{"id":148,"date":"2019-07-01T13:46:47","date_gmt":"2019-07-01T17:46:47","guid":{"rendered":"https:\/\/www.wework.com\/cs-CZ\/ideas\/?p=148&preview=true&preview_id=148"},"modified":"2021-02-23T18:12:27","modified_gmt":"2021-02-23T17:12:27","slug":"why-businesses-benefit-from-a-culture-of-inclusivity","status":"publish","type":"post","link":"https:\/\/www.wework.com\/cs-CZ\/ideas\/work-life\/why-businesses-benefit-from-a-culture-of-inclusivity","title":{"rendered":"Pro\u010d mohou firmy t\u011b\u017eit z inkluzivity"},"content":{"rendered":"\n

U\u017e m\u00e1m dost n\u00e1v\u0161t\u011bv technologick\u00fdch akc\u00ed, na kter\u00fdch nejsou zna\u010deny d\u00e1msk\u00e9 toalety. Nebo kupov\u00e1n\u00ed tri\u010dek, kter\u00e9 maj\u00ed jen v p\u00e1nsk\u00e9 velikosti. Spoluzakladatelka na\u0161\u00ed firmy, kter\u00e1 poch\u00e1z\u00ed z Latinsk\u00e9 Ameriky, pr\u00e1v\u011b prohl\u00e1sila, \u017ee u\u017e m\u00e1 dost neust\u00e1l\u00fdch p\u0159edpoklad\u016f, \u017ee asi nen\u00ed gener\u00e1ln\u00ed \u0159editelka. (Opravdu je a je to skv\u011bl\u00e1 \u0159editelka.)\u00a0<\/p>\n\n\n\n

Alice<\/a> jsem spoluzakl\u00e1dala s c\u00edlem pomoci \u0161esti milion\u016fm podnikatel\u016f zah\u00e1jit \u010dinnost a r\u016fst. Prioritn\u00ed pro n\u00e1s byly \u017eeny a lid\u00e9 jin\u00e9 ne\u017e b\u00edl\u00e9 barvy pleti. Pak jsme se otev\u0159eli zbytku obyvatelstva. Dali jsme si za c\u00edl odvalit t\u011b\u017ek\u00fd balvan, kter\u00fd, po pravd\u011b \u0159e\u010deno, spousta lid\u00ed p\u016fsob\u00edc\u00edch v podnikatelsk\u00e9 sf\u00e9\u0159e nem\u00e1 motivaci odstranit (co\u017e mimochodem znamen\u00e1, \u017ee se vzd\u00e1vaj\u00ed pom\u011brn\u011b velk\u00fdch tr\u017eeb). Financov\u00e1n\u00ed a partnersk\u00e9 s\u00edt\u011b ze star\u00e9 \u0161koly slou\u017e\u00ed lidem, kter\u00fdm slou\u017eily v\u017edycky: v\u011bt\u0161inou b\u00edl\u00fdm mu\u017e\u016fm v New Yorku a San Franciscu. Neslou\u017e\u00ed ale n\u00e1m ostatn\u00edm \u2014 \u201enov\u00e9 v\u011bt\u0161in\u011b\u201c majitel\u016f firem.<\/p>\n\n\n\n

Kdy\u017e jde o majitele firem, je \u010das zapomenout na pojem \u201emen\u0161ina\u201c. Nov\u00e1 v\u011bt\u0161ina (\u017eeny, lid\u00e9 jin\u00e9 barvy pleti ne\u017e b\u00edl\u00e9, veter\u00e1ni, lid\u00e9 na men\u0161\u00edch trz\u00edch, lid\u00e9 ozna\u010duj\u00edc\u00ed se jako LGBTQIA+ a lid\u00e9 s posti\u017een\u00edm) nyn\u00ed zakl\u00e1daj\u00ed v\u00edc<\/em> firem<\/a>, ne\u017e na\u0161e mu\u017esk\u00e9 b\u011blo\u0161sk\u00e9 prot\u011bj\u0161ky. Ve Spojen\u00fdch st\u00e1tech je ka\u017ed\u00fd m\u011bs\u00edc zalo\u017eeno 543\u00a0tis\u00edc firem a tento posun k r\u016fznorod\u011bj\u0161\u00edmu zastoupen\u00ed na vrcholn\u00fdch pozic\u00edch spole\u010dnost\u00ed s sebou p\u0159in\u00e1\u0161\u00ed \u0159e\u0161en\u00ed jin\u00fdch probl\u00e9m\u016f, v\u00edce obslou\u017een\u00fdch z\u00e1kazn\u00edk\u016f a vy\u0161\u0161\u00ed zisk<\/a>. Kdy\u017e obdr\u017e\u00ed r\u016fznorod\u00ed majitel\u00e9 stejn\u00fd kapit\u00e1l jako jejich mu\u017esk\u00e9 b\u011blo\u0161sk\u00e9 prot\u011bj\u0161ky, dosahuj\u00ed podle statistik stejn\u00e9, nebo lep\u0161\u00ed n\u00e1vratnosti<\/a>. Tak\u017ee to nen\u00ed \u017e\u00e1dn\u00e1 s\u00e1zka do loterie.<\/p>\n\n\n\n

Potenci\u00e1ln\u00ed investo\u0159i a partne\u0159i v podnik\u00e1n\u00ed se \u010dasto zdr\u00e1haj\u00ed poskytovat slu\u017eby nov\u00e9 v\u011bt\u0161in\u011b majitel\u016f firem, proto\u017ee a) nemaj\u00ed k dispozici \u00fadaje o tom, jak je tato skupina \u00fasp\u011b\u0161n\u00e1, b) necht\u011bj\u00ed nic m\u011bnit a c) jsou proti n\u00ed p\u0159\u00edmo zaujat\u00ed. Hodn\u011b se mluv\u00ed o r\u016fznorodosti a za\u010dlen\u011bn\u00ed, ale ve skute\u010dnosti se toho moc ned\u011bl\u00e1 ( English )<\/a>.\u00a0<\/p>\n\n\n\n

Na\u0161\u00edm c\u00edlem je uk\u00e1zat, \u017ee budov\u00e1n\u00ed s\u00edt\u00ed r\u016fznorod\u00fdch majitel\u016f p\u0159in\u00e1\u0161\u00ed nov\u00e9 z\u00e1kazn\u00edky a strategi\u010dt\u011bj\u0161\u00ed partnerstv\u00ed. A tak\u00e9 lep\u0161\u00ed finan\u010dn\u00ed v\u00fdsledky. Po dvou letech od zalo\u017een\u00ed Alice<\/a> jsme byli sv\u011bdky toho, \u017ee v\u011bdom\u00e9 zam\u011b\u0159en\u00ed se na inkluzivitu p\u0159ineslo komunity kyp\u00edc\u00ed \u017eivotem a poskytuj\u00edc\u00ed podporu. V kone\u010dn\u00e9m d\u016fsledku jsme zaregistrovali v\u00fdznamn\u00fd \u00fasp\u011bch nov\u00e9 v\u011bt\u0161iny majitel\u016f firem.<\/p>\n\n\n\n

Aby si podnikatel\u00e9 z \u0159ad nov\u00e9 v\u011bt\u0161iny na\u0161li sv\u00e9 m\u00edsto, mus\u00ed vid\u011bt, \u017ee maj\u00ed odpov\u00eddaj\u00edc\u00ed zastoupen\u00ed a p\u0159\u00edstup ke zdroj\u016fm a p\u0159\u00edle\u017eitostem, kter\u00e9 jim pomohou k r\u016fstu jejich spole\u010dnost\u00ed. Sta\u0148te se sou\u010d\u00e1st\u00ed budov\u00e1n\u00ed va\u0161\u00ed vlastn\u00ed za\u010dle\u0148uj\u00edc\u00ed komunity. Nen\u00ed to nic t\u011b\u017ek\u00e9ho \u2013 z praxe jsme z\u00edskali tyto t\u0159i cenn\u00e9 poznatky.\u00a0<\/p>\n\n\n\n

Roz\u0161i\u0159te okruh lid\u00ed, kter\u00e9 zn\u00e1te<\/strong><\/p>\n\n\n\n

Kdy jste se naposledy z\u00fa\u010dastnili akce zam\u011b\u0159en\u00e9 na pozn\u00e1v\u00e1n\u00ed nov\u00fdch lid\u00ed, kter\u00e1 nezahrnovala osoby va\u0161eho pohlav\u00ed, va\u0161\u00ed etnick\u00e9 p\u0159\u00edslu\u0161nosti nebo pracovn\u00edky z va\u0161eho oboru? Nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem p\u0159i budov\u00e1n\u00ed za\u010dle\u0148uj\u00edc\u00ed komunity je roz\u0161\u00ed\u0159en\u00ed okruhu lid\u00ed, kter\u00e9 zn\u00e1te. V\u0161ichni m\u00e1me sklon st\u00fdkat se s lidmi, kte\u0159\u00ed maj\u00ed obdobn\u00e9 zku\u0161enosti. \u017eij\u00ed v podobn\u00e9m prost\u0159ed\u00ed a nebo z n\u011bj poch\u00e1zej\u00ed. Pokud jde o v\u00e1\u0161 profil na seznamce Bumble, je to v po\u0159\u00e1dku, ale v jin\u00fdch p\u0159\u00edpadech to m\u016f\u017ee omezovat va\u0161e ch\u00e1p\u00e1n\u00ed ostatn\u00edch komunit \u010di z\u00e1kazn\u00edk\u016f a v\u00e9st do slep\u00fdch uli\u010dek. Oslovte p\u0159edn\u00ed osoby komunit, kter\u00e9 chcete zapojit, a pak se jich zeptejte, co pot\u0159ebuj\u00ed a jak\u00e1 \u0159e\u0161en\u00ed doporu\u010duj\u00ed. Skute\u010dn\u011b naslouchejte \u2013 a teprve pot\u00e9, co\u017e je nejd\u016fle\u017eit\u011bj\u0161\u00ed, jednejte.\u00a0<\/p>\n\n\n\n

P\u0159edejte mikrofon n\u011bkomu dal\u0161\u00edmu\u00a0<\/strong><\/p>\n\n\n\n

Na veletrhu Consumer Electronic Show (CES) v leto\u0161n\u00edm roce se diskus\u00ed \u00fa\u010dastnilo neb\u00fdvale mnoho \u017een a lid\u00ed jin\u00e9 barvy pleti ne\u017e b\u00edl\u00e9. Ale v\u0161imla jsem si, \u017ee t\u00e9mat\u016fm dominovali ti, kte\u0159\u00ed byli hlasit\u011bj\u0161\u00ed. V\u011bt\u0161inou pat\u0159ili k v\u011bt\u0161inov\u00e9 spole\u010dnosti. V r\u00e1mci budov\u00e1n\u00ed za\u010dle\u0148uj\u00edc\u00ed komunity je t\u0159eba d\u00e1t mo\u017enost promluvit t\u011bm, kte\u0159\u00ed k tomu obvykle p\u0159\u00edle\u017eitost nemaj\u00ed. Poskytn\u011bte prostor a ustupte do pozad\u00ed, aby mohli v\u00e9st diskusi, stanovovat pravidla, vym\u00fd\u0161let strategie a ur\u010dovat priority \u010dlenov\u00e9 m\u00e9n\u011b zastoupen\u00fdch komunit. Oslovte lidi, kte\u0159\u00ed se obvykle sami nehl\u00e1s\u00ed. Ke zm\u011bn\u011b nedojde, dokud nep\u0159ed\u00e1me mikrofon n\u011bkomu dal\u0161\u00edmu.\u00a0<\/p>\n\n\n\n

Neusn\u011bte na vav\u0159\u00ednech<\/strong><\/p>\n\n\n\n

Podpora inkluzivity a budov\u00e1n\u00ed komunity nen\u00ed jen o tom dostat se do n\u011bjak\u00e9ho c\u00edlov\u00e9ho bodu. Vy\u017eaduje to \u010dasto komunikaci se \u010dleny va\u0161\u00ed komunity a z\u00e1kazn\u00edky, udr\u017eov\u00e1n\u00ed d\u016fv\u011bry, zm\u011bnu a odhodl\u00e1n\u00ed se zlep\u0161ovat. Pokud se n\u011bco nepovede (a t\u00e9m\u011b\u0159 v\u017edy to tak je), naslouchejte, pou\u010dte se a p\u0159izp\u016fsobte se. A dr\u017ete se toho \u2013 ka\u017ed\u00fd kr\u016f\u010dek, kter\u00fd va\u0161e komunita ud\u011bl\u00e1 spr\u00e1vn\u00fdm sm\u011brem, n\u00e1s v\u0161echny posouv\u00e1 k trval\u00e9mu odstran\u011bn\u00ed t\u011bchto bari\u00e9r.\u00a0\u00a0<\/p>\n\n\n\n

Hello Alice<\/a> je \u010dlenem WeWork v San Franciscu, Houstonu a Washingtonu, D.C.<\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Zakladatel\u00e9 firem jsou dnes velmi r\u016fznorod\u00ed lid\u00e9, tak\u017ee z\u00edsk\u00e1vaj\u00ed nov\u00e9 z\u00e1kazn\u00edky a uzav\u00edraj\u00ed siln\u011bj\u0161\u00ed partnerstv\u00ed, a t\u00edm p\u00e1dem se v cel\u00e9m byznysu to\u010d\u00ed v\u00edc pen\u011bz.<\/p>\n","protected":false},"author":1852,"featured_media":149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[110],"tags":[100,57],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life","tag-entrepreneurs","tag-leadership"],"acf":[],"yoast_head":"\nPro\u010d mohou firmy t\u011b\u017eit z inkluzivity - Ideas (cs-CZ)<\/title>\n<meta name=\"description\" content=\"Zakladatel\u00e9 firem jsou dnes velmi r\u016fznorod\u00ed lid\u00e9, tak\u017ee z\u00edsk\u00e1vaj\u00ed nov\u00e9 z\u00e1kazn\u00edky a uzav\u00edraj\u00ed siln\u011bj\u0161\u00ed partnerstv\u00ed, a t\u00edm p\u00e1dem se v cel\u00e9m byznysu to\u010d\u00ed v\u00edc pen\u011bz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/cs-CZ\/ideas\/work-life\/why-businesses-benefit-from-a-culture-of-inclusivity\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d mohou firmy t\u011b\u017eit z inkluzivity\" \/>\n<meta property=\"og:description\" content=\"Zakladatel\u00e9 firem jsou dnes velmi r\u016fznorod\u00ed lid\u00e9, tak\u017ee z\u00edsk\u00e1vaj\u00ed nov\u00e9 z\u00e1kazn\u00edky a uzav\u00edraj\u00ed siln\u011bj\u0161\u00ed partnerstv\u00ed, a t\u00edm p\u00e1dem se v cel\u00e9m byznysu to\u010d\u00ed v\u00edc pen\u011bz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/cs-CZ\/ideas\/work-life\/why-businesses-benefit-from-a-culture-of-inclusivity\" \/>\n<meta property=\"og:site_name\" content=\"Ideas (cs-CZ)\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T17:46:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-23T17:12:27+00:00\" \/>\n<meta name=\"author\" content=\"Elizabeth Gore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Zakladatel\u00e9 firem jsou dnes velmi r\u016fznorod\u00ed lid\u00e9, tak\u017ee z\u00edsk\u00e1vaj\u00ed nov\u00e9 z\u00e1kazn\u00edky a uzav\u00edraj\u00ed siln\u011bj\u0161\u00ed partnerstv\u00ed, a t\u00edm p\u00e1dem se v cel\u00e9m byznysu to\u010d\u00ed v\u00edc pen\u011bz.\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Gore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/work-life\\\/why-businesses-benefit-from-a-culture-of-inclusivity#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/work-life\\\/why-businesses-benefit-from-a-culture-of-inclusivity\"},\"author\":{\"name\":\"Elizabeth Gore\",\"@id\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/#\\\/schema\\\/person\\\/20ff93cf7ff2a0a7607b5dc069994d41\"},\"headline\":\"Pro\u010d mohou firmy t\u011b\u017eit z inkluzivity\",\"datePublished\":\"2019-07-01T17:46:47+00:00\",\"dateModified\":\"2021-02-23T17:12:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/work-life\\\/why-businesses-benefit-from-a-culture-of-inclusivity\"},\"wordCount\":1000,\"image\":{\"@id\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/work-life\\\/why-businesses-benefit-from-a-culture-of-inclusivity#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/07\\\/hello-alice-main-1.jpg?fit=1440%2C822\",\"keywords\":[\"Podnikatel\u00e9\",\"Veden\u00ed\"],\"articleSection\":[\"Work life\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/work-life\\\/why-businesses-benefit-from-a-culture-of-inclusivity\",\"url\":\"https:\\\/\\\/www.wework.com\\\/cs-CZ\\\/ideas\\\/work-life\\\/why-businesses-benefit-from-a-culture-of-inclusivity\",\"name\":\"Pro\u010d mohou firmy t\u011b\u017eit z inkluzivity - 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