{"id":141,"date":"2019-07-01T13:46:47","date_gmt":"2019-07-01T17:46:47","guid":{"rendered":"https:\/\/www.wework.com\/ca-ES\/ideas\/?p=141&preview=true&preview_id=141"},"modified":"2021-02-23T18:12:35","modified_gmt":"2021-02-23T17:12:35","slug":"why-businesses-benefit-from-a-culture-of-inclusivity","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ca-ES\/ideas\/worklife\/why-businesses-benefit-from-a-culture-of-inclusivity","title":{"rendered":"Per qu\u00e8 les empreses es beneficien d’una cultura d’inclusivitat"},"content":{"rendered":"\n

Estic tipa d’anar a esdeveniments sobre tecnologia i veure que no hi ha cua al lavabo de dones. O de comprar-me samarretes que s\u00f3n nom\u00e9s d’home. La meva cofundadora llatina m’ha explicat que est\u00e0 cansada que es doni per fet que ella segurament no \u00e9s la CEO. (Ho \u00e9s i \u00e9s incre\u00efble.)\u00a0<\/p>\n\n\n\n

Vaig ser cofundadora d’Alice<\/a> amb l’objectiu d’ajudar 6 milions d’emprenedors a comen\u00e7ar i cr\u00e9ixer. Vam prioritzar les dones i la gent de color; despr\u00e9s ens vam obrir a la resta de la poblaci\u00f3. Vam comen\u00e7ar una missi\u00f3 de moure les muntanyes que, de fet, la resta d’emprenedors no estaven motivats a moure (i amb aix\u00f2, per cert, deixen de guanyar molts diners). Les xarxes de finan\u00e7ament i associacions de la vella escola treballen per a la gent de sempre: normalment homes blancs de Nova York i San Francisco. No treballaven per a la resta de nosaltres, la gran "nova majoria" d’empresaris.<\/p>\n\n\n\n

Ha arribat l’hora d’oblidar la paraula "minoria" quan parlem de propietaris. La nova gran majoria\u2014dones, gent de color, veterans, emprenedors de mercats m\u00e9s petits, gent que s’identifica con LGBTQIA+ i gent amb discapacitats\u2014 ara obre m\u00e9s <\/em> negocis<\/a> que els nostres hom\u00f2legs homes blancs. Als Estats Units cada mes s’obren 543.000 negocis i el canvi cap a una representaci\u00f3 m\u00e9s diversa al capdavant de les empreses vol dir que es resolen problemes diversos, s’atenen m\u00e9s clients i hi ha m\u00e9s diners per guanyar<\/a>. Les estad\u00edstiques demostren que quan propietaris de la nova gran majoria reben el mateix capital que els seus hom\u00f2legs masculins i blancs, el rendiment \u00e9s igual o millor<\/a>. Per tant, l’aposta financera \u00e9s segura.<\/p>\n\n\n\n

Atenent la nova majoria molt sovint veiem la retic\u00e8ncia de potencials inversors i empreses perqu\u00e8 a) desconeixen les dades d’\u00e8xit que envolten aquests grups; b) no volen canviar i c) simplement tenen aquesta tend\u00e8ncia. Es parla molt sobre la diversitat i la inclusi\u00f3 sense realment fer-hi res ( English )<\/a>.\u00a0<\/p>\n\n\n\n

El nostre objectiu \u00e9s demostrar que les xarxes en els edificis amb diversos propietaris atrauen nous clients, s’hi formen m\u00e9s aliances estrat\u00e8giques i el rendiment financer augmenta. Despr\u00e9s de dos anys d’haver engegat Alice<\/a>, veiem que centrar-nos en la inclusi\u00f3 ens ha portat comunitats de suport vibrants i, en darrer terme, alts nivells d’\u00e8xit per als propietaris de negoci de la nova majoria.<\/p>\n\n\n\n

Perqu\u00e8 els emprenedors de la nova majoria puguin trobar el seu espai s’han de veure representats i tenir acc\u00e9s a recursos i oportunitats que ajudaran la seva empresa a cr\u00e9ixer. Sigues part de la construcci\u00f3 de la teva pr\u00f2pia comunitat inclusiva. No \u00e9s dif\u00edcil\u2014de fet, hi ha tres lli\u00e7ons clau que hem apr\u00e8s.\u00a0<\/p>\n\n\n\n

Amplia la teva xarxa<\/strong><\/p>\n\n\n\n

Quan ha estat l’ultima vegada que has anat a un esdeveniment de treball en xarxa fora del teu g\u00e8nere, la teva \u00e8tnia o el teu sector? El m\u00e9s important de crear una comunitat inclusiva \u00e9s expandir la xarxa de contactes. Tots tenim tend\u00e8ncia a interactuar amb els qui tenen un context i unes experi\u00e8ncies semblants a les nostres. Aix\u00f2 est\u00e0 b\u00e9 per al teu perfil de Bumble per\u00f2 pot limitar la teva comprensi\u00f3 d’altres comunitats i clients i portar-te a ometre l’evid\u00e8ncia. Parlar amb els l\u00edders de les comunitats amb qui et vols relacionar i despr\u00e9s pregunta’ls qu\u00e8 necessiten i quines solucions et recomanen. Escolta\u2014i despr\u00e9s, molt important, actua.\u00a0<\/p>\n\n\n\n

Passa el micr\u00f2fon\u00a0<\/strong><\/p>\n\n\n\n

Al Consumer Electronic Show (CES) de 2019 hi hi havia als panels m\u00e9s dones i gent de color que mai. Tot i aix\u00ed em vaig adonar que normalment les veus m\u00e9s representades eren les de sempre. Part de construir una comunitat inclusiva vol dir alliberar les veus que mai s’escolten. Cedir espai i passar al seient de darrere perqu\u00e8 els membres de comunitats menys representades puguin prendre la iniciativa en els debats, establir les normes b\u00e0siques, formular estrat\u00e8gies i definir prioritats. Donar veu a als qui normalment no parlen. No hi haur\u00e0 un canvi fins que nosaltres no els deixem parlar.\u00a0<\/p>\n\n\n\n

Continuar evolucionant<\/strong><\/p>\n\n\n\n

Fomentar la inclusivitat i construir una xarxa comunit\u00e0ria no consisteix a arribar a un punt final. Cal poder comprovar amb els membres de la comunitat i els clients, crear confian\u00e7a, canviar i comprometre’s a millorar. Quan facis un pas en fals (i gaireb\u00e9 segur que aix\u00f2 passar\u00e0), escolta, apr\u00e8n i adapta’t. Quedat amb aix\u00f2: cada pedreta que la teva comunitat \u00e9s capa\u00e7 de canviar ens acosta a tots una mica m\u00e9s a l’objectiu de moure la muntanya.\u00a0\u00a0<\/p>\n\n\n\n

Hello Alice<\/a> \u00e9s membre de WeWork a San Francisco, Houston i Washington D.C.<\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Avui en dia la majoria de fundadors empresarials s\u00f3n m\u00e9s diversos que mai, i aix\u00f2 vol dir fer nous clients, associacions m\u00e9s poderoses; m\u00e9s diners en general.<\/p>\n","protected":false},"author":1852,"featured_media":142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[97],"tags":[101,85],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worklife","tag-entrepreneurs","tag-leadership"],"acf":[],"yoast_head":"\nPer qu\u00e8 les empreses es beneficien d'una cultura d'inclusivitat - Ideas (ca-ES)<\/title>\n<meta name=\"description\" content=\"Avui en dia la majoria de fundadors empresarials s\u00f3n m\u00e9s diversos que mai, i aix\u00f2 vol dir fer nous clients, associacions m\u00e9s poderoses; m\u00e9s diners en general.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ca-ES\/ideas\/worklife\/why-businesses-benefit-from-a-culture-of-inclusivity\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 les empreses es beneficien d'una cultura d'inclusivitat\" \/>\n<meta property=\"og:description\" content=\"Avui en dia la majoria de fundadors empresarials s\u00f3n m\u00e9s diversos que mai, i aix\u00f2 vol dir fer nous clients, associacions m\u00e9s poderoses; 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