How do you set the mood for love? For one Detroit couple, it’s all about ideas, creativity, and entrepreneurship. Fance Logan and Keith Shadwick met last year at the Creator Awards, WeWork’s global competition for innovators. They connected over a love for sharing ideas and starting up new collaborations.
Usually, the Creator Awards’s impact is measured in the $15 million awarded, the 167 winners, or the 170 jobs created. But now they can count one relationship—and one baby on the way.
As Logan, 32, and Shadwick, 27, get ready to welcome a baby boy in March, they continue to follow their passions. For Logan, that’s real estate and fashion events, including the annual runway show, Fashion Massacre, now in its ninth year. Shadwick is developing a new fashion line, Prewave and Co. We caught up with the couple between their startups and side hustles to learn more about how they met and what baby names they’re considering.
Congratulations on the baby! How exactly did you meet at the Detroit Creator Awards?
Logan: At the time, I was just laid off from one of my jobs doing property management. I was downtown, it was a rainy day, and you guys had this glass pitch booth thing [where anyone could come up and pitch an idea for a chance to win money], which was so fascinating to me. The whole setup was something unique. I went in out of curiosity.
Shadwick: We met at the pitch booth. I saw her walking around while I was pitching my idea. We started asking each other about business and entrepreneurship.
Logan: That’s how me and him started talking to each other, off our ideas. Some of the ideas he had were so amazing. Then we said, “OK, maybe I’ll see you later.” I saw him later that night at the awards ceremony, and we just hit it off. You don’t usually meet people talking about the entrepreneurial spirit. We both had that in common. He was just open forideas and open for creativity.
Shadwick: We ended up hanging out until Wyclef Jean performed, and that sparked something.
Were you hoping to meet anyone?
Logan: It was fascinating how I met Keith. I wasn’t expecting to meet anyone. Keith wasn’t planning to meet anyone, either. He just had a natural curiosity to be part of something. To meet in that element is amazing. It’s out of curiosity, and here I am, eight months pregnant, and we’re soon to be married. It’s a beautiful story.
How did you connect about entrepreneurship?
Shadwick: We started talking about fashion and different things. I was starting my brand, Prewave and Co. I have no design school background. It’s just in my spirit. Fance started talking to me about how to go about branding. She was telling me a certain way to go about it, being really professional about every aspect like consistent artwork, content, and stories behind the fashion.
Logan: We are [also] working on a real estate company focused on promoting homeownership, called Optimistic Realities. Homeownership sometimes seems intimidating to people. We’ve been leasing and are in the process of purchasing a home soon. We’ll buy homes and fix them up and offer programs for people so they could purchase their own home.
How does Detroit influence what you’re doing?
Shadwick: I’m from the westside in Detroit, where there’s violence, but it’s been reported that violence has gone down. This is the time to start doing things. It was a dark time in Detroit, but now there are lots of entrepreneurs, and networking is golden right now. My next collection is called Flourish Detroit.
Do you know what you’ll name the baby?
Logan: Sensei, which means master teacher. We’re putting that into the atmosphere.
How will you teach the entrepreneurial spirit to the next generation?
Logan: Lead by example. That’s the only way to teach someone. When I said me and Keith are going to buy a home soon, we’re doing it to lead by example.
So… would you recommend the Creator Awards as a place to find love?
Shadwick: For sure. It attracts people with a positive light and a mind to create. We all are creators, no matter what we do. Our words create our destiny. To actually create a human from that event is amazing in itself. It’s meant to be.
Last month, Unicode approved more than 150 new emoji, giving representation to bald people, redheads, and badgers. Notably absent from the burgeoning emojicabulary is menstruation, that monthly medical occurrence impacting roughly half the world’s population. Sure, there are approximations—a red circle or heart, a few demonic red faces—but still no unequivocal symbol for menstruation or menstrual products.
The emoji shutout isn’t the only way periods remain taboo, despite the well-reported rise in recent years of companies operating in the period space, such as Thinx underwear and tampon brand Lola. Meet three organizations in the WeWork community operating on the front lines—lobbying to lawmakers on removing sales tax on pads and tampons; delivering reproductive education to Indian girls at risk of leaving school; and handing out menstrual products to homeless transgender men who get shut out of women’s centers. They’re not an emoji; they’re a movement.
The youth advocate
When Harvard College sophomore Nadya Okamoto isn’t in class, she can be found at WeWork Mass Avenue, leading a 150-chapter empire of period education and advocacy initiatives called Period, the Menstrual Movement. She founded the youth-focused organization with her friend Vincent Forand as a junior in high school. Period concentrates its efforts into three areas: providing menstrual products to homeless people, educating students on different menstrual products, and advocating at the local, state, and federal levels for increased access to menstrual products.
The straightforward name and red dot-themed branding all speak to a frankness Okamoto embraces.
“We very much acknowledge that we’re part of a larger movement,” she says. “That really came to light in 2015, the year NPR called the ‘year of the period.’ We grew fast because we started right around then.”
The idea to start the organization came from a personal struggle for Okamoto as a teen in Portland, Oregon.
“I started this when I experienced homelessness and had just come out of an abusive relationship,” she says. Seeing homeless women struggle to get the menstrual products they needed spurred her to action.
“Finding my voice in advocacy was very healing for me and is still very healing,” she says. “It helped me get out of that situation, to throw my voice and energy into something else. It’s so rewarding to help so many homeless women now.”
“Finding my voice in advocacy was very healing for me and is still very healing.”
Okamoto’s own journey from homeless to Harvard has given her a platform to inspire, and she’s making the most of it. Last November, Period hosted its inaugural Period Con in New York City, bringing together outspoken voices on periods and other women’s health issues, including US Congresswoman Grace Meng and YouTube star Ingrid Nilsen.
“We’re part of this global community,” she says. “More than half of the population menstruates more than 40 years of their lives. Periods aren’t an obstacle. This is about fundamental human rights.”
Period, the Menstrual Movement Nadya Okamoto, founder and CEO Established: 2014 Based in: WeWork Mass Avenue, Cambridge, Massachusetts What they do: Provide menstrual products to homeless people; educate students about different menstrual products through 150 chapters on high school and college campuses; advocate at the local, state, and federal levels for increased access to menstrual products.
Teens step up to teach
For India’s 120 million girls, getting their period can mean the end of their education.
“So many girls stop going to school when they start menstruating,” says Ricky Sharma, co-founder with Priya Shankar of Girls Health Champions. “Almost half will become mothers in their teens.”
Sharma and Shankar saw the educational blind spot that happens in reproductive health for girls in India due to cultural taboos and sensitivity. They wanted to try out a new idea—peer to peer education—to counteract the lack of information, or even more commonly, misinformation that would spread.
Their program trains girls in 8th, 9th, and 10th grades to teach their peers about important health topics, including menstruation and reproductive health.
We’re equipping them with support and strategies so they can start navigating these challenges in their lives.
Both with family ties to India, Sharma and Shankar first met in college and are now based in Boston and the Bay Area, respectively, at different universities. Sharma pivoted away from a career in investment banking and is pursuing his masters in public policy at the Harvard Kennedy School. Shakar is a physician doing a pediatric residency for underserved populations at the University of California, San Francisco. Both use their academic breaks to make trips to India, including in 2016 when they did their first pilot of the peer-to-peer model.
“We were so nervous,” Sharma says. “We needed the girls to buy in, to put their hands up and be willing [to lead the programs]. We thought, ‘Would this be too challenging?’”
They wound up getting a good response, but what happened next is what convinced Sharma that the model had potential.
“When we were assigning girls to the curriculum they would teach, we had two girls come up to us and say they wanted to take menstruation and pregnancy—the two hardest topics,” he says. “Seeing that bravery and fearlessness in our girls continues to inspire us.”
“Seeing that bravery and fearlessness in our girls continues to inspire us.”
Now in operation for two years, Girls Health Champions is in 10 schools with 330 trained peer educators. Their data suggests that each champion sparks two dozen conversations outside of school—with neighbors, siblings, girls out of school, parents—about difficult topics that could improve the health of the girls and the women they’ll become. But Sharma and Shankar haven’t forgotten about the boys, either.
“As we continue our work, educating girls is only half the equation,” he says. “There’s only so much you can do in a vacuum. We’re working toward developing a curriculum for the boys. Mid-2018 is the goal.”
Girls Health Champions Ricky Sharma and Priya Shankar, co-founders Established: 2016 Based in: Boston and the Bay Area What they do: Train adolescent and teen girls in India to teach their peers about important health topics, including menstruation and reproductive health.
‘Hello, I’m menstruating’
On the streets of Los Angeles, #HappyPeriod founder Chelsea Vonchaz Warner also had a realization that she needed to look beyond women and girls as she distributes to homeless people the period products they need to live healthy lives.
“The whole narrative of being homeless is told like it’s one experience,” Warner says. “But that’s not the case.”
“The whole narrative of being homeless is told like it’s one experience. But that’s not the case.”
While giving out pads and tampons one day, Warner approached a homeless person, then apologized when she saw she was speaking to a man. But the person, a trans man who was still menstruating, corrected her, saying, “I’m a female, yeah, I’ll take some.” He hadn’t been welcomed in women’s centers because of how he presented himself. “They won’t give me what I need,” he told her. They instead told him to go to the LGBT center, “where they deal with folks like him.”
“That made me mad,” Warner says. “After that, I decided to be inclusive. I dropped the whole ‘women and girls’ thing and just made it about periods.”
In the last year, #HappyPeriod has started delivering menstrual products to disaster areas, starting with those affected by Hurricane Harvey in Houston, Texas. Over two trips, she distributed 75,000 tampons donated by Cora to two high schools, a FEMA event, two organizations, and one church. While there, though, she had an eye-opening experience about how to better serve in moments of need. She had seen plenty of donations but not enough hands and bodies to connect the needy with the goods. “We would definitely do it again, but we’re about getting more people involved to execute on the distribution part,” she says.
Warner started #HappyPeriod in 2015, first with outreach events where most of the volunteers were her friends. Now, she has chapters in 30 other cities. From day one, she made #HappyPeriod her full-time job. “It’s my life—it’s my kid, boyfriend, and husband,” she says. Before starting the nonprofit, Warner worked in costuming, pulling wardrobe for TV shows and movies for seven years. Making the leap to her own operation, “I just applied all that I did for other people, making them look good, to myself.”
Warner still honors her fashion background, rocking her own “Hello, I’m Menstruating” T-shirts and selling them to support #HappyPeriod.
When thinking about the increasing number of organizations also working in the period space, Warner says she’s energized.
“There are so many startups and new companies that are part of the narrative,” she says. “I call us the period posse.”
#HappyPeriod Chelsea Vonchaz Warner, founder and CEO Established: 2015 Based in: Los Angeles What they do: Organize outreach programs to ensure homeless people and disaster victims have the menstruation products they need.
How a Low-Cost, Low-Tech Solution Can Restore Eyesight to Billions
Late one night at his kitchen table, J. Kevin White visualized a solution to a problem he had grappled with for years. He needed a device that would let people diagnose their own vision problems, without an optometrist. Fiddling with a pair of bifocals, he imagined stretching out the the full spectrum of vision adjustments across a single lens, each prescription a different curvature. He grabbed a yellow legal pad and started sketching.
“I designed it in total from that epiphany moment,” says White, 50, who leads the nonprofit Global Vision 2020. Five years later, he can hold the finished product in his hand: USee, a low-tech, low-cost tool for diagnosing vision problems and prescribing glasses without an eye doctor.
The USee reduces the educational and technological barriers keeping an estimated 2.5 billion people around the world from getting the glasses they need.
In areas of the developing world, eye doctors can be as rare as one in 1 million. The USee reduces the educational and technological barriers keeping an estimated 2.5 billion people around the world from getting the glasses they need to learn, work, and more.
A $72,000 prize from the DC Creator Awards, a WeWork-sponsored competition for innovators, brought White closer to that target by allowing him to produce the USee for the first time, using 3D printed frames and computer-cut lenses. So far, Global Vision 2020 has distributed 6,000 pairs of eyeglasses using their kits, which include the USee diagnostic tool, snap-in lenses, and frames.
In the last year, Global Vision 2020’s efforts have been concentrated in Mozambique, where White estimates 5.6 million people have no or limited access to eyeglasses. In 2016 and 2017, the organization conducted field trials at four of the country’s high schools, using teachers as the screeners and getting glasses to all students who needed them.
The USee system helps lower the cost per pair of glasses to $4. But White’s goal is to cut that figure in half, a target he may reach this year thanks to his most recent funding boost. In January, Global Vision 2020 made it to the Creator Awards Global Finals in New York City, and White wound up a $1 million winner, standing stunned on stage alongside his two sons, Oliver and Owen.
“This will allow us to produce thousands of the device, instead of tens and twenties,” he says. “This is a large capital investment that the $1 million more than covers.”
White first noticed the challenge of delivering inexpensive eyeglasses to developing nations during his 20-year career in the US Marine Corps. As the director of humanitarian civic assistance—which he calls the “coolest job I ever had”—he allocated part of his $16 million budget to giving away eyeglasses in parts of Africa and Eastern Europe. “That opened my eyes to the fact that lots of people can’t get the glasses they need,” he says.
When White was jotting down ideas in his kitchen in 2014, he had been dwelling on two major issues: cost and coolness. Before the USee, the nonprofit, founded in 2009, gave out bulky, adjustable eyeglasses that were $22 a pop. While innovative at the time, young people didn’t want to wear the odd-looking specs. Now Global Vision 2020 sends out the USee device with each kit, along with a stockpile of standard frames and snap-in lenses.
First tested on White’s youngest son Oliver, who’s now 13, the USee uses a lens bar ranging from negative six to positive six, the standard range for vision checks. Each prescription is stated in easy-to-understand color and number combinations. If a user sees most clearly at Red 2, they can then snap corresponding lenses into a new set of frames and walk out the door with new glasses in 10 minutes.
Looking for partners
The first prototype of the USee lens was developed in 2014 with the help of Oxford University researcher Dr. David Crosby, one of White’s connections from his military career. White says few others in the world could have brought his sketch to life. This happens many times over in White’s quest to bring eyesight to the masses: experts in their fields willing to lend a hand for a worthy cause.
The most recent instance came in 2016 at Johns Hopkins University, where White is currently pursuing an MBA. Finding himself at the doorstep of world-class medical research facilities, White connected with the Wilmer Eye Institute’s Dr. David Friedman, who was willing to conduct trials using the prototype developed by Crosby. The trials were completed in 2017, and just this month, peer-reviewed journal Plos published the results.
“I look back on my life and it’s just coincidence after coincidence,” White says.
Reflecting on his lucky breaks, White thinks back to his days at the Naval Academy, when a family who hosted him on weekends told him, “Coincidences are the Lord’s way of remaining anonymous.”
“I look back on my life and it’s just coincidence after coincidence,” White says.
Looking to the future, White wants to create more government-level partnerships in countries like Mozambique, where he continues to build relationships with education officials.
“Our goal,” he says, “is for someone to say, ‘Hey, we want 2,000 kits,’ and we say, ‘Great, give us three weeks.’”
Cool T-Shirts Stitch Together Mexican Heritage and Millennial Fashionistas
Five women stepped forward from among the dozens of seamstresses and artisans from the village of Naupan, tucked away among the mountains of the Mexican state of Puebla. The rest chose to wait.
Fashion startup Someone, Somewhere was visiting Naupan from Mexico City to strike up partnerships with the local seamstresses and artisans, providing jobs and creating contemporary fashion that embraced traditional Mexican textiles.
Petra Secundino, 37, was one of the first to sign on. “It was totally unexpected for me to find something like this that allows me to work from home,” she says. In many Mexican rural communities, women can struggle to find employment, either because of limited access to jobs or because of social pressure to remain at home.
Secundino remembers the division of the community when the “group of youngsters”—Someone, Somewhere’s three 20-something co-founders—came to the village to pitch the idea and how the balance began to shift.
“We started with one order, then two, then three, then four,” she says. “As we began ramping up with more designs, the friends, the cousins started being interested and asking to get involved.”
The traditional textiles find new life on modern products. (Photo by Ana Georgina Ampudia)
The company increases artisans' incomes by three times or more. (Photo by Ana Georgina Ampudia)
Since starting out with those first five artisans, Someone, Somewhere has grown to employ 162 people across Mexico, providing much-needed income for its predominantly female workforce. Three thousand more have contacted the company asking to join.
Someone, Somewhere employs 162 people across Mexico, providing much-needed income for its predominantly female workforce.
Mexico’s National Fund for the Development of Arts and Crafts estimates that 8 million artisans live in Mexico, a majority of them below the poverty line. Co-founder and CEO of Someone, Somewhere José Antonio Nuño, 26, first come to the village from Mexico City as a teenager to volunteer with his friends.
“After several years of volunteering, my partners and I decided to do something more sustainable for the community [after we graduated college,]” Nuño says. “We realized the levels of poverty and marginalization, but [also] the beauty of the crafts produced there.”
Nuño saw one potential reason for why so many artisans lived in poverty: They were producing decorative souvenirs that had been popular 30 years ago—like sombreros and skull ornaments—instead of products that resonated with today’s market, such as T-shirts, sweaters, backpacks, and hats. Pieces in the Someone, Somewhere line incorporate traditional textiles, like a woven patch on a T-shirt, a bold pattern on a pair of swim trunks, or a geometric shape stitched onto a denim shirt. Each item comes with a label naming the artisan and her community, creating a thread between creator and consumer.
Fresh off a win at the Mexico City Creator Awards, a WeWork-sponsored competition funding ideas with impact, Nuño says he’s now ready expand, starting with Mexico’s neighbor to the north, the US.
Empowering with income
Naupan is one of hundreds of rural villages in Mexico that lives off the textile industry because it’s one of the only options besides agriculture.When Nuño and his co-founders struggled at first to get a single artisan to join their vision in Naupan, they learned of the village’s troubled history with outside partners.
“Other designers had come to promise they would change the world for these women, even release their collections in New York,” he says. “Some women bought new looms and other equipment, but the people never came back.”
Someone, Somewhere built up trust, artisan by artisan, who started to see income from the partnership right away. “Once people saw we returned regularly, interest grew,” he says.
Since production got underway in 2016, the company has sold between 5,000 to 8,000 T-shirts a year, along with around 3,000 sweaters, 2,000 hats, 2,000 backpacks, and 1,000 swimsuits. The company distributes the line via e-commerce and pop-up stores in Mexico City.
Nuño estimates that the company has at least tripled the income of the women they work with. One seamstress, Silvina Alvarez Flores, is paralyzed except for movement in her hands. Previously, Flores depended on her aging grandmother to take care of her. Now she brings in her own income, sewing from her bedroom.
“We always seek to integrate those with the greatest need, such as single mothers or those from the poorest families,” Nuño says, adding that Flores has become the biggest earner in her family and is able to send her nieces and nephews to school.
Secundino echoes this, saying that she has also become the breadwinner in her household. She recalls some initial pushback from males in the community when the women started to earn their own incomes.
“Sexism reared its ugly head,” she says. “But the advantages of working from home, allowing women to still do what they need to do there, and of bringing in more money has convinced those who were opposed.”
Refining their style
“When we started, we were only engineering students,” Nuño admits. “We had no idea about design.”
He describes the company’s first “ugly” designs—patches ironed onto pre-existing clothing. The team now includes 15 fashion, textile, and industrial designers who follow current trends and coordinate with the artisans.
A startup vibe permeates the company offices. Located in a converted residential bloc in Mexico City’s hip neighborhood of Roma, the headquarters is half occupied by long tables covered in swatches of material. The glass walls of the meeting room are covered in marker scribbles, names of communities melding with items and deadlines. At the back, the trends laboratory is filled with racks of clothing and a gigantic sewing machine, which Nuño says can crank out any new idea as quickly as possible.
“We always release products in small quantities to test them out,” Nuño says. “If they work, we do more.”
A lesson in localization
As Someone, Somewhere has developed as a business, one of the biggest missteps came when they built a central workshop in Naupan with the idea of serving as a base for the artisans to learn how to make products.
“It was a total failure,” Nuño says. “The women wanted to work from home and maintain their activities, such as cooking or childcare.”
Now when Someone, Somewhere works with communities across central and southern Mexico, the company strives to preserve the lives of the artisans. Local coordinators in each community, including Secundino, are in constant touch with Nuño and ensure his team understands any local issues.
“I still sew, but less and less, as my time is taken up by the coordination,” Secundino says. Her duties regularly include accounting, distributing the workloads, ensuring quality control, and sending the goods to Mexico City.
One million artisans
So what’s next for Someone Somewhere? Nuño says he’ll capitalize on interest from the US, the source of 10 percent of the company’s online traffic. This summer, the company will open a pop-up store in Venice Beach, California. Over time, the store will test new concepts such as wallets, passport holders, and even surfboards designed with Ceviche Surf Co., fellow winners at the Mexico City Creator Awards.
Nuño believes that if demand explodes in the US, the number of women employed will skyrocket.
“Our intention is to reach 1,000 artisans in the next year,” he says. “We want to continue expanding dramatically. In the best scenario, we would eventually reach 500,000 to 1 million artisans.”
One million, following in the footsteps of just five.
Bitcoin is the inescapable “next big thing” that will reportedly replace the banks and disrupt our entire financial system. While Bitcoin and the technology it’s built on are still in their infancy, entrepreneurs can benefit from being early adopters. (Please note: The following should not be considered financial advice.)
Five essential takeaways for Bitcoin
Bitcoin is a currency built on top of a technology called the blockchain, which I’ll explore in more detail later. Here’s the main gist of Bitcoin:
It allows for a culture of full transparency where all transactions can be viewed by anyone on a “distributed ledger,” a table that lists all transactions occurring on the blockchain. You can see these transactions in real time with a blockchain explorer like Blockchain.info or Blockcypher.
Transactions are irreversible. Once you send Bitcoin, you can’t cancel the transaction.
Transactions are anonymous. To send or receive bitcoin, you need to set up a virtual wallet. Each wallet has a unique ID composed of random numbers and letters like 1NRedxSzhx7r. This is used in lieu of a real-name identity.
There are only 21 million Bitcoins that will ever be in existence, a rule hard-coded into Bitcoin’s software. These coins are generated through a process called mining, which is very similar to mining for gold or diamonds but instead uses computing power to solve a mathematical puzzle. In addition to mining Bitcoin, miners also profit off the transaction fees since their computing hardware powers and connects the blockchain.
It’s both a very volatile, decentralized currency and a storage of value with no central authority calling the shots.
How to purchase Bitcoin
Sign up for Coinbase, which is by far one of the most trusted and reputable exchanges.
In the US, you will need to verify your identity to be accepted to most legitimate exchanges. Once your ID is approved, you can then purchase Bitcoin or a small fraction of a Bitcoin. You can spend as little as $10. With such a volatile new currency, it’s important to only spend as much as you’re comfortable with losing.
What is the blockchain?
The blockchain is the underlying technology that makes Bitcoin work. Think of it as the App Store, with Bitcoin an app built on top of the blockchain. There are many other blockchains and cryptocurrencies. Ethereum, co-created by Vitalik Buterin, is one of the major competitors in the space and uses its own currency, called Ether.
Just like you can build any app and launch it in the App Store, you can build apps, commonly referred to as Dapps (decentralized apps), on the blockchain. Companies choose to build on the blockchain because it allows for full transparency—anyone can view each block on the chain—and accountability, meaning there can’t be any gaps in the chain, as each chain builds off of the next.
One silly but salient Dapp is CryptoKitties, a game where you can spend Ether to raise your own kittens. Companies like Maersk and IBM are working together to use the blockchain for other uses cases, like making global shipping industry more efficient.
Three opportunities for entrepreneurs
Be active, any time. Now that you have your Bitcoin, you’re now a part of a global economy that is active 24/7, not bankers’ hours. You can participate in ICOs (Initial Coin Offerings, explained below), join other exchanges, and trade with other alt-coins. You can even make real-world purchases, like buy furniture from overstock.com. This is where you begin to see the true utility and revolution of cryptocurrencies.
Raise capital. As an entrepreneur, you can launch your own coin and raise money from the public via an ICO instead of the typical seed or angel round. Keep in mind there will be heavy regulations around ICOs. Companies like the messaging app Telegram are raising well over $1 billion in their ICO.
Help bring others on to the blockchain. You can also engage with the blockchain as an entrepreneur by consulting or development services to bring companies, cities, and even your own company on to the blockchain, like ConsenSys did. ConsenSys and IBM are working together to bring the city of Dubai on to the blockchain. Other companies, like Digital Asset Holdings, led by the extraordinary Blythe Masters, are working to bring institutions and exchanges on to their blockchain technology.
Three dangers of the blockchain
Almost anything could be built on top of or migrated to the blockchain—but that doesn’t mean it should. With Bitcoin and blockchain come tremendous upside and risks. Here are a few:
Regulation. Governments around the world are cracking down on cryptocurrencies and ICOs, so be sure to read up on your local laws.
Vaporware and Ponzi schemes. The majority of ICOs are companies that have no real technology, team, or product. Facebook recently banned ads for cryptocurrency and ICOs out of concern for “deceptive promotional practices.” They are designed to take your money if you don’t do your research.