On a bright Sunday afternoon, four 20-somethings carrying a stepladder and some tools walk onto the basketball court at Corporal John A. Seravalli Playground. Ryan Kulp looks at the hoops, rusted, and bare. The kids playing ball look up to him, a little puzzled.

Kulp isn’t employed by the city’s park department. It may come as a surprise, as it does to many of the young basketball enthusiasts who benefit from his work, that the 25-year-old Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City’s public basketball courts.

To Kulp, the roots of the project branch back to his childhood in the suburbs of Atlanta.

“There was a basketball court in my neighborhood, and it wasn’t very nice, but my dad would shoot hoop there sometimes with teenagers and college kids,” he recalls. “Constantly, the net was torn down, and my dad made a habit of replacing it. It was a small detail that made a big difference.”

Kulp says that image stayed with him when he moved to Manhattan two years ago.

“Every day when I walked to the train in East Harlem, I’d walk by this basketball court where kids were playing before school, before running into class, and after school when I got off from work,” he says. “They never had nets, and it looked sort of depressing.”

Hoop Dreams 212 Loops is a major departure from Kulp’s past professional work: software, marketing, and events coordination for marquee-name clients including Red Bull, Coca-Cola, Samsung, and Audi. He currently spends his days at Sprinkle, a startup he founded that’s based at WeWork Fulton Center. The company specializes in user acquisition and software development.

This campaign marks a new area of exploration for Kulp. Many entrepreneurs have side-projects, he notes, but most are purely business ventures. Funded via an ongoing Indiegogo campaign, 12 Loops is entirely run by volunteers recruited through its website, as well as through Instagram and Twitter, where the latest hoops are posted.

“Pics, or it didn’t happen,” Kulp jokes.

True grassroots campaigns, Kulp points out, are not the usual methods employed in the marketing world.

“A lot of times marketers take a top-down approach, reaching out to the press so they can tell a thousand people for you, or reaching out to an investor,” he explains. “This is bottom-up. This only exists because people make it exist. There is no higher power that determines the success of this project. It depends on people volunteering and sharing the same ideals.”

His point was clear at the Seravalli Playground, where his team was able to place nets on two hoops within half an hour—and that’s working at a leisurely pace. But efficiency isn’t the only reason 12 Loops is designed to be grassroots.

“People feel the need to protect the neighborhood and improve their surrounding, and what better way to do that than to their immediate surrounding, like around the block?” Kulp asks. “They can take ownership of and adopt that court.”

For its all-volunteer team, 12 Loops is a labor of love. One young man at Seravalli Playground said he heard about the campaign three days before on the group’s Twitter page, and immediately decided to get involved. He said his love for basketball made him want to give back to the community. Another man said his involvement was spurred by his interest in nonprofits.

“There’s nothing proprietary—anyone can do this,” Kulp says. “What we’re trying to do is create an incentive to want to do it by saying it’s part of this 12 Loops project, that we can provide the resources to make this easier.”

There is room for 12 Loops to form relationships with nonprofits, sports teams, and brands, but ultimately the project is about encouraging a movement, one that is being taught to a new generation.

Kulp recalls a young boy named Jabar who, while waiting patiently for a net to be put up a few weeks ago, asked: “Why are you doing this?”

“To make basketball better,” was Kulp’s reply. Which might be the best marketing slogan he could ask for.

Photo credit: Abraham Gross

Reporting on the ongoing civil war that had spilled over from Syria into Lebanon, René Cao says she witnessed suffering on a scale unlike anything she’d ever seen before. But despite the hardships she encountered in war zones and refugee camps, she found herself inspired by the selflessness of the people she encountered.

The former reporter for Hong Kong-based Phoenix TV network now works for a bitcoin exchange based out of Shanghai’s WeWork Financial Center. But the Chinese citizen has never forgotten the people she met when she was on assignment in Lebanon in 2011.

“The people I met really shaped my values,” says Cao. “They have driven me to do something for someone else, not just care about myself. As a journalist, I thought I could use my skills to tell their stories and share them with the world. I knew their voices needed to be heard.”

Her determination to help the displaced people in the Middle East led her to found the Ponybaby Project, a nonprofit organization that raises funds for the education of refugee children.

In 2014, she decided to return to Lebanon to document the lives of young people there. Finding a videographer was tough — her first one dropped out after a terrorist attack in Paris — but her editor connected her to Olmo Reverter. Together Cao and Reverter made a documentary called The Hard Stop: The Plight of Syrian Refugee Children, which reached more than 10 million viewers in China alone.

“Flying over with Olmo and shooting that first documentary was really a turning point in my life,” says Cao, who is 30. “I had no idea at the time that I was going to carry on with this project. What I really wanted to do was tell their stories.”

Within a year the team had officially set up the Ponybaby Project. Cao and her partners tell moving stories through articles, documentaries, and photo exhibitions. In honor of World Refugee Day, she and her team hosted a panel discussion on the crisis in Syria at WeWork Shanghai Finance Center.

Cao says the name was inspired by a verse in a famous Chinese poem, which loosely translates to: “Take your dream as a horse, act your glorious youth.”

The Ponybaby Project partnered with Pear Video, one of China’s leading video platforms, to broadcast its Orphans of the World series. It recently embarked on a new series called Their Responses that follows more than a dozen Syrian refugees living across the Middle East. The Ponybaby Project also teamed up with Tencent Charity, one of the leading fundraising platforms in China, to help raise money to help refugees directly.

Niu Song, a professor of Middle East Studies at Shanghai International Studies University, likes the “community spirit” displayed by the Ponybaby Project team.

“I believe that the stories and documentaries displayed by Ponybaby Project, as first-hand information, can honestly uncover the real status of the refugees, including their basic life, children’s education, job employment, and willingness to return to their home country,” says Song, who was among the speakers at the panel discussion.

All of the funds raised by the Ponybaby Project go towards scholarships for families living in refugee camps who can’t afford their children’s school fees, materials, and books.

“Almost 90 percent of Syrian refugees are in debt,” says Lisa Abou Khaled, who works for the United Nations High Commissioner for Human Rights. “Parents are having to resort to difficult choices like pulling their children out of school and sending them to work because they can’t afford to feed the family anymore.”

Since Cao’s first visit to the Middle East, the humanitarian crisis in Syria has claimed the lives of 70,000 civilians and displaced 5 million others. Despite the scale of trauma, Cao says the refugee crisis is rarely discussed in her native China. But that’s part of the goal—to start the conversation by bringing the personal stories of refugees to households across the country.

“Many people don’t have a chance to talk with refugees, so they have a very unclear concept of who they are,” says Cao. “They’re often treated like wild animals, vulnerable and unpredictable. But they want to live with respect and dignity, just like everyone else.”

Photo by Nicholas Tortajada

Even before the lights went up on the stage, the WeWork Creator Awards was literally one of the biggest events of the year in Jerusalem. Nearly 4,000 people packed a stadium that usually hosts basketball games, and they came from as far away as Tel Aviv, Herzliya, and Be’er Sheva. It was also the largest regional competition so far for the awards, hosted in cities around the world.

At the job fair and pop-up market held before the awards, there were so many people that it was sometimes difficult to navigate the aisles. People eagerly pushed forward for free samples of food — even crispy grasshoppers.

When WeWork cofounder Adam Neumann finally stepped onto the stage, the event had the feeling of a homecoming. Neumann and his sister Adi Neumann, a model who hosted the event, both grew up on a kibbutz not far away.

WeWork cofounder Adam Neumann and his sister Adi share a moment at the Jerusalem Creator Awards.

“It’s a really special city and really special to be here,” said Adi from what is usually the home court for the HaPoel Jerusalem Basketball Club.

This is the second time the Creator Awards has been held in Israel. In October more than $1 million was awarded to winners at an event in Tel Aviv. In Jerusalem — where a WeWork location is slated to open later this year — a total of $774,000 went to eight winners.

Host Adi Neumann announces the winners in the business ventures category at the Jerusalem Creator Awards.

Here are some of the most unique and exciting highlights of the evening.

Most progressive fashion statement: More than 30 local artists, companies, and nonprofit organizations took part in a pop-up market on the arena’s concourse. There were bright paintings on canvas, glittering jewelry, natural beauty products, and plenty of T-shirts, including some emblazoned with the words “I’m Not for Sale,” part of a campaign against prostitution and human trafficking by the local nonprofit Turning the Tables, which was also a finalist at the Creator Awards.

Best product you can bury: Perhaps the most intriguing items for sale were paper greeting cards that weren’t just recyclable — they could actually be planted in the ground. Made by the Israeli company Paper Bloom, there are nine types of seeds embedded in the paper of the cards, resulting in several types of flowers that bloom throughout the year.

Winners in the nonprofit category of the Jerusalem Creator Awards pose for a photo together.

Best way to attract a crowd: More than 30 companies and nonprofits staffed tables at the event’s job fair, including half a dozen Creator Awards winners from last year’s event in Tel Aviv., The participants, like Yahoo’s Israeli R&D team and Taboola, were looking to hire a total of more than 70 people. Among the most attention-grabbing booths was that of the Israel Innovation Fund, a nonprofit promoting culture and creativity in Israel, whose table was covered with bottles of local wine.

Most popular souvenir: The most intriguing table at the job fair belonged to Hargol, an Israeli company that produces food products made from grasshoppers. The company — the top winner at the Tel Aviv Creator Awards — caught many people’s eyes with jars of roasted grasshoppers. About 40 percent of people who stopped by the table sampled them, leaving their transparent wings and crispy legs in little piles on the table. Many people then pocketed full jars to take home. “People keep taking them when we’re not looking,” said Hargol CEO Dror Tamir. “I don’t blame them. It really is the best souvenir.”

Most practical swag: The most in-demand item of the evening appeared to be bright red bags emblazoned with the words “Work Happy.” These were from Jobbio, the Dublin-based online hiring platform. “Personally I think they are quite eye-catching,” said Jobbio’s account manager Martha Hayes, who traveled from Dublin to attend the event in Jerusalem. “And they are a useful place to keep the rest of your swag.”

Netta Barzilai, who recently propelled Israel to Eurovision champion, is surrounded by fans.

Favorite food: At a moment when Israeli cuisine has been making global headlines, tables filled with local specialties were scattered throughout the event’s pop-up market and job fair. Popular items included fresh pitas stuffed with chicken, lamb, fish, or roasted vegetables and topped with cilantro-infused tahini. There were also tiny jars of creamy malabi pudding topped with pomegranate syrup and pistachio nuts. But the biggest hit may have been the chocolate chip cookies, baked on the premises in a giant oven by Pilpel Catering. “Holy Moses, these are good,” said one person who sampled them.

Most creative cocktail: Open bars served beer, wine, and craft cocktails all night long. People seemed to love the Golden City, a drink inspired by Jerusalem and made from vodka and honey and garnished with fresh cucumbers.

Most mind-blowing performance: For those who could tear themselves away from the party-like scene at the pop-up market, the highlight of the masterclasses was a show by Israeli mentalist Lior Suchard. As usual, the internationally known performer wowed the audience by reading people’s minds. At one point he seemed to know some participants better than they knew themselves. When asking one woman how many letters were in the name of her first crush, she kept saying five. Suchard replied, “Are you sure it isn’t six?” Sure enough, Suchard guessed the name, and there were indeed six letters.

Most tear-inducing moment: After the audience heard inspiring stories from all of the night’s finalists, it was Kaima Farm, which helps teeneagers who have dropped out of school, that took home the top prize for nonprofit ventures. Yoni Yefet-Reich, Kaima’s CEO, immediately handed the prize over to one of the teenagers who said his life had been transformed by his time on the farm.

Biggest winner: The $360,000 grand prize went to Yehudit Abrams, a recent American immigrant to Israel, for her startup MonitHer, which is developing a hand-held ultrasound device women can use for monthly breasts exams. The device will alert them to any changes in tissue, a key to early diagnosis of breast cancer. “I’m empowering women,” Abrams said, holding up her award.

Best show of hometown pride: Moments after Abrams was showered in sparkly confetti, another top figure in women’s empowerment, Netta Barzilai, who recently propelled Israel to Eurovision champion with her song “Toy,” took the stage to kick off the real party part of the evening. The crowd gathered around her, wildly snapping photos.

When Raffi Rembrand’s son was diagnosed with autism at the age of 4, it was not the worst news the family received that day. The biggest blow came when their doctor said it was too late for the earliest treatments.

So for Rembrand, a chemical engineer by training, finding a way to detect autism earlier became his life’s mission.

Now, more than three decades after his son was diagnosed with autism, Rembrand has founded an Israeli company, SensPD, which he hopes will accomplish just that. 

SensPD, a winner in the WeWork Creator Awards held on June 20 in Jerusalem, is developing a way to detect autism based on physiological signs. The company uses an existing device commonly used to check the hearing of newborns, but has modified it to check for sensory perception. One of the major components of autism, which affects one of every 59 children born in the U.S., is its effect on the sensory system.

“We didn’t reinvent the wheel,” says Maayan Shahar, SensPD’s CEO.  “But we have altered a very known device used in all hospitals that will hopefully provide a standard screening process for all babies.”

The goal is for such a test to eventually become standard for every baby born around the world, allowing the various treatments for autism to start as soon as possible. When started very early in life, some therapies have a success rate of up to 90 percent.

“It’s been known for a long time that it’s early intervention that makes all the difference,” Shahar says.

But the standard diagnosis of autism based on a series of evaluations often comes after a children has reached the age of 3 or 4, which is too late for some treatments.

SensPD is currently preparing to start clinical trials in Israel. It hopes that if all goes well it will get regulatory approval for its device within three years.

Rembrand’s son, now 35 and living in a group home in Israel, remains an inspiration for the company.

“We want to bring this to market as soon as possible, but in the most professional way,” Shahar says.  ”So that instead of being isolated, children with autism can be a productive part of society.”

While Yehudit Abrams was working as a postdoctoral fellow at NASA, her job was to research the potential use of ultrasound to monitor astronauts on long missions to the international space station. But when her cousin, a gynecologist and breast cancer survivor, was killed in a car accident in 2011, Abrams started thinking of other uses for the medical device.

“She was so passionate about the early detection of cancer, and I wanted to honor her for that,” says Abrams, a physician and mechanical engineer who immigrated to Israel last year from California. “That is what got me thinking about using some sort of portable ultrasound for early detection of cancer.”

Abrams founded MonitHer, a Jerusalem-based startup that is developing a handheld ultrasound device that women can use at home to monitor their breast tissue. The device and its potential to change the way breast cancer is detected is why MonitHer was the big winner the WeWork Creator Awards, held in Jerusalem on June 20. Her company took home $360,000.

“I’m empowering women,” Abrams told the crowd, holding up her award.

An early prototype of the MonitHer scanner.

Women using the device will scan their breasts once a month for about 10 minutes. A U.S. Food and Drug Administration-approved software program then scans the images for any changes over time. If the software detects any potential problems, users will be advised to consult a physician.

By monitoring breast tissue over time, Abrams says women will be able to detect cancer earlier than the traditional method of self-exams where women feel each breast in order to find lumps or swelling.

“We are changing the paradigm from breast cancer screening to breast health monitoring,” Abrams says.

Once more than 100,000 women begin to use the device and upload their scans to the app each month, artificial intelligence and machine learning methods will be used to evaluate tissue changes.

While mammography has long been the best way to diagnose breast cancer, it is less effective on certain women, especially those with dense breast tissue. And the current protocols for breast cancer detection have recently been questioned for resulting in the unnecessary treatment of tumors that may never grow in size or harm a women’s health.

“We are wasting billions of dollars of year treating cancer that women don’t have, and this is because we have stopped innovating,” Abrams said. “Medicine is a dinosaur.”