{"id":72,"date":"2019-06-08T08:00:31","date_gmt":"2019-06-08T12:00:31","guid":{"rendered":"https:\/\/www.wework.com\/ca-ES\/ideas\/?p=72&preview=true&preview_id=72"},"modified":"2020-08-11T12:08:27","modified_gmt":"2020-08-11T10:08:27","slug":"celebrating-diversity-one-networking-event-at-a-time","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ca-ES\/ideas\/growth-innovation\/celebrating-diversity-one-networking-event-at-a-time","title":{"rendered":"Celebrant la diversitat, a cada esdeveniment pensat per a formar una xarxa de contactes"},"content":{"rendered":"\n

Et donem la benvinguda a Community Corner, una s\u00e8rie d’articles en els que destaquem la feina, les passions i l’impacte dels nostres equips de comunitat arreu del m\u00f3n.<\/em><\/p>\n\n\n\n

Izzy Jaques es va criar a una zona residencial de Boston, en un barri predominantment blanc en el que ella i la seva fam\u00edlia eren els \u00fanics afroamericans. A m\u00e9s a m\u00e9s, tamb\u00e9 era la \u00fanica persona de ra\u00e7a negra a l’escola de prim\u00e0ria. Jacques recorda que uns anys m\u00e9s tard, a la seva classe de pregrau de la Universitat de Bentley a Waltham (Massachusetts), nom\u00e9s hi havia 54 nois negres i algunes noies negres m\u00e9s, d’un total de 4000 alumnes. <\/p>\n\n\n\n

“No va ser una experi\u00e8ncia negativa”, diu Jacques, que ara t\u00e9 28 anys i \u00e9s la directora del programa empresarial a WeWork 33 Arch St<\/a> de Boston. “Tot i aix\u00ed, la meva experi\u00e8ncia a la universitat em va servir per adonar-me que Boston encara tenia molta feina per fer en relaci\u00f3 a la diversitat i la inclusi\u00f3”.<\/p>\n\n\n\n

Jacques sempre ha estat molt interessada en la diversitat i en la inclusi\u00f3, i va decidir dedicar-s’hi professionalment. “Third Thursdays” va ser el primer pas: un esdeveniment mensual de WeWork que aplegava empresaris i influencers negres i llatins. <\/p>\n\n\n\n

En aquests esdeveniments, les persones de ra\u00e7a negra de la comunitat troben suport tant empresarial com moral. “Rebem molt\u00edssimes preguntes de l’audi\u00e8ncia per als oradors”, diu. “S’estableix una ajuda m\u00fatua, en la que els experts de l’audi\u00e8ncia tamb\u00e9 ajuden als oradors i els guien”. Una de les \u00faltimes oradores, Shannon Clarke, fundadora de Queen and Baby<\/a>, va venir per compartir la seva experi\u00e8ncia i aconsellar a l’hora de comen\u00e7ar un negoci, i va acabar fent nous contactes, augmentant aix\u00ed l’abast de la seva marca. “Shannon tamb\u00e9 va rebre molts suggeriments de l’audi\u00e8ncia sobre com portar la seva marca a un nivell superior”, diu Jacques.<\/p>\n\n\n\n

Per la seva banda, Jacques diu que est\u00e0 molt contenta de veure que d’aquests esdeveniments en surten resultats reals, a part d’una gran connexi\u00f3. “En altres empreses en les que he treballat, les meves idees no sempre eren ‘atractives'”, comenta. Segons ella, a WeWork pots “tenir la teva professi\u00f3 di\u00e0ria i <\/em>deixar anar la teva passi\u00f3”. I la seva \u00e9s organitzar m\u00e9s esdeveniments inclusius dins la seva professi\u00f3 di\u00e0ria. “Hem vist organitzacions m\u00e9s diverses que ofereixen tallers i esdeveniments a la nostra localitzaci\u00f3, inclosos grups LGBTQIA, empreses liderades per dones, i l’Associaci\u00f3 Nacional d’Enginyers Negres, per anomenar-ne algunes”.<\/p>\n\n\n\n

\"\"
\u00a0"M’encanta pensar que WeWork i jo podem tenir alguna cosa a veure amb que la ciutat evolucioni", diu Jacques (a la dreta). <\/figcaption><\/figure>\n\n\n\n

Jacques est\u00e0 orgullosa de poder aprofitar les seves experi\u00e8ncies passades per ajudar a impulsar la gent de ra\u00e7a negra de Boston. “M’encanta pensar que WeWork i jo podem tenir alguna cosa a veure amb que la ciutat evolucioni”.<\/p>\n\n\n\n

Hem parlat amb Jacques sobre com va arribar a WeWork, per qu\u00e8 mai ha abandonat la seva ciutat natal, i qui s\u00f3n les persones a qui m\u00e9s admira.<\/p>\n\n\n\n

Convidat idoni per a un sopar o una festa<\/strong>: a Jacques li encantaria sopar amb Michelle Obama, de qui diu que \u00e9s “intel\u00b7ligent, elegant i inspiradora”. “\u00c9s una persona molt conscient d’on ve, de quins s\u00f3n els seus or\u00edgens i de com li ha costat arribar fins on \u00e9s ara, i sempre ha destacat quin impacte ha tingut tot aix\u00f2 en ella mateixa”, diu Jacques. “A m\u00e9s, Michelle t\u00e9 un estil impecable, i m’agradaria que em don\u00e9s alguns consells”.<\/p>\n\n\n\n

Lloc preferit del m\u00f3n<\/strong>: els molls del passeig mar\u00edtim de Boston. “\u00c9s un lloc ple de pau”, destaca. “Hi vaig a seure i a pensar mentres observo l’aigua i els velers”. Jacques, que diu que est\u00e0 prou lluny per no sentir el soroll del tr\u00e0nsit, recomana anar-hi entre setmana per poder estar a soles.<\/p>\n\n\n\n

Per qu\u00e8 no ha marxat mai de Boston<\/strong>: “M’ha passat pel cap, per\u00f2 de moment aqu\u00ed hi tinc un comprom\u00eds molt clar”, diu Jacques. “Conec aquest lloc del dret i del rev\u00e9s, i crec que encara em queda feina per fer en els \u00e0mbits de la diversitat i de la inclusi\u00f3 abans d’avan\u00e7ar”. <\/p>\n\n\n\n

Temps lliure: <\/strong>“M’agrada pujar una muntanya que tinc al costat de casa!” diu, i destaca que encara que hi hagi gent que no consideri que les Blue Hills siguin muntanyes, els ciutadans de Boston s\u00ed.  <\/p>\n\n\n\n

Com va acabar a WeWork: <\/strong>Jacques havia estat treballant a una altra empresa durant quatre anys quan van obrir un espai de WeWork al seu edifici. “Estava pujant cap al meu despatx i les portes de l’ascensor es van obrir al pis de WeWork”, explica. “A tot arreu on mirava veia gent molt contenta, cambrers, m\u00fasica… tothom somreia!” Quan l’ascensor va arribar al seu pis i es van obrir les portes, va mirar al seu voltant i nom\u00e9s hi va veure els tediosos cubicles. “Vaig dir a tots els meus companys que quan pugessin a l’ascensor apretessin el n\u00famero 6, que havien de veure el mateix que jo”, diu. “Un any despr\u00e9s, ja estava treballant a WeWork”.
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