad na \u017eivotn\u00ed prost\u0159ed\u00ed ve f\u00e1zi produkce a\u00a0p\u0159epravy, tedy p\u0159\u00edstroj, kter\u00fd p\u0159iprav\u00ed a\u00a0vyd\u00e1 rostlinn\u00e1 ml\u00e9ka do jedn\u00e9 minuty. \u201eD\u00edky na\u0161emu inovativn\u00edmu dodavatelsk\u00e9mu \u0159et\u011bzci m\u016f\u017eeme nab\u00edzet \u010derstv\u00e1 a\u00a0v\u00fd\u017eivn\u011bj\u0161\u00ed rostlinn\u00e1 ml\u00e9ka s\u00a0lep\u0161\u00ed chut\u00ed ne\u017e sou\u010dasn\u00e9 v\u00fdznamn\u00e9 zna\u010dky. A nav\u00edc s\u00a0ni\u017e\u0161\u00ed ekologickou stopou,\u201c \u0159\u00edk\u00e1 Will Finkelstein, COO v\u00a0N\u00fcMilk. \u201eRozv\u00e1\u017eet tekutinu po cel\u00e9 zemi nen\u00ed finan\u010dn\u011b a\u00a0u\u017e v\u016fbec ne ekologicky \u00fapln\u011b nejefektivn\u011bj\u0161\u00ed.\u201c<\/p>\n\n\n\n

Z jedn\u00e9 dod\u00e1vky ingredienc\u00ed pro ml\u00e9ko N\u00fcMilk se v p\u0159\u00edstroj\u00edch vyrob\u00ed stejn\u00fd objem rostlinn\u00e9ho ml\u00e9ka jako z osmi dod\u00e1vek ml\u00e9ka vyroben\u00e9ho v tov\u00e1rn\u011b, kter\u00e9 je nutn\u00e9 rozv\u00e9zt po cel\u00e9 zemi. Finkelstein vysv\u011btluje, \u017ee pokud z dodavatelsk\u00e9ho \u0159et\u011bzce tohoto produktu odstran\u00edme tekutinu, sn\u00ed\u017e\u00edme jeho hmotnost, a t\u00edm sn\u00ed\u017e\u00edme i hmotnost p\u0159epravovan\u00fdch produkt\u016f. \u201eTyto p\u0159\u00edstroje jsou vlastn\u011b takov\u00e9 minitov\u00e1rny, kter\u00e9 dan\u00fd produkt vyrob\u00ed p\u0159\u00edmo pro v\u00e1s,\u201c popisuje v\u00fddejn\u00ed automaty, kter\u00e9 jsou k dispozici v n\u011bkolika lokalit\u00e1ch obchodu Whole Foods v New Yorku.<\/p>\n\n\n\n

\u0160k\u00e1lovateln\u00e1 distribuce \u010derstv\u00fdch farm\u00e1\u0159sk\u00fdch vajec z biochovu<\/strong><\/h2>\n\n\n\n

Handsome Brook Farm<\/strong><\/a>, W<\/a>WeWork Food Labs, 148 Lafayette St<\/a><\/strong>,<\/a> New York<\/p>\n\n\n\n

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Slepic\u00edm je zde zaji\u0161t\u011bn kvalitn\u00ed \u017eivot, co\u017e se o konven\u010dn\u00edch chovech \u0159\u00edct ned\u00e1. Fotografie: Michael George pro Handsome Brook Farm<\/figcaption><\/figure>\n\n\n\n

Konven\u010dn\u00ed chovy slepic dok\u00e1\u017e\u00ed produkovat vejce neuv\u011b\u0159iteln\u011b efektivn\u011b, nap\u0159. 9\u00a0miliard vajec za m\u011bs\u00edc. Jejich metody ale berou mal\u00fd a n\u011bkdy v\u016fbec \u017e\u00e1dn\u00fd ohled na kvalitu \u017eivota slepic. Praktiky tohoto pr\u016fmyslu jsou nejen krut\u00e9 ke slepic\u00edm, ale tak\u00e9 spot\u0159ebov\u00e1vaj\u00ed velk\u00e9 mno\u017estv\u00ed zdroj\u016f. Produkce takov\u00e9ho po\u010dtu vajec takovou rychlost\u00ed vy\u017eaduje masivn\u00ed objem energie na chlazen\u00ed a vyt\u00e1p\u011bn\u00ed hal. P\u0159i cel\u00e9m procesu pak vznik\u00e1 i obrovsk\u00e9 mno\u017estv\u00ed odpadu.\u00a0<\/p>\n\n\n\n

Vejce z farmy Handsome Brook Farm spl\u0148uj\u00ed po\u017eadavky farm\u00e1\u0159sk\u00fdch trh\u016f, ale na farm\u00e1\u0159sk\u00e9 trhy jezdit si pro n\u011b jezdit nemus\u00edte. Poch\u00e1zej\u00ed ze s\u00edt\u011b v\u00edce ne\u017e 65 mal\u00fdch farem z 10 st\u00e1t\u016f USA. V\u0161echny slepice jsou ve voln\u00e9m v\u00fdb\u011bhu v biochovu (co\u017e je v\u00a0tomto pr\u016fmyslu ta nejvy\u0161\u0161\u00ed kvalita). Ka\u017ed\u00e1 slepice m\u00e1 k dispozici v\u00fdb\u011bhu o rozloze alespo\u0148 10\u00a0metr\u016f \u010dtvere\u010dn\u00edch (108\u00a0stop \u010dtvere\u010dn\u00edch), kde se m\u016f\u017ee voln\u011b toulat a hledat potravu, a krm\u00ed se pouze bio potravou bez chemik\u00e1li\u00ed \u010di pesticid\u016f. Tato spole\u010dnost uplatnila my\u0161lenku dodavatelsk\u00e9ho \u0159et\u011bzce v pr\u016fmyslu, kter\u00fd se sv\u011bt\u00a0\u0161inou spot\u0159ebitel\u016f setk\u00e1v\u00e1 prost\u0159ednictv\u00edm mechanizovan\u00fdch syst\u00e9m\u016f s chmurn\u00fdmi podm\u00ednkami pro zv\u00ed\u0159ata, a tak\u00e9 zaru\u010duje osobn\u00ed a\u00a0hum\u00e1nn\u00ed p\u0159\u00edstup, kter\u00fd jednotliv\u00ed p\u0159isp\u011bvatel\u00e9 za\u010d\u00ednaj\u00ed preferovat.\u00a0<\/p>\n\n\n\n

\u201eUkazuje se, \u017ee kdy\u017e se zv\u00ed\u0159aty zach\u00e1z\u00edte l\u00e9pe, jejich produkce se zv\u00fd\u0161\u00ed,\u201c \u0159\u00edk\u00e1 Matt Sherman, \u0159editel marketingu spole\u010dnosti. Za posledn\u00edch \u0161est let se spole\u010dnost Handsome Brook Farm stala nejv\u011bt\u0161\u00edm producentem bio vajec z voln\u00e9ho v\u00fdb\u011bhu v USA. Shrom\u00e1\u017edila s\u00ed\u0165 farem a vytvo\u0159ila t\u00edm udr\u017eiteln\u00fd syst\u00e9m, ve kter\u00e9m si chovatel\u00e9 mohou dovolit m\u00edt men\u0161\u00ed farmu a z\u00e1rove\u0148 udr\u017eet ur\u010dit\u00fd zem\u011bd\u011blsk\u00fd \u017eivotn\u00ed styl,\u201c \u0159\u00edk\u00e1 Sherman. \u201eV\u00fdsledkem je produkt, kter\u00fd l\u00e9pe chutn\u00e1.\u201c
<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Vaj\u00ed\u010dka od spokojen\u00fdch slepic, pl\u00fdtv\u00e1n\u00ed potravinami vedouc\u00ed k nov\u00fdm zdroj\u016fm a dal\u0161\u00ed zp\u016fsoby, jak\u00fdmi tyto organizace pom\u00e1haj\u00ed zachr\u00e1nit na\u0161i planetu<\/p>\n","protected":false},"author":1784,"featured_media":176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[98],"tags":[100,86],"class_list":["post-173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation","tag-entrepreneurs","tag-impact"],"acf":[],"yoast_head":"\nJak t\u011bchto p\u011bt potravin\u00e1\u0159sk\u00fdch spole\u010dnost\u00ed buduje udr\u017eiteln\u011bj\u0161\u00ed budoucnost<\/title>\n<meta name=\"description\" content=\"Vejce od spokojen\u00fdch slepic, pl\u00fdtv\u00e1n\u00ed potravinami vedouc\u00ed k nov\u00fdm 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