As the year winds down, it’s time to reflect on your company’s achievements and celebrate wins. Remember to include all of the ways in which your business offered services, expertise, and help to others. These 10 WeWork members think back on the ways they’ve given back to the community.
Question: What are the ways you or your company gives back to the community?
Helping organizations we believe in
We work closely with REACH Beyond Domestic Violence in Waltham, Massachusetts. REACH is a nonprofit domestic violence service agency serving 6,000 people a year through a combination of intervention and prevention services. We assist REACH by providing human resources consulting services at no cost to the organization. We also provide merit scholarships to current University of Massachusetts Amherst students who are pursuing a career in human resources.
Teaching female entrepreneurs in developing countries
We are working with organizations that benefit youth in the local, national, and international communities. I serve on the boards of organizations that include the Franklin Institute (a science and technology museum) and NPH USA (an organization that raises money to support 13 orphanages in Latin America and the Caribbean). I also focus on teaching entrepreneurship in countries like Haiti to female entrepreneurs.
Offering free marketing services to great organizations
Outlaww is a digital marketing agency built to take the organizations that are working to make our world better and amplify their impact. There are so many brilliant, powerful companies and organizations in the world today that don't have the resources to grow to the level they deserve to be at. We offer pro bono marketing consulting to organizations that qualify, but don't have the resources to work with us.
Giving part of the company’s revenue to nonprofits
Vendini earmarks a percentage of revenue each year to give back to our nonprofit members. So far, we’ve been able to give back to over 160 of our nonprofit members in 2016. The Vendini Loves the Arts program also includes a discounted admission for our nonprofit arts members to our Member Conference, an annual conference with workshops, speaker sessions, common interest group breakout sessions, dinner and drinks, and plenty of time for our members to get to know us and each other.
Contributing to inmates, people with addictions
We target three main community groups: Small businesses, inmates with no family or families from unprivileged areas, and organizations targeting individuals suffering from addictions and AIDS. The company makes quarterly financial contributions to inmates who do not have family members who can provide money for commissary. We also give back to the community by offering our public relations and marketing skills to help special community groups like Alpha Kappa Alpha Sorority and Addicts Rehabilitation Center spread their messages, events, services, and more.
Empowering college students to work with startups
AKA Link was born in Harlem and thrives from its community. Harlem became naturally the perfect environment to implement our service. It was important for us to give back to the community by embedding our service with a social impact. We made it our core competency to provide consultancy services by empowering university students to work with local startups and entrepreneurs. Nothing gives us greater pleasure than seeing a young company blossom and a college student thrive from working together.
Buying into companies with good environmental policies
We are an investment advisor that focuses on impact investing, so giving back is core to our ethos as a firm. Investments are screened for social and environmental factors to buy stocks that have a history of being good stewards of the environment and their employees. We have found that the companies that do good attract better talent, creating a positive feedback loop.
Cleaning up the beach and helping animals
We give a portion of our time and resources to Heal the Bay, an environmental advocacy nonprofit organization based in Santa Monica. The organization's focus is on protecting California's Santa Monica Bay and preserving all of Southern California’s coastal waters and watersheds through public health and education outreach programs and sponsoring beach cleanup programs. We believe that the work they’re doing is critical to helping clean up our oceans and preserving animal life in the Santa Monica Bay.
Raising funds for cancer research organizations
Most of our clients are not-for-profits, and we offer pro bono workshops on topics including being crisis ready, design thinking, and telling an authentic story. In the past year, we also started The Grand Clucking Tour of L.A., a side project to raise funds for L.A.-based cancer charities including the Leukemia & Lymphoma Society.
Making sure nonprofits get media exposure
We have a talk show that airs on 14 media outlets with a very large reach. When there are people with a great story that needs to be told, that don't have a marketing budget, we will feature them without any fee. We will also produce corporate sizzle reels for nonprofits, without any profit (just at our costs). We then also distribute these on all of our media outlets, generating a great deal of exposure.